---
title: 'VP, Commerce, Latin/Iberia - The Orchard at The Orchard'
canonical: 'https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh'
type: 'job'
last_seen: '2026-09-15'
---

# VP, Commerce, Latin/Iberia - The Orchard at The Orchard

- **Company:** The Orchard
- **Location:** Miami, FL
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8789379002

## Job description

## About The Orchard

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The VP, Commerce, Latin-Iberia is an entrepreneurial commercial leader responsible for developing and executing the region’s commerce strategy across digital platforms, physical, direct-to-consumer, YouTube Ad Sales, and brand partnerships. The role will identify scalable growth opportunities, strengthen platform relationships, and translate market insight into measurable revenue for clients and the company.

Reporting to the SVP, Co-Managing Directors, Latin-Iberia, this executive will work in close partnership with Relationship Managers and territory leaders to align commerce priorities with each client’s objectives, release plans, and broader business strategy. Relationship Managers retain primary ownership of the client relationship and client communication; the VP, Commerce serves as their senior commercial partner, providing platform expertise, actionable insights, and tailored growth solutions.

What you'll do:

- Regional Commerce Strategy: Build and own the Latin-Iberia commerce roadmap, operating model, and KPIs. Translate global company priorities into regionally relevant plans and ensure disciplined execution across territories.
- Relationship Management Partnership: Partner closely with Relationship Managers to understand client objectives, release priorities, and business needs. Develop tailored commerce strategies and opportunities that strengthen client outcomes and drive revenue, while ensuring Relationship Managers retain primary ownership of the overall client relationship and communication.
- Platform Strategy & Partnerships: Lead senior-level relationships and commercial strategy across DSPs and other key platforms. Shape regional platform priorities, secure high-impact opportunities, and build initiatives that improve visibility, engagement, monetization, and market share.
- Multi-Channel Revenue Growth: Identify and execute opportunities across streaming, physical, D2C, YouTube Ad Sales, and brand partnerships. Connect these pillars into cohesive commercial plans tailored to each market and client.
- Territory Leadership & Coordination: Work with local territory leaders and Commerce teams to establish priorities, share best practices, remove executional blockers, and ensure consistent regional standards while respecting local market dynamics.
- Data, Insights & Scalable Execution: Partner with Analytics and business teams to embed data-driven decision-making into commercial planning. Use tools, automation, audience and platform insights, and performance reporting to identify opportunities and improve execution at scale.
- Financial & Performance Accountability: Establish revenue targets, forecasts, and performance indicators for regional Commerce initiatives. Track results, communicate risks and opportunities, and recommend adjustments based on measurable business impact.
- Team Leadership: Lead, mentor, and develop the regional Commerce team, fostering commercial creativity, accountability, collaboration, and a strong service mindset toward Relationship Management teams and clients

Who you are:

- Industry Experience: 12+ years of relevant experience in music distribution, digital commerce, platform partnerships, commercial strategy, or related fields, including meaningful leadership responsibility.
- Regional Expertise: Deep understanding of the Latin American and Iberian music markets, including their commercial dynamics, cultural differences, platform ecosystems, and client needs.
- Platform & Channel Knowledge: Strong knowledge of DSPs and other commerce channels, including physical, D2C, and brand partnerships.
- Relationship-Driven Leadership: Demonstrated ability to influence and deliver through partnership with Relationship Managers, territory leaders, clients, platforms, and cross-functional teams in a matrixed organization.
- Commercial Acumen: Experience with revenue planning, forecasting, performance measurement, and the use of data and insights to prioritize opportunities and drive business growth.
- Executive Communication: Strong written, verbal, and presentation skills, with the ability to communicate complex commercial ideas clearly and credibly to senior internal and external stakeholders.
- Languages: Professional fluency in English and Spanish required; Portuguese is a plus.
- Travel & Availability: Availability to travel within the Latin-Iberia region as needed for meetings with clients and artists, business engagements, industry events, and awards ceremonies.

## What We Give You

- You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
- A modern office environment designed to foster productivity, creativity, and teamwork
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA). A group created by a group of our employees tasked with developing and implementing innovative solutions to advance a globally shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- We invest in your professional growth & development
- Time off for a winter recess

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

## Other roles at The Orchard

- [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-hamburg-pg8nq3dfqn2m) — Hamburg, Germany
- [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany
- [YouTube Channel Strategy Manager](https://feeny.ai/job/youtube-channel-strategy-manager-the-orchard-london-pntqnsmq89pf) — London, United Kingdom
- [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany
- [Senior Coordinator, Corporate Communications & Publicity - The Orchard](https://feeny.ai/job/senior-coordinator-corporate-communications-publicity-the-orchard-the-orchard-wjqnfzxkcfst) — New York, NY
- [Manager, Relationship Manager, Argentina - The Orchard](https://feeny.ai/job/manager-relationship-manager-argentina-the-orchard-the-orchard-buenos-aires-6nd06yspa3qf) — Buenos Aires, Argentina
- [Jr. Manager, Solutions, Bogotá - The Orchard](https://feeny.ai/job/jr-manager-solutions-bogota-the-orchard-the-orchard-bogota-vw6ekszt2vr6) — Bogota, Colombia
- [VP, Commerce - Catalog - The Orchard](https://feeny.ai/job/vp-commerce-catalog-the-orchard-the-orchard-new-york-rk7kdrnjtre5) — New York, NY
- [Director, Marketing Strategist, Nashville - The Orchard](https://feeny.ai/job/director-marketing-strategist-nashville-the-orchard-the-orchard-nashville-mdbg9cw8rh9n) — Nashville, TN
- [Associate Director, Audience Development - The Orchard](https://feeny.ai/job/associate-director-audience-development-the-orchard-the-orchard-new-york-dsp6je8nbs0r) — New York, NY