---
title: 'VP - Culture & Influence | Kulfi Collective at Kulfi Collective'
canonical: 'https://feeny.ai/job/vp-culture-influence-kulfi-collective-kulfi-collective-mumbai-4sd209b9rm8q'
type: 'job'
last_seen: '2026-09-07'
---

# VP - Culture & Influence | Kulfi Collective at Kulfi Collective

- **Company:** Kulfi Collective
- **Location:** Mumbai, India
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/kulficollective/jobs/5415133008

## Job description

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

VP - Culture & Influence

## Role   VP, Culture & Influence

Type   Full-Time Location   Worli, Mumbai  (Hybrid)

## THE KIND OF WORK YOU'LL SHAPE

Kulfi creates cultural objects like films, campaigns, IPs, experiences and creative technology projects for some of the world’s most interesting brands. The work is only half the equation. The other half is making sure it reaches the right people, in the right places, in ways nobody expected. A film can become a PR story. A campaign can become a college movement. An installation can become a creator moment. A creative tech experiment can become something people discover in a mall, at a festival, or through a community. We're looking for someone obsessed with this part of the process.

## THE ROLE

You'll own how Kulfi's work travels. Your job is to take every piece of work and ask: “Where else can this live?”. Not just online. Not just through creators. But through partnerships, communities, physical spaces, earned media, events, technology, culture, and anything else that gets people talking. You'll work across the entire studio and be involved from the earliest stages of ideation.

## WHAT YOU'LL DRIVE

- Build Kulfi's distribution function from ground up , across all accounts and cultural objects
- Be involved from brief stage and shape distribution alongside creative development
- Create  amplification plans across creator ecosystems, communities, PR, media, partnerships and cultural networks and identify unconventional distribution opportunities
- Build relationships across creators, publishers, communities, platforms, cultural organisations, and brands that will help work travel further
- Build repeatable frameworks for how Kulfi launches and amplifies cultural objects
- Build and eventually lead a team

## WHAT MAKES THIS ROLE DIFFERENT

- The mandate is the entire studio. Every account, every cultural object
- You’ll be in the room before the work exists. Distribution shapes the work here, it doesn't just follow it
- The measure of success is simple: Did this become the thing people were talking about? That's the bar!
- You’ll build a function, not inherit one.
- You’ll sit at the intersection of creativity, culture, growth, partnerships, and strategy

## WHO YOU ARE

- 6 to 10 years across distribution, partnerships, creator ecosystems, PR, growth, media, experiential marketing, cultural marketing or adjacent fields
- You've helped ideas travel, not simply by spending more money, but by knowing where they belong and who should encounter them
- Deep relationships across creators, publishers, brands, communities, and cultural networks
- You’ve built systems, playbooks, or functions before

## BEFORE YOU APPLY

There is no playbook to inherit. If you're looking for a well-defined function with established  systems and a clear team structure, this probably isn't the right fit. It's a great fit if:

- You can name cultural moments from the last two years that didn't happen by accident, and explain who made them happen
- You've built something from scratch before

More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between? [Here](https://versed-blanket-639.notion.site/Why-join-Kulfi-e22ea2fce35943af856ff213f86ddf6e) is everything you need to know.

## About Kulfi Collective

## Company Overview
- **One-liner**: Kulfi Collective is a modern media network and content studio that creates branded, immersive, and original video content for a global, digital-first audience.
- **Entity Type**: Private, Bootstrapped
- **Headquarters**: Mumbai, India
- **Founded**: 2020
- **Founders**: Akshat Gupt (Co-founder & Chief Creative Officer), Advait Gupt (Co-founder & CEO)

## Core Business
- **Primary Industry**: Online Audio and Video Media / Content Production
- **Target Customers**: B2B (brands and agencies seeking branded content) and B2C (digital audiences consuming original IPs)
- **Mission**: Making the world (wide web) a brighter place, one meaningful story at a time.

## Products & Services
Kulfi Collective operates through three distinct studios:

- **Supari Studios**: The flagship branded content studio focused on creating short-form and long-form video campaigns for brands. Known for high-impact, culturally relevant campaigns.
- **Post Office Studios**: An award-winning immersive content and media tech studio that develops scalable, tech-enabled video content (e.g., AR, VR, interactive experiences).
- **Keeda Media**: An original content studio focused on empowering creators to develop IPs that shape culture and ignite social discourse, targeting young audiences in India and globally.

The company also produces content for clients such as Spotify and Meta through specialized partnerships.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: Employs 87 people with rapid headcount growth (+82.5% YoY).
- **Notable Clients/Partners**: Spotify, Meta (AI and social initiatives), and various major Indian brands.
- **Growth Signals**: Rapid talent acquisition (nearly doubled headcount in the last year), expansion of partnerships with global tech platforms (Spotify, Meta), and consistent awards recognition (Kyoorius, Tribeca, Webby).

## Competitive Advantages
- **Full-Stack Content Network**: Uniquely combines three specialized studios under one roof, offering brands everything from short-form social content to immersive tech and original IP creation.
- **Culture-First, Gen-Z Focus**: Deeply rooted in Indian youth culture and digital-native storytelling, giving them an edge in creating content that resonates with modern audiences.
- **Award-Winning Reputation**: Proven track record with multiple industry awards, signaling high creative quality and reliability.
- **Tech & Data Integration**: Actively hiring for AI Systems Engineers and Data Strategists, indicating a move toward tech-enabled content production and data-driven strategy.

## Strategic Focus
- **Tech-Enabled Creativity**: Investing in AI and data analytics (hiring for AI Systems Engineer and Data Strategist roles) to scale content production and improve audience targeting.
- **Global Expansion**: Positioned as "born in India and made for the world," with a clear intent to distribute content and attract clients globally.
- **Original IP Development**: Growing Keeda Media to own and control original content properties, reducing reliance on client-only work and building long-term asset value.

## Why Work Here
- **Culture**: Described as a "creative playground" with a strong emphasis on fun, curiosity, exploration, and collaboration. Company values include agility, celebration, collaboration, curiosity, empathy, raising the bar, and trust.
- **Remote/Hybrid Policy**: Hybrid environment. Historically, employees have operated from "Bangalore to Bogota," and the "Work from Anywhere" policy is listed as a perk.
- **Perks**: Health insurance, financial planning assistance, stock options, gender-neutral parental leave, learning and development budget, time off, and mental/physical well-being assistance.
- **Engineering/Tech Culture**: Growing a tech team focused on creative technology and AI. They are building an "AI Systems Engineer" role, suggesting a focus on building proprietary tools and platforms for content creation.
- **Reviews**: High employer rating (4.5/5 on 44 reviews), with particularly strong marks for culture (4.8) and career development (4.5).

## Sources
1. [kulficollective.com](https://www.kulficollective.com/about)
2. [kulficollective.com](https://www.kulficollective.com/careers)
3. [linkedin.com](https://in.linkedin.com/company/kulfi-collective)
4. [builtin.com](https://builtin.com/company/kulfi-collective)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kulficollective/jobs/5101106008)

## Other roles at Kulfi Collective

- [Associate Creative Director - Design](https://feeny.ai/job/associate-creative-director-design-kulfi-collective-mumbai-9hp57ayp2btf) — Mumbai, India
- [Transformation Lead | Kulfi Collective](https://feeny.ai/job/transformation-lead-kulfi-collective-kulfi-collective-mumbai-th079zqjeaha) — Mumbai, India
- [Data Strategist](https://feeny.ai/job/data-strategist-kulfi-collective-mumbai-jpdbjdrs20ca) — Mumbai, India