--- title: 'Vice President - Loyalty Operations at Aldar Properties PJSC' canonical: 'https://feeny.ai/job/vice-president-loyalty-operations-aldar-properties-pjsc-abu-dhabi-e32dvx54ss5z' type: 'job' last_seen: '2026-10-25' --- # Vice President - Loyalty Operations at Aldar Properties PJSC - **Company:** Aldar Properties PJSC - **Location:** Abu Dhabi, United Arab Emirates - **Work type:** onsite - **Posted:** 2026-05-14 - **Last confirmed live:** 2026-10-25 - **Apply:** https://jobs.lever.co/aldar/402d418c-5a78-4773-ab35-59978c893de2 ## Job description ## JOB PURPOSE Lead the operational strategy of the programme as part of the overall loyalty strategy and execute according to scope, service level, operating procedures and cost, to drive short and long term financial and operational goals. Design and lead the strategic development of loyalty product and product roadmap. Management and continuous improvement of the loyalty platform technology operating environment. Working across the digital product lifecycle, this position is accountable for delivering key, prioritized parts of the digital loyalty strategy guided by customer, commercial and technical innovations. This position will also measure the product post-launch to ensure efficiency, customer adoption and satisfaction This role is exclusive to UAE Nationals Roles and Responsibilities Strategic Responsibilities Responsible for creating a seamless and personalized digital experience through the loyalty programme, that is engaging, valuable and fun for members across product management, ecommerce and user experience Partner with Technology and Digital Products teams to provide guidance and recommendations to drive loyalty innovation and growth based on the programme’s road map timing Deliver and update the multi-year digital loyalty roadmap, including digital customer journey, benefits, customer KPIs and drive new and dynamic digital initiatives to our existing base of members while reaching out to new prospect members Deliver a point of view on best-in-class digital loyalty practices and technologies, based on customer insights, customer-level testing and analytics and market and competitive data with the goal of driving incremental customer loyalty and financial value Formulate and enhance the digital strategy by staying up to date on Loyalty technologies and trends Functional Responsibilities Define and manage the Darna loyalty offer(s), including program structure, roadmap, benefits, program offer expense management, as well as implementing and managing the data architecture systems needed to support long-term goals. Champion the digital loyalty roadmap and prioritization of new features; provide input to the annual product lifecycles including roadmap, backlog grooming and launch as well as the enhancement and extensibility of existing loyalty products and services In line with the loyalty programme strategy and design, seek out and exploit digital loyalty programme development opportunities, innovation and gamification to drive customer acquisition and penetration within the business portfolios Conceptualize and launch loyalty digital platforms and initiatives, from business case development, user story creation, prototyping and piloting, through activation Work closely with stakeholders to ensure all dependencies and impediments are understood so new features can be released in a timely manner: Highlight product features and improvements in a manner clearly understandable to the development team; Drive sprint planning and demo meetings to track and monitor sprint achievement, as well as to scrum team; Define and execute go-to-market strategies for the digital loyalty initiatives across all participating brands and markets; and training plans, working with marketing, operations, change management and development teams Collaborate with IT to develop appropriate capital budget investments to support and grow the digital initiatives of loyalty programme Work with project teams and sub-teams to develop and implement digital loyalty enhancements and products. Manages these projects in accordance with loyalty programme’s established program methodologies.  