--- title: 'Visual Matrix - VP of Finance at ASG' canonical: 'https://feeny.ai/job/visual-matrix-vp-of-finance-asg-san-francisco-california-qjn7b9v77xny' type: 'job' last_seen: '2026-09-05' --- # Visual Matrix - VP of Finance at ASG - **Company:** ASG - **Location:** San Francisco California, United States - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/asg/jobs/8626205002 ## Job description ## COMPANY DESCRIPTION Visual Matrix is building the hospitality technology platform of choice. We help hotels maximize revenue, improve operations, and deliver exceptional guest experiences through innovative cloud-based technology. Through our MOP solution, we are also helping lead the hospitality industry's efforts to improve guest safety through anti-trafficking technology. Backed by Alpine Software Group (ASG), Visual Matrix is entering its next phase of growth with a renewed focus on innovation, operational excellence, and scalable growth. Our culture is collaborative, customer-centric, entrepreneurial, and built on a builder mindset. We move quickly, solve problems together, and empower our people to make an impact. ## JOB DESCRIPTION Visual Matrix is seeking a strategic, hands-on Vice President of Finance to serve as the company's senior finance executive and trusted advisor to the CEO. This role is ideal for an experienced SaaS finance leader who enjoys both strategy and execution. You will own the entire finance function—including accounting, FP&A, financial reporting, budgeting, forecasting, cash management, and financial operations—while helping shape the company's long-term strategy and preparing the business for its next stage of growth. As a member of the executive leadership team, you will help build the financial infrastructure necessary to support a modern, data-driven SaaS organization. You will develop scalable processes, improve forecasting accuracy, strengthen financial controls, automate manual workflows, and provide clear financial insights that enable better business decisions. Initially, this role will assess the existing finance organization, determine the appropriate balance between internal resources and external partners, and build the finance function required to support a growing private equity-backed software company. This position reports directly to the Chief Executive Officer. You're Excited About This Opportunity Because You Will: - Serve as the company's sole finance leader and strategic partner to the CEO, owning both strategic FP&A and the full finance and accounting function. - Assess, build, and scale a modern finance organization, determining the right mix of internal talent, external partners, systems, and processes to support the company's next stage of growth. - Develop driver-based forecasting models, SaaS KPIs, and executive reporting that improve planning, forecasting accuracy, and business decision-making. - Deliver timely, accurate financial reporting and executive- and Board-ready materials that support informed decision-making. - Improve financial controls, reporting processes, and finance systems by leveraging automation and AI-enabled workflows to increase efficiency and scalability. - Partner with department leaders, the Board, auditors, tax advisors, and private equity stakeholders to support strategic planning, capital allocation, and future transaction readiness. - Lead the continued modernization of the finance function, creating scalable processes and infrastructure that enable long-term operational excellence. We're Excited About You Because: - You have significant finance leadership experience within B2B SaaS or technology businesses. - You possess deep expertise across accounting, FP&A, SaaS metrics, forecasting, and financial modeling, and have successfully partnered with executive teams, Boards of Directors, and private equity investors. - You have built or transformed finance organizations, improving financial reporting, systems, controls, and operational processes in growing businesses. - You bring both strategic leadership and a hands-on mindset, and are energized by building a high-performing finance function from the ground up. - You possess outstanding leadership, communication, and relationship-building skills and thrive in fast-paced, high-accountability environments. - You use modern AI tools responsibly to improve productivity, automate routine work, analyze information, and support better business decisions while exercising sound judgment. - You possess a proactive, solution-oriented mindset and consistently demonstrate an "I'll figure it out" approach. Base Salary Range The target salary range for this position is ($210,000 – $235,000), and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, L&D stipend and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay. Other Information Location: New York City preferred. Remote within the United States will also be considered, with regular travel for executive leadership meetings, strategic planning sessions, Board meetings, and company events. A Secure Candidate Experience: Visual Matrix is committed to providing a secure and transparent candidate experience. We will never request sensitive personal or financial information (such as Social