---
title: 'Vice President, Public Relations at Orchestra'
canonical: 'https://feeny.ai/job/vice-president-public-relations-orchestra-new-york-new-york-or-los-angeles-cvqbqzg1h2na'
type: 'job'
last_seen: '2026-09-11'
---

# Vice President, Public Relations at Orchestra

- **Company:** Orchestra
- **Location:** New York New York OR Los Angeles, CA
- **Posted:** 2025-12-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8310812002

## Job description

## ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals, and [Versus Media Group](https://www.versusmediagroup.com/), a strategy-first political media team. Learn more at [www.orchestraco.com](https://www.orchestraco.com).

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

## ABOUT THIS ROLE

Orchestra is looking for a Vice President to manage overarching strategy and client relationships, concept novel initiatives that drive press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands mainly within the fashion, beauty, and consumer lifestyle spaces.

Note: This role can be based in our New York or LA office and is two days in office per week.

How you’ll make an impact:

- Drive long-term strategy and create tentpole campaigns for a range of clients in the consumer space.
- Build strong rapport with client and interagency partners, operating as a lead contact
- You’ll be a key part of new business, both in voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners
- You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights
- Originate out-of-the-box ideas that strengthen client’s marketplace positioning
- Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team
- Manage and mentor our strong and capable junior team, helping them flourish into future leaders
- Proactively identify and integrate emerging media channels, AI advancements, and industry trends

Why we’ll love you:

- You have 10-13+ years of experience in media relations, communications, or public relations, with a track record of client leadership and warm, trusted reporter relationships
- You’re tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging concepts into smart, timely campaign ideas
- You’ve personally dreamed up stunts or out-of-the-box PR ideas that others hadn’t yet considered
- You’re known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others
- You’re organizationally strong — you plan, delegate, and prioritize effectively to move work forward
- You’re scrappy and nimble, thriving in fast-moving environments with shifting priorities
- You instinctively know how to make a story sing — whether for a journalist, influencer, or a broader audience — by tapping into what makes something shareworthy
- You’re a client whisperer, earning and keeping client trust through strategic counsel and steady partnership You’ve led PR strategies that moved the needle — driving headline-worthy coverage while advancing the brand’s mission and vision
- You’ve guided teams to success, consistently exceeding client KPIs and goals
- You have collaborated with and strategically advised clients on affiliate marketing programs and campaigns.
- You have familiarity with influencer marketing and experiential strategies, and experience managing or collaborating with these teams.

Why you’ll love us:

- Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
- Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
- Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
- Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
- Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings

For this role, employees are eligible for a variable bonus in addition to the salary threshold, therefore the pay range for this role is $146,500 - $156,500.

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

## Other roles at Orchestra

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- [Senior Account Executive, Tech & Lifestyle](https://feeny.ai/job/senior-account-executive-tech-lifestyle-orchestra-new-york-0v1wghbxaes3) — New York, NY
- [Account Manager](https://feeny.ai/job/account-manager-orchestra-san-francisco-aqajj8zd01ya) — San Francisco, CA / Seattle, WA / OR San Diego, CA
- [Vice President, Arts & Culture](https://feeny.ai/job/vice-president-arts-culture-orchestra-new-york-bbpvn1cbmh41) — New York, NY
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