---
title: 'Vice President of Marketing at Bikky'
canonical: 'https://feeny.ai/job/vice-president-of-marketing-bikky-new-york-cj5mwq2patvm'
type: 'job'
last_seen: '2026-09-10'
---

# Vice President of Marketing at Bikky

- **Company:** Bikky
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.gem.com/bikky/am9icG9zdDra8JkQDV3iwPe0jQ6PYSeq

## Job description

About us: Restaurants are the heart of our communities - where we go to celebrate life’s memorable moments with those we love, and find comfort and familiarity in the world. But while the digital and data revolutions have transformed other parts of commerce and hospitality, restaurants haven’t had the same opportunity. The result has been an industry that’s - on average - had their profit margins shrink by 5x over the past 20 years.

Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world. We believe that data can fundamentally transform the economic model of the entire restaurant industry - producing better businesses, more jobs, and stronger communities.

Bikky is based in New York City and has raised over $26 million in funding to date, most recently with a Series B in 2026. We’re proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, Dave’s Hot Chicken, and Long John Silver’s.

VP of Marketing We are hiring our first senior marketing leader to own and elevate the entire marketing motion at Bikky. Reporting to our CEO, you will inherit a capable, scrappy team with a strong demand gen and field marketing foundation, and take us to the next chapter: building the product marketing and brand motions that don't yet exist. You'll own the outcomes that matter most: scaling our demand gen engine, building an exceptional brand and thought leadership presence, and translating a genuinely differentiated product into terms restaurant operators trust. In short, you'll take us from a scrappy Series B marketing org into a true B2B enterprise marketing function at the top of the industry and top of the marketing class.

This role offers the chance to work with veteran operators, partner with some of the best-known brands in the restaurant industry, and grow a business with real customers, real value, and a strong economic foundation.

Other Responsibilities Include:

- Own marketing end to end. Full accountability for the function, its strategy, process, team, and outcomes, with autonomy to manage the budget.
- Build the product marketing motion from the ground up. Bring a sophisticated product into marketing in a way our audience genuinely understands, running the trial and error, A/B testing, and iteration a new motion requires.
- Build our brand and thought leadership motion and infrastructure. Establish an exceptional brand presence and a point of view that changes how the market sees us.
- Evolve our core playbook (conferences, partnerships, content, word of mouth) to meet our increasingly ambitious sales goals.
- Lead and grow the team. Manage and develop a team of first class B2B marketers.
- Partner cross-functionally with the founders to define the marketing vision and build the team that carries Bikky into its next stage of growth .

## About you

- Track record leading marketing in high-performing B2B SaaS organizations.
- Genuine product marketing depth. You understand a sophisticated product deeply and can translate it into messaging a non-technical audience acts on.
- Proven brand and thought leadership builder. You've built brand presence and marketing infrastructure, not just run an existing playbook.
- Proven experience being hands-on within a high growth environment, overseeing a productive and happy team.
- Exceptional communication and interpersonal skills.
- Strong strategic thinking and intellectual rigor.
- Demonstrated ability to build net new motions through experimentation and iteration.

## Perks and Benefits

- Generous equity compensation.
- Top tier (for stage) healthcare, including medical, vision, and dental with 100% employer coverage.
- Ability to participate in a 401k.
- Bikky offers a hybrid working environment. For candidates in New York City, we have an office where the team works 3-4 days per week.
- Flexible vacation policy.

## About Bikky

## Company Overview
- **One-liner**: Bikky is a customer data platform (CDP) built exclusively for multi-unit restaurant brands, enabling them to unify data from across their operations to drive marketing, menu, and guest experience decisions.
- **Entity Type**: Private (Venture-backed; $18.3M total funding)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Abhinav Kapur (CEO), John Lucas (CTO), Chris Thompson (Head of Revenue)

## Core Business
- **Primary Industry**: Customer Data Platform (CDP) / Restaurant Technology / Marketing Analytics
- **Target Customers**: B2B — specifically large, multi-unit restaurant brands (e.g., Bojangles, MOD Pizza, Dave’s Hot Chicken, Long John Silver’s)
- **Mission/Purpose**: To provide restaurants with the same powerful analytical tools and data insights as the largest, most sophisticated businesses in the world.

