---
title: 'VP, Greater China Region (GCR) at The Trade Desk'
canonical: 'https://feeny.ai/job/vp-greater-china-region-gcr-the-trade-desk-hong-kong-kmyb2kk4q7cw'
type: 'job'
last_seen: '2026-11-02'
---

# VP, Greater China Region (GCR) at The Trade Desk

- **Company:** The Trade Desk
- **Location:** Hong Kong
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/thetradedesk/jobs/5278873007

## Job description

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

We are looking for a strong business leader to lead our fast-growing business in the Greater China region, who will be responsible for driving our business strategy and growth, without compromising on innovation or our Company culture. The person will also have the proven ability to inspire and empower their teams to stretch themselves to achieve ever greater goals and to collaborate closely both locally and globally. You will also mentor and lead our business teams to build consultative business relationships and ensure long-term client success.

The person is a strategic business leader – with a strong ability to envision, create and execute on highest impact growth opportunities, to shape and influence how the markets think about our industry and company and can foster the most senior, strategic relationships in the respective regions. This person will be motivated by a desire to make advertising work better for brands, publishers, and partners in those markets.

They must have a high aptitude for and comfort level with working in complex business and technology environments along with a strong leadership and business acumen.

This role can be based in Hong Kong

## What You'll Do

- Will be the external and internal figurehead for the TTD’s China, Taiwan and Hong Kong business
- Lead team to develop and land strategic market plans to achieve revenue goals
- Working with the team to define and lead an effective upstream sales strategy
- Own and sponsor relationships with senior levels of stakeholders within target accounts and partners
- Collaborate with other functional leaders to identify growth opportunities, solve business challenges and drive efficiency across the organization
- Strong cultural leadership across the whole GCR business.  Driver in creating an environment that inspires the Sales organization to perform effectively and efficiently
- Ensure effective team management through coaching, mentoring and development of the team
- Contribute in product roadmap build-out discussions based on client needs with senior leadership, product, & engineering

## Who You Are

- 15+ years of experience in online advertising. At least 10 years in a team leadership capacity
- Deep understanding of the advertising landscape and agency ecosystem across GCR, including China export
- Proven track record of working within GCR region and strong relationships in the regional markets
- Excellent communication and interpersonal skills with the ability to speak to C-Level clients and establish client relationships
- Proven track record of driving and exceeding revenue expectations through a history of sales leadership experience
- Strong management and leadership skills through a collaborative team approach
- Proactive in managing and developing talent as well as talent attraction
- Ability to navigate difficult and ambiguous situations and inspire others to positivity
- Ability to build strong relationships with internal and external stakeholders, executive team and industry groups
- Executes (and coaches others to execute) timely in a fast-paced environment through effective time management and prioritization skills

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

## About The Trade Desk

## Company Overview
- **One-liner**: The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, empowering brands and agencies to plan, launch, and optimize programmatic campaigns across all channels with precision and transparency.
- **Entity Type**: Public (NYSE: TTD)
- **Headquarters**: Ventura, California, USA
- **Founded**: Not publicly available (commonly 2009, but not verified in provided sources)
- **Founders**: Jeff Green (Chairman, CEO, and Founder)

## Core Business
- **Primary industry**: Programmatic digital advertising technology (AdTech)
- **Target customers**: B2B – advertising agencies, trading desks, brands, and marketers
- **Mission**: To power relevant advertising by providing an independent, transparent media buying platform for the open internet, fostering a healthier global advertising ecosystem.

## Products & Services
- **Demand-Side Platform (DSP)**: The core self-service, cloud-based platform for creating, activating, optimizing, and analyzing programmatic campaigns across display, video, connected TV (CTV), audio, and native formats.  
- **Koa™**: Proprietary artificial intelligence that enhances decisioning, extends audience reach, and improves spend efficiency.  
- **Planner**: A comprehensive tool for developing data-driven media plans using audience insights to accelerate campaign performance from the start.  
- **Data Management Platform (DMP)**: A unified solution for onboarding and managing advertiser data, purchasing third-party data, and customizing audience models for activation.  
- **Enterprise APIs**: A complete toolkit for building customized omnichannel bidding platforms.  
- **Publisher Management Platform**: Flexible, centralized solution for managing first-party direct deals and accessing a robust third-party deal library.  
- **OpenPath**: A direct supply path that gives advertisers access to inventory with fewer intermediaries and publishers transparency into advertiser willingness to pay.  
- **Unified ID 2.0 (UID2)**: An open-source, privacy-centric identity framework designed to provide holistic targeting and measurement without reliance on third-party cookies.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in sources (publicly traded; latest figures available on investors.thetradedesk.com)
- **Key Metric**: Nearly 4,000 employees across more than 30 offices worldwide; 95% client retention rate for the past 12 years.
- **Notable Investors/Partners**: Public company with institutional and retail investors; partners include hundreds of data, inventory, and publisher partners (specific names not listed in sources).
- **Growth Signals**: Consistently named to Fortune 100 Fastest-Growing Companies (2021, 2025), TIME America’s Growth Leaders (2026), Forbes America’s Most Successful Mid-Cap Companies (2026); expanded to over 30 offices across Americas, EMEA, and APAC; continuous innovation in identity (UID2) and AI (Koa).

