--- title: 'VP Global Social Commerce at SharkNinja' canonical: 'https://feeny.ai/job/vp-global-social-commerce-sharkninja-needham-ma-b2ccv6ht6hd8' type: 'job' last_seen: '2026-09-08' --- # VP Global Social Commerce at SharkNinja - **Company:** SharkNinja - **Location:** Needham MA, United States - **Compensation:** $265k–$315k - **Posted:** 2026-06-08 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/sharkninjaoperatingllc/jobs/4686889006 ## Job description ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ## Overview SharkNinja is building the future of social commerce—and we need the person who will own it. TikTok Shop is our fastest-growing channel in the Americas, and this role is its executive architect. The VP, Americas TikTok Shop & Global Social Commerce Strategy will define the global strategy, build the infrastructure, and drive GMV across TikTok Shop in the Americas, while setting the global direction for live commerce, and new market launches across TikTok, Facebook, Instagram, YouTube Social Commerce, and what's next. This is a high-visibility, enterprise-impact role reporting directly to the SVP, Global Direct to Consumer. Here's What This Role Delivers Americas TikTok Shop & Live Commerce - Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture. - Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization. - Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets. - Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else. Global Social Commerce Strategy - Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey. - Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets. - Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against. - Identify, pilot, and scale new platform opportunities with speed and discipline. New Market Launches - Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies. - Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one. - Build a repeatable market launch playbook that reduces time-to-revenue in each new geography. Global Social Affiliate Programs & Strategy - Build and lead a high-performing global creator commerce ecosystem recruiting and activating affiliates at scale with frameworks that drive attributable GMV. - Define global creator tiering, commission structures, and performance incentives that maximize ROI across all markets. - Separate brand-building creator value from direct commerce conversion—and optimize both. - Partner with regional teams to localize affiliate programs while maintaining global consistency in measurement and performance standards. Cross-Functional & Commercial Leadership - Serve as the ELT-facing executive for social commerce business reviews, investment cases, and quarterly performance readouts. - Partner with Brand, Performance Media, Retail, DTC, Finance, and NPD teams to embed social commerce in every GTM plan. - Align regional leaders to global strategy while empowering them to adapt for cultural and platform nuance outside the Americas. Measurement & Innovation - Own the global measurement framework: GMV, ROAS, conversion rate, affiliate attribution, and audience growth—with dashboards that enable real-time decisions. - Build a continuous test-and-learn agenda that pushes SharkNinja's social commerce maturity forward quarter over quarter. ## What You'll Bring - Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes. - 12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership. - Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth. - Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale. - Experience designing and executing market launch strategies for new geographies or platforms. - Commercial instincts that translate to GMV, conversion rates, and LTV—not just reach and engagement. - Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred). - Exceptional cross-functional leadership; able to influence and align at the ELT level. - Global experience with the ability to set strategy centrally while enabling regional execution. - Builder mentality—you've stood up teams, infrastructure, and programs from scratch before. Success in This Role Looks Like - TikTok Shop becomes SharkNinja's fastest-scaling revenue channel in the Americas, with a repeatable playbook that accelerates non-Americas adoption. - New market social commerce launches follow a disciplined, repeatable framework that shortens ramp time and improves early GMV performance. - Social commerce is embedded in global GTM planning—not treated as a bolt-on. - SharkNinja is recognized as a benchmark social commerce brand by our platform partners and the industry. Our Culture At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $265,000—$315,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. ## What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: https://sharkninja.com/dei[Life At SharkNinja](https://www.instagram.com/sharkninja/) [Outrageously Extraordinary](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in China, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in Vietnam, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com ## About SharkNinja ## Company Overview - **One-liner**: SharkNinja is a global product design and technology company that designs, develops, and markets innovative small household appliances under the Shark and Ninja brands. - **Entity Type**: Public (NYSE: SN) - **Headquarters**: Needham, Massachusetts, USA - **Founded**: 2008 (as a merger of Shark and Ninja brands; founding roots go back decades) - **Founders**: Mark Rosenzweig ## Core Business - **Primary industries**: Small household appliances (floor care, kitchen, food preparation, beauty, home environment) - **Target customers**: B2C consumers across all income brackets; sold through major retailers (online and offline) and distributors globally - **Mission statement**: “To positively impact people’s lives every day in every home in our global markets.” ## Products & Services - **Shark**: Floorcare products (vacuums, mops, steam cleaners) – #1 floorcare brand in the US by dollar sales. - **Ninja**: Small kitchen appliances (blenders, food processors, cookers, beverage systems) – best-selling small kitchen appliance brand in the US. - **Beauty & Home Environment**: Hair care, air purifiers, and other lifestyle appliances (growing category). - **Product type**: Hardware (consumer electronics/appliances) with integrated software and app connectivity in select products. ## Market Standing - **Valuation/Market Cap**: Not publicly stated in provided sources; as of 2025 annual report, net sales were $6.4 billion. - **Key Metric**: Annual Revenue (2025) – $6.4 billion net sales, up ~16% year-over-year. Adjusted EBITDA $1.14 billion (19% growth). Adjusted EPS $5.28 (up 21%). - **Notable Investors/Partners**: Publicly traded; major institutional investors. Key retail partners include Walmart, Target, Amazon, Costco, and international distributors. - **Growth Signals**: 21% headcount growth since 2008 (now 4,000+ associates). Expanded into 38 product subcategories. International net sales grew 20.8% in 2025. Strong market share gains across categories. ## Competitive Advantages - **Continuous disruptive innovation**: Rapid product iteration and refinement based on “always-on” consumer insights and reviews, allowing SharkNinja to solve problems competitors overlook. - **Scaled engineering powerhouse**: Global cross-functional engineering and product development team that can quickly bring new products to market. - **Brand trust and market leadership**: Shark is #1 in US floorcare; Ninja is best-selling small kitchen appliance brand. Products have broad appeal across price points, taking share from both higher- and lower-priced competitors. - **Extensive IP portfolio**: Proprietary technologies and intellectual property that differentiate products and extend product life cycles. ## Strategic Focus - **Category expansion**: Entering new product categories (beauty, home environment) and subcategories within existing lines. - **International growth**: Expanding presence in EMEA, Asia, and other global markets (international sales growing faster than domestic). - **AI and digital transformation**: “Jailbreak” company-wide AI initiative, including AI hackathons and an AI-native early talent program (SharkByte) with a $1M AI Awards prize. - **Sustainability**: Designing energy-efficient products, reducing carbon footprint across the value chain. ## Why Work Here - **Culture**: Described as “outrageously extraordinary” – encourages fearless thinking, cross-functional collaboration, and rapid experimentation. Emphasis on innovation and impact. - **Growth opportunities**: High-impact programs like “Breakthrough Intensive Thinking”, “Built-to-Lead” sessions with executive leadership, and workshops with external voices. - **AI immersion**: Every employee gets hands-on with AI through Jailbreak initiatives; interns/co-ops in SharkByte program work on real projects with a shot at the $1M AI Awards. - **Diversity & inclusion**: 14 Employee Resource Groups (ERGs) with executive sponsors, over 500 members worldwide. - **Community & planet**: Nearly $3.7M donated to nonprofits since 2020; paid volunteer day; matching gifts up to $500/year. Sustainability commitments. - **Work model**: Not explicitly stated as fully remote; likely hybrid/office-based given headquarters and global offices. Roles span product, engineering, marketing, sales, digital technology, customer excellence, and corporate functions. - **Locations**: Needham, MA (HQ); offices across America, Europe, and Asia (including UK, China). ## Sources 1. [sharkninja.com](https://www.sharkninja.com/about-us/our-company.html) 2. [careers.sharkninja.com](https://careers.sharkninja.com/) 3. [sec.gov - 2025 Annual Report](https://www.sec.gov/Archives/edgar/data/1957132/000195713226000025/sn-2025arsfinal.pdf) 4. 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