---
title: 'Vice President of Product at Tenna'
canonical: 'https://feeny.ai/job/vice-president-of-product-tenna-nationwide-h43w6hxe8tyb'
type: 'job'
last_seen: '2026-10-17'
---

# Vice President of Product at Tenna

- **Company:** Tenna
- **Location:** Nationwide
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/tenna/a929152e-133e-4402-a220-5a27827dd259

## Job description

Why Tenna? We take pride that our roots are in the construction industry. With this experience and knowledge, we have built a platform revolutionizing construction equipment fleet operations. We provide innovative solutions to customers looking for competitive ways to better manage and track their assets, such as heavy and light equipment, large fleets, tools, and materials. At Tenna, we believe the best is right in front of all of us and that each day holds more potential than the one before. We believe every new discovery can lead to something better than we thought possible. When we boil it down, the top five qualities that define the Tenna Team are quality-obsessed, gritty, continuous learners, collaborative problem solvers, and just plain awesome. Sound like you? Join usas we empower our customers to control their mixed assets on one comprehensive platform anytime, anywhere.

Position Description Tenna is searching for a Vice President of Product to partner with our Executive Team to define and execute the product strategy for our B2B SaaS, mobile, and hardware-enabled platform. This leader will translate Tenna’s product vision into practical, actionable plans and ensure our product teams deliver solutions that create measurable value for customers. The VP of Product will lead multiple teams, establish clear priorities, and bring structure and accountability to product execution. This is not a strategy-only position. We are looking for a hands-on, outcomes-oriented leader who stays close to the work, regularly checks progress, removes obstacles, and ensures our commitments are met. The right candidate is an analytical, low-ego leader who listens well, communicates clearly, and is equally comfortable with engaging executives, product and engineering teams, and prospective and existing customers. They will bring experience developing complex, high-value B2B products within industrial markets and supporting solutions deployed across thousands of users.

## Your Responsibilities

- Partner with the Executive Team to define and communicate a compelling product vision and strategy aligned with Tenna’s business goals, market opportunities, and customer needs.
- Translate long-term product strategy into clear roadmaps, priorities, timelines, and executable plans for product, design, engineering, and other cross-functional teams.
- Lead, and develop multiple and distributed product teams.
- Maintain close visibility into product development, regularly reviewing progress, identifying risks, removing blockers, and ensuring teams deliver against commitments.
- Oversee the development and evolution of Tenna’s web, native mobile, SaaS, and hardware-enabled product offerings.
- Ensure products are designed to support large-scale deployment across thousands of users and complex customer environments.
- Establish and monitor meaningful product metrics, using data to evaluate performance, prioritize investments, and communicate progress.
- Present product plans, performance data, tradeoffs, risks, and timelines clearly to executive leadership and other key stakeholders.
- Promote disciplined product development best practices while adapting processes to meet the needs of the business.
- Build strong partnerships across Product, Engineering, Design, Sales, Marketing, Customer Success, and Operations.
- Develop and improve the tools, systems, and operating rhythms used to manage product work and communicate progress.
- Cultivate a practical, customer-focused product culture grounded in accountability, collaboration, continuous learning, and execution.

## Qualifications

- 12+ years of experience in Product Management, with a proven track record of success in launching and scaling B2B technology products in a fast-paced environment.
- 2+ years of experience in senior leadership roles
- Significant product management and product leadership experience within a B2B SaaS organization.
- Demonstrated success leading multiple product teams, including teams or stakeholders operating across different regions or countries.
- Experience developing and delivering complex B2B products within industrial verticals.
- Strong record of moving beyond strategy to drive execution, monitor progress, and deliver measurable outcomes.
- Experience with web applications and native mobile application development, including products deployed at scale to thousands of users.
- Experience working with hardware-enabled products and connected software ecosystems.
- Strong understanding of SaaS, cloud-based platforms, multi-tenant systems, and product development.
- Sufficient technical fluency to collaborate effectively with engineering teams and understand how technologies and programming languages such as JavaScript, Java, Python, Swift, and Kotlin support product development. This role is not expected to read or write production code.
- Experience reporting to and communicating directly with senior executives, including C-suite leaders.
- Ability to synthesize complex qualitative and quantitative information into clear recommendations, priorities, and decisions.
- Experience using sophisticated product and project management tools to manage work, analyze data, and communicate plans and timelines.
- Experience working with tools such as Jira, Confluence, GitHub, Figma, Zeplin, or comparable platforms.
- Experience directly engaging prospective and existing customers about current products, future offerings, and unmet needs.
- Excellent verbal and written communication skills, with the ability to explain complex topics clearly and persuasively.
- Strong people-management skills and a demonstrated ability to coach, develop, and align high-performing teams.
- Analytical, practical, and execution-oriented approach to leadership.