Security numbers or banking details) during the interview process. All official communication will come from a verified company email address (@visualmatrix.com OR @alpinesg.com). If you receive suspicious outreach claiming to represent Visual Matrix, please report it immediately. ## About ASG ## Company Overview - **One-liner**: Alpine Software Group (ASG) builds and scales vertical SaaS platforms that empower specific industries, operating as a collection of independent companies backed by Alpine Investors. - **Entity Type**: Private (part of Alpine Investors’ portfolio; multiple portfolio companies at various stages) - **Headquarters**: Not publicly available (ASG leadership is distributed; Alpine Investors is based in San Francisco, California, USA) - **Founded**: Not publicly available (Alpine Software Group was formed as a platform; individual portfolio companies like AirDNA were founded in 2015) - **Founders**: Not publicly available (ASG is a holding structure; founders of individual portfolio companies vary) ## Core Business - **Primary industry/industries**: Vertical SaaS – serving short-term rentals, hospitality, real estate, and other niche B2B markets. - **Target customers**: SMBs, property managers, real estate investors, and enterprises within specific verticals. - **Mission or purpose statement**: “Build vertical SaaS platforms that are a force for good for their employees, customers, and the world.” (from ASG careers page) ## Products & Services ASG’s portfolio companies each offer distinct products. Key known examples: - **[AirDNA](https://www.airdna.co/)**: Short-term rental data analytics platform (SaaS) – tracks 10M+ listings in 120,000 markets; provides market intelligence, pricing, and investment insights. - **[Uplisting](https://uplisting.io/)**: Property management software (SaaS) – channel management, automated messaging, dynamic pricing, task coordination, and financial reporting for short-term rental operators (acquired by AirDNA in 2024). - **[Arrivalist](https://www.arrivalist.com/)**: Travel analytics platform (SaaS) – measures tourism advertising effectiveness and destination marketing ROI (acquired by AirDNA in 2023). ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company; part of Alpine Investors’ portfolio) - **Key Metric**: Total funding of individual portfolio companies varies. Example: AirDNA raised a private equity round from Alpine Investors in March 2022 (amount not disclosed). - **Notable Investors/Partners**: Alpine Investors (lead investor and parent), with portfolio companies serving 100+ countries. - **Growth Signals**: Acquisition of Arrivalist (2023) and Uplisting (2024) by AirDNA; AirDNA’s headcount of ~97 employees (as of 2025); expansion into European HQ in Barcelona; 10M+ listings tracked. ## Competitive Advantages - **Vertical focus**: Deep domain expertise in short-term rental and travel analytics, creating data moats through proprietary tracking (e.g., 10M+ listings, historical data since 2015). - **Portfolio synergies**: Shared resources, talent, and best practices across ASG companies (e.g., engineering, data science, sales) while each brand maintains its own culture. - **Backed by Alpine Investors**: Access to capital, operational expertise, and a network of experienced operators. ## Strategic Focus - **Current priorities**: Scaling existing portfolio companies through organic growth and acquisitions; expanding data and software offerings across the short-term rental ecosystem; investing in AI and data engineering (e.g., hiring an AI Systems Engineer). - **Direction for growth**: Deepening vertical penetration, international expansion (e.g., European market), and building integrated solutions that cover the full customer journey from investment to operations. ## Why Work Here - **Culture highlights**: Emphasis on diversity (30+ nationalities, remote across 10+ countries), high employee engagement (90% feel comfortable expressing new ideas, 91% believe managers care about wellbeing, 95% understand how their work contributes to goals – from AirDNA’s careers page, which reflects the broader ASG philosophy). - **Remote/hybrid/office policy**: Remote-first with hubs in Denver, CO (USA) and Barcelona, Spain; flexible work environment. - **Notable perks or engineering culture**: Modern tech stack (Databricks, Kubernetes, dbt, Python, React, Snowflake, etc.); data-driven decision-making; opportunities to work on large-scale data challenges (10M+ listings, real-time analytics). ASG’s careers page highlights a mission-driven approach and a supportive, inclusive environment. ## Sources 1. [ASG Careers Page (Greenhouse)](https://job-boards.greenhouse.io/asg) 2. [AirDNA About Page](https://www.airdna.co/about) 3. [AirDNA LinkedIn](https://www.linkedin.com/company/airdna) 4. [AirDNA Careers Page](https://www.airdna.co/careers) ## Other roles at ASG - [Account Executive, North America](https://feeny.ai/job/account-executive-north-america-asg-toronto-06f7bbxphh6b) — Toronto, Canada - [Solution Engineer](https://feeny.ai/job/solution-engineer-asg-detroit-sw3y1xz9q09p) — Detroit, MI - [IT Security Director](https://feeny.ai/job/it-security-director-asg-us-or-walnut-creek-h4qkchpg1wt7) — US OR Walnut Creek, CA