Ensures that multiple projects meet specified timelines and deliver expected results People Development Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher-level roles Coach and mentor the team and stakeholders on domain expertise of loyalty, consumer marketing and brand marketing ## RELATED YEARS OF EXPERIENCE : Min of 10+ years’ experience in commercial or strategic partnerships, preferably with loyalty ## YOE IN MANAGERIAL POSITION: Min of 2+ years of managerial experience. ## FIELD OF EXPERIENCE: Loyalty Programs, CRM, Platforms, Mobile App Roadmap, Loyalty Digital Platforms industry knowledge and experience in business development. ## TECHNICAL AND INTERPERSONAL SKILLS Experience working in various development environments. Experience writing user stories and using product management and development tracking tools Strong technical product management background, with demonstrated experience leading cross-functional technology Proven multi-channel marketing experience with heavy emphasis on online and offline channels Experience integrating and aligning Customer Relationship Management platform functionality with business processes Familiarity with financial models (e.g. ROI, forecast models) and structuring and writing presentations Highly developed interpersonal skills with an ability to persuade and influence decisions. Proven experience in leading a partner network and strengthening relationships with key partners. Track record of driving results through cross-functional collaboration Strong understanding of business objectives, data analytics, and ability to build action plans and finance business to meet objectives. ## QUALIFICATION: Bachelor degree in Marketing/Business Administration ## About Aldar Properties PJSC ## Company Overview - **One-liner**: Aldar Properties PJSC is the leading real estate developer, manager, and investor in the UAE, master‑planning communities and managing a diversified portfolio across residential, commercial, retail, hospitality, and education. - **Entity Type**: Public (ticker: ALDAR on the Abu Dhabi Securities Exchange) - **Headquarters**: Abu Dhabi, United Arab Emirates - **Founded**: 2005 (IPO year; exact founding date not publicly available) - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Real estate development, investment, property management, education, hospitality, and retail. - **Target customers**: B2B (corporate tenants, government entities, institutional investors), B2C (residential buyers and tenants), and B2G (government housing projects). - **Mission or purpose statement**: Not explicitly stated in the provided sources, but the company emphasizes creating integrated, sustainable communities and delivering long‑term value to stakeholders while supporting the UAE’s Net Zero Strategic Initiative. ## Products & Services - **Aldar Development** – Master developer of large‑scale residential communities (e.g., Yas Island, Saadiyat Island, Al Raha, Reem Island) and commercial projects. Also manages a ~65 million sqm land bank and delivers government housing and infrastructure projects (AED 45 billion backlog). - **Aldar Investment** – Platform that owns and manages recurring‑income assets: - **Investment Properties** – Grade‑A offices (HQ, ADGM Square), retail malls (Yas Mall, Al Jimi Mall), logistics, and residential for lease. - **Hospitality & Leisure** – Hotels and resorts (e.g., Nurai Island, DoubleTree by Hilton, Rixos Bab Al Bahr) and golf clubs. - **Aldar Education** – Leading private education provider in Abu Dhabi, operating schools and academies (e.g., Cranleigh Bahrain). - **Aldar Estates** – The region’s largest integrated property and facilities management platform (merged with Eltizam Asset Management). - **Aldar Ventures** – Incubates new business opportunities and innovation in areas like sustainability and digital. - **Aldar Egypt** – Development platform focused on mixed‑use communities in Egypt (via SODIC). - **International** – London Square (UK) and other overseas ventures. ## Market Standing - **Valuation/Market Cap**: Not disclosed in the provided sources. - **Key Metric**: Annual revenue of AED 33.8 billion (latest fiscal year). - **Notable Investors/Partners**: Government of Abu Dhabi (major shareholder), First Abu Dhabi Bank (FAB – via acquisition of FAB Properties), Dubai Holding (strategic partnership for Dubai market), Abu Dhabi Housing Authority. - **Growth Signals**: - Headcount grew 21.1% year‑over‑year to 1,680 employees (LinkedIn data). - Group development sales reached AED 27.9 billion, with AED 16 billion from overseas and expat buyers. - Expanded into Dubai (launched Haven), Ras Al Khaimah (Nikki Beach Residences), Bahrain (Cranleigh Bahrain), and the UK (London Square). - Launched The Sustainable City on Yas Island and a Net Zero decarbonisation plan. - Increased investments