--- title: 'VP, Global Social Strategy & Analytics at SharkNinja' canonical: 'https://feeny.ai/job/vp-global-social-strategy-analytics-sharkninja-needham-ma-d9qmnfdd82af' type: 'job' last_seen: '2026-10-27' --- # VP, Global Social Strategy & Analytics at SharkNinja - **Company:** SharkNinja - **Location:** Needham MA, United States - **Compensation:** $235k–$300k - **Posted:** 2026-10-20 - **Last confirmed live:** 2026-10-27 - **Apply:** https://job-boards.greenhouse.io/sharkninjaoperatingllc/jobs/4723000006 ## Job description ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. VP, Social Strategy & Analytics Reports To: SVP, Global Social Location: Needham, MA or NYC / Hybrid *on site 3x a week Team: Global Social ## Role Summary Own the strategy, platform intelligence, and measurement backbone of Global Social. This VP-level role turns social signals into faster, better decisions across content, creators, platforms, markets, and investment. The ideal candidate is a social media expert first, with strong analytics and data fluency, able to define what social needs to know, why it matters, and how those insights should change the way the organization operates. This leader will set the agenda for AI-enabled social intelligence, partnering with Analytics, Enterprise Data, and IT to ensure the function has the right methodology, infrastructure, and scalable data products to support global decision-making. ## Key Responsibilities - Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and a certified metric layer for dashboards, executive reporting, and AI-assisted insight generation across TikTok, Instagram, YouTube, Facebook, X, and Pinterest. - Define the social data requirements and taxonomy across campaigns, creators, assets, markets, accounts, audiences, and posts so performance can be consistently understood, compared, and acted on across regions. - Shape the social analytics tool and data ecosystem in partnership with Analytics, Enterprise Data, and IT, ensuring the function has the right listening, reporting, dashboarding, taxonomy, data quality, and governance standards to support fast, confident decision-making. - Champion AI adoption within the social measurement function, using agents and automation to reduce manual reporting, flag anomalies, identify emerging trends, and surface actionable insights faster, while maintaining clear ownership, accuracy standards, and human review for executive-facing output. - Lead measurement design beyond standard reporting, including creative testing, paid amplification learnings, brand lift inputs, and approaches to better understand incrementality where data allows. - Serve as the definitive social platform expert, staying ahead of algorithm shifts, new formats, platform-native analytics tools, creator behavior, and content mechanics, and translating those signals into actionable guidance for content, creative, creator, paid, and regional teams. - Partner with Marketing Analytics to connect platform-level social data to business KPIs, including revenue, POS, share, NPD performance, brand lift, and commercial impact, while ensuring the methodology is clear and consistent. - Translate performance data into a clear point of view for executive audiences, supporting Social Signal Engine workstream reporting across viral velocity, full-funnel activation, creative performance, and influencer impact. - Build, lead, and develop a high-performing social intelligence and analytics team responsible for reporting, insight generation, ad hoc analysis, listening, tool administration, and continuous improvement of the measurement operating model. ## Qualifications - 12+ years in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy, with senior leadership experience building or scaling a global function, operating model, team, or KPI framework. - Social media SME first, with deep platform expertise across TikTok, Instagram, YouTube, Facebook, X, Pinterest, influencer, earned, paid, organic, creator, and community ecosystems. - Platform-side experience welcomed, particularly in data, product, partnerships, or measurement roles at TikTok, Meta, Pinterest, YouTube, or similar platforms. - Strong data fluency, including the ability to query platform and BI data directly, understand data models, and work effectively with Enterprise Data, IT, or analytics engineering partners. Advanced SQL or similar technical experience preferred, but not required if the candidate has strong data product ownership experience. - Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions. Comfortable specifying requirements to a central data or engineering team rather than building a parallel technical stack. - Working fluency with AI and automation tools for reporting, anomaly detection, trend identification, and predictive analytics, with a clear understanding of accuracy standards, human review, and escalation paths when outputs are incomplete or incorrect. - Strong executive communication skills, with the ability to translate complex platform and performance signals into clear, decisive recommendations. - CPG, DTC, retail, consumer electronics, platform, or agency-side experience preferred. