---
title: 'Vice President, Paid Media at Orchestra'
canonical: 'https://feeny.ai/job/vice-president-paid-media-orchestra-new-york-26x6m2v858qy'
type: 'job'
last_seen: '2026-10-16'
---

# Vice President, Paid Media at Orchestra

- **Company:** Orchestra
- **Location:** New York, NY / Washington, DC / Boston, MA
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8880550002

## Job description

## ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals, and [Versus Media Group](https://www.versusmediagroup.com/), a strategy-first political media team. Learn more at [www.orchestraco.com](https://www.orchestraco.com/).

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

## ABOUT THIS ROLE

Orchestra is seeking a Vice President, Paid Media to join our growing Paid Media team. This senior leadership role will help shape and deliver integrated, audience-first paid media strategies for clients across Orchestra’s portfolio, spanning consumer & lifestyle, B2B and technology, nonprofit & philanthropy, higher education, arts & culture, sports, real estate, and public affairs and advocacy.

The Vice President will serve as a senior strategic partner to clients and internal teams, overseeing sophisticated paid media engagements from strategy and planning through activation, optimization, measurement and reporting. You will translate client business and communications objectives into thoughtful, channel-agnostic media strategies designed to reach the right audiences and drive measurable impact.

This role will also play an important leadership role within Orchestra’s growing Paid Media practice. Working closely with the Head of Paid Media, you will help lead and develop team members, establish best practices, ensure consistently high-quality work across accounts, and contribute to the continued evolution and growth of Orchestra’s paid media capabilities.

The ideal candidate combines deep paid media expertise with strong client leadership, people management and an entrepreneurial mindset. You are equally comfortable advising senior clients, developing an integrated media strategy, mentoring team members, troubleshooting a campaign challenge, and identifying opportunities to grow an existing client relationship.

Role location: This role is hybrid, three-times per week based in our New York, NY, Boston, MA, or Washington, D.C. offices. We will also consider remote candidates. (east coast hours)

## ACCOUNTABILITIES & QUALIFICATIONS

As a Vice President, Paid Media, you will:

- Lead paid media strategy across multiple client accounts, overseeing end-to-end, multi-channel campaigns across a diverse range of industries, audiences and objectives.
- Develop audience-first, channel-agnostic paid media strategies, translating client business and communications goals into media approaches, channel recommendations, investment strategies and measurable KPIs.
- Serve as a senior paid media counselor to clients and internal account leaders, confidently presenting recommendations, performance insights and proactive opportunities.
- Oversee integrated media planning across channels including paid social, paid search, programmatic display/video, CTV, streaming audio, OOH, print, publisher partnerships and other emerging opportunities as appropriate to client objectives.
- Guide teams through campaign planning, activation, optimization and measurement, ensuring work meets Orchestra’s standards for strategy, quality, accuracy and performance.
- Review media plans, campaign setups, reporting and strategic deliverables, providing clear direction and actionable feedback to team members.
- Manage, mentor and develop paid media team members, helping establish clear expectations, strengthen their strategic capabilities and support their career growth.
- Partner with the Head of Paid Media on team structure, resourcing, workflow and operational best practices as the practice continues to grow.
- Collaborate closely with colleagues across strategy, insights, creative, earned media, organic social, influencer and other Orchestra capabilities to develop integrated client solutions.
- Partner with client and growth teams to identify organic growth and new business opportunities, contributing paid media strategy, scoping and recommendations to proposals and pitches.
- Stay current on changes across advertising platforms, privacy and measurement, emerging media opportunities and industry best practices, translating developments into actionable guidance for clients and colleagues.
- Help evolve Orchestra’s paid media products, processes, tools and points of view as the practice grows.

Essential skills:

- 10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies.
- Strong agency experience managing multiple clients, teams and competing priorities in a fast-paced environment.
- Deep understanding of the paid media ecosystem, including paid social, search, and programmatic, with broader experience across channels such as CTV, streaming audio, OOH, print and publisher partnerships.
- Experience developing strategies for both B2B and B2C audiences; experience across multiple industries or client verticals strongly preferred.
- Demonstrated ability to translate business and communications objectives into audience, channel, investment and measurement strategies.
- Strong client leadership skills and experience advising and presenting to senior-level client stakeholders.
- Proven experience managing, mentoring and developing media professionals, with the ability to lead through both direct management and influence.
- Strong understanding of campaign measurement, reporting and optimization, with the ability to turn data into clear insights and strategic recommendations.
- Experience contributing to new business, organic growth, scoping and/or proposal development.
- Excellent written and verbal communication skills and the ability to communicate complex media concepts clearly to both media and non-media audiences.
- Collaborative, entrepreneurial leadership style with a demonstrated ability to work across disciplines and bring teams together around shared goals.
- Strong judgment, organization and attention to detail, with the ability to navigate ambiguity and solve problems proactively.

## WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $135,000 - $165,000

Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

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