## Competitive Advantages
- **Independence**: Not owned or controlled by a walled-garden platform (e.g., Google, Amazon), giving clients objective, transparent media buying.
- **Open Internet Focus**: Committed to supporting quality journalism and premium content outside of social media and search.
- **Identity Solutions**: Pioneered Unified ID 2.0, a privacy-centric alternative to third-party cookies that is widely adopted across the ecosystem.
- **AI-Powered Optimization**: Koa AI leverages real-time data and machine learning to improve campaign outcomes.
- **Best-in-Class Brand Safety**: Comprehensive fraud detection, safety partnerships, and a dedicated Marketplace Quality team ensure ad placements are secure.

## Strategic Focus
- Continuing to lead the shift of advertising budgets from walled gardens to the open internet, especially in Connected TV and audio.
- Advancing privacy-compliant identity and measurement frameworks (UID2, OpenPath) to replace third-party cookies.
- Expanding global footprint and deepening partnerships with data, inventory, and publisher partners.
- Investing in AI and automation (Koa) to deliver more efficient and effective campaign performance.

## Why Work Here
- **Culture & Values**: The company emphasizes an entrepreneurial spirit, growth mindset, and inclusion and belonging. Curiosity is rewarded, and employees are encouraged to own their work and learn from mistakes.  
- **Impact**: Employees work with the world’s biggest brands and have the opportunity to shape the future of advertising. With a 95% client retention rate, the platform is industry-defining.  
- **Perks & Benefits**: Wide range of perks and benefits offered globally (details available on careers page); recognized as a Great Place to Work in multiple countries (USA, UK, Canada, Germany, etc.).  
- **Awards**: Listed on Newsweek’s America’s Greatest Workplaces (2025), Fortune Best Workplaces in Technology (2023), and U.S. News & World Report Best Company to Work For (2024).  
- **Work Environment**: Offices in over 30 locations across the Americas, EMEA, and APAC; roles span engineering, data science, product management, sales, and more. (Remote/hybrid policy not explicitly stated in sources.)

## Sources
1. [thetradedesk.com](https://www.thetradedesk.com/about-us)
2. [careers.thetradedesk.com](https://careers.thetradedesk.com/)
3. [careers.thetradedesk.com (jobs)](https://careers.thetradedesk.com/jobs)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/thetradedesk)
5. [TTD Corporate Fact Sheet (PDF)](https://assets.thetradedesk.com/assets/documents/TTD-Corporate-Fact-Sheet.pdf)

## Other roles at The Trade Desk

- [Sr Cash Application Specialist](https://feeny.ai/job/sr-cash-application-specialist-the-trade-desk-singapore-z2kr851mcnsw) — Singapore
- [Director, Commercial Deals & Pricing](https://feeny.ai/job/director-commercial-deals-pricing-the-trade-desk-london-j438wrhjvxv3) — London, United Kingdom
- [VP, Japan and Korea](https://feeny.ai/job/vp-japan-and-korea-the-trade-desk-tokyo-np1xp9cs60df) — Tokyo, Japan
- [Marketplace Quality Manager](https://feeny.ai/job/marketplace-quality-manager-the-trade-desk-new-york-8ja977fpd7r6) — New York, NY
- [Manager, Creative Operations](https://feeny.ai/job/manager-creative-operations-the-trade-desk-new-york-jphb3r52q9m1) — New York, NY
- [Principal Designer](https://feeny.ai/job/principal-designer-the-trade-desk-new-york-76xre0frzv61) — New York, NY
- [Staff Product Manager, Data Platform](https://feeny.ai/job/staff-product-manager-data-platform-the-trade-desk-bellevue-nkcwd56hcb19) — Bellevue, WA / New York, NY / San Francisco, CA
- [Sr Business Development Director (HoldCo)](https://feeny.ai/job/sr-business-development-director-holdco-the-trade-desk-london-qy0x7fv5tpsr) — London, United Kingdom
- [Senior Account Executive - Agency](https://feeny.ai/job/senior-account-executive-agency-the-trade-desk-switzerland-1c29xgcr3bj1) — Switzerland
- [Manager, Statutory Reporting](https://feeny.ai/job/manager-statutory-reporting-the-trade-desk-london-0y6kezaejgqy) — London, United Kingdom