---
title: 'VP Alliances & Channels (EMEA) at WalkMe'
canonical: 'https://feeny.ai/job/vp-alliances-channels-emea-walkme-munich-6z51cmtjgcb3'
type: 'job'
last_seen: '2026-09-10'
---

# VP Alliances & Channels (EMEA) at WalkMe

- **Company:** WalkMe
- **Location:** Munich, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-25
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/walkme/241db490-3bd9-43ff-bd95-8998701e3b90

## Job description

WalkMe, an SAP company, pioneered the world's leading Digital Adoption Platform, helping organizations navigate change across any application or system. Today it is the platform that drives AI adoption across the enterprise. Enterprise work stays fragmented across applications, and that fragmentation compounds as AI advances. Traditional training and vendor-provided help leave organizations managing change one application at a time. WalkMe guides people through change, brings AI into the flow of work, automates tasks and shows executives how workflows perform. Global leaders including IBM, Nestlé, Thermo Fisher Scientific, and the U.S. federal government trust WalkMe. WalkMe turns AI potential into AI performance.

This role is with SAP, supporting WalkMe.

The VP Alliance & Channels, is responsible for developing and growing WalkMe’s new and existing partner ecosystems across the EMEA region, implementing go-to-market strategies, managing relationships with key partners, and driving revenue growth through the partner network. This role involves close collaboration with internal Sales and Marketing teams.

## What You'll Own

- Build and expand networks of channel partners, system integrators, and technology alliances across the EMEA region

- Own and deliver partner-sourced and partner-influenced revenue targets across EMEA

- Develop strategic partners to use their platform to create opportunities with their customers and achieve revenue targets

- Manage the approach and go-to-market plan with current and potential partners

- Team up with Sales to lead account mapping and co-sell opportunities

- Partner with Sales and Marketing teams to bring awareness and the use of partner integrations that enhance results for WalkMe, partners, and clients

- Work with our Sales Enablement team to build alliance sales capacity within our Sales team

- Represent WalkMe at industry events, partner summits, and executive briefings to strengthen brand presence and partner mindshare

## What You Need to Succeed

- Minimum 10+  years of Enterprise SaaS Sales and Alliances experience, with a demonstrable track record of building and scaling partner-led revenue

- 5+ years of regional experience managing a team of Alliance Sales & GTM managers

- Experience managing relationships with Global Systems Integrators, ISV, and Regional Partners with proven success

- Strong commercial acumen with experience owning partner revenue targets

- Deep understanding of the EMEA partner landscape and cultural nuances across key markets including MEE

- Knowledge of partner ecosystems and experience establishing relationships that are advantageous for WalkMe

- Knowledge and experience developing and implementing Partner Programs

- Knowledge to recognize and grow joint value propositions and use cases

- Analyze and implement resolutions to problems that align to impacted teams

- Technical background and contract negotiation experience is desirable

- Significant focus on revenue generation through partnerships

What Sets Us Apart

- SAP Benefits Link: https://jobs.sap.com/content/Benefits/?locale=en_US
- SAP Hiring Process: https://jobs.sap.com/content/Hiring-Process/?locale=en_US
- SAP DEI: https://www.sap.com/about/inclusion.html
- SAP Sustainability: https://www.sap.com/products/sustainability/our-approach.html
- SAP Employee Resource Groups/Employee Network Groups: https://jobs.sap.com/content/Employee-Network-Groups/?locale=en_US

This role is with SAP, which means you'll be joining SAP as an employee while supporting WalkMe products.

We win with Inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.

## About WalkMe

## Company Overview
- **One-liner**: WalkMe provides a digital adoption platform (DAP) that helps organizations drive user engagement, productivity, and ROI across their software stack.
- **Entity Type**: Private (subsidiary of SAP, acquired in 2024; formerly public under ticker WKME) [walkme.com](https://www.walkme.com/careers/)
- **Headquarters**: San Francisco, California, United States (with major offices in Tel Aviv, Israel and other global locations) [linkedin.com](https://linkedin.com/company/walkme)
- **Founded**: 2011 [walkme.com](https://www.walkme.com/about-us/)
- **Founders**: Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna [walkme.com](https://www.walkme.com/about-us/)

## Core Business
- **Primary industry**: Digital Adoption Platform (DAP) – software that overlays existing applications to guide users, automate tasks, and provide analytics.
- **Target customers**: B2B enterprise; serves 27% of the Fortune 500 with ~1,600 customers across 42+ countries [walkme.com](https://www.walkme.com/about-us/)
- **Mission**: “To fundamentally transform the productivity of humanity by harnessing the power of technology.” [walkme.com](https://www.walkme.com/about-us/)

