---
title: 'VP EMEA at Samba'
canonical: 'https://feeny.ai/job/vp-emea-samba-london-z0sr5p38wyz6'
type: 'job'
last_seen: '2026-09-07'
---

# VP EMEA at Samba

- **Company:** Samba
- **Location:** London, United Kingdom
- **Employment:** internship
- **Work type:** onsite
- **Posted:** 2026-06-30
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/sambatv/f7a44485-2c2d-43e6-a476-3f427ae17561

## Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We are looking for a senior commercial leader to own and grow Samba's business across Europe. As VP, EMEA you will be the most senior revenue voice in the region — building the team, winning marquee clients, and establishing Samba as the definitive platform for media intelligence, audience activation, and marketing measurement across European markets. This is a rare opportunity to build something from a strong foundation: existing revenue, established partnerships, and a product that is increasingly mission-critical to how brands plan, activate, and measure media investment. You will move at the speed of Samba, thrive in a high-accountability environment, and carry both the vision and the numbers.

## What You'll Do

- Own the European P&L — set targets, forecast with precision, and consistently deliver against ambitious revenue goals

- Build, lead, and develop a high-performing European revenue organization across sales, account management, and partnerships — recruiting and retaining top commercial talent

- Drive new logo acquisition across brand advertisers, agencies, broadcasters, and platform partners across Europe

- Expand existing accounts by deepening relationships and growing adoption across Samba's full suite: programmatic media, measurement, data licensing, and outcomes

- Define and execute the European go-to-market strategy including pricing, packaging, channel approach, and partner ecosystem development

- Serve as Samba's executive presence in Europe — representing the company at industry events, with senior clients, and with key advertising and media bodies

- Partner with global Sales, Product, Marketing, and Data teams to adapt Samba's strategy for regional market dynamics

- Provide market intelligence back to HQ to inform product roadmap, Samba Knowledge Graph development, and European expansion priorities

- Implement rigorous sales process, CRM discipline, and pipeline hygiene across the region

## Who You Are

- 12+ years of commercial experience, with 5+ years leading revenue teams across European markets

- Deep domain expertise in digital advertising, TV/streaming, media measurement, or data and analytics

- Proven track record of building and scaling revenue organizations from the ground up — hiring, developing, and driving teams to quota attainment

- A natural executive — equally comfortable pitching a CMO, closing a major partnership, or presenting to the board

- Commercially minded and operationally rigorous: you build process, run the business on data, and hold teams accountable without micromanaging

- Experienced selling complex, consultative solutions to senior marketing decision-makers at brands and agencies

- Existing relationships across major agency holding groups (WPP, Publicis, IPG, Dentsu), brand advertisers, platforms and publishers across Europe

- Proactive, autonomous, and action-oriented — you create clarity in ambiguous situations and move quickly to deliver results

## About Samba

## Company Overview
- **One-liner**: Samba (formerly Samba TV) is a media intelligence company that uses AI and first-party deterministic data from 1.5 billion people to power cross-screen TV and digital advertising measurement, targeting, and analytics for the world's largest brands, publishers, and platforms.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2008
- **Founders**: Ashwin Navin (Co-founder & CEO), Alvir Navin (Co-founder & COO)

## Core Business
- **Primary Industry**: Media Intelligence / Advertising Technology / Data & Analytics
- **Target Customers**: B2B — primarily Enterprise (global brands, agencies, publishers, and platforms like Disney, Havas Media, and "the vast majority of top global brands")
- **Mission Statement**: Unite TV, digital, and behavioral data through AI to power faster, more accurate media decisions.

## Products & Services
- **Samba Analytics**: Independent cross-screen measurement using first-party data for deduplicated reach, frequency, and performance outcomes. Allows optimization of campaigns while they are still in-flight.
- **Samba Audiences**: Exclusive audience segments and Private Marketplaces (PMPs) built from Samba's deterministic cross-screen signals for effective targeting.
- **Samba Knowledge Graph**: AI-powered mapping of interests, behaviors, and purchase intent, linking content to 1.5 billion real people, devices, and households.
- **Samba ID**: A universal identity solution linking content to real people and devices across screens.
- **Samba AI**: Contextually analyzes and indexes all media content, including brand logo detection on TV.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Total Funding**: $75.7M USD across 9 rounds
    - Last known round: Series B ($30M, June 2017, led by Union Grove Venture Partners and Disney Accelerator)
    - Other notable rounds: Series A ($7M, February 2012, led by August Capital)
- **Key Metric**: Owns first-party TV and web data for 1.5 billion people globally.
- **Notable Investors/Partners**: August Capital, Union Grove Venture Partners, Disney Accelerator. Strategic clients include Disney, Havas Media, and "every platform and publisher you need."
- **Growth Signals**: Acquired Semasio in 2024, becoming the only provider owning both TV and web first-party data. Rebranded from "Samba TV" to "Samba" in 2026. Global workforce of 251 employees (+20.1% YoY growth). Operations span 6 countries with 13 offices.

