---
title: 'Vice President, Public Relations (Healthcare Technology) at Orchestra'
canonical: 'https://feeny.ai/job/vice-president-public-relations-healthcare-technology-orchestra-new-york-ny-or-vpa2qynas808'
type: 'job'
last_seen: '2026-10-30'
---

# Vice President, Public Relations (Healthcare Technology) at Orchestra

- **Company:** Orchestra
- **Location:** New York NY OR Waltham, MA
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8903941002

## Job description

## ABOUT INKHOUSE

Inkhouse is part of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms[BerlinRosen](https://www.berlinrosen.com/),[Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/),[Derris](http://derris.com/),[Glen Echo Group](https://www.glenechogroup.com/),[Inkhouse](http://inkhouse.com/),[M18](http://m18pr.com/),[Message Lab](https://messagelab.com/),[Onward](https://thisisonward.com/) and[Small Girls PR](https://www.smallgirlspr.com/). It also launched[Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals, and[Versus Media Group](https://www.versusmediagroup.com/), a strategy-first political media team. Learn more at[www.orchestraco.com](https://www.orchestraco.com/).

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

## ABOUT THE ROLE

Inkhouse is searching for a Vice President who will serve as the strategic lead across a portfolio of client accounts, acting as a trusted senior advisor and executive-level client contact while providing overall strategic direction, quality oversight, and team leadership. This role will own the higher-level strategy across accounts, including media, amplification, integrated campaigns, messaging, and go-to-market strategy, while ensuring teams maintain strong day-to-day execution and consistently deliver work that advances client goals.

The ideal candidate is a strategic, creative, and confident communications leader with experience working across technology and healthcare clients, who can build trusted relationships with senior client executives, including VPs of Marketing and CMOs, and provide thoughtful counsel across complex communications challenges and opportunities. Healthcare communications experience is preferred, particularly experience supporting clients in the healthcare space. They will oversee the quality of client work, develop and pitch new business, identify opportunities to grow and strengthen client relationships, and serve as a champion of Inkhouse values and collaborative leadership. In addition to client leadership, this role will contribute to practice development, employee development, thought leadership, and the continued growth and evolution of Inkhouse.

Location: This role is based in our New York, NY or Waltham, MA office on a hybrid basis, in-office 2-3 days in the office per week.

## ACCOUNTABILITIES & QUALIFICATIONS

- Own overall strategy across a portfolio of client accounts, serving as the senior strategic lead and trusted advisor while providing high-level counsel across communications, messaging, media, amplification, and go-to-market strategy.
- Develop and oversee high-level media and amplification strategies, ensuring teams are identifying the strongest opportunities to build visibility, influence, and meaningful business outcomes for clients.
- Serve as a senior client contact on strategy, building trusted relationships with executive-level stakeholders and providing counsel across a range of communications challenges, opportunities, and business priorities.
- Maintain a clear view of both strategic priorities and day-to-day account activity, ensuring teams remain focused on client objectives, advancing work consistently, and addressing issues proactively.
- Lead and contribute to new business efforts, including developing presentations and independently pitching prospective clients without SVP oversight, as well as screening and vetting prospects in partnership with senior leadership.
- Understand and apply integrated communications capabilities, developing cross-program campaign strategies for clients with large or complex budgets and identifying opportunities to bring together capabilities across channels.
- Lead and develop high-performing teams by modeling Inkhouse values, promoting a culture where team success is shared across levels, and helping employees at all levels achieve team and client objectives.
- Champion employee growth and development through regular check-ins, performance conversations, coaching, feedback, and development planning, helping team members build their skills, achieve their goals, and advance their careers.

## ESSENTIAL SKILLS

- 10+ years of experience in public relations, communications, or a related field, with a track record of increasing responsibility, strategic leadership, and senior-level client ownership.
- Demonstrated expertise and enthusiasm for working with technology clients, with healthcare communications experience preferred. Strong understanding of the media landscape and the ability to translate industry and market trends into compelling communications strategies.
- Proven ability to serve as a strategic advisor to senior executives, including VPs of Marketing, CMOs, and other executive stakeholders, with the judgment and confidence to provide clear counsel across complex business and communications challenges.
- Exceptional written and verbal communication skills, with the ability to develop compelling narratives, strategic recommendations, client communications, presentations, and other high-impact materials.
- Strong media relations expertise and a strategic approach to developing high-level media, thought leadership, speaking, award, social, amplification, and integrated communications strategies.
- Proven ability to identify compelling stories, creative angles, business opportunities, and new ways to create value for clients and grow existing relationships.
- Demonstrated ability to oversee multiple client accounts and teams, maintain a strategic perspective while ensuring strong execution, exercise sound judgment, and uphold a high standard of quality.
- Proven ability to lead, coach, and develop teams, delegate effectively, provide thoughtful feedback, and foster a collaborative, high-performing environment grounded in shared accountability.
- Demonstrated business development experience, including developing new business presentations, pitching prospective clients, evaluating competitive opportunities, and identifying opportunities to expand existing client relationships.

## WORKING AT ORCHESTRA:

Salary (commensurate with experience and skills): $135,000-$160,000.

Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

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