--- title: 'VP Data at Mixtiles' canonical: 'https://feeny.ai/job/vp-data-mixtiles-tel-aviv-0b1awh8zhjp2' type: 'job' last_seen: '2026-09-13' --- # VP Data at Mixtiles - **Company:** Mixtiles - **Location:** Tel Aviv, Israel - **Work type:** hybrid - **Posted:** 2026-06-17 - **Last confirmed live:** 2026-09-13 - **Apply:** https://www.mixtiles.com/positions/7706697002?gh_jid=7706697002 ## Job description The Company Mixtiles is a $300M profitable consumer brand reinventing how homes feel. We build products people didn't know they needed - and now can't imagine living without. Wall photos. Self-watering plants. Smart lighting. Millions of customers. Global scale. Fast growth. Built lean. ## The Role At Mixtiles, we believe better decisions compound. A better attribution model changes where we invest. Better customer economics change how we grow. Better measurement unlocks entirely new business models. As we grow into a group of consumer brands, those decisions become more important - and more complex. That's why we're hiring this role. We're looking for someone who can help us build a better business through numbers. Not by building dashboards. By helping us answer questions like: - Where should we invest the next dollar? - Are we measuring marketing correctly? - Is our attribution model helping us - or holding us back? - Which customers are far more valuable than we realize? - How should multiple brands change the way we think about LTV? - Should we rethink pricing? Bundles? Subscriptions? Media strategy? - Where is the next $100M hiding? You'll work directly with the CEO and leadership team on some of the biggest decisions in the company. ## What You'll Do - Own the frameworks behind our biggest business decisions. - Lead how we measure growth, marketing performance, customer economics and profitability. - Rethink attribution, incrementality, media measurement and capital allocation. - Identify growth opportunities across products, brands, pricing and customer behavior. - Partner closely with Marketing, Product, Finance and Operations to improve decision-making across the company. - Lead our Business Analytics team, making sure every team has the data, tools and insights they need to make better decisions. - Turn analysis into action. ## Who You Are You're a business builder who happens to think in numbers. You have significant experience in performance marketing, growth, strategic finance or another highly quantitative commercial role. You've made real decisions around CAC, LTV, attribution, incrementality, cohorts, media economics and capital allocation. You enjoy messy business problems more than clean datasets. You simplify complexity. You challenge assumptions. You care about impact- not reports. ## Why This Role The work won't sit in dashboards. It will influence how we allocate hundreds of millions of dollars, how we measure success, where we invest next, and how multiple consumer brands grow together. If you're excited by using numbers to build businesses - we'd love to meet you. ## About Mixtiles ## Company Overview - **One-liner**: Mixtiles makes it easy to turn smartphone photos into removable, damage-free wall art and has expanded into smart plants, lighting, and AR home design. - **Entity Type**: Private (Series B; $11M–$21M total funding per conflicting reports) - **Headquarters**: Wilmington, Delaware, United States (operational HQ in Tel Aviv, Israel) - **Founded**: 2016 - **Founders**: David and Eytan (two best friends) ## Core Business - Primary industry: Consumer home decor / consumer tech - Target customers: B2C – homeowners, renters, and design enthusiasts - Mission or purpose: “We help millions of people create homes they love.” ## Products & Services - **Mixtiles**: Photo tiles that stick to walls without damage, repositionable, offered in various sizes and frames. Core physical product line. [mixtiles.com] - **Easyplant**: Smart, self-watering plants that “live forever.” [linkedin.com] - **Oasis**: Lighting device inspired by the sun’s natural rhythm. [linkedin.com] - **Around**: XR/AR app for home design (iOS). [linkedin.com] - **Mixtiles Art Marketplace**: