---
title: 'VIP Management Team Lead | Betty CA at Betty'
canonical: 'https://feeny.ai/job/vip-management-team-lead-betty-ca-betty-toronto-d0ahpf1x1t3g'
type: 'job'
last_seen: '2026-09-12'
---

# VIP Management Team Lead | Betty CA at Betty 

- **Company:** Betty 
- **Location:** Toronto, Canada
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5221261007

## Job description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

About the role: As the VIP Management Team Lead, you will direct a high-performing team of Account Managers dedicated to serving our platform's highest-value players. Acting as the critical operational bridge between your team and senior leadership, you will drive team performance, maximize high-value player retention, and ensure the execution of top-tier, personalized client experiences.

What you will do:

- Drive strategic VIP player retention by analyzing portfolio performance, identifying growth opportunities, minimizing churn, and optimizing reinvestment strategies to maximize customer lifetime value
- Partner with senior leadership and cross-functional teams, including Marketing, CRM, Payments, and Support, to help shaping VIP strategy and deliver a seamless, high-quality player experience
- Lead the day-to-day operations and development of the VIP team, setting clear KPIs and expectations, providing regular coaching and feedback, and fostering accountability and career growth
- Lead by example in VIP relationship management, supporting the team with complex player situations and ensuring consistently high standards of service and execution
- Oversee and participate in premium VIP hospitality events, trips, and exclusive player experiences
- Act as the escalation point for compliance, risk, and integrity matters, ensuring adherence to AML, Anti-Fraud, and Responsible Gaming requirements
- Oversee Source of Funds/Source of Wealth (SOF/SOW) escalations, ensuring cases are handled efficiently, appropriately, and in line with regulatory requirements

What we're looking for:

- 3-5+ years of experience leading teams in high-touch B2C environments, or 5+ years managing high-value client relationships
- Strong understanding of compliance frameworks, including AML, Anti-Fraud, and Responsible Gaming
- High emotional intelligence, with strong conflict-resolution, decision-making, and strategic judgment skills
- Confident working with CRM platforms, reporting and analytics tools, and account management systems

What we offer:

- Discretionary bonus
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- Exclusive employee discounts and perks through Perkopolis

The salary range for this role is CAD 100,000 to CAD 125,000 per year, depending on experience, qualifications and location. Final compensation will be determined based on job related skills and business needs.

This is a new role within our team.

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

## Other roles at Betty 

- [Senior Product Manager-BizOps | Betty CA](https://feeny.ai/job/senior-product-manager-bizops-betty-ca-betty-sofia-czkxej17a4az) — Sofia, Bulgaria
- [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-london-4t4zfdc14kqc) — London, United Kingdom
- [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-n7t8119xexsf) — Sofia, Bulgaria
- [Senior Insights Analyst (Revenue)](https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1) — Sofia, Bulgaria
- [Performance Creative Producer | Betty CA](https://feeny.ai/job/performance-creative-producer-betty-ca-betty-sofia-crzdzz8nm8f6) — Sofia, Bulgaria
- [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa) — Sofia, Bulgaria
- [Head of AML | Betty CA](https://feeny.ai/job/head-of-aml-betty-ca-betty-sofia-ftgtr54emfmj) — Sofia, Bulgaria
- [Front-end Software Engineer | Betty UK](https://feeny.ai/job/front-end-software-engineer-betty-uk-betty-sofia-y8hybsw2a1p2) — Sofia, Bulgaria
- [Rewards Manager | Betty CA](https://feeny.ai/job/rewards-manager-betty-ca-betty-london-6ac5a9pdjqjt) — London, United Kingdom
- [Rewards Manager | Betty CA](https://feeny.ai/job/rewards-manager-betty-ca-betty-sofia-g3khpcpappe5) — Sofia, Bulgaria