--- title: 'Vice President, Media Relations at Inizio Evoke' canonical: 'https://feeny.ai/job/vice-president-media-relations-inizio-evoke-new-york-w44ya1kez7q6' type: 'job' last_seen: '2026-09-09' --- # Vice President, Media Relations at Inizio Evoke - **Company:** Inizio Evoke - **Location:** New York, NY / Philadelphia, PA - **Compensation:** $130k–$165k - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-09 - **Apply:** https://www.inizioevoke.com/vacancy/inizioevoke/8175721?gh_jid=8175721 ## Job description In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. About Us: Inizio Evoke Comms is a global, award-winning health communications agency that partners with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients. We deliver insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing around the world. As a Vice President, Media Relations you will be responsible for the planning and management of strategic media and communications plans and campaigns across the agency, working alongside account leads. You have a proven track record in media relations, strong media contacts and the ability to build strong agency relationships with clients. This is a remote or hybrid role out of our New York or Philadelphia office reporting to the SVP Media Relations. You will: Client Partnerships - Demonstrates a full understanding of the role media plays for all accounts and oversees media strategy recommendations to client and account teams - Oversees development and implementation of media portion of communications programs, ensuring best practices and quality of deliverables - Serves as strategic counsel lead; handles issues management-related scenario planning for media activities and execution in times of crisis - Shows mastery of all media practices, regularly communicating with all levels of media outlets, including top- tier reporters - Oversees development and implementation of media portion of communications programs, ensuring best practices and quality of deliverables - Understands client goals and strategy; offers strategic guidance to multiple clients; attends onsite client meetings and media events solo, accompanies talent to media opportunities with account lead - Oversees multiple client relationships and provide a high level of service to clients; builds relationships with external groups and stakeholders (e.g., advocacy groups, vendors, etc.) - Shows mastery of media training, working with C-suite level internal and external spokespeople - Handles issues management-related scenario planning for media activities and execution in times of crisis - Shows creativity in overseeing the development and implementation of solutions to client issues - Serves as facilitator for client workshops and events, including speaker training sessions, multi-stakeholder convening initiatives, internal messaging workshops, etc. - Takes an active role in developing staffing plans for core businesses Leadership and Teamwork - Fosters strong agency relationships by building trust and acting as a valuable resource - Effectively manages individuals and helps guide their professional growth within the organization; initiates/leads the performance review process of junior staff member on a timely basis - Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets - Partners effectively with account teams to deliver integrated programming recommendations for clients; models collaborative abilities with staff and encourages regular feedback - Demonstrates strong strategic leadership skills; guides strategy for assigned business and teaches others - Supervises staff by mentoring, motivating and coaching - Seeks out and leads webinars and lunch and learns, staying current on new trends and techniques that have relevance to work, and sharing with other staff - Role models company values and inspires an inclusive culture Effective Communication - Possesses strong verbal and written communication skills both internally and externally, demonstrating the highest standards of performance in all communications - Ensures strong agency relationships with reporters; demonstrates ability to drive multiple accounts forward - Hones presentation skills and can effectively coach other team members to further develop their skills accordingly - Proactively drives agency recommendations and idea generation - Oversees process of determining solutions to problems, initiating brainstorms and assigning tasks for internal colleagues based on areas of expertise Business Development - Understands agency operations, policies, and procedures; communicates agency services and capabilities and speaks to examples proactively with current/potential clients - Provides strategic insight into new business program development; takes a leadership role in new business proposal development and attends pitches as media representative - Develops and oversees new business plans as they relate to media activities - Understands costs associated with core media activities and provides thoughtful recommendations to account team as to value You will bring: - 10+ years' communications agency experience or relevant experience in related field (e.g., marketing, advocacy or health/ science role dealing with public and private sector entities in global and/or domestic health) or relevant expertise in health sector (e.g., global public health organization, pharma, biotech, etc.) - Proven experience overseeing multiple significant (e.g., large scope/budget) media programs and complex client engagements while supporting junior staff and account needs across the agency - 2+ years of experience managing direct reports - Track record of winning new business and organically growing existing accounts - Superb internal and external communications skills (verbal, written, listening) - An entrepreneurial spirit - A strong attention to detail with mastered ability to manage multiple priorities Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. ## Compensation $130,000—$165,000 USD Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others. ## About Inizio Evoke ## Company Overview - **One-liner**: Inizio Evoke is a global health marketing, communications, and transformation platform that helps life sciences organizations unlock growth through data-driven insight and human centricity. - **Entity Type**: Private (subsidiary of Inizio) - **Headquarters**: New York, New York, United States - **Founded**: 2006 - **Founders**: Not publicly available (the agency was built through multiple acquisitions under the Evoke group) ## Core Business - Primary industry/industries: Healthcare marketing, pharmaceutical advertising, health communications, life sciences commercialization - Target customers: B2B, primarily large pharmaceutical and biotechnology companies (Enterprise/Big