Benefits, Perks, & Additional Information

- Full-time opportunity.
- Opportunity is remote – nationwide.
- Competitive compensation package.
- Travel is required, up to 25%.
- Robust, low-cost benefit packages.
- Benefit coverage begins the first date of employment.
- Dependent Care.
- 401k match.
- Employee referral bonuses.

As an Equal Opportunity Employer, Tenna is committed to building a diverse team. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

## About Tenna

## Company Overview
- **One-liner**: Tenna provides a construction operations software and technology platform that goes beyond basic equipment tracking to connect every aspect of fleet management—from field to shop to office.
- **Entity Type**: Private (listed as a subsidiary of Deere & Company on LinkedIn) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Headquarters**: New Hope, Pennsylvania, United States (with an additional office in Edison, New Jersey) [linkedin.com](https://www.linkedin.com/company/tennaco) [builtin.com](https://builtin.com/company/tenna)
- **Founded**: 2015 (originally founded as BuildSourced, later renamed Tenna) [tenna.com](https://www.tenna.com/about-us/)
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industries**: Construction technology, IoT/telematics, equipment fleet management, safety & compliance
- **Target customers**: B2B — mid-size to large-scale construction contractors, equipment fleet operators, and firms managing mixed (owned + rental) fleets [tenna.com](https://www.tenna.com/about-us/)
- **Mission/purpose**: To help contractors gain control over their mixed fleets through integrated hardware and software solutions that reduce costs, drive productivity, and increase profitability [tenna.com](https://www.tenna.com/about-us/)

## Products & Services
- **Tenna Platform (Software Suite)**: Cloud-based construction fleet management platform with modules for Equipment Maintenance, Safety & Compliance, Construction Resource Management (requesting, planning, dispatching), Cost Codes, Mechanic Time Cards, Parts Inventory Management, and a Reporting Engine with construction-specific reports [tenna.com](https://www.tenna.com/about-us/)
- **TennaMINI GPS Tracker**: Ultra-small GPS hardware for tracking heavy equipment, replacing older TennaGO hardware [tenna.com](https://www.tenna.com/about-us/)
- **TennaCAM 2.0 (Heavy Equipment Camera)**: Dual-facing dash camera with AI technology for mitigating risk and monitoring driver behavior on construction jobsites; includes a first-to-market Safety and Operations Scorecard (launched May 2025) [tenna.com](https://www.tenna.com/about-us/)
- **TennaINTEL Smart Equipment Tracker**: Tracks equipment and also reads surrounding BLE-tagged assets [tenna.com](https://www.tenna.com/about-us/)
- **TennaBLE RT1 & Steel Puck SP2**: BLE beacons for tracking tools and miscellaneous small assets; SP2 launched April 2025 [tenna.com](https://www.tenna.com/about-us/)
- **Integrations & Ecosystem**: Integrations with Procore, Viewpoint Vista, Sunbelt Rentals, Boom & Bucket, and OEM telematics systems per ISO 15143-3 (AEMP 1.2/2.0) standards [tenna.com](https://www.tenna.com/about-us/)
- **Action QR**: Feature that shortcuts field workers directly to forms or screens to speed up daily recurring tasks [tenna.com](https://www.tenna.com/about-us/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue estimated at $3.5M (per LinkedIn company data) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Notable Investors/Partners**: Deere & Company (listed as parent company), Sunbelt Rentals, Procore, Viewpoint Vista (Trimble), Boom & Bucket [linkedin.com](https://www.linkedin.com/company/tennaco) [tenna.com](https://www.tenna.com/about-us/)
- **Growth Signals**: 
  - Serving 650+ customers [tenna.com](https://www.tenna.com/about-us/)
  - Headcount: 124 employees, up 16.7% YoY (+23 people) [linkedin.com](https://www.linkedin.com/company/tennaco)
  - LinkedIn followers grew 34.9% year-over-year [linkedin.com](https://www.linkedin.com/company/tennaco)
  - Continuous product launches: Safety & Operations Scorecard (May 2025), Steel Puck SP2 (April 2025), TennaINTEL, Action QR, enhanced Reporting Engine — all in 2024–2025 [tenna.com](https://www.tenna.com/about-us/)
  - Expanding OEM integrations and rental house partnerships [tenna.com](https://www.tenna.com/about-us/)

