---
title: 'VP, Data at Updater'
canonical: 'https://feeny.ai/job/vp-data-updater-united-states-wh47mm7hy6q5'
type: 'job'
last_seen: '2026-09-02'
---

# VP, Data at Updater

- **Company:** Updater
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-03-25
- **Last confirmed live:** 2026-09-02
- **Apply:** https://job-boards.greenhouse.io/updater/jobs/7748902

## Job description

[View All Jobs](https://www.updater.com/jobs/openings/)

Updater operates at the intersection of affiliate marketing, embedded commerce, and consumer marketplaces where we create (and lose) revenue through complex, multi-party data flows. In this environment, data isn’t a support function—data runs the business.

We’re seeking a VP of Data to materially elevate how we make data-driven decisions across the company. Reporting to the SVP of Engineering, this leader will architect the systems, standards, and team that transform fragmented signals into trusted, decision-enabling intelligence.

This business-critical leadership role will directly impact growth, margin, risk mitigation, and executive velocity. You will build the canonical data engine powering a complex B2B2C marketplace—increasing trust, speed, and profitability through better systems and sharper insight.

We’re also aggressively leaning into machine learning and AI. We’ve been developing LLM-based agentic models to help consumers purchase complex products with confidence. In addition the engineering and data teams have been utilizing Claude Code, Codex, and other LLM-based tools to increase insights and productivity. We believe strongly in being a thought leader in this space.

If you’re motivated by meaningful ownership and the chance to turn complexity into competitive advantage, this role offers a rare opportunity to do exactly that.

What Success Looks Like

- Stakeholders trust the numbers—even when they’re uncomfortable
- Revenue questions that once took weeks now take hours or minutes
- Leading indicators surface risk before it hits the P&L
- KPIs are clearly defined, role-aware, and consistently interpreted
- Data enables faster, smarter decision-making across the company
- External data anomalies get identified immediately, rather than weeks later
- Clearly defined schema, data usage rules, and organizational understanding both in a financial and product landscape.
- Data can be consumed by humans and AI models with the correct semantic boundaries.

## Key Responsibilities

- Data Strategy & Architecture - Own the long-term data strategy in partnership with Engineering, Finance, Product, and Executive Leadership. Define and evolve the end-to-end data architecture across acquisition, transactions, fulfillment, revenue recognition, and lifecycle events. Design scalable, auditable systems that accurately model complex, multi-role KPIs while balancing speed, accuracy, and cost.
- Current stack includes Snowflake, Looker, Python, Postgres, and SQL Server.
- Revenue & Risk Intelligence - Build data systems that accurately models affiliate revenue-share agreements, confirmations, cancellations, and adjustments. Enable early detection of fraud and performance anomalies before they materially impact margin. Partner with Finance and cross-functional leaders to establish canonical revenue metrics and shared KPI definitions.
- Time-to-Insight - Reduce the latency between business events and actionable insight. Enable faster experimentation, channel optimization, and partner performance analysis through reliable pipelines and tooling that support both real-time visibility and deep historical analysis.
- Leadership & Team Management - Build and scale a high-performing data engineering organization grounded in technical excellence, data quality, and operational rigor. Foster a collaborative, high-ownership culture that empowers teams to do their best work, operate effectively in ambiguity, and deliver durable systems that accelerate business impact.
- Cross-Functional Influence - Translate business ambiguity into technical clarity — and technical complexity into business understanding. Clearly articulate data definitions, tradeoffs, and system constraints. Serve as a trusted partner to Product, Engineering, Finance, and Executive Leadership in driving high-impact decisions.

## Requirements

- 10+ years of experience in data engineering or data platform leadership, including prior VP / Head of Data Engineering scope (or equivalent)
- Proven ownership of data systems directly tied to revenue, billing, or financial outcomes
- Deep expertise in modern data architectures (batch + streaming, warehouses, orchestration, modeling)
- Comfortable doing vendor evaluations, build vs buy decisions, and success implementing infrastructure projects.
- Strong command of data quality, lineage, observability, and governance — with pragmatic execution
- Experience stewarding data lifecycle with ML models, both traditional supervised learning as well as LLM-based models
- Experience designing systems that accommodate ambiguity, delayed signals, and evolving business rules
- Ability to drive clarity and alignment where metrics are contested and incentives may compete
- Strong understanding of attribution, leading vs. lagging indicators, and decision-enabling data principles
- Clear judgment that timely, decision-enabling truth is more valuable than theoretical perfection
- Experience in affiliate marketing, marketplaces, fintech, adtech, or other revenue-complex environments strongly preferred

## Compensation

This posting is anticipated to remain open until 8/31/2026. The new hire salary range for this position is $275,000 - $310,000 annually. Factors which may affect the starting pay within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.

## About Updater

Updater is a leading technology platform helping major brands acquire and retain customers at scale. We are on a mission to power millions of complex transactions through intelligent, autonomous systems. By combining deep integrations, real-world data, and purpose-built AI agents, we’re transforming fragmented purchasing workflows into seamless, automated experiences – freeing businesses and consumers from operational friction and enabling a new standard of speed, accuracy, and scale.

Updater has raised over $450 million from leading investors, including SoftBank Capital, Vista Credit Partners, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors®), and more. For more information, please visit www.updater.com.

Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Benefits: The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements:

- Medical, Dental, and Vision Insurance
- Flexible PTO
- 13 paid company holidays annually
- Updater Stock Options
- 401(k) with employer match
- Wellbeing Subsidy
- One Medical membership
- Virtual on-demand healthcare through Teladoc and Talkspace
- Flexible spending account (FSA)
- Health savings account (HSA)
- Supplemental Short & Long Term Disability Insurance
- Supplemental Life Insurance
- Paid Parental Leave

## About Updater

## Company Overview
- **One-liner**: Updater provides a single-integration platform that connects brands selling complex home services (moving, utilities, insurance, TV/internet, etc.) with high-intent consumers across a network of 100+ partner channels.
- **Entity Type**: Public (ASX: UPD) — also backed by $470.5M in total funding from venture and debt rounds
- **Headquarters**: New York, New York, USA
- **Founded**: 2011
- **Founders**: David Greenberg

## Core Business
- **Primary industry/industries**: Real estate technology (PropTech), moving & home services marketplace, complex-commerce infrastructure
- **Target customers**: B2B — real estate brokerages, property managers, relocation companies, multifamily teams, telecom/utility/insurance providers, and other “audience owners” who embed Updater’s buyflows into their products.
- **Mission or purpose statement**: Make moving easier for the ~11 million U.S. households that relocate each year by simplifying the to-do list (mail forwarding, utilities, TV/internet, insurance, moving services) through a single, branded experience.

## Products & Services
- **Moving Services**: Book and compare moving companies, order packing supplies, forward mail.
- **Utilities**: Transfer or start electricity, gas, water — handle geography and regulation complexity.
- **TV & Internet**: Shop and activate plans that vary by address, bundle, and provider.
- **Insurance**: Integrate policies (home, auto, renters) into trusted channels.
- **Home Security**: Sell hardware + installation with less friction.
- **Home Improvement**: Connect providers with ready-to-start projects.
- **Financial Products / Mobile Phone Plans**: Power lending and mobile plan buyflows.
- **Updater Platform (B2B)**: A single API/integration that distributes products across 100+ partner apps, websites, AI agents, and call centers — delivering booked orders (not leads) automatically to providers.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (conflicting reports — CB Insights does not list a valuation; LinkedIn shows IPO on ASX in 2015 but no current market cap).
- **Key Metrics**:
  - Annual Revenue: ~$25M (as of recent data)
  - Total Funding: $470.5M (including $215M debt facility led by Vista Credit Partners in 2022)
  - Employees: 99 (LinkedIn, +8.3% YoY) — Built In reports 168 total employees (likely including acquired entities)
  - Market share: ~25% of all U.S. moving households
- **Notable Investors/Partners**: SoftBank Capital, IA Ventures, Commerce Ventures, Second Century Ventures (NAIOP), Vista Credit Partners, Fidelity International. Acquired Dolly (2021) and MoveHQ (2017).
- **Growth Signals**:
  - Expanded into agentic commerce with “Internet Store in ChatGPT”
  - Grew headcount 8.3% year-over-year
  - Increased job postings by 200% YoY (3 open roles at time of research)
  - SOC 2 Type 2 certified for security

## Competitive Advantages
- **Single integration, instant reach**: One API connects products to 100+ partner channels (apps, websites, call centers, AI agents) — no custom integrations per partner.
- **Orders, not leads**: Updater delivers confirmed booked orders directly to providers, reducing friction and dead-end leads.
- **Complex-commerce specialization**: Handles logic, compliance, partner setup, and conversion across dozens of regulated, location-dependent categories (moving, utilities, insurance, telecom, etc.).
- **Network effects**: As new partners join Updater’s network, all existing products become automatically available on those channels.

## Strategic Focus
- **Network expansion**: Growing the partner channel ecosystem and adding new product verticals (home security, financial products, mobile plans).
- **Agentic commerce**: First-to-market with a ChatGPT agent app for browsing and buying home services.
- **Infrastructure leadership**: Continuing to build the “operating system” for complex home-services commerce, reducing manual overhead for both brands and distribution partners.

## Why Work Here
- **Culture**: Award-winning remote-first culture (Crain’s Best Places to Work NYC 2016, 2018, 2021). Values: openness, owner’s mindset, customer-centric.
- **Remote/hybrid policy**: Fully remote — no required time on-site; headquarters in NYC but open to US-based remote employees.
- **Notable perks**:
  - Comprehensive health plans (fully-covered option available)
  - Unlimited PTO
  - Wellness & home office stipends
  - 401K contributions
  - Professional development budget
  - Team offsites
- **Engineering culture**: 34% of employees in technical roles; leadership in data, DevOps, backend engineering.

## Sources
1. [updater.com](https://updater.com/)
2. [updater.com/jobs](https://updater.com/jobs/)
3. [linkedin.com/company/updater](https://www.linkedin.com/company/updater)
4. [cbinsights.com/company/updater](https://www.cbinsights.com/company/updater)
5. [builtin.com/company/updater](https://builtin.com/company/updater)

## Other roles at Updater

- [Director, Corporate Development](https://feeny.ai/job/director-corporate-development-updater-united-states-x4yajkp58e7q) — United States
- [VP, Data](https://feeny.ai/job/vp-data-9amhealth-united-states-4nk37p6d6hbg) — United States