---
title: 'VIP CRM Manager at GROWE'
canonical: 'https://feeny.ai/job/vip-crm-manager-growe-europe-ndmfvy48m1qd'
type: 'job'
last_seen: '2026-10-08'
---

# VIP CRM Manager at GROWE

- **Company:** GROWE
- **Location:** Europe
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-10-08
- **Apply:** https://job-boards.eu.greenhouse.io/growe/jobs/4939186101

## Job description

Growe welcomes those who are excited to:

- Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers, leveraging analytics to drive data-informed decisions;

- Control VIP CRM revenue targets and bonus budget allocation, ensuring alignment with overall business objectives;

- Monitor bonus cost versus incremental revenue and ensure positive campaign ROI, optimizing incentive structures to maximize margin efficiency;

- Develop, implement, and continuously optimize VIP lifecycle journeys (Onboarding, Growth, Loyalty, Churn Prevention) with clear KPIs for retention, ARPU growth, and LTV;

- Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation on a daily basis;

- Collaborate closely with VIP Account Managers to align automated CRM flows with high-touch manual outreach, ensuring a seamless and personalized player experience;

- Manage communications across email, SMS, push notifications, and in-app messaging channels, ensuring consistency and relevance;

- Track, measure, and report on key performance metrics including Retention Rate, Reactivation Rate, Churn Rate, ARPU, LTV, and monthly revenue flows;

- Monitor campaign conversion metrics (acceptance rate, usage rate, wagering completion, incremental uplift) and communication performance (Open Rate, CTR, Conversion Rate, Delivery Rate);

- Design and execute statistically robust A/B and multivariate tests, defining hypotheses, success metrics, and incrementality impact to drive continuous performance improvement.

We need your professional experience:

- At least 1 year of CRM experience within the iGaming industry, with direct exposure to VIP segment management;

- Strong analytical mindset with the ability to interpret complex datasets and translate insights into actionable strategies;

- Experience managing bonus cost optimization and campaign ROI analysis;

- Proficiency in CRM tools, marketing automation platforms, and performance tracking systems;

- Deep understanding of player behavior and lifecycle dynamics within Casino and Sports products;

- Experience working with LATAM markets (Spanish-speaking regions) will be a strong advantage.

We appreciate if you have those personal features:

- Proactive and resourceful approach in resolving campaign, segmentation, or bonus issues quickly;

- Strong communication and presentation skills, with the ability to deliver clear strategic reports and recommendations;

- Ability to work in a fast-paced environment with multiple markets, frequent game releases, and dynamic event calendars.

We are seeking those who align with our core values:

- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

## About GROWE

## Company Overview
- **One-liner**: Growe is a leading business advisory and services group in iGaming and Entertainment, creating strategies and solutions that scale.
- **Entity Type**: Private (Privately Held) — funding stage not publicly available
- **Headquarters**: Warsaw, Poland
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: iGaming and Entertainment (also classified as Strategic Management Services)
- **Target Customers**: B2B – businesses in the iGaming and entertainment sectors seeking advisory, market entry, operational scaling, and technology services
- **Mission/Purpose**: “Create strategies that work and solutions that scale” – helping clients navigate the fast-evolving industry, seize opportunities, enter new markets, and achieve sustainable growth ([growe.com](https://growe.com/))

## Products & Services
- **Business & Brand Strategy**: Market research, brand positioning, and go-to-market planning for iGaming operators and platforms.
- **Marketing Solutions**: Performance marketing, user acquisition, and campaign optimization.
- **IT Customization & Technology**: Bespoke software development, platform integration, and technical project management.
- **Organizational Structuring & Talent Management**: Advisory on org design, leadership development, and talent acquisition/screening.
- **Risk & Compliance**: AML, KYC, fraud detection, and payment operations management.
- **Payments**: Payment method research, reconciliation, settlement, and provider relationship management.
- **AI Transformation**: Dedicated Head of AI Transformation role driving AI adoption across products, engineering, and operations ([jobera.com](https://jobera.com/employer/growe/)).

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount – reported as 442 employees (+2.8% YoY) on LinkedIn, but another source (Jobera) lists 750 employees. This discrepancy may reflect different counting methods or time ranges. Total funding not publicly available.
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**:  
  - Operates across 41 countries (including Poland, Ukraine, Colombia, Spain, Tanzania, Armenia, Chile, Brazil, South Africa)  
  - Active job postings: 6 (LinkedIn) / 18 (Jobera) – trending +200% monthly, +500% quarterly, but -68.4% yearly  
  - Recent key hires include a Head of AI Transformation  
  - Talent sources include EPAM Systems, Parimatch Tech, Ciklum, Betsson Group, and GR8_TECH  
  - Alumni frequently move to VBET, PIN-UP GLOBAL, and other iGaming firms

## Competitive Advantages
- **Deep iGaming Specialization**: Focused exclusively on the iGaming and entertainment verticals, providing end-to-end services from strategy to operations.
- **Global Footprint**: Presence in 41 countries allows clients to enter regulated and emerging markets efficiently.
- **Full-Service Model**: Combines advisory, technology, marketing, compliance, and talent management under one roof.
- **Scalable Solutions**: Proven ability to help brands launch and scale internationally.

## Strategic Focus
- **AI Transformation**: Actively building an AI strategy and roadmap to embed AI across products, engineering, and operations. The newly created Head of AI Transformation role signals a major push.
- **Market Expansion**: Continued entry into new geographies (e.g., Latin America, Africa) leveraging local expertise.
- **Talent Development**: Investment in Growe University, leadership programs (Let’s Grow), and internal LMS to upskill employees.

## Why Work Here
- **Culture & Development**: Growe University offers structured learning, a Personal Development Plan, training budget, and conference attendance. Emphasis on continuous learning and “people first” approach.
- **International Experience**: Opportunity to work across three continents with relocation packages, business trips, and a globally distributed team (82% remote roles, 18% on-site/hybrid).
- **Compensation & Benefits**: Competitive salary, quarterly bonuses, annual reviews, benefits cafeteria, healthcare, sport clubs, and tech/legal/accounting support.
- **Work Environment**: Open communication, team-building events, hiking, and a strong sense of community. Many roles are fully remote (“Anywhere, Worldwide”).
- **Growth Opportunities**: Grading system for career progression, ambassadorship programs, and cross-functional projects.

## Sources
1. [growe.com](https://growe.com/)
2. [growe.com/career](https://growe.com/career)
3. [linkedin.com/company/groweteam](https://www.linkedin.com/company/groweteam)
4. [jobera.com/employer/growe/](https://jobera.com/employer/growe/)
5. [growe.com/university](https://growe.com/university)

## Other roles at GROWE

- [Risk CRM Analyst](https://feeny.ai/job/risk-crm-analyst-growe-warsaw-p28f04s0rt00) — Warsaw, Poland
- [Payment Product Manager](https://feeny.ai/job/payment-product-manager-growe-remote-re7fz4mphfef)
- [Junior Access Engineer & IAM Auditor](https://feeny.ai/job/junior-access-engineer-iam-auditor-growe-remote-x270c4hk96mn)
- [Middle Manual QA Engineer](https://feeny.ai/job/middle-manual-qa-engineer-growe-europe-hyt35awqpnjg) — Europe
- [Payroll Specialist](https://feeny.ai/job/payroll-specialist-growe-remote-3yp3k0ep53he)
- [International Lawyer](https://feeny.ai/job/international-lawyer-growe-europe-wgzb8ch7b1p0) — Europe