## Competitive Advantages
- **Deep industry roots**: Over 100 years of combined construction experience on the team — building technology as insiders, not outsiders [tenna.com](https://www.tenna.com/about-us/)
- **Integrated hardware + software suite**: Covers tracking, safety cameras, BLE asset tracking, maintenance, and resource management in one platform — beyond pure telematics [tenna.com](https://www.tenna.com/about-us/)
- **OEM-agnostic mixed fleet support**: Works with diverse fleets including owned and rental assets, with standards-based OEM integrations (AEMP 1.2/2.0) [tenna.com](https://www.tenna.com/about-us/)
- **First-to-market innovations**: Recent releases like the Safety & Operations Scorecard and the dual-facing heavy equipment camera demonstrate product leadership [tenna.com](https://www.tenna.com/about-us/)
- **Hands-on customer partnership**: In-house customer success teams travel onsite; strong communication and follow-through are core to their model [tenna.com](https://www.tenna.com/about-us/)

## Strategic Focus
- **Expanding AI and safety capabilities**: Continued investment in AI-driven dash cameras, safety scorecards, and risk mitigation tools [tenna.com](https://www.tenna.com/about-us/)
- **Deepening integrations**: Growing partnerships with rental houses (e.g., Sunbelt Rentals) and OEMs to provide unified visibility across owned and rented assets [tenna.com](https://www.tenna.com/about-us/)
- **Enhancing operational planning tools**: Building out Construction Resource Management with scheduling, cost codes, and robust reporting [tenna.com](https://www.tenna.com/about-us/)
- **Extending asset tracking ecosystem**: Launching next-gen BLE beacons and trackers for tools and small assets to complement heavy equipment tracking [tenna.com](https://www.tenna.com/about-us/)

## Why Work Here
- **Remote-friendly**: Many open roles are listed as Remote – Nationwide across the U.S. [tenna.com](https://www.tenna.com/careers/) [jobs.lever.co](https://jobs.lever.co/tenna)
- **Impactful mission**: Opportunity to directly improve construction safety, efficiency, and profitability through technology used in the field, shop, and office [tenna.com](https://www.tenna.com/about-us/)
- **Multifaceted team**: Roles span software engineering, product management, customer success, design, and more — with an emphasis on collaboration and industry expertise [tenna.com](https://www.tenna.com/careers/)
- **Commitment to DE&I**: Partnering with local community organizations and focused on building a diverse, equitable, inclusive team [tenna.com](https://www.tenna.com/careers/)
- **Benefits & support**: Competitive benefits including 401(k) and HSA, plus discount programs [tenna.com](https://www.tenna.com/careers/)
- **Culture & ratings**: LinkedIn employer rating of 3.1/5 (44 reviews) with compensation at 3.9/5, work-life balance 3.1/5, culture 3.0/5, and career growth 3.2/5 — best rated for compensation, with candid feedback from employees [linkedin.com](https://www.linkedin.com/company/tennaco)

## Sources
1. [tenna.com — About Us](https://www.tenna.com/about-us/)
2. [tenna.com — Careers](https://www.tenna.com/careers/)
3. [jobs.lever.co — Tenna](https://jobs.lever.co/tenna)
4. [linkedin.com — Tenna](https://www.linkedin.com/company/tennaco)
5. [builtin.com — Tenna](https://builtin.com/company/tenna)

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