## Products & Services
- **WalkMe Digital Adoption Platform (SaaS)**: An intelligent overlay that provides in-app guidance, workflow automation, user analytics, and AI-driven insights to improve software adoption and reduce support costs. [walkme.com](https://www.walkme.com/about-us/)
- **WalkMe Challenge**: A product demo and learning tool that lets users experience the platform’s capabilities interactively. [walkme.com](https://www.walkme.com/careers/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (acquired by SAP in 2024; terms undisclosed) [walkme.com](https://www.walkme.com/careers/)
- **Key Metric**: Annual revenue of $267M (as of latest data) [linkedin.com](https://linkedin.com/company/walkme)
- **Notable Investors/Partners**: SAP (parent company); FedRAMP Ready status for US Federal market entry [walkme.com](https://www.walkme.com/about-us/)
- **Growth Signals**: 907 employees (+4.7% YoY), 35M users, presence in 42+ countries, and multiple 2025 awards including Gold Globee Award for Best AI Integration into Existing Systems [walkme.com](https://www.walkme.com/about-us/), [linkedin.com](https://linkedin.com/company/walkme)

## Competitive Advantages
- Pioneer and market leader in the digital adoption category.
- FedRAMP Ready certification, enabling sales to US federal agencies.
- Deep integration with SAP’s ecosystem, providing access to a massive enterprise customer base.
- Strong brand recognition with a large, loyal customer base (27% of Fortune 500).

## Strategic Focus
- Accelerating growth through post-merger integration with SAP, leveraging SAP’s product portfolio and distribution channels.
- Deepening GenAI capabilities to enhance automation and user guidance.
- Expanding into new markets (e.g., US Federal) and strengthening partner relationships.

## Why Work Here
- **Culture highlights**: Emphasizes meritocracy, collaboration, and transparency. Diverse Employee Resource Groups (Women in WalkMe, LGBTQIA+, Disability & Neurodiversity, etc.) foster belonging. [walkme.com](https://www.walkme.com/careers/)
- **Work policy**: Hybrid – most team members are expected in-office three days a week (unless at customer sites or events). [walkme.com](https://www.walkme.com/careers/)
- **Benefits**: Comprehensive health plans, mental health support, “RefreshMe” mental health days, generous PTO, parental leave, childcare assistance, 401(k) matching, and equity through SAP One Virtual. Professional development via career pathways, leadership programs, and learning resources. [walkme.com](https://www.walkme.com/careers/)
- **Interview process**: Includes recruiter screen, manager interview, skills assessment, culture-fit conversation, and final offer stage – with a focus on behavioral and situational questions. [walkme.com](https://www.walkme.com/careers/)

## Sources
1. [walkme.com](https://www.walkme.com/careers/) – WalkMe Careers page
2. [walkme.com](https://www.walkme.com/about-us/) – WalkMe About Us page
3. [linkedin.com](https://linkedin.com/company/walkme) – WalkMe LinkedIn profile
4. [builtin.com](https://builtin.com/company/walkme) – Built In company profile
5. [jobs.lever.co](https://jobs.lever.co/walkme) – WalkMe job listings on Lever

## Other roles at WalkMe

- [Senior Customer Success Manager](https://feeny.ai/job/senior-customer-success-manager-walkme-berlin-rcpm3d07setz) — Berlin, Germany
- [Senior Product Marketing Manager (Temporary Position)](https://feeny.ai/job/senior-product-marketing-manager-temporary-position-walkme-tel-aviv-v4gdsaxtkvzz) — Tel Aviv, Israel
- [Product Designer](https://feeny.ai/job/product-designer-walkme-tel-aviv-ydhcyxzxyd0h) — Tel Aviv, Israel
- [Senior Software Engineer - Big Data Platform](https://feeny.ai/job/senior-software-engineer-big-data-platform-walkme-tel-aviv-7jbsttmc9gw8) — Tel Aviv, Israel
- [Business Development Representative - German speaking](https://feeny.ai/job/business-development-representative-german-speaking-walkme-tel-aviv-2fwpctb4xtmt) — Tel Aviv, Israel
- [QA Engineer – Manual & Automation Testing](https://feeny.ai/job/qa-engineer-manual-automation-testing-walkme-tel-aviv-hdhr363fdkm1) — Tel Aviv, Israel
- [Solution Advisor](https://feeny.ai/job/solution-advisor-walkme-munich-18d1q7mk07re) — Munich, Germany
- [Senior Solution Advisor](https://feeny.ai/job/senior-solution-advisor-walkme-sydney-n2ncefx4mhen) — Sydney, Australia
- [Senior Solution Advisor](https://feeny.ai/job/senior-solution-advisor-walkme-sao-paulo-b9gbh9z39vt7) — São Paulo, Brazil
- [Senior Professional Services Consultant](https://feeny.ai/job/senior-professional-services-consultant-walkme-berlin-sj9196ph5wvc) — Berlin, Germany