--- title: 'Vice President of Growth at Abricare, Inc.' canonical: 'https://feeny.ai/job/vice-president-of-growth-abricare-inc-united-states-tmetqjry76z5' type: 'job' last_seen: '2026-09-14' --- # Vice President of Growth at Abricare, Inc. - **Company:** Abricare, Inc. - **Location:** United States - **Work type:** remote - **Posted:** 2026-04-15 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/abricareinc/jobs/4204178009 ## Job description ## About AbriCare AbriCare was founded with the mission to put caregivers first. The best care for clients starts with supporting the people who deliver it. AbriCare is positioned to become a nextgeneration leader in Personal Care Services (PCS), solving a structural workforce crisis in one of the largest, fastest-growing sectors in U.S. healthcare — a $75B+ addressable market growing 8–10% annually. Position Summary The Vice President, Growth is a strategic and execution-oriented sales leader responsible for developing and executing a comprehensive growth strategy that drives census growth, referral volume, and market expansion across AbriCare's Personal Care Services platform. This role will lead both boots-on-the-ground and inside sales efforts across assigned markets, with a particular focus on Medicaid-funded PCS populations. Reporting to the Chief Operating Officer (with close partnership with Regional/Market Operations leadership), the VP, Growth will oversee sales roles as the business grows. The role ensures high performance, strategic alignment, and drives market expansion. This leader will build referral pipelines, develop market-level growth strategies, and help stand up the commercial infrastructure required to scale a multi-region platform. The role requires comfort operating both strategically and tactically — developing multi-state growth strategy while also rolling up sleeves to generate demand locally. Experience in personal care services or home care with Missouri and/or Ohio market experience is highly preferred. ## Key Responsibilities Market Growth Strategy & Execution - Develop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion markets - Build and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizations - Navigate state-specific Medicaid and waiver nuances, particularly in Missouri and Ohio, to ensure effective client qualification and conversion - Identify new business opportunities, referral sources, strategic partnerships, and priority geographies for expansion based on referral flow, competitive dynamics, and operational readiness - Conduct market analysis and competitive intelligence to inform strategic decisions - Partner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground traction Inside Sales & Business Development Leadership - Personally engage in high-impact referral relationships in early markets — modeling a "roll-up-your-sleeves" approach to business development - Activate early referral momentum in new markets, converting initial leads into repeatable growth channels - Build trusted relationships with Medicaid building managers, housing administrators, case managers, and community leaders to generate grassroots demand - Create structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales function New Market Launch Partnership - In partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readiness - Ensure referral generation efforts are coordinated with hiring, scheduling, and caregiver capacity planning - Serve as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood up - Maintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operations - Partner with operations leadership to ensure service readiness and scalability Performance Management & Metrics - Set and monitor KPIs for sales performance including referral volume, conversion rates, census growth, revenue growth, market penetration, client acquisition, and channel productivity - Monitor market-level performance and adjust strategy based on data and local feedback - Develop forecasting models to support hiring, branch expansion, and capital planning - Present growth forecasts, pipeline updates, and performance metrics to operation partners and senior leadership team members Cross-Functional Collaboration & External Representation - Collaborate with operations to align campaigns with growth objectives - Represent AbriCare in-market as a mission-driven, service-oriented leader - Build strong relationships with referral partners, payer representatives, and community stakeholders - Ensure compliance with industry regulations and ethical standards in all growth activities - Ensure all growth activities align with AbriCare's values and high standards of care delivery ## Qualifications Education - Bachelor's degree required in Business, Healthcare Administration, or related field - Advanced degree preferred but not required ## Experience - 10–15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environments - Direct experience leading sales, census growth, or business development in PCS strongly preferred - Proven track record of managing and scaling sales teams in healthcare or personal care services - Experience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processes - Track record of driving organic