---
title: 'VP, Expansion at Cordance'
canonical: 'https://feeny.ai/job/vp-expansion-cordance-united-states-87qrqrcy2gpp'
type: 'job'
last_seen: '2026-10-14'
---

# VP, Expansion at Cordance

- **Company:** Cordance
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-05-11
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/cordance/jobs/5216575008

## Job description

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.

This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.

## Key Responsibilities

- Expansion Strategy & Revenue Ownership
- Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units
- Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines
- Identify and prioritize high-impact growth opportunities within the existing customer base
- Cross-Business Unit Alignment
- Align go-to-market teams across business units to drive coordinated account strategies
- Break down silos and establish consistent processes for identifying and executing expansion opportunities
- Ensure clear ownership, accountability, and collaboration across teams
- Customer Lifecycle Management
- Oversee renewal strategy and execution to maximize retention and reduce churn
- Improve adoption, engagement, and long-term value realization
- Develop lifecycle-based playbooks to drive expansion at key customer milestones
- Execution & Pipeline Management
- Build and manage expansion pipeline, with accurate forecasting across products and business units
- Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)
- Improve conversion rates through structured processes, enablement, and performance management
- Product & Packaging Alignment
- Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion
- Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities
- Systems & Data Optimization
- Ensure visibility into customer data, usage, and expansion signals across platforms
- Leverage analytics to identify opportunities and improve targeting and timing
- Drive CRM and tooling alignment to support multi-product, multi-BU selling
- Team Leadership & Organizational Design
- Build and lead a high-performing expansion organization (account management, renewals, or hybrid roles)
- Define roles, incentives, and compensation structures aligned to expansion goals
- Foster a culture of accountability, collaboration, and customer-centric growth

Competencies:

- Expansion Strategy & Revenue Growth – Drives cross-sell, upsell, and renewal performance across a diverse portfolio
- Multi-Business Unit Leadership – Effectively operates across varied industries, products, and go-to-market models
- Customer Lifecycle Expertise – Understands retention, adoption, and expansion dynamics across different customer types
- Data-Driven Execution – Uses metrics and insights to prioritize opportunities and improve outcomes
- Cross-Functional Influence – Aligns Sales, Product, and Operations across the organization
- Commercial Acumen – Strong understanding of pricing, packaging, and deal structuring across different business models
- Process & Systems Orientation – Builds scalable processes and leverages tools to support growth
- Execution & Accountability – Delivers results with clear ownership and operational rigor
- Builder Mindset / Operational Design – Able to create scalable playbooks, processes, and organizational structure from the ground up in complex or evolving environments

Required Qualifications

Experience:

- 10–15+ years of experience in revenue leadership roles (e.g., expansion, account management, customer success, or sales)
- Experience within a software/SaaS environment
- Proven track record of driving net revenue retention through cross-sell, upsell, and renewals
- Experience operating across multiple products, business units, or industries
- Demonstrated success navigating complex organizational structures and aligning diverse stakeholders
- Strong analytical, forecasting, and pipeline management skills
- Experience building and scaling high-performing revenue teams
- Experience designing and implementing scalable playbooks, operating cadences, and cross-functional workflows
- Bachelor’s degree required

## Preferred Qualifications

- Experience in portfolio or multi-vertical organizations (e.g., private equity-backed or holding company environments)
- Experience aligning product packaging and pricing with expansion strategy across varied offerings
- Familiarity with CRM systems and tools supporting multi-product selling
- MBA or advanced degree

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement:

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Final candidate must be able to pass a background check.

To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/

## About Cordance

## Company Overview
- **One-liner**: Cordance acquires and accelerates the growth of vertically-focused B2B SaaS companies by providing long-term tactical guidance, operational support, and financial backing.
- **Entity Type**: Private (Acquisition/Holding Company)
- **Headquarters**: Raleigh, North Carolina, United States
- **Founded**: 2021
- **Founders**: Founding team came together to support founder-run businesses; specific individual founder names are not publicly listed as a single founder.

## Core Business
- Primary industry/industries: Vertical B2B SaaS (Education Technology, Industrial Software, Commerce & Compliance, and other niche verticals)
- Target customers: Acquired portfolio companies (B2B SaaS firms with less than $10M in ARR); end customers are the diverse customer bases of those portfolio companies.
- Mission or purpose statement: "Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance." [cordance.co](https://cordance.co/about-us/)

## Products & Services
Cordance does not sell a single product. Instead, it provides a platform for acquired companies:
- **Acquisition & Long-Term Partnership**: Acquires established B2B SaaS companies (usually under $10M ARR) that have strong product-market fit, then partners with founders to scale.
- **Operational & Financial Support**: Provides go-to-market leadership, operational resources, financial backing, and strategic guidance to portfolio companies.
- **Portfolio Companies**: Includes brands such as **AppsAnywhere** (EdTech), **Hapara** (EdTech), **Royal 4** (Industrial Software), **RT Systems** (Commerce), **Blue Link Associates** (ERP), **Ithos Global**, and **Neatoscan**. [linkedin.com](https://www.linkedin.com/company/cordanceco)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric – Annual Revenue**: USD $3.7 million (estimated, per LinkedIn). [linkedin.com](https://www.linkedin.com/company/cordanceco)
- **Key Metric – Total Funding**: Not publicly disclosed as a standalone company (likely funded through equity/debt for acquisitions rather than traditional VC rounds).
- **Notable Investors/Partners**: Not publicly disclosed. Leadership has backgrounds from Lone Wolf Technologies, JMI Equity, Aquiline Capital Partners, Sage Software, and Tyler Technologies.
- **Growth Signals**: Headcount grew 26.1% year-over-year to 93 employees; acquired at least 7+ companies since 2022, including AppsAnywhere (2025/2026) and RT Systems; 15 active job postings with quarterly hiring up 87.5% and yearly up 275%. [greenhouse.io](https://job-boards.greenhouse.io/cordance) [linkedin.com](https://www.linkedin.com/company/cordanceco)

## Competitive Advantages
- **Long-term focus**: Unlike typical PE roll-ups, Cordance emphasizes "long-term partnership" rather than a short-term flip, promising to support the culture and legacy of acquired companies.
- **Experienced operator-led team**: Leadership collectively has over a century of combined experience building and scaling B2B SaaS companies, with backgrounds from both operating roles and private equity.
- **Vertically-focused strategy**: Rather than a generalist approach, Cordance hones in on specific verticals (EdTech, Industrial, Commerce), allowing deep domain expertise and repeatable playbooks.
- **Transparent acquisition process**: Explicitly commits to transparency with acquired company employees, seeking to allay fears typical of acquisitions.

## Strategic Focus
- **Current priorities**: Deepening existing vertical portfolios (notably Education and Industrial Software); expanding the Commerce & Compliance division; continuing to acquire founder-led B2B SaaS companies under $10M ARR.
- **Growth direction**: Scaling acquired businesses operationally and commercially; building a cohesive portfolio of market-leading niche software companies; hiring across sales, customer success, product, and M&A functions.

## Why Work Here
- **Culture**: Positions itself as a "people-first" organization committed to building cultures where employees thrive. Core values include long-term partnership, growth orientation, accountability & transparency, and commitment. [cordance.co](https://cordance.co/about-us/)
- **Work model**: Remote-first company (all current job postings list "United States - Remote"). [greenhouse.io](https://job-boards.greenhouse.io/cordance)
- **Team composition & growth**: Small but rapidly growing team (93 employees) — new hires can have outsized impact. Talent has been sourced from notable SaaS companies like LogMeIn, Lone Wolf Technologies, and Allbridge.
- **Leadership**: CEO Caroline Morris (former COO at Lone Wolf, Army veteran, Harvard MBA); CFO Dan Savage (former PE investor at Aquiline); strong operating and M&A background across the executive team. [cordance.co](https://cordance.co/about-us/)
- **Notable perks**: Emphasis on learning culture, professional development, and impact. "We work hard and acknowledge others that do the same." [cordance.co](https://cordance.co/about-us/)
- **Job roles open (as of mid-2026)**: Account Executives (multiple divisions), Sales Director, Customer Success Managers, Product Manager, M&A Professional, HR Director, VP of Expansion, Business Unit President. [greenhouse.io](https://job-boards.greenhouse.io/cordance)

## Sources
1. [cordance.co](https://cordance.co/)
2. [cordance.co/about-us/](https://cordance.co/about-us/)
3. [greenhouse.io](https://job-boards.greenhouse.io/cordance)
4. [linkedin.com](https://www.linkedin.com/company/cordanceco)

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