--- title: 'Visual Designer, Product at Luma' canonical: 'https://feeny.ai/job/visual-designer-product-luma-sf-bay-area-28cgadrgyvqv' type: 'job' last_seen: '2026-09-11' --- # Visual Designer, Product at Luma - **Company:** Luma - **Location:** Sf Bay Area, CA - **Compensation:** $260k–$325k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-05-13 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.gem.com/lumalabs-ai/am9icG9zdDpQGlJPr7GnRCATLO6kRnat ## Job description ## About Luma AI Luma's mission is to build multimodal AI that expands human imagination. Design at Luma paints the vision of what can be, and we are looking for a Visual Designer to help raise the bar for how our product looks and feels. This is a craft-first role for someone who cares deeply about the details that make a product feel exceptional. Where You Come In We are looking for a Visual Designer who is genuinely exceptional at their craft, with a strong point of view on what makes a product beautiful, coherent, and alive, and the range to both set that standard and build the systems that make it scalable. You will shape the visual quality of our product, elevating what exists and establishing the foundation for what comes next, including the design system that gives engineers and designers a living reference they can actually use when building new features. We are open to both full-time and contract-to-hire candidates, depending on experience, mutual fit, and team needs. This is not a redesign-everything role. It is about raising the bar every day, helping the team adopt and build from a strong visual foundation as the product evolves. You are here to make the product extraordinary to look at and interact with, and to give the team the tools to maintain that standard as we grow. ## What You'll Do Audit and elevate the product's visual design. Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across typography, color, iconography, spacing, and component design. Build and own the design system. Systematize the visual language in Figma, defining tokens, components, and usage guidelines that the full design team can build from. Bring the design system to life. Using AI coding tools like Cursor or Claude Code, build a live, interactive version of the design system that engineers and designers will use when building new features. This does not require deep coding expertise, but it does require the willingness and ability to build real things with AI. Set and hold the visual bar. Be the team's eye for quality. Establish what good looks like and advocate for it consistently across the product. Shape how new features look before they're built. Bring a visual perspective to early-stage feature thinking, concepting, exploring directions, and helping the team see what something could be before it becomes a spec. ## Who You Are You have 7+ years of experience in visual and UI design, with a portfolio that demonstrates exceptional craft across typography, color, layout, and interaction. You think in systems. You understand how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions. You have built or significantly contributed to a design system, and understand what it takes to make one that a team actually uses. You build with AI. You use AI coding tools to produce real outputs, not just mockups. You are comfortable directing AI toward a specific goal and iterating until the result meets your standard. You have a point of view. You can explain why a design decision is right, not just what it looks like. You ship. Your portfolio shows work that made it into production and had a visible impact on the product's quality. You have an unusually high craft ceiling. Your work doesn't just look good, it has a point of view, and you can articulate exactly why every decision is right. A portfolio showing your experience in design systems is required for consideration. What Sets You Apart Experience building a token system from scratch and connecting it to a live codebase. Experience building a live component library or design system using AI coding tools. Experience designing for desktop applications. Our product is currently desktop-first, and understanding the nuances of that environment matters. Location This role is hybrid, based in our Redwood City office three days per week. Relocation assistance is available for candidates outside the Bay Area. ## About Luma ## Company Overview - **One-liner**: Luma builds multimodal AI models that can generate, understand, and operate in the physical world, shipping them in products like Dream Machine for creators and teams. - **Entity Type**: Private (Series C) - **Headquarters**: Redwood City, California, USA - **Founded**: 2021 - **Founders**: Not publicly listed on official sources ## Core Business - **Primary industry**: Artificial Intelligence / Generative AI / Creative AI - **Target customers**: B2B (enterprises, agencies, developers) and B2C (creators, filmmakers) - **Mission or purpose statement**: To build unified general intelligence that can generate, understand, and operate in the physical world. ## Products & Services - **Luma Dream Machine**: Consumer-facing product for turning ideas into compelling visuals (video, image, audio, text) using generative AI. - **Ray 3.2 API**: Production-grade video generation API with full creative control—multi-keyframe (up to 16), V2V up to 20 seconds, reframe, 1080p output, native HDR, and 16-bit EXR export. - **Uni-1.1 