in Aldar Education (AED 350 million) and mall redevelopment (AED 500 million). - Achieved a 21% improvement in Net Promoter Score (NPS) compared to 2022. ## Competitive Advantages - **Scale and diversification**: One of the largest real estate players in the region with a balanced portfolio of development, investment, education, hospitality, and property management. - **Government backing**: Strong ties to the Abu Dhabi government provide access to prime land, capital, and major infrastructure mandates. - **Integrated operating model**: The merger of development and asset management under one roof allows end‑to‑end value creation from master‑planning to property management. - **Geographic expansion**: Successfully entered Dubai, Ras Al Khaimah, Egypt, and the UK, reducing reliance on a single market. - **Sustainability leadership**: Early adoption of net‑zero commitments and a real estate climate pledge differentiate the brand. ## Strategic Focus - **Geographic diversification**: Further penetration of the Dubai market, continued growth in Egypt and the UK. - **Sustainability**: Implementing the Net Zero comprehensive plan, investing in retrofits, and launching new sustainable communities. - **Digital transformation**: Using AI for risk management, customer journey, and data analytics; piloting sustainability‑focused start‑ups. - **Customer experience**: Enhancing CRM, digital SPAs, and loyalty programmes to improve NPS. - **Talent and Emiratisation**: Onboarding 661 Emiratis through the NAFIS programme and maintaining a “Great Place to Work” certification. ## Why Work Here - **Culture**: Aldar is recognised as a “Great Place to Work” and actively invests in employee development and well‑being. - **Growth trajectory**: Rapid expansion across multiple geographies and sectors offers opportunities for internal mobility and career advancement. - **Diverse workforce**: Staff from 43 countries, with a strong push for local talent (NAFIS programme). - **Work location**: On‑site roles in Abu Dhabi (with some positions in Dubai and Ras Al Khaimah); the company’s presence in Egypt and the UK may offer international assignments. - **Notable perks**: Not explicitly listed, but the company’s scale and government affiliation suggest competitive compensation and benefits common in UAE real estate. - **Engineering/tech culture**: Investment in AI, data projects, and digital ventures indicates a growing tech focus within the organisation. ## Sources 1. [Aldar Careers Page](https://jobs.lever.co/aldar) 2. [Aldar Investor Relations](https://ir.aldar.com/) 3. [Aldar LinkedIn Profile](https://linkedin.com/company/aldar_properties) 4. [Aldar Corporate Website](https://www.aldar.com/en/explore-aldar/about-aldar/story) ## Other roles at Aldar Properties PJSC - [Assistant Vice Present - PMO](https://feeny.ai/job/assistant-vice-present-pmo-aldar-properties-pjsc-abu-dhabi-87d49azzds3a) — Abu Dhabi, United Arab Emirates - [Assistant Vice President – Data Science](https://feeny.ai/job/assistant-vice-president-data-science-aldar-properties-pjsc-abu-dhabi-se1b6qhe9xa0) — Abu Dhabi, United Arab Emirates - [Senior Associate – EPM](https://feeny.ai/job/senior-associate-epm-aldar-properties-pjsc-abu-dhabi-d8s6gqyhf25p) — Abu Dhabi, United Arab Emirates - [Vice President – Data Platforms](https://feeny.ai/job/vice-president-data-platforms-aldar-properties-pjsc-abu-dhabi-1n9c58frza0w) — Abu Dhabi, United Arab Emirates - [Senior Associate – Environmental](https://feeny.ai/job/senior-associate-environmental-aldar-properties-pjsc-abu-dhabi-5ghc037eg8cc) — Abu Dhabi, United Arab Emirates - [Senior Vice President – Asset Management (Retail)](https://feeny.ai/job/senior-vice-president-asset-management-retail-aldar-properties-pjsc-abu-dhabi-h04qp0f58gyq) — Abu Dhabi, United Arab Emirates - [Senior Associate - Tendering Buildings](https://feeny.ai/job/senior-associate-tendering-buildings-aldar-properties-pjsc-abu-dhabi-ar09kg6ds5a8) — Abu Dhabi, United Arab Emirates - [Assistant Vice President – Asset Management (Retail)](https://feeny.ai/job/assistant-vice-president-asset-management-retail-aldar-properties-pjsc-abu-dhabi-x1bpgas7sc6w) — Abu Dhabi, United Arab Emirates - [Assistant Vice President - Events](https://feeny.ai/job/assistant-vice-president-events-aldar-properties-pjsc-abu-dhabi-k8ckvzjn9mp2) — Abu Dhabi, United Arab Emirates - [Vice President - Wealth](https://feeny.ai/job/vice-president-wealth-aldar-properties-pjsc-dubai-r6x905gtksxs) — Dubai, United Arab Emirates