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $235,300—$300,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. ## What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: https://sharkninja.com/dei[Life At SharkNinja](https://www.instagram.com/sharkninja/) [Outrageously Extraordinary](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in China, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in Vietnam, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com ## About SharkNinja ## Company Overview - **One-liner**: SharkNinja is a global product design and technology company that designs, develops, and markets innovative small household appliances under the Shark and Ninja brands. - **Entity Type**: Public (NYSE: SN) - **Headquarters**: Needham, Massachusetts, USA - **Founded**: 2008 (as a merger of Shark and Ninja brands; founding roots go back decades) - **Founders**: Mark Rosenzweig ## Core Business - **Primary industries**: Small household appliances (floor care, kitchen, food preparation, beauty, home environment) - **Target customers**: B2C consumers across all income brackets; sold through major retailers (online and offline) and distributors globally - **Mission statement**: “To positively impact people’s lives every day in every home in our global markets.” ## Products & Services - **Shark**: Floorcare products (vacuums, mops, steam cleaners) – #1 floorcare brand in the US by dollar sales. - **Ninja**: Small kitchen appliances (blenders, food processors, cookers, beverage systems) – best-selling small kitchen appliance brand in the US. - **Beauty & Home Environment**: Hair care, air purifiers, and other lifestyle appliances (growing category). - **Product type**: Hardware (consumer electronics/appliances) with integrated software and app connectivity in select products. ## Market Standing - **Valuation/Market Cap**: Not publicly stated in provided sources; as of 2025 annual report, net sales were $6.4 billion. - **Key Metric**: Annual Revenue (2025) – $6.4 billion net sales, up ~16% year-over-year. Adjusted EBITDA $1.14 billion (19% growth). Adjusted EPS $5.28 (up 21%). - **Notable Investors/Partners**: Publicly traded; major institutional investors. Key retail partners include Walmart, Target, Amazon, Costco, and international distributors. - **Growth Signals**: 21% headcount growth since 2008 (now 4,000+ associates). Expanded into 38 product subcategories. International net sales grew 20.8% in 2025. Strong market share gains across categories. ## Competitive Advantages - **Continuous disruptive innovation**: Rapid product iteration and refinement based on “always-on” consumer insights and reviews, allowing SharkNinja to solve problems competitors overlook. - **Scaled engineering powerhouse**: Global cross-functional engineering and product development team that can quickly bring new products to market. - **Brand trust and market leadership**: Shark is #1 in US floorcare; Ninja is best-selling small kitchen appliance brand. Products have broad appeal across price points, taking share from both higher- and lower-priced competitors. - **Extensive IP portfolio**: Proprietary technologies and intellectual property that differentiate products and extend product life cycles. ## Strategic Focus - **Category expansion**: Entering new product categories (beauty, home environment) and subcategories within existing lines. - **International growth**: Expanding presence in EMEA, Asia, and other global markets (international sales growing faster than domestic). - **AI and digital transformation**: “Jailbreak” company-wide AI initiative, including AI hackathons and an AI-native early talent program (SharkByte) with a $1M AI Awards prize. - **Sustainability**: Designing energy-efficient products, reducing carbon footprint across the value chain. ## Why Work Here - **Culture**: Described as “outrageously extraordinary” – encourages fearless thinking, cross-functional collaboration, and rapid experimentation. Emphasis on innovation and impact. - **Growth opportunities**: High-impact programs like “Breakthrough Intensive Thinking”, “Built-to-Lead” sessions with executive leadership, and workshops with external voices. - **AI immersion**: Every employee gets hands-on with AI through Jailbreak initiatives; interns/co-ops in SharkByte program work on real projects with a shot at the $1M AI Awards. - **Diversity & inclusion**: 14 Employee Resource Groups (ERGs) with executive sponsors, over 500 members worldwide. - **Community & planet**: Nearly $3.7M donated to nonprofits since 2020; paid volunteer day; matching gifts up to $500/year. Sustainability commitments. - **Work model**: Not explicitly stated as fully remote; likely hybrid/office-based given headquarters and global offices. Roles span product, engineering, marketing, sales, digital technology, customer excellence, and corporate functions. - **Locations**: Needham, MA (HQ); offices across America, Europe, and Asia (including UK, China). ## Sources 1. [sharkninja.com](https://www.sharkninja.com/about-us/our-company.html) 2. [careers.sharkninja.com](https://careers.sharkninja.com/) 3. [sec.gov - 2025 Annual Report](https://www.sec.gov/Archives/edgar/data/1957132/000195713226000025/sn-2025arsfinal.pdf) 4. [linkedin.com](https://www.linkedin.com/company/sharkninja) ## Other roles at SharkNinja - [Sr Manager HRBP, Commercial - DTC & Sales](https://feeny.ai/job/sr-manager-hrbp-commercial-dtc-sales-sharkninja-united-states-ke4y829yqq0x) — United States - [Consumer Insights Manager](https://feeny.ai/job/consumer-insights-manager-sharkninja-needham-ma-6pa6cny8mtdp) — Needham MA, United States - [Senior Manager, HRBP](https://feeny.ai/job/senior-manager-hrbp-sharkninja-united-states-3xb6d1bjtb7s) — United States - [Vice President, Human Resources, People Innovation & Performance](https://feeny.ai/job/vice-president-human-resources-people-innovation-performance-sharkninja-needham-nwx8zt3gnakz) — Needham MA, United States - [Chef d’équipe, Gestion des commandes – Opérations de vente au détail // Team Lead, Retail Operations Order Management](https://feeny.ai/job/chef-d-equipe-gestion-des-commandes-operations-de-vente-au-detail-team-lead-pnwkwj7zmph3) — Montréal, Canada - [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-sharkninja-needham-ma-x05zqg0zz0qj) — Needham MA, United States - [Product Developer](https://feeny.ai/job/product-developer-sharkninja-needham-ma-hhmq9wxn043j) — Needham MA, United States - [Senior Product Developer](https://feeny.ai/job/senior-product-developer-sharkninja-needham-ma-c7rx4dyabxnv) — Needham MA, United States - [Senior Product Developer - Ninja Heated](https://feeny.ai/job/senior-product-developer-ninja-heated-sharkninja-needham-ma-c2jfgg5y4k8c) — Needham MA, United States - [Executive Assistant](https://feeny.ai/job/executive-assistant-sharkninja-needham-ma-xrpksg2e9n3v) — Needham MA, United States