---
title: 'Video Director - Purdue Global at Snowball'
canonical: 'https://feeny.ai/job/video-director-purdue-global-snowball-united-states-kzzbcngmx6rq'
type: 'job'
last_seen: '2026-09-15'
---

# Video Director - Purdue Global at Snowball

- **Company:** Snowball
- **Location:** United States
- **Employment:** contract
- **Work type:** onsite
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/snowball/23fd23b3-feae-4492-b023-9cb85ee2cdbf

## Job description

Video Director - Purdue Global Freelance, Contract-to-Hire | Remote (U.S.) with occasional on-site shoots in Indiana

Snowball is seeking a Producer/Director to help lead YouTube content for Purdue Global, Purdue's online university built for working adults.

## About Purdue Global

Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals. This isn't a traditional university serving traditional students. Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect. Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.

The Opportunity Purdue Global is expanding its YouTube presence. As a Video Director, you'll develop YouTube-first formats that make the comeback story tangible and compelling, translating Purdue Global's mission of access and opportunity into content that actually earns its views. From concept to publish, you'll own the full production process, including writing, ensuring content feels unmistakably Purdue Global: honest, human, and built for working adults. This role reports directly to Purdue Global, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development. You'll collaborate closely with Snowball's YouTube growth experts (27M+ subs, 110B+ views) to push creative boundaries, experiment with new formats, and help build one of the most compelling voices in online education.

## What You'll Do

- Develop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy
- Write scripts and develop concepts, episode outlines, interview structures, and production plans
- Run production logistics end-to-end
- Direct hosts, students, faculty, and guests to capture authentic, engaging performances
- Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production
- Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals
- Manage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio
- Continuously refine creative formats based on YouTube performance, audience insights, and best practices
- Maintain a high creative bar while balancing efficiency, organization, and scalability
- Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

## What You'll Bring

- 5+ years of experience producing and directing YouTube or digital-first content
- Strong portfolio demonstrating exceptional storytelling and creative leadership
- Strong writing skills, from scripts to interview outlines to thumbnail and title concepts
- Experience leading productions from concept through final delivery
- Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident
- Strong project management and organizational skills with experience managing multiple productions simultaneously
- Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams
- Confidence providing creative feedback throughout production and post-production
- Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box.

Bonus

- Experience producing educational, career, or personal-transformation content
- Experience working with higher education, edtech, or mission-driven brands
- Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement
- Experience helping build or grow YouTube channels

What It's Like to Work With Purdue Global

- The mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that.
- Curiosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content.
- Collaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft.
- You'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes.

Ready To Apply? To help us get to know you better, please share the following:

- How do you use AI in your work? We're especially interested in how you're integrating it into your workflows and creative process, not just whether you use it.
- Share work you're proud of. Point us to YouTube content that performed well and genuinely reflects your creative voice and talent.
- Your POV. What do you believe makes great YouTube content? We want to know how you think.
- Salary expectations. What are you looking for in terms of compensation?
- Anything else you'd like us to know. Open floor.

## About Snowball

## Company Overview
- **One-liner**: Snowball is a YouTube agency that builds internal content engines for brands, training their teams to create top-performing video content at scale.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Venice, California, United States
- **Founded**: Not publicly available
- **Founders**: Ryan Hashemi (Founder & CEO), Maxwell Hertan (Co-Founder)

## Core Business
- Primary industry: YouTube Marketing & Content Agency / Business Consulting
- Target customers: B2B, primarily Enterprise brands and high-profile individuals looking to build a large, loyal audience on YouTube
- Mission or purpose statement: "Build a large, loyal, and loving audience for your brand with the most successful YouTube partner on the planet." [snowball.agency](https://www.snowball.agency/)

## Products & Services
- **In-House Content Engine Program**: A 12-month program where Snowball trains a brand's internal teams on its proven process for ideation, production, and growth, enabling them to consistently create top-performing content independently. This includes training, ideation, and production support.
- **YouTube Strategy & Consulting**: Best-in-class YouTube strategy for top brands and individuals, leveraging the expertise of the creative minds behind the most-viewed channels and video franchises online.
- **Content Production Services**: World-class content creation, including long-form YouTube videos, short-form content, and series development, executed by a team of Emmy-nominated and award-winning creatives.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: $300M+ revenue driven for clients, 90B+ views generated, 110M+ subscribers acquired [snowball.agency](https://www.snowball.agency/)
- **Notable Investors/Partners**: Bootstrapped. Clients include top brands and individuals (Confidential Enterprise Tech Clients, Design-Led Tech Companies, etc.). The team has created iconic series for brands like Vogue ("Life in Looks" - 190M views), WIRED ("Tech Support" - 700M views, "Auto Complete" - 1.6B views), Epicurious ("4 Levels" - 200M views), and Jubilee ("Odd Man Out" - 400M views, "Spectrum" - 140M views). [snowball.agency](https://www.snowball.agency/)
- **Growth Signals**: Headcount grew 73.3% year-over-year to 23 employees. Active job postings increased 800% year-over-year (9 open roles). Operates in 7 countries (US, Mexico, Portugal, Hong Kong, Australia, Brazil, Philippines). [linkedin.com](https://www.linkedin.com/company/snowballagency)

