---
title: 'Vice President, Product Marketing at Zenoti'
canonical: 'https://feeny.ai/job/vice-president-product-marketing-zenoti-seattle-fwt3m0s2ha6e'
type: 'job'
last_seen: '2026-11-05'
---

# Vice President, Product Marketing at Zenoti

- **Company:** Zenoti
- **Location:** Seattle, WA
- **Compensation:** $200k–$250k
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-05
- **Apply:** https://job-boards.greenhouse.io/zenoti/jobs/8044052003

## Job description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Description

As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.

What will I be doing?

- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings

What skills do I need?

- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.

## Requirements

- Bachelor’s Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle

Zenoti Pay Range $200,000—$250,000 USD

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

## About Zenoti

## Company Overview
- **One-liner**: Zenoti provides an all-in-one, AI-powered cloud platform for managing operations, marketing, and customer experience in the beauty, wellness, and fitness industries.
- **Entity Type**: Private (funded; Series not specified, but last known valuation $1.5B in 2021)
- **Headquarters**: Bellevue, Washington, USA (Seattle area) with major offices in Hyderabad, India
- **Founded**: 2010
- **Founders**: Sudheer Koneru and Dheeraj Koneru

## Core Business
- **Primary industries**: Beauty and wellness (salons, spas, medspas), fitness centers, and now expanding into gyms.
- **Target customers**: B2B – small-to-large chains, single-location businesses, enterprise multi-location brands (30,000+ businesses across 50+ countries).
- **Mission / purpose**: “Help our Spa, Salon, Medspa and Fitness owners feel good – so their customers feel GREAT.”

## Products & Services
- **Zenoti OS**: The core cloud-based platform integrating booking, POS, CRM, payroll, inventory, marketing, online booking, and sales. Designed for reliability and scale with a 99.9% uptime SLA.
- **AI Workforce**: A suite of AI agents deployed to automate front-office and back-office tasks: AI Receptionist (handles phone calls), Concierge, Lead Manager, Marketer, Scribe, and Dispute Manager.
- **Zeenie**: An AI assistant that automates tasks, generates reports, finds information, and creates marketing content.
- **Predictive analytics / Core ML models**: Slot prediction, demand forecasting, and customer insight tools built on aggregated data from 30,000+ businesses.

## Market Standing
- **Valuation**: $1.5 billion (2021) – [GeekWire article](#)
- **Key Metric**: Annual revenue grew nearly 40% in 2024; company is profitable – [GeekWire article](#)
- **Notable Investors / Partners**: Advent International, TPG, Tiger Global, Steadview Partners, Norwest Venture Partners, Accel Partners (total funding $330M) – [GeekWire article](#)
- **Growth Signals**: Expansion into fitness/gym sector; new executive hires (CFO Sean Blitchok, CCO Steve Hudek, SVP Marketing Doug Sechrist, President/COO Neal Singh); Deloitte Fast 500 revenue growth recognition in 2024 – [GeekWire article](#), [About page](#)

## Competitive Advantages
- **Comprehensive data + AI integration**: Zenoti OS tightly couples end-to-end workflows with rich cross-customer data, allowing AI agents to be highly effective – a moat competitors lack.
- **Industry-specific, cloud-native**: Built from the ground up for beauty/wellness, not a generic ERP; proven with 30,000+ businesses and 50+ countries.
- **High adoption and reliability**: 98% staff adoption within first week of training; 99.9% uptime SLA.
- **Profitable growth**: Unlike many SaaS peers, Zenoti is profitable while still growing rapidly, indicating strong unit economics.

## Strategic Focus
- **AI automation as a growth lever**: Deploying conversational AI (receptionist, lead management) and predictive analytics to help customers increase revenue and efficiency.
- **Adjacent market expansion**: Targeting fitness centers and gyms with a similar enterprise-grade solution.
- **Potential IPO readiness**: CEO stated the company is “capable of going public” but is currently focused on growth and M&A opportunities – [GeekWire article](#)
- **Continued platform investment**: Hiring heavily in product management (Payments, AI Workflows, APIs) and customer success – [Greenhouse job board](#)

## Why Work Here
- **Culture**: Values include transparency, bold action, continuous learning, and “Hold Nothing Back.” Emphasis on diversity, equity, and inclusion with employee resource groups and community partnerships – [Careers page](#).
- **Growth opportunities**: Structured learning, internal mobility, and scaling fast – “your career will too.” Recognition programs and global team collaboration.
- **Work environment**: Cross-functional teams across time zones; offices in Hyderabad, Bellevue, and other global locations. Flexible and remote-friendly work style (implied by distributed teams).
- **Impact**: Work on a platform that powers the world’s best beauty and wellness brands, with a direct impact on customers’ bottom lines. The Zenoti Foundation supports education, wellness, and sustainability.
- **Recognition**: Gold and Silver cybersecurity innovation awards; G2 High Performer ratings – [About page](#)

## Sources
1. [Zenoti.com – AI Workforce and platform overview](https://www.zenoti.com/)
2. [Zenoti Careers page – Culture, DEI, values](https://www.zenoti.com/company/careers)
3. [Greenhouse job board – Open roles and locations](http://job-boards.greenhouse.io/zenoti)
4. [Zenoti About page – Story, awards, global footprint](https://zenoti.com/company/about-us)
5. [GeekWire – AI expansion, funding, revenue, fitness push](https://www.geekwire.com/2025/zenoti-bets-big-on-ai-as-profitable-software-maker-expands-beyond-beauty-sector-and-into-gyms/)

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