growth (not solely acquisition-driven growth) in multi-site environments - Experience building or scaling an inside sales or regional growth team preferred ## Skills & Abilities - Strong leadership, coaching, and performance management skills - Deep understanding of referral networks, payer models, and regional market dynamics - Excellent communication, negotiation, and strategic planning abilities - Proficiency in CRM systems and data-driven decision-making - Strategic thinker who can design multi-state growth strategy while executing locally - Strong command of growth metrics and pipeline management - Entrepreneurial and resourceful; comfortable building in early-stage or de novo environments - Proven ability to generate demand through grassroots outreach and relationship-building - Mission-oriented, service-driven, and aligned with serving vulnerable populations Working Conditions - Work From Home (WFH) employees must have high-speed internet connectivity - Physical Demands: Standard office environment physical demands ## Compensation & Benefits - Competitive base salary with performance-based bonus opportunity & company equity - Health, dental, vision insurance - 401(k) - Generous PTO and paid holidays ## About Abricare, Inc. ## Company Overview - **One-liner**: AbriCare is a mission-driven home care services organization that helps seniors and adults with disabilities live safely and independently at home by combining compassionate caregiving with AI-enabled operations. - **Entity Type**: Private (Funding stage not publicly disclosed) - **Headquarters**: North Kansas City, Missouri, USA - **Founded**: Not publicly available - **Founders**: Not publicly available ## Core Business - **Primary industry**: Home health care and personal care services (PCS) - **Target customers**: Seniors and adults with disabilities (B2C), as well as families and payors (B2B) who require transparency, compliance, and accountability. - **Mission statement**: “To elevate home care services in Kansas City by empowering clients to live with dignity and joy at home, while giving caregivers the tools, respect, and recognition they deserve.” [abricare.com](https://www.abricare.com/) ## Products & Services - **Personal Care Services**: Assistance with daily activities such as bathing, dressing, grooming, and mobility (Service). - **Advanced Personal Care**: Specialized care for clients with complex medical needs, including authorized nursing visits, mobility support, and medical device setup (Service). - **Homemaker Services**: Light housekeeping, laundry, and meal prep to maintain a comfortable home environment (Service). - **Respite Care**: Short-term care services to give family caregivers time to rest and recharge (Service). All services are delivered in the client’s home. [abricare.com/services](https://www.abricare.com/services) ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: Total funding not publicly available; revenue not disclosed. - **Notable Investors / Partners**: Not publicly available - **Growth Signals**: New locations opening in 2026 in Indiana and Ohio, with more locations planned beyond Missouri. The company is actively hiring for remote and in-office roles, indicating scaling operations. [abricare.com/locations](https://www.abricare.com/locations) ## Competitive Advantages - **Care Teams First culture**: Above-market pay, ongoing training, and clear career pathways for caregivers, intended to reduce turnover and improve care quality. - **AI-enabled operations**: Tech tools for scheduling, matching, and communication that reduce administrative burden and allow care teams to focus on clients. - **Transparency and compliance**: Emphasis on accountability for families and payors, building trust in the service. ## Strategic Focus - **Geographic expansion**: Opening branches in Indiana and Ohio in 2026 after establishing a strong presence in Missouri. - **Technology integration**: Continued investment in “smart systems” to streamline operations and improve client-caregiver matching. - **People-first growth**: Scaling while maintaining a culture that prioritizes caregiver support and development. ## Why Work Here - **Culture**: “A culture built on mutual belonging, recognition, and respect” with a “Care Teams First” philosophy. - **Compensation**: Competitive pay, benefits, and 401(k) matching; above-market pay for caregivers. - **Work-life balance**: Paid time off, flexible schedules, and health/wellness resources including an Employee Assistance Program (EAP). - **Career growth**: Training programs, skill development, and clear career pathways from entry-level to advanced roles. - **Work model**: A mix of remote (United States) and on-site roles at the Kansas City headquarters; remote positions in HR, recruiting, and clinical systems. - **Perks**: Lifestyle savings for transportation, childcare, and education support if eligibility requirements are met. [abricare.com/careers](https://www.abricare.com/careers) | [job-boards.greenhouse.io/abricareinc](https://job-boards.greenhouse.io/abricareinc) ## Sources 1. [abricare.com](https://www.abricare.com/) – Company overview, mission, services, locations, and careers. 2. 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