--- title: 'Vice President of Communications at Dorsia' canonical: 'https://feeny.ai/job/vice-president-of-communications-dorsia-miami-fl-or-new-york-city-4cm9qtvjqe7k' type: 'job' last_seen: '2026-09-12' --- # Vice President of Communications at Dorsia - **Company:** Dorsia - **Location:** Miami FL OR New York City, NY - **Compensation:** $180k–$210k - **Posted:** 2026-06-11 - **Last confirmed live:** 2026-09-12 - **Apply:** https://job-boards.greenhouse.io/dorsia/jobs/5162360007 ## Job description ## About Us Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization. In 2025, we grew revenue 480% and scaled to 400+ venues across 25 destinations, with the launch of our Culture Calendar extending Dorsia beyond restaurants into the world’s most sought-after cultural moments. Backed by $54M in funding from investors including Index Ventures, Invus, and Red Sea Ventures, and strategic partners including MoonPay, Major Food Group, and The Dinex Group - Daniel Boulud, we are entering our most consequential phase of growth and reshaping the global hospitality landscape. We’re adding exceptional talent to drive what comes next, and that’s where you come in. ## About the Role Dorsia is looking for a Vice President of Communications to own how we show up in the world, across press, social, influencer, partnerships, and every relationship that extends our reach. Qualified individuals naturally think in narrative arcs, not press cycles, and deeply understand that for a brand like Dorsia, what we say and what we don’t say matter equally. This is a senior leadership position reporting directly to the CEO. You will guide strategy, lead a team of three across social, consumer communications, and product strategy, and manage our external PR agency. You will build as much as you lead, working with product, marketplace, and editorial teams to shape a consistent, compelling voice across every surface where Dorsia exists. Dorsia is AI-native, and this role sets the standard on how we use AI for speed and reserving taste for the things machines can’t write. What You'll Do: Public Relations & Earned Media - Establish a proactive press strategy that keeps Dorsia top-of-mind in the right publications at the right moments. - Define and protect Dorsia's narrative across launch moments, funding announcements, executive visibility, and crisis situations. - Build and manage relationships with key media across lifestyle, business, tech, and hospitality verticals, including the trade press credibility that positions Dorsia as a genuine collaborator in the hospitality and restaurant industries. - Own all external and internal communications, from press releases and talking points to the playbook for each new market, including the narrative arc of Dorsia's arrival in a new city. - Deploy AI agents to automate press tracking, competitive monitoring, and social listening, surfacing signals in the near real time. Social Strategy & Influencer Talent - Own social strategy across all Dorsia channels, setting voice, cadence, and content priorities. - Partner with editorial and creative to produce content that earns engagement rather than buying it, using AI to accelerate production and human judgment to elevate it. - Build a curated influencer program that reflects the taste, values, and aesthetic of the brand, with a clear criteria for partnership fit rather than volume. - Structure relationships that go beyond one-off activations, from gifting and ambassador programs to co-created content and event presence. - Build a measurable framework connecting social performance to brand health and member acquisition. Brand Partnerships - Identify and close partnership opportunities that extend Dorsia’s reach while protecting the integrity of the brand. - Work cross-functionally with Business Development and Marketplace to ensure partnerships are operationally viable and commercially sound. - Structure co-marketing activations, editorial integrations, and experiential moments with best-in-class brands. - Own the partner relationship from pitch to execution to wrap. Consumer Communications - Define the consumer communications strategy across the full member lifecycle, from acquisition and onboarding through retention and re-engagement. - Establish voice standards and messaging hierarchy so every member touchpoint, regardless of channel or team, sounds like Dorsia. - Deploy AI-powered personalization across member communications, adapting dynamically to behavior and preference. - Partner with Product and Data to surface member sentiment and behavioral signals that inform how the brand evolves its positioning. - Build the member advocacy flywheel, turning great experiences into stories members tell without it ever feeling manufactured. ## Team & Functional Leadership - Lead and develop a small team across social, consumer communications, and product strategy. - Manage Dorsia’s external PR agency, owning scope, output quality, and the decision of what stays in-house. - Identify high-friction work across the function and replace it with AI agent-assisted workflows, reducing agency dependency for production work over time. - Set the standard that AI fluency is table stakes on this team, not a differentiator. The Winning Recipe - Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field; MBA is a plus. - 8+ years of experience in Communications or Public Relations, with at least 2 years in a senior leadership role. - Proven experience building and scaling the function inside a high-growth consumer brand, ideally in luxury, hospitality, or culture-adjacent industries. - Deep Tier-1 press relationships across lifestyle, business, and hospitality verticals, with a track record of proactive placements. - Experience developing communications plans for high-stakes moments, including funding announcements, launches, partnerships, and executive hires. - Credibility with industry trade press and the ability to position a brand as a genuine collaborator, not just a vendor. - History of building influencer programs with defined criteria and earned impressions that outperform paid benchmarks. - Demonstrated AI fluency, building and deploying agents for monitoring, production, and workflow automation. - Taste, restraint, and judgment that emulate Dorsia’s discerning and luxury brand messaging. ## Compensation Package - Base range: $180,000 - $210,000 - Equity - Bonus Compensation: New York Pay Range $180,000—$210,000 USD Workplace Philosophy at Dorsia