## Products & Services
- **[Bikky CDP Platform]**: A SaaS platform that unifies data from POS systems, online ordering, payment processors, and loyalty programs to build a single source of truth for guest data. Key features include:
  - **Guest Profiles** – unified customer view across all channels
  - **Guest Lifecycle Tracking** – manage acquisition, retention, and reactivation
  - **Menu Analysis** – measure performance of menu items and pricing
  - **Marketing Automation** – segment audiences and trigger personalized campaigns
  - **Reporting & Dashboards** – real-time, data-driven insights for C-suite to marketing teams

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric – Total Funding**: $18.3 million (across 6 rounds)
- **Key Metric – Annual Revenue**: $2.9 million (estimated)
- **Key Metric – Scale**: Platform processes **$30 billion** in annual transactions, covers **5,000+ locations**, and tracks **320 million guests**
- **Notable Investors**: Equal Ventures (lead), Gutter Capital (lead), with participation from others across seed and pre-seed rounds
- **Growth Signals**:
  - Employee headcount grew **26.1% YoY** (+12 people) to 41 employees
  - LinkedIn followers grew **46.5% year-over-year**
  - Trusted by major national restaurant brands (Bojangles, MOD Pizza, Dave’s Hot Chicken, Long John Silver’s)
  - Revenue of $2.9M with $18.3M in funding indicates strong product-market fit and runway

## Competitive Advantages
- **Restaurant-Exclusive Focus**: Unlike horizontal CDPs (e.g., Segment, mParticle), Bikky is purpose-built for the unique data challenges and workflows of multi-unit restaurant operators.
- **Deep Integrations**: Connects with all major in-store and off-premise channels (POS, online ordering, loyalty, payments) out of the box, reducing implementation time.
- **End-to-End Guest Intelligence**: Bridges the gap between raw transaction data and actionable marketing/menu decisions, enabling brands to measure the ROI of every decision on guest behavior and lifetime value.

## Strategic Focus
- **Product Expansion**: Continuing to deepen integrations and analytics capabilities for the restaurant vertical.
- **Customer Acquisition**: Scaling the customer base beyond current ~5,000 locations by targeting more large, multi-unit chains in the U.S.
- **Talent Growth**: Actively hiring for senior product, engineering, and customer success roles to support product development and customer retention.

## Why Work Here
- **High-Impact Startup**: Join a small, growing team (41 people) where individual contributions have outsized impact on the product and company trajectory.
- **Culture & Values**: The company emphasizes a culture of “data and a whole lot of empathy,” focusing on both quantitative rigor and user-centric design.
- **Compensation & Perks**: Rated **4.5/5.0** on employer review sites; offers **company equity**, **401(k)**, **dental/health insurance**, **FSA**, **generous PTO**, paid holidays, and paid sick days.
- **Work Model**: **Hybrid** — employees in New York City work from the office 2-3 days per week, with flexibility. Remote program available.
- **Engineering Culture**: Building a complex data platform that integrates with multiple third-party systems (POS, payment, loyalty) — strong opportunity for engineers interested in data pipelines, APIs, and real-time analytics at scale.
- **Current Openings (as of search)**: Senior Software Engineer, Senior Product Designer, Director of Customer Success — all based in New York City.

## Sources
1. [LinkedIn – Bikky](https://linkedin.com/company/bikky-inc)
2. [Bikky About Us](https://bikky.com/about-us)
3. [Bikky Careers](https://www.bikky.com/careers)
4. [Gem Jobs – Bikky](https://jobs.gem.com/bikky)
5. [Built In NYC – Bikky](https://builtin.com/company/bikky)

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