---
title: 'VP, Consumer Growth Marketing at Via'
canonical: 'https://feeny.ai/job/vp-consumer-growth-marketing-via-new-york-6wwmdtbm8nt9'
type: 'job'
last_seen: '2026-09-11'
---

# VP, Consumer Growth Marketing at Via

- **Company:** Via
- **Location:** New York, NY
- **Posted:** 2026-05-27
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/via/jobs/8558910002

## Job description

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.

As the VP of Consumer Growth Marketing (Rider Growth) at Via, your mission will be to make public transit the mode of choice in communities around the world. You will lead a global team of marketers to spearhead rider growth, engagement, and customer insights across all markets where Via operates, including expansion efforts for Citymapper. Joining this team means leading the core of our end-user experience, building lifecycle strategy from initial launch awareness to long-term loyalty, and directly driving the revenue performance of our business.

About the Role:

- Lead company-wide Rider Growth and Rider Insights functions, ensuring the voice of the end-user is systematically integrated into Product, Policy, and Operations strategies.
- Optimize user acquisition, deepen market segmentation, and enhance our targeting capabilities across diverse global demographics.
- Oversee global research methodologies, ensuring robust and effective execution of quantitative and qualitative studies, including surveys, focus groups, and on-site field research.
- Architect our growth-focused MarTech stack and data infrastructure, optimizing platform connectivity, data feeds, and attribution modeling while maintaining efficiency in marketing spend.
- Partner directly with Via's buyers, including cities, transit agencies, and corporations, to design and implement localized marketing strategies and testing plans in their communities.
- Drive rigorous lifecycle testing and performance visualization, implementing data-driven experimentation frameworks across channels and building dashboards to evaluate quarterly OKR progression.
- Serve as an active member of the Marketing Leadership team, collaborating with peers on global brand initiatives while managing, inspiring, and scaling the careers of your direct reports.

About You:

- Minimum of 10+ years of experience in consumer marketing with a track record of planning and executing lifecycle strategies that drive transformative customer acquisition and business growth.
- Data and MarTech strategist with deep expertise in marketing technology, multi-channel attribution, conversion rate optimization, data visualization tools, and customer segmentation.
- Comprehensive channel expertise across the entire marketing mix including digital and offline media landscapes, backed by continuous testing.
- Customer oriented: understanding the psychology of what works and why.
- Skilled cross-functional communicator who can easily engage and align diverse stakeholders, ranging from local everyday transit riders to city agency executives and internal teams.
- Hands-on leader who combines high-level strategic vision with the technical ability to teach, troubleshoot, and execute directly across the marketing stack.
- High-agency self-starter who navigates ambiguity effectively, values collaborative cross-functional problem solving, and thrives in a fast-paced, operationally dynamic environment.

Compensation and Benefits:

- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $200,000 - $275,000 per year
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching, catered lunch on Wednesdays, and many other perks.

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.

## About Via

## Company Overview
- **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world.
- **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2012
- **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO)

## Core Business
- Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software.
- Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders).
- Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.”

## Products & Services
- **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks.
- **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency.
- **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents.
- **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks.
- **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery.
- **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling.
- **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access.
- **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed).
- **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data).
- **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources.
- **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration).

## Competitive Advantages
- **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types.
- **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies.
- **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects.
- **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools.

## Strategic Focus
- Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners.
- Expanding student transit and health transportation verticals as high-growth adjacent markets.
- Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific.
- Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership.

## Why Work Here
- **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology.
- **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs.
- **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave.
- **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations.
- **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams.
- **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups.
- **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths.

## Sources
1. [Life at Via careers page](https://ridewithvia.com/careers/)
2. [Via public mobility solutions – product overview](https://ridewithvia.com/)
3. [Via open jobs listings](https://ridewithvia.com/careers/jobs)
4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia)
5. [Built In company profile and perks](https://builtin.com/company/via)

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