At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people-first organization. In-Person Matters We’re creating once-in-a-lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen-side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in-office culture is non-negotiable at Dorsia. Who We Hire We don’t subscribe to check-the-box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn’t demographics, it’s a shared vision: to build the social operating system for the cultural vanguard. Lifestyle Hours We’re not a 9-to-5 company. Our lifestyle mirrors our members. Early flights, after-work events, and late-night sprints when the work demands it. But we love what we do, and we definitely love a good party. High Performance Culture Working at Dorsia isn’t for everyone—and that’s the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember. A Final Word We’re building something special. It will take long hours and relentless effort. It’s not for everyone. For those with the metabolism, you’ll create something that changes how culture is lived. And that’s the kind of work worth your life’s energy. ## About Dorsia ## Company Overview - **One-liner**: Dorsia is a members-only booking platform that provides access to coveted reservations at top-tier restaurants using a dynamic pricing model with guaranteed minimum spends. - **Entity Type**: Private (venture capital-backed, Series A) - **Headquarters**: Miami Beach, Florida, USA - **Founded**: 2021 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Hospitality technology / restaurant reservation systems - **Target customers**: B2B (restaurants seeking to optimize revenue and reduce no-shows) and B2C (high-end diners and members seeking hard-to-book reservations) - **Mission statement**: "To overhaul the culture and economy of the hospitality industry" by building frictionless technology that optimizes revenue for restaurants and experiences for members. ## Products & Services - **Dorsia Platform (Membership)**: A members-only service that allows users to book reservations at in-demand restaurants by committing to a guaranteed minimum spend. Restaurants benefit from a reliable customer base, reduced cancellations, and actionable diner insights. The platform uses a unique supply-and-demand pricing model. (Type: SaaS / Marketplace) ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Total Funding raised – $50.4M (Series A, Feb 2025) - **Notable Investors**: Index Ventures, Felix Capital, Flagstaff Ventures, Entrepreneur Ventures (Los Angeles), among 14 total investors. Also merged with Welcome in November 2023. - **Growth Signals**: Headcount reported as 41 (PitchBook) or 58 (Built In); actively hiring across multiple teams (Engineering, Marketing, Sales, Events, Client Success). Beta launched in NYC and The Hamptons with planned expansion to Miami, Los Angeles, and other culinary cities. Growing list of job openings on Greenhouse. ## Competitive Advantages - **Dynamic pricing model**: A supply-and-demand pricing mechanism that guarantees tables for diners and revenue for restaurants, reducing friction and no-shows. - **Curated marketplace**: Exclusive access to the most coveted restaurants, creating a membership appeal that traditional reservation systems lack. - **Founding & investor expertise**: Leadership and investors bring deep expertise across hospitality, technology, finance, and media, giving Dorsia a unique edge in building a new kind of dining experience. ## Strategic Focus - **Geographic expansion**: Scaling from NYC/Hamptons to Miami, Los Angeles, San Francisco, London, Dubai, and the South of France. - **Technology development**: Building a frictionless, end-to-end platform for restaurant discovery, booking, and payments. - **Culture building**: Emphasizing a high-performance, in-office culture designed for "builders, not passengers" and mirroring the lifestyle of its members. ## Why Work Here - **Culture**: Described as high-performance, fast-paced, and "not for everyone." The company values merit and mindset over demographics. Team culture is deliberately intense, with early flights, after-work events, and late-night sprints common. Social events and parties are part of the ethos. - **Work policy**: Company website states in-office culture is "non-negotiable" and that "culture eats strategy." However, Built In lists the environment as "Hybrid" with flexible on-site time. Candidates should expect a strong in-person expectation for most roles. - **Perks**: A "good party" culture, working with high-end restaurants and cultural events. The company is people-first and values chemistry and collision-based collaboration. - **Engineering culture**: Small but growing engineering team (Product Engineer roles, Software Engineering Intern) based in NYC. Emphasis on building a "social operating system for the cultural vanguard." ## Sources 1. [dorsia.com](https://www.dorsia.com/) 2. [dorsia.com/about](https://www.dorsia.com/about) 3. [greenhouse.io](http://job-boards.greenhouse.io/dorsia) 4. [pitchbook.com](https://pitchbook.com/profiles/company/510423-40) 5. [builtin.com](https://builtin.com/company/dorsia) ## Other roles at Dorsia - [Director of Partnerships](https://feeny.ai/job/director-of-partnerships-dorsia-miami-fl-or-new-york-36cgza9tnt1a) — Miami FL OR New York, NY - [Video Editor](https://feeny.ai/job/video-editor-dorsia-miami-fl-or-new-york-city-q564dg8cegyb) — Miami FL OR New York City, NY - [Videographer](https://feeny.ai/job/videographer-dorsia-miami-fl-or-new-york-city-fxdjnngmbff5) — Miami FL OR New York City, NY - [Executive Assistant](https://feeny.ai/job/executive-assistant-dorsia-miami-rs8ghsb5gahc) — Miami, FL - [Lead Counsel](https://feeny.ai/job/lead-counsel-dorsia-new-york-city-9256k9hgw4hv) — New York City, NY - [Product Manager, Events & Nightlife](https://feeny.ai/job/product-manager-events-nightlife-dorsia-new-york-city-48bqewzawv8y) — New York City, NY - [Product Engineer](https://feeny.ai/job/product-engineer-dorsia-miami-fl-or-new-york-city-wp25wjdavapd) — Miami FL OR New York City, NY - [Senior Product Designer](https://feeny.ai/job/senior-product-designer-dorsia-new-york-ny-or-miami-fgx1jzbenx8k) — New York NY OR Miami, FL - [Junior Designer](https://feeny.ai/job/junior-designer-dorsia-miami-fl-or-new-york-city-3macfhnfwbyk) — Miami FL OR New York City, NY - [Senior Vice President of Marketplace](https://feeny.ai/job/senior-vice-president-of-marketplace-dorsia-miami-fl-or-new-york-city-n11811165bcz) — Miami FL OR New York City, NY