--- title: 'Vice President (VP) of Marketing (Fully Remote) at PadSplit' canonical: 'https://feeny.ai/job/vice-president-vp-of-marketing-fully-remote-padsplit-atlanta-e2acrc9wbp56' type: 'job' last_seen: '2026-11-08' --- # Vice President (VP) of Marketing (Fully Remote) at PadSplit - **Company:** PadSplit - **Location:** Atlanta, GA - **Compensation:** $175k–$200k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-08 - **Apply:** https://jobs.lever.co/padsplit/14f66528-8447-4ac5-8496-6db8a6c05b9a ## Job description The Role We Need: PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. We need a marketing leader who can translate ambitious growth targets into measurable results, diversify our acquisition channels, and build a scalable marketing engine that supports PadSplit's mission of solving the affordable housing crisis. The Person We Are Looking For: We are looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. You have deep expertise in paid acquisition and marketing unit economics, but you also understand how organic, lifecycle, social, referral, and brand marketing work together to drive growth. You are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance. Here's What You'll Be Doing Day-to-Day: - Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes. - Paid Acquisition: Lead the strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels, optimizing budget allocation, creative, and landing pages against CAC and payback targets. - Channel Diversification: Build and scale organic, SEO, content, social, referral, and brand programs that increase demand and reduce reliance on any single paid acquisition channel. - Lifecycle Marketing: Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention. - Growth Experimentation: Develop and execute structured marketing tests, evaluate results, scale successful programs, and quickly stop campaigns and tactics that are not delivering. - Performance Analytics: Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth, partnering with Data, Product, and Finance to improve measurement and capital allocation. - Team Leadership: Lead, develop, and scale a multidisciplinary marketing team, establishing clear priorities, accountability, and an operating rhythm that balances execution speed with quality. - Cross-Functional Growth: Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support both member and host growth. Here's What You'll Need to Be Successful: - Marketing Leadership: 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results. - Paid Acquisition Expertise: Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets. - Marketplace Experience: Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together. Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly valuable. - Growth Scaling: A track record of helping a company navigate a significant growth phase, with the ability to explain how the marketing engine, channel mix, and operating model evolved as the business scaled. - Data & Analytics: Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases. Ability to make informed decisions based on evidence while clearly identifying assumptions and risks. - Hands-On Execution: Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting. Comfortable balancing strategic leadership with tactical execution. - Team Development: Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows. - Growth Mindset: A builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and a genuine commitment to PadSplit's mission of helping more people find a comfortable place to call home. The Interview Process: - Your application will be reviewed for possible next steps by the Hiring Manager. - If you meet eligibility requirements, the next step would be a phone call with a member of the PeopleOps team for about thirty (30) minutes. - If warranted, the next step would be a video interview with our Chief Growth Officer for one (1) hour. - If warranted, the next step would be a video panel interview with members of our leadership team for one (1) hour. - The panel interview will require a candidate to work on an assessment where you will showcase your market launch skills to the panel for discussion. - If warranted, the final interview would be with our CEO. - If warranted, then we move to offer! Compensation, Benefits, and Perks: - Fully remote position - we swear! - Competitive compensation package including an equity incentive plan and company-wide bonus opportunity - National medical, dental, and vision healthcare plans - Company provided life insurance policy - Optional accidental insurances, FSA, and DCFSA benefits - Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays - 401(k) plan - Twelve (12) weeks of paid time off for both birth and non-birth parents - The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis ## About PadSplit ## Company Overview - **One-liner**: PadSplit is the largest coliving marketplace in the U.S., connecting renters seeking affordable housing with furnished rooms in shared residential properties. - **Entity Type**: Private (Series B, total funding $35.2M) - **Headquarters**: Atlanta, Georgia, United States - **Founded**: 2017 - **Founders**: Atticus LeBlanc ## Core Business - **Primary industry**: Real Estate / Coliving / Affordable Housing - **Target customers**: Essential workers, students, and anyone navigating the traditional rental market (B2C); property owners and