API**: Multimodal reasoning model API for image generation (text-to-image, reference-guided) and natural-language image editing, with up to nine reference inputs per request. - **Luma Agents**: Agentic creative workflows that plan, generate, iterate, and refine across every stage of creative work—available in the Luma App and trusted by teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain. - **Open Physical AI Lab**: An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metrics**: Total Funding: $1.3B+ (official site) / $1.057B (LinkedIn); Annual Revenue: $5M (LinkedIn estimate); Users worldwide: 30M+; Team Members: 250+ - **Notable Investors/Partners**: HUMAIN (led Series C), Andreessen Horowitz (led Series B), Amplify Partners (led Series A), Matrix (led Seed Round). Partners include Envato, Comfy, Runware, Flora, Krea, Magnific, Fal, LovArt. - **Growth Signals**: 250+ team members, 30M+ users, $1.3B+ total funding, 45% yearly LinkedIn follower growth, recent product launches (Ray3.2, Uni-1.1, Luma Skills, Wonder Project partnership), $900M Series C raised November 2025. ## Competitive Advantages - **Full-stack AI**: Luma builds its own foundation models end-to-end, rather than wrapping third-party models—giving it unique control over quality, latency, and cost. - **Multimodal reasoning**: Uni-1 understands intention and responds to direction, not just prompts—offering brand intelligence at the model level. - **Cinematic-grade output**: Ray 3.2 delivers 1080p, native HDR, 16-bit EXR export—production-ready for professional film and advertising pipelines. - **Open science commitment**: The Open Physical AI Lab publishes research openly, attracting top-tier research talent and fostering community trust. - **Speed & cost**: Claims less than half the price and latency of comparable models. ## Strategic Focus - **Scaling enterprise adoption**: Custom deployment for creative teams at scale across advertising, film, and gaming production pipelines. - **Agentic workflows**: Building Luma Agents as a force multiplier for creative teams—automating repetitive tasks while maintaining brand consistency. - **Physical AI research**: Advancing the Open Physical AI Lab to solve generalization in physical AI, bridging digital generation with real-world operation. - **API ecosystem growth**: Expanding the developer platform with two tiers (Build and Scale) and SDKs for Python and JavaScript/TypeScript. ## Why Work Here - **Culture & mission**: "We believe real-world physics is the path to general intelligence. We unite research, product, and go-to-market into one engine." Described as a "lean, high-achieving team" building the future of creative intelligence. - **Compensation & benefits**: Competitive compensation, 100% covered medical/dental/vision for employee and family, $1,500/year learning stipend, catered meals, team events, home office setup. - **Work mode**: On-site roles in Redwood City, CA with additional offices in New York, NY; Los Angeles, CA; and international locations (Munich, Paris, London, Berlin). - **Engineering culture**: Emphasis on shipping frontier research directly into products—"frontier research ships straight into the hands of working creatives." Hiring across research, systems engineering, infrastructure, design, and product. - **Hiring process**: Transparent and fast—aims to complete within 2-3 weeks. Application review within a week, then recruiter screen, hiring manager interview, and team/leadership interviews. - **Employee ratings**: 4.1/5.0 on LinkedIn (9 reviews)—Work-Life: 3.6, Compensation: 4.4, Culture: 4.1, Career: 4.2. - **Open roles**: 46+ open positions including Forward Deployed Engineer, Research Scientist, Software Engineer, Robotics Engineer, Simulation Researcher, Site Reliability Engineer, Product Marketing Manager, Enterprise Account Executive, and more. ## Sources 1. [lumalabs.ai - Careers](https://lumalabs.ai/careers) 2. [lumalabs.ai - Official Site](https://lumalabs.ai/) 3. [lumalabs.ai - LLM Info](https://lumalabs.ai/llm-info) 4. [LinkedIn - Luma](https://linkedin.com/company/lumalabsai) ## Other roles at Luma - [Research Scientist / Engineer – Reinforcement Learning Infrastructure](https://feeny.ai/job/research-scientist-engineer-reinforcement-learning-infrastructure-luma-sf-bay-v3kqd6ee41ag) — Sf Bay Area, CA - [Tech Lead Manager, Inference](https://feeny.ai/job/tech-lead-manager-inference-luma-sf-bay-area-wv3qjs47nghh) — Sf Bay Area, CA - [Creative Technologist](https://feeny.ai/job/creative-technologist-luma-london-1edm2ph4be1t) — London, United Kingdom - [Sales Manager - West Coast](https://feeny.ai/job/sales-manager-west-coast-luma-los-angeles-qdhxhg06y85x) — Los Angeles, CA - [Forward Deployed Engineer (EU)](https://feeny.ai/job/forward-deployed-engineer-eu-luma-london-h5nr5x8w2bhd) — London, United Kingdom - [Product Manager, Applied Research](https://feeny.ai/job/product-manager-applied-research-luma-sf-bay-area-tgmbcragfeqt) — Sf Bay Area, CA - [Product Manager, Core Product](https://feeny.ai/job/product-manager-core-product-luma-sf-bay-area-dx7f4b6fnr4d) — Sf Bay Area, CA - [Social Media Editor](https://feeny.ai/job/social-media-editor-luma-los-angeles-ekyz2de2wh6f) — Los Angeles, CA - [Senior Video Editor](https://feeny.ai/job/senior-video-editor-luma-los-angeles-1ynx82dj6hbw) — Los Angeles, CA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-luma-sf-bay-area-s0n3bqsd0qy1) — Sf Bay Area, CA