## Competitive Advantages
- **Unmatched YouTube Expertise**: Founded by Ryan Hashemi, who spent 15 years and $20M building content empires on YouTube. The team is composed of "the most accomplished creative minds behind the most-viewed channels and video franchises online."
- **Proven Track Record**: Over 90 billion views and $300M in revenue driven for clients, with a 35% click-through rate, 40-minute average view duration, and 160% subscriber growth for client channels.
- **Proprietary Process & "Best Practices"**: Snowball claims to create YouTube best practices, not follow them, giving clients a "lasting moat" that competitors cannot easily replicate.
- **Emmy-Nominated Talent**: Multiple team members have Emmy nominations, underscoring the high caliber of creative talent. [snowball.agency](https://www.snowball.agency/)

## Strategic Focus
- **Scaling the Agency**: With a new Head of Sales role and a 800% increase in job postings year-over-year, Snowball is aggressively scaling its team and client base.
- **Building Internal Competency**: The core offering is not just content creation, but transferring its proprietary knowledge to clients' internal teams, creating a scalable, recurring revenue model.
- **Expanding Global Reach**: Operating in 7 countries, the company is building a distributed, global team to serve international clients.

## Why Work Here
- **Culture of Excellence**: The agency describes itself as "the special forces" of YouTube content, seeking "supremely talented and hungry creatives." The work environment is high-performance and focused on creating industry-defining content.
- **Remote-First with Hybrid Options**: The company is primarily remote, with employees working from the US, Mexico, Portugal, Hong Kong, Australia, Brazil, and the Philippines. Some roles are listed as "Hybrid" or "Remote or Hybrid," suggesting flexibility. [builtin.com](https://builtin.com/company/snowball-snowballagency)
- **Impact & Creative Freedom**: Employees work on top-tier brands and have the opportunity to shape the most-viewed content on the planet, with significant creative ownership.
- **Growth Trajectory**: With 73% headcount growth and a rapidly increasing number of job postings, the company offers strong career growth potential for early employees.
- **Notable Perks**: The company emphasizes a "build something epic" ethos. The team includes Emmy-nominated creatives, offering a steep learning curve in digital storytelling and content strategy.

## Sources
1. [snowball.agency](https://www.snowball.agency/)
2. [linkedin.com](https://www.linkedin.com/company/snowballagency)
3. [builtin.com](https://builtin.com/company/snowball-snowballagency)
4. [builtin.com (Jobs)](https://builtin.com/company/snowball-snowballagency/jobs)
5. [snowball.breezy.hr](https://snowball.breezy.hr/)

## Other roles at Snowball

- [Director — Snowball](https://feeny.ai/job/director-snowball-snowball-united-states-envcx76kvfex) — United States
- [Video Editor - Purdue Global](https://feeny.ai/job/video-editor-purdue-global-snowball-united-states-69qnvtmwfzs3) — United States
- [YouTube Video Director — Confidential Design-Tech Unicorn](https://feeny.ai/job/youtube-video-director-confidential-design-tech-unicorn-snowball-united-states-9s5c099bs1hf) — United States
- [YouTube Video Editor — Kajabi](https://feeny.ai/job/youtube-video-editor-kajabi-snowball-united-states-ge38zjxydny6) — United States
- [Producer/Director — Kajabi](https://feeny.ai/job/producer-director-kajabi-snowball-united-states-8s5739x2yvax) — United States
- [Creative Storyteller for Faith-Based Media](https://feeny.ai/job/creative-storyteller-for-faith-based-media-snowball-united-states-57ah8n2k6yxc) — United States
- [YouTube Video Producer - Confidential Enterprise Tech Client](https://feeny.ai/job/youtube-video-producer-confidential-enterprise-tech-client-snowball-bc-1643evwxc27k) — Bc, Canada
- [YouTube Video Editor – Confidential Enterprise Tech Client](https://feeny.ai/job/youtube-video-editor-confidential-enterprise-tech-client-snowball-seattle-wy0j07mjbprb) — Seattle, WA
- [YouTube Video Producer - Confidential Enterprise Tech Client](https://feeny.ai/job/youtube-video-producer-confidential-enterprise-tech-client-snowball-seattle-6v0wxnmrpk2a) — Seattle, WA
- [Video Editor - Snowball](https://feeny.ai/job/video-editor-snowball-snowball-united-states-jet5azfvj7pw) — United States