investors looking to maximize rental income (B2B) - **Mission or purpose**: “Provide accessible and affordable housing solutions that empower our members financially” and “address the affordable housing crisis.” ## Products & Services - **[PadSplit Marketplace]**: An online platform that lists thousands of furnished, private rooms in shared homes. Renters can book all-inclusive weekly payments covering rent, utilities, Wi-Fi, furniture, and Teladoc. No long-term leases, minimum credit scores, or security deposits required. Move-in typically within 48 hours. - **[Host Platform]**: A turnkey solution for property owners to convert underutilized spaces into managed coliving units, generating higher returns while reducing vacancy risk. Includes marketing, tenant screening, rent collection, and maintenance support. - **[Referral & Vendor Network]**: A referral program for residents and a vendor network for hosts to access services like cleaning or repairs. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Annual Revenue: $1.5M (as of latest data); Total Funding: $35.2M (across Seed, Pre-Seed, Series A, Series B, and Debt Financing) - **Notable Investors/Partners**: Techstars (led Pre-Seed), Core Innovation Capital (led Series A), and other investors from 6 funding rounds. Partners include vendors and housing providers. - **Growth Signals**: 141 employees (+11.7% YoY), 40,834 LinkedIn followers (+81.3% yearly), fully distributed remote team, active hiring across multiple roles (e.g., VP Data & AI Strategy, Product Manager, Account Executive). Described as “the largest coliving marketplace in the U.S.” ## Competitive Advantages - **Marketplace network effects**: Large, growing inventory of rooms across the U.S. attracts both renters and hosts, creating a self-reinforcing platform. - **Removal of traditional barriers**: No credit check, no security deposit, no long-term lease – removes friction for low-income essential workers. - **All-inclusive, flexible model**: Weekly payments cover everything; move-in within 48 hours. Fast and easy for renters. - **Host economics**: Higher returns than traditional rentals due to per-room monetization and reduced vacancy. - **Social impact focus**: Strong brand alignment with affordable housing crisis, attracting mission-driven employees and partners. ## Strategic Focus - **Scale the coliving marketplace**: Continue expanding inventory of rooms across more U.S. markets. - **Deepen data & AI capabilities**: Recent hiring of a VP of Data & AI Strategy suggests investment in matching algorithms, pricing optimization, and operational efficiency. - **Enhance financial empowerment**: Empowering residents to save money and build credit through on-time payment reporting. - **Expand social impact**: Publish annual social impact reports to demonstrate community outcomes and attract impact investors. ## Why Work Here - **Remote-first culture**: “We’re a fully distributed team, and there’s no need to commute to an office because we don’t have one.” (Work from anywhere in the U.S.) - **Flexible time off**: “Be reasonable” vacation policy; encouragement to take time off to prevent burnout. - **Comprehensive benefits**: Medical, dental, and life insurance (portion of premium covered for full-time employees); 12 weeks paid parental leave with ramp-up/ramp-down program. - **Competitive compensation**: Mix of long- and short-term incentives, sharing company success with employees. - **Cultural interview process**: Candidates solve real business problems (case study), meet hiring manager and future peers, and are evaluated on values like “compassionate directness,” “high integrity,” and “empathy.” - **Employee ratings**: 3.8/5 on LinkedIn (44 reviews) with work-life balance 4.2, culture 4.2, compensation 4.0, career 3.9. - **Mission-driven**: Work directly on solving the affordable housing crisis; team is passionate about social impact. ## Sources 1. [padsplit.com (Careers)](https://www.padsplit.com/careers/) 2. [padsplit.com (Homepage)](https://www.padsplit.com/) 3. [linkedin.com/company/padsplit](https://www.linkedin.com/company/padsplit) 4. [padsplit.com (Our Story)](https://www.padsplit.com/ourstory) 5. [cbinsights.com/company/padsplit](https://www.cbinsights.com/company/padsplit) ## Other roles at PadSplit - [Member Sales Manager](https://feeny.ai/job/member-sales-manager-padsplit-in-tmn20s6n3v62) — IN, Argentina - [Host Account Manager](https://feeny.ai/job/host-account-manager-padsplit-remote-955p1ypcq6qn) - [Senior Product Designer (Fully Remote - anywhere in South America)](https://feeny.ai/job/senior-product-designer-fully-remote-anywhere-in-south-america-padsplit-in-south-vafb73p8b3a1) — IN South, United States - [Senior Product Designer (Fully Remote)](https://feeny.ai/job/senior-product-designer-fully-remote-padsplit-atlanta-05b587vdpybb) — Atlanta, GA - [Sr. Sales Operations Analyst](https://feeny.ai/job/sr-sales-operations-analyst-padsplit-in-south-xnbcdmtbmmfp) — IN South, United States - [QA Engineer (Anywhere in Europe)](https://feeny.ai/job/qa-engineer-anywhere-in-europe-padsplit-ukraine-zrrf825gv11d) — Ukraine - [Lifecycle Marketing Automation Specialist](https://feeny.ai/job/lifecycle-marketing-automation-specialist-padsplit-in-south-r3hkd057j633) — IN South, United States - [Account Executive I](https://feeny.ai/job/account-executive-i-padsplit-in-south-5kgew8cwwaxw) — IN South, United States