Curated artwork prints. [builtin.com] ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Revenue estimated >$250M annually (per company LinkedIn description). Total funding: conflicting reports – $11M (LinkedIn: $7M Series A in 2020, $4M Series A in 2021) or $21M Series B (CB Insights). [linkedin.com], [cbinsights.com] - **Notable Investors/Partners**: C4 Ventures, Greenfield Partners, 83North (per CB Insights). Also includes unit 8200 alumni talent pool. [cbinsights.com] - **Growth Signals**: 135 employees (+16.8% YoY); ships over 1 million physical products monthly; operates in 15 countries; expanding into adjacent product categories (easyplant, Oasis, Around). [linkedin.com] ## Competitive Advantages - **Proprietary wall-hanging technology**: Patented removable adhesive system that leaves no damage, enabling repositioning. - **Vertical integration**: Combines software engineering (AI, AR/VR), industrial design, manufacturing, and direct-to-consumer marketing. - **Scale & speed**: Deliveries of over 1 million units/month with a relatively small team (<100 core) – high efficiency. - **Brand ecosystem**: Multiple consumer brands under one roof (Mixtiles, easyplant, Oasis, Around) cross-sell to millions of customers. ## Strategic Focus - Deepen existing customer reach in the US and Europe. - Expand into new product categories (smart home, IoT, XR). - Continue leveraging generative AI, AR/VR/XR for product innovation. - Bottom-up innovation culture where small teams drive new product ideas. [builtin.com] ## Why Work Here - **Culture highlights**: “Work is also about relationships” – focus on friendship and fun; small, flat teams with high ownership; described as “one of the largest & fastest growing Consumer Tech startups in Israel.” [careers.mixtiles.com], [linkedin.com] - **Remote/hybrid/office**: Hybrid model (most roles based in Tel Aviv, Israel; some remote options for US-based roles). On-site in Tel Aviv with some hybrid flexibility. [builtin.com] - **Notable perks**: High employer rating (4.2/5 on Glassdoor via LinkedIn), compensation rated 4.6/5, culture rated 4.6/5. Bottom-up innovation, access to cutting-edge tech (AI, AR, XR), and the opportunity to work across multiple consumer products. - **Engineering culture**: Heavy reliance on software engineering, generative AI, AR/VR/XR technologies, and manufacturing know-how. Engineers work closely with design and operations. [linkedin.com] ## Sources 1. [Mixtiles Careers](https://careers.mixtiles.com/) 2. [Mixtiles LinkedIn](https://www.linkedin.com/company/mixtiles) 3. [Mixtiles Official Website](https://www.mixtiles.com/) 4. [Built In Mixtiles Profile](https://builtin.com/company/mixtiles) 5. [CB Insights Mixtiles Profile](https://www.cbinsights.com/company/mixtiles) ## Other roles at Mixtiles - [Head of Supply Chain, easyplant](https://feeny.ai/job/head-of-supply-chain-easyplant-mixtiles-tel-aviv-68sgbnwj5tpd) — Tel Aviv, Israel - [GTM Builder (US) - Moving & Home](https://feeny.ai/job/gtm-builder-us-moving-home-mixtiles-new-york-city-6e5t3vhfh6y3) — New York City, United States - [General Counsel](https://feeny.ai/job/general-counsel-mixtiles-tel-aviv-byt1kaekn1gr) — Tel Aviv, Israel - [Engineering Manager, Oasis](https://feeny.ai/job/engineering-manager-oasis-mixtiles-tel-aviv-vdzr5p55w59x) — Tel Aviv, Israel - [Algorithms Engineer – Computer Vision & AI (Applied Research)](https://feeny.ai/job/algorithms-engineer-computer-vision-ai-applied-research-mixtiles-tel-aviv-7fmr3pmqg3f6) — Tel Aviv, Israel - [Quality Control Contractor for Plant Nursery (Part-Time)](https://feeny.ai/job/quality-control-contractor-for-plant-nursery-part-time-mixtiles-maryland-rkqzmkbs2jk2) — Maryland, United States - [Data Engineering Lead](https://feeny.ai/job/data-engineering-lead-mixtiles-gddv693ng6fz) - [Growth Lead – Core Photos](https://feeny.ai/job/growth-lead-core-photos-mixtiles-tel-aviv-0s595hvg7ta9) — Tel Aviv, Israel - [IT Manager](https://feeny.ai/job/it-manager-mixtiles-tel-aviv-wgn5cswh6790) — Tel Aviv, Israel - [Senior iOS Software Engineer](https://feeny.ai/job/senior-ios-software-engineer-mixtiles-tel-aviv-hq7kc72wtkkd) — Tel Aviv, Israel