Pharma) - Mission or purpose statement: "Make health more human™" — using technology, data, and "applied empathy" to better understand behavior and deliver messaging in a more human way ## Products & Services Inizio Evoke operates across five key service areas: - **Brand & Creative**: Full-service creative development for healthcare brands, connecting data and creativity to deliver seamless experiences. - **Comms (Communications)**: Strategic communications and public relations for health and life sciences organizations. - **Transformation**: Consulting and organizational change to help healthcare brands navigate market complexities and build more intuitive, empathetic businesses. - **Access**: Patient support and market access solutions, including patient services programs and reimbursement support. - **Media**: Full-service media capabilities across all audiences, including omnichannel engagement, field force strategy, and automation. - **Cognitev™ (Commercial Intelligence Platform)**: A proprietary platform that translates behavioral data into activation, fueling omnichannel engagement and optimizing field force strategy. Built on over 40 million hours of proprietary behavioral data from physicians and patients. ## Market Standing - **Valuation/Market Cap**: Not disclosed (Private subsidiary of Inizio) - **Key Metric**: Annual Revenue of **$347 million** (2025 North American revenue, per MM+M Agency 100 2026 report). LinkedIn estimates $60 million, but the industry trade publication figure is more authoritative. - **Notable Investors/Partners**: Parent company is **Inizio** (a market-leading commercialization partner for health and life sciences). Key clients include **Gilead Sciences** (Michelle Kelly, Director of Patient and Consumer Marketing, Oncology, is a cited client). - **Growth Signals**: - Revenue rose **4%** in 2025 to $347 million. - Headcount of **1,117** full-time employees in 2025 (per MM+M), though LinkedIn shows 891 (likely due to different counting methods or timing). - Active job postings: **51** (up 75.9% year-over-year). - Operates in 11 offices across 4 countries (US, UK, Ireland, UAE, Singapore). - Has acquired multiple agencies: Giant Creative Strategy ($72.2M, 2018), Navience Healthcare Solutions ($24M, 2018), AboveNationMedia ($1.8M, 2018), KYNE ($19.4M, 2019), Diffusion Group (2022). ## Competitive Advantages - **Proprietary Data Moat**: Cognitev™ platform is built on 40+ million hours of proprietary behavioral data from physicians and patients — a unique asset that competitors cannot easily replicate. - **Digital-First DNA**: Founded during the digital revolution of the early 2000s, the agency was structurally digital from the beginning, avoiding the "bolt-on" digital capabilities that plagued legacy networks. - **AI Integration**: Aggressively embracing AI not as a standalone capability but as a structural transformation of how work is made and managed, reducing administrative friction for creative teams. - **Full-Service Platform**: Offers end-to-end services from brand strategy to media buying to patient access, making it a comprehensive partner for pharma clients. - **Parent Backing**: As part of Inizio, has access to a broader ecosystem of life sciences commercialization services. ## Strategic Focus - **AI-First Transformation**: CEO Reid Connolly is betting heavily on AI to give clients a competitive advantage, focusing on process simplification rather than flashy announcements. The goal is preparing for an "agentic future" where AI systems support work creation and management. - **Data-Driven Personalization**: Using Cognitev™ to personalize strategy and messaging in real-time based on behavioral signals. - **Omnichannel Excellence**: Unifying content, channels, and journeys to optimize engagement across all touchpoints. - **Growth Through Acquisition**: History of strategic acquisitions to expand capabilities (creative, media, patient access). ## Why Work Here - **Culture**: Employee rating of **3.9/5.0** on LinkedIn, with Work-Life Balance scoring highest at **4.3/5.0**. - **Remote/Hybrid Policy**: Not explicitly stated, but the agency has 11 offices globally (including major US hubs: New York, Philadelphia, San Francisco, Los Angeles, Boston, San Diego, Cary, Tempe). - **Notable Perks/Engineering Culture**: - Focus on "applied empathy" and making work "the best possible place." - Strong emphasis on reducing administrative burden for creative teams through AI, allowing more focus on high-concept strategy. - Rapidly growing: job postings up 75.9% year-over-year. - Tech stack includes modern tools: React, Power BI, Salesforce Marketing Cloud, Google Sheets, martech platforms. - **Talent Flows**: Major talent sources include Digitas Health, FCB Health, AbelsonTaylor, Klick, and CDM — indicating a competitive, agency-experienced workforce. - **Career Development**: Open roles span from Associate Director to Senior Director levels, with opportunities in strategy, analytics, creative, project management, and media. ## Sources 1. [inizioevoke.com](https://www.inizioevoke.com/) 2. [inizioevoke.com/careers](https://www.inizioevoke.com/careers) 3. [inizio.com](https://inizio.com/our-businesses/evoke/) 4. [linkedin.com/company/inizioevoke](https://www.linkedin.com/company/inizioevoke) 5. [mmm-online.com (Agency 100 2026)](https://www.mmm-online.com/companydetail/inizio-evoke-agency-100-2026/) ## Other roles at Inizio Evoke - [Business Analyst](https://feeny.ai/job/business-analyst-inizio-evoke-boston-vb3f5mfyvmx8) — Boston, MA / Chicago, IL / New York, NY / Philadelphia, PA / Tempe, AZ - [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-philadelphia-nmn98jt4713c) — Philadelphia, PA - [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-chicago-0ykrf70z2bqm) — Chicago, IL - [Account Supervisor](https://feeny.ai/job/account-supervisor-inizio-evoke-boston-t79cvtzb8jmx) — Boston, MA / New York, NY / Philadelphia, PA - [Senior Account Executive](https://feeny.ai/job/senior-account-executive-inizio-evoke-new-york-2dajh59ww1fr) — New York, NY / Philadelphia, PA - [Senior Financial Analyst (UK) Evoke](https://feeny.ai/job/senior-financial-analyst-uk-evoke-inizio-evoke-london-204hb7zravvx) — London, United Kingdom - [Project Manager](https://feeny.ai/job/project-manager-inizio-evoke-new-york-vnd1htqankka) — New York, NY - [Account Director](https://feeny.ai/job/account-director-inizio-evoke-san-diego-fc18mhy9z2r4) — San Diego, CA / San Francisco, CA - [Account Manager- UK & International Policy](https://feeny.ai/job/account-manager-uk-international-policy-inizio-evoke-london-sdbbc4c97cqv) — London, United Kingdom - [Associate Director, Social Media Strategy](https://feeny.ai/job/associate-director-social-media-strategy-inizio-evoke-new-york-e4v2nfk0694f) — New York, NY