--- title: 'VP, Experience Design at Velir' canonical: 'https://feeny.ai/job/vp-experience-design-velir-remote-vz50ts7rb0f2' type: 'job' last_seen: '2026-11-10' --- # VP, Experience Design at Velir - **Company:** Velir - **Location:** Remote - **Work type:** remote - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-10 - **Apply:** https://job-boards.greenhouse.io/velir/jobs/5472947008 ## Job description Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world’s largest non-profits to Fortune 500 brands. As of 2023, Velir acquired Brooklyn Data Company, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics. At Velir, we believe people are our greatest asset. Our culture is built on a foundation of trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other. We are a remote first company that offers competitive pay and excellent benefits. Overview: The VP, Experience Design is a senior creative leader that Velir x Brooklyn Data puts in front of clients when the stakes are highest. On the large redesign, platform, and AI pursuits assigned by the Chief Creative & Innovation Officer, this position leads as the CCIO’s stand-in: setting the strategy, shaping the solution with Sales and Technology, running the finalist presentation, and handling the hard questions from a client’s executive team with full authority in the room. This position also leads the Experience Design practice, spanning UX (research, information architecture, interaction design) and UI and visual design (interface design, brand expression, design systems), ensuring the work sold is work the team can deliver to the standard promised. The VP, Experience Design is accountable for AI on both sides of the work: proving new ways AI makes our delivery team faster and better, and bringing AI-enabled experiences to clients before they ask for them. Responsibilities: - Report to the Chief Creative & Innovation Officer (CCIO) and represent the full creative, strategy, and data remit on the pursuits you lead. - Lead Velir x Brooklyn Data’s largest pursuits as the CCIO’s stand-in, owning the response strategy, win theme, creative and experience concept, and finalist presentation from RFP to decision. - Present integrated offerings across experience strategy, content intelligence, data, and technology, supported by practice leaders on the substance. - Shape solutions with sales land development leads, including scope, phasing, team, and estimate assumptions, and push back when a solution won’t win or can’t be delivered at the price. - Build go/no-go cases on new opportunities for the CCIO, covering fit, winnability, required creative investment, and trade-offs. - Build lasting relationships with client executives, serving as a trusted advisor when engagements face hard decisions. - Package the practice’s capabilities into offerings Sales and account leads can sell independently, and keep the pursuit toolkit current with case studies, references, concept work, and a published point of view. - Represent Velir x Brooklyn Data’s design point of view at industry events and with DXP platform partners. - Run a pipeline of AI use cases across UX and UI delivery, measure results, and feed them into estimates and pricing, while setting guardrails and review standards for AI-assisted client work. - Bring AI-enabled experience concepts (conversational and agentic interfaces, AI search, personalization) into pursuits and existing accounts, and build the firm’s design patterns for trust, uncertainty, failure states, and human handoff. - Own the economics of design delivery, including utilization, margin, and staffing shape, and recommend tooling and hiring decisions to the CCIO. - Hold the quality bar across the practice, measure performance, and document standards and decisions so the team can work from them. ## Skills & Qualifications - A proven track record of being an idea-led and concept driven creative with the portfolio to back it up. - 10+ years of experience leading experience design teams, a practice, studio, or business unit with accountability for growth and operational metrics. - Track record of leading and winning finalist presentations on $1M+ engagements as the senior person in the room. - Experience selling integrated work spanning design, content, data, and technology, with the ability to speak credibly outside your own discipline. - Experience shipping enterprise-scale experience design on a DXP (Sitecore, Optimizely, Adobe Experience Manager, or Drupal) for organizations with layered governance, such as associations, nonprofits, healthcare systems, financial services firms, or universities. - Experience leading both UX and UI/visual design teams, with personal craft in research-led interaction design and high-quality visual and brand expression. - Demonstrated success embedding AI use cases into a design team’s daily practice, with measurable before-and-after results. - Experience designing or selling AI-enabled client experiences, including approaches to trust and failure states. - Daily hands-on use of AI tools and the ability to explain their strengths and limits to skeptical clients. - Ability to connect recommendations to client business metrics such as revenue, membership, cost to serve, and risk. - Strong written communication, with a habit of bringing clear recommendations backed by options, numbers, and risk. - Client executive references from competitively won engagements. Physical Requirements: - Frequent sitting at a desk performing work on a computer - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions - Travel will be required for this role up to 25% Compensation Range: $225,000- $245,000k annually Please note that compensation packages are finalized after the interview process is concluded. