---
title: 'VP, Growth & Demand Systems at Fanatics Collectibles'
canonical: 'https://feeny.ai/job/vp-growth-demand-systems-fanatics-collectibles-los-angeles-awq29st52k89'
type: 'job'
last_seen: '2026-10-20'
---

# VP, Growth & Demand Systems at Fanatics Collectibles

- **Company:** Fanatics Collectibles
- **Location:** Los Angeles, CA / New York, NY
- **Compensation:** $224k–$311k
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4403730009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

## Role Summary

Fanatics Collect is seeking a strategic and analytical Vice President of Growth & Demand Systems to architect the next phase of sustainable growth across our collector ecosystem. This is a highly cross-functional leadership role focused on building scalable growth systems—not managing traditional marketing channels. You will partner closely with Product, Engineering, Commercial, Data Science, Analytics, and Growth teams to develop frameworks, experimentation capabilities, and operating models that drive activation, engagement, retention, monetization, and long-term collector value.

The ideal candidate has experience scaling a complex marketplace, fintech, or consumer technology platform through rapid growth and understands how product innovation, experimentation, data, and network effects combine to create durable competitive advantages. This leader will establish the operating systems that transform growth into a repeatable, measurable, and scalable capability across the Fanatics Collect ecosystem.

## Key Responsibilities

- Design and lead the growth operating system, including planning frameworks, measurement systems, experimentation processes, and operating cadences.
- Partner with Product and Engineering to embed growth strategies throughout the collector experience, improving activation, engagement, retention, referrals, monetization, and cross-platform adoption.
- Build and scale ecosystem growth loops that connect products and experiences across the Fanatics Collect platform.
- Establish a best-in-class experimentation culture through A/B testing, incrementality measurement, cohort analysis, behavioral segmentation, retention modeling, marketplace analytics, and growth forecasting.
- Develop scalable frameworks to identify, prioritize, and measure high-impact growth opportunities across multiple products and business lines.
- Collaborate closely with Analytics and Data Science teams to improve decision-making through data-driven insights and predictive modeling.
- Serve as a strategic partner to Product, Commercial, Growth, and Data leadership, driving alignment and influencing cross-functional priorities.
- Define and monitor the key collector behaviors that contribute to long-term customer value and ecosystem participation.
- Foster a culture of continuous experimentation, learning, and operational excellence across the organization.
- Build and lead a high-performing growth organization capable of supporting the company's long-term strategic objectives.

## Qualifications

- Bachelor's degree in Business, Marketing, Engineering, Computer Science, Economics, or a related field; MBA or advanced degree preferred.
- 10+ years of progressive leadership experience in Growth, Product Growth, Marketplace Growth, Growth Strategy, or related disciplines within consumer technology companies.
- Proven success scaling high-growth marketplace, fintech, ecommerce, SaaS, or consumer technology platforms.
- Deep understanding of product-led growth, customer lifecycle management, activation, engagement, retention, monetization, referral systems, and network effects.
- Extensive experience partnering with Product and Engineering organizations to build growth capabilities directly into digital products.
- Strong expertise in experimentation methodologies, A/B testing, analytics, forecasting, behavioral segmentation, and data-driven decision making.
- Demonstrated experience building scalable operating frameworks, growth systems, and high-performing teams.
- Exceptional analytical, strategic thinking, and problem-solving skills with the ability to translate complex data into actionable business insights.
- Excellent executive communication and stakeholder management skills with a proven ability to influence across cross-functional organizations.
- Experience with modern analytics, experimentation, and business intelligence platforms is strongly preferred.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at [www.fanaticsinc.com/careers](http://www.fanaticsinc.com/careers) The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range $224,250—$286,350 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range $243,750—$311,250 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Collectibles

## Company Overview
- **One-liner**: Fanatics Collectibles is a leading licensee, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and digital collectibles, operating as the collectibles division of global sports retail giant Fanatics Inc.
- **Entity Type**: Private (subsidiary of private company Fanatics Inc.)
- **Headquarters**: New York, NY, United States (primary business roles); major operations also in Sunnyvale, TX and Tigard, OR [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles)
- **Founded**: Division launched around 2021-2022 (parent company Fanatics Inc. founded 1995)
- **Founders**: Michael Rubin (founder of Fanatics Inc.); collectibles leadership team includes industry veterans

## Core Business
- **Primary industry**: Sports trading cards and collectibles (physical and digital manufacturing, marketplace, and livestream commerce)
- **Target customers**: B2C collectors, hobbyists, and investors; B2B partnerships with leagues, teams, and creators
- **Mission or purpose**: “Relentlessly focused on improving the collector experience and growing the hobby for the benefit of all” [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles)