## Competitive Advantages
- **First-Party Data Moat**: Nearly two decades of proprietary, deterministic data from smart TVs (24 brands, 48M devices) and web (1.5B people), creating a unique and un-copyable dataset.
- **Full-Funnel Integration**: The only provider to combine TV and web first-party data (after acquiring Semasio), offering planning, measurement, and activation in one platform.
- **AI-Powered Knowledge Graph**: Goes beyond traditional media measurement by mapping interests, behaviors, and purchase intent, enabling contextual analysis without relying on third-party cookies.

## Strategic Focus
- **Platform Expansion**: Evolving from a TV data provider into a comprehensive "media intelligence" company (rebranded in 2026).
- **Cross-Screen Unification**: Connecting TV and digital data to provide a complete view of audience behavior across all screens.
- **AI & Contextual Intelligence**: Deepening investment in AI for content analysis, brand detection, and predictive audience targeting.
- **Global Scale**: Operating across six continents and expanding direct partnerships with major platforms and publishers.

## Why Work Here
- **Founder-Led Culture**: Described as having "startup intensity and enterprise impact," with a "culture that values ownership over hierarchy and outcomes over optics."
- **Global & Distributed**: Teams span San Francisco (HQ), New York, London, Hamburg, Sydney, Los Angeles, Chicago, Austin, Warsaw, Taipei, and Amsterdam. Officed with a global, collaborative ethos.
- **Engineering & Data-First**: Ships products that "touch billions of signals daily." A strong emphasis on data science, engineering, and product roles.
- **Compensation & Benefits**: Competitive base salary, equity participation, performance bonuses, generous parental leave, flexible PTO, annual learning budgets, home office stipend, and best-in-class hardware.
- **Culture Values** (from company career page): Determined & Resilient, Self-Aware, Naturally Curious, Low Ego, Results Oriented.
- **Employee Rating**: 3.9/5.0 on LinkedIn (172 reviews), with Work-Life Balance at 3.9, Compensation at 3.8, and Culture at 3.8.

## Sources
1. [samba.com](https://samba.com/about-samba) — About Samba / Company History
2. [samba.com](https://samba.com/careers) — Careers Page / Culture & Benefits
3. [samba.com](https://samba.com/) — Home Page / Product & Platform Overview
4. [linkedin.com/company/sambatv](https://www.linkedin.com/company/sambatv) — LinkedIn Profile (Company Details, Size, Financials)
5. [jobs.lever.co/sambatv](https://jobs.lever.co/sambatv) — Lever Careers Page (Open Roles)

## Other roles at Samba

- [Senior Director - Data Platform and Cloud Services](https://feeny.ai/job/senior-director-data-platform-and-cloud-services-samba-warsaw-vnpe99twtfcg) — Warsaw, Poland
- [Senior Ontologist - Knowledge Graph & Identity](https://feeny.ai/job/senior-ontologist-knowledge-graph-identity-samba-warsaw-maadbvvzpzgv) — Warsaw, Poland
- [Data Scientist](https://feeny.ai/job/data-scientist-samba-amsterdam-cq236q9e9445) — Amsterdam, Netherlands
- [Data Scientist](https://feeny.ai/job/data-scientist-samba-warsaw-11hwb6kajyaz) — Warsaw, Poland
- [Software Development Engineer in Test](https://feeny.ai/job/software-development-engineer-in-test-samba-porto-6qf6nra7fhpa) — Porto, Portugal
- [Associate Measurement Partner](https://feeny.ai/job/associate-measurement-partner-samba-london-yknw975zv4zy) — London, United Kingdom
- [Programmatic Account Manager - German Speaking](https://feeny.ai/job/programmatic-account-manager-german-speaking-samba-london-afavw00gcd6v) — London, United Kingdom
- [Full Stack Engineer](https://feeny.ai/job/full-stack-engineer-samba-san-francisco-5fr298dp4qwq) — San Francisco, CA
- [Workplace Experience Coordinator](https://feeny.ai/job/workplace-experience-coordinator-samba-new-york-city-zbwn6na20a0g) — New York City, NY
- [Principal Engineer, Architecture — Audiences & Measurement](https://feeny.ai/job/principal-engineer-architecture-audiences-measurement-samba-austin-97bw5v1r7h3d) — Austin, TX