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role. Core Company Values - Take the Long View - Ensure the company is built to last - Be Courageous - Make the right decisions even when they aren't the easiest decisions - Be Genuine - Bring honesty and authenticity to all that you do - Work with Focus + Passion - Display purpose and pride in your work and never stop learning As an equal opportunity employer, we are firmly committing to diversity, equity, and inclusion in our hiring efforts. We recognize that we need team members from all backgrounds and experiences to successfully shape a positive employee experience as well as deliver our product and service solutions. To that end, we actively seek candidates who can bring diverse experiences and backgrounds to our team. We know that complex factors and systemic bias can get in the way of us meeting strong candidates, so please don't hesitate to apply even if you're not 100% sure. At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT. ## About Velir ## Company Overview - **One-liner**: Velir is a data-driven digital experience agency that unites strategy, creativity, and data to help organizations build personalized, high-impact digital experiences. - **Entity Type**: Private (A Mighty Union Company) - **Headquarters**: Somerville, Massachusetts, United States - **Founded**: 2000 - **Founders**: Not publicly available ## Core Business - **Industry**: Digital marketing, customer experience (CX), data and analytics consulting. - **Target Customers**: B2B enterprises, non‑profit organizations, and mid‑market brands; clients include the Annie E. Casey Foundation and other large organizations. - **Mission Statement**: “Deliver exceptional outcomes through durable, long‑lasting relationships.” ## Products & Services Velir is a services‑led agency and does not sell named software products, but its offerings are organized around three integrated practice areas: - **[Digital Experience (DXP)](https://www.velir.com/)**: Strategy, design, and development of digital experience platforms (e.g., Sitecore) to create engaging, personalized user journeys. - **[Data Studio (formerly Brooklyn Data)](https://www.velir.com/who-we-are)**: Data strategy, cloud data stack architecture, analytics, and governance – helping clients unify data to drive decision‑making and personalization. - **[Marketing & CX Strategy](https://www.velir.com/)**: Data‑backed marketing strategies, conversion optimization, and ongoing support to maximize ROI. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Annual revenue of $26.5M (per LinkedIn) ; headcount of 124 employees - **Notable Investors / Partners**: Parent company **Mighty Union**; acquired **Brooklyn Data Co.** in 2023 - **Growth Signals**: Distributed workforce across 30+ U.S. states, Canada, the UK, and El Salvador; active hiring in Data & AI roles; headcount remained stable (‑0.6% YoY) with strong LinkedIn follower growth of +18.4% year‑over‑year. ## Competitive Advantages - **Fusion of digital experience and data** – one of the few agencies offering both deep DXP expertise and a dedicated data studio (Brooklyn Data). - **Long‑tenured client relationships** – first client (Annie E. Casey Foundation) has been a partner for over 20 years. - **Culture of inclusion and flexibility** – high employee retention (average tenure of 4+ years) with robust remote‑first policies. ## Strategic Focus - **Data‑led growth** – expanding the Data Studio to integrate data into every client engagement, from marketing strategy to technical infrastructure. - **AI & automation** – investing in AI/ML capabilities (e.g., hiring Director of Data & AI Alliances and Senior AI/ML Engineer) to enhance personalization and operational efficiency. - **Unified “Better Together” approach** – deepening the integration of creative, technical, and data teams to deliver measurable business outcomes. ## Why Work Here - **Remote‑first culture** – most positions are fully remote; employees are located across the U.S., Canada, UK, and El Salvador. - **Generous benefits** – 16 weeks paid parental leave (including 6 weeks for non‑childbearing parents), 4% 401k match, fully paid short‑ and long‑term disability, three medical plan choices, dental/vision/pet insurance, flexible spending accounts, and a free Headspace subscription. - **Work‑life balance** – paid time off, sick leave, paid holidays, one paid volunteer day, and Summer Fridays (half‑day Fridays during summer). - **Inclusive environment** – active Business Resource Groups (BRGs), regular IDEA (Inclusion, Diversity, Equity, Accessibility) training, and a commitment to psychological safety. - **Recognition & tenure** – VelYear awards (peer‑nominated bonuses), milestone tenure awards (custom “thinking eggs” and cash bonuses at 3, 5, 10, and 20 years), and annual salary reviews. ## Sources 1. [velir.com](https://www.velir.com/) – Company overview, services, and mission. 2. [Greenhouse](https://job-boards.greenhouse.io/velir) – Current job openings and applicant accommodations. 3. [Careers page](https://www.velir.com/who-we-are/careers) – Employee benefits, culture, and IDEA commitment. 4. [About page](https://www.velir.com/who-we-are) – History, acquisition of Brooklyn Data, and team distribution. 5. [LinkedIn](https://www.linkedin.com/company/velir) – Revenue, headcount, growth trends, and executive team. ## Other roles at Velir - [Senior Digital Strategist Contractor](https://feeny.ai/job/senior-digital-strategist-contractor-velir-remote-yk4qqvrben13) - [Manager, Analytics Engineering](https://feeny.ai/job/manager-analytics-engineering-velir-remote-x6kt1bq1pb2f) - [Senior Analytics Engineer](https://feeny.ai/job/senior-analytics-engineer-velir-remote-qb2qqkjf77h3)