## Products & Services
- **[Fanatics Collect Marketplace](https://www.fanaticscollect.com/sell)**: An online marketplace for buying and selling trading cards, memorabilia, and collectibles, featuring vaulting, grading partnerships (PSA, CGC, SGC, Beckett), and consignment services.
- **[Fanatics Live](https://www.fanaticsinc.com/fanatics-collect)**: A livestream shopping app for live box breaks, creator-run events, and real-time card purchasing (launched summer 2024, acquired Voggt for European expansion).
- **Physical & Digital Trading Cards**: Licensed manufacturing of trading cards for MLB, NFL, NBA, and other leagues under brands like Topps and Panini (through exclusive league deals).
- **High-End Private Sales**: Partnership with Sotheby’s to sell cards valued at $100K+ [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collect).

## Market Standing
- **Valuation/Market Cap**: Parent company Fanatics Inc. valued at approximately $31 billion (2024, per Forbes) – collectibles division share not separately disclosed.
- **Key Metric**: Over 3.1 million total cards sold and 740,000 total collectors on Fanatics Collect platform [fanaticscollect.com](https://www.fanaticscollect.com/sell).
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, SoftBank, and Michael Rubin. Key partners: MLB, NFL, NBA, MLBPA, NFLPA, NBPA, Sotheby’s, and grading services PSA etc.
- **Growth Signals**: Exclusive long-term licensing with major U.S. sports leagues; launch of Fanatics Collect and Fanatics Live in 2024; acquisition of European livestream platform Voggt; expansion into high-end auctions via Sotheby’s; 170+ open jobs globally [greenhouse.io](https://job-boards.greenhouse.io/fanaticscollectibles).

## Competitive Advantages
- **Exclusive League Deals**: Holds exclusive rights to produce physical and digital trading cards for MLB, NFL, NBA (and related players associations), creating a near-monopoly on officially licensed cards.
- **Vertical Integration**: Controls design, manufacturing, marketplace, grading, vaulting, and livestream distribution, capturing value at every step.
- **Scale & Brand**: Backed by Fanatics’ global retail infrastructure, access to athletes, media partnerships, and a massive customer base.

## Strategic Focus
- **Digital Ecosystem**: Expanding from physical cards into digital collectibles, NFTs, and app-based marketplaces.
- **Livestream Commerce**: Scaling Fanatics Live (including international via Voggt) to replicate the social “breaking” experience.
- **International Growth**: Building presence in Europe (Paris, London, Frankfurt, Milan) and Asia (Shanghai, Hong Kong) with dedicated business roles.
- **Collector Experience**: Enhancing platform with AI-driven pricing (Card Ladder integration), instant payouts, and consignment convenience.

## Why Work Here
- **Dynamic Industry**: Work at the intersection of sports, pop culture, and technology with a company that “owns the conversation” in collectibles.
- **Growth Trajectory**: Rapidly expanding division with new products (live streaming, marketplace, international) and hundreds of open roles across engineering, product, marketing, operations, and more.
- **Global Presence**: Offices in New York, Los Angeles, London, Paris, Shanghai, Hong Kong, and operations hubs in Texas and Oregon; hybrid/office policies vary by role.
- **Culture**: Described as having a “world-class executive team” focused on innovation and operational excellence [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles).
- **Notable Perks**: Opportunity to work directly with major sports leagues, athletes, and cutting edge live-commerce tech; roles in data analytics, software engineering, supply chain, and creative.

## Sources
1. [Fanatics Inc. – Fanatics Collectibles](https://www.fanaticsinc.com/fanatics-collectibles)
2. [Fanatics Inc. – Fanatics Collect](https://www.fanaticsinc.com/fanatics-collect)
3. [Fanatics Collect – Sell/Consign](https://www.fanaticscollect.com/sell)
4. [Fanatics Collectibles Careers – Greenhouse](https://job-boards.greenhouse.io/fanaticscollectibles)
5. [Fanatics Collectibles Job Listings (171 jobs)](https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4208219009)

## Other roles at Fanatics Collectibles

- [Growth Marketing Lead, DACH](https://feeny.ai/job/growth-marketing-lead-dach-fanatics-collectibles-frankfurt-am-main-n5x1tt8r8g77) — Frankfurt Am Main, Germany
- [Trade Marketing Manager - Topps KK](https://feeny.ai/job/trade-marketing-manager-topps-kk-fanatics-collectibles-tokyo-f2znddcdk0xx) — Tokyo, Japan
- [Frontend Software Engineer, Collector Engagement](https://feeny.ai/job/frontend-software-engineer-collector-engagement-fanatics-collectibles-ciudad-de-n6twh5pcwtg1) — Ciudad de México, Mexico
- [Senior Product Manager, Payments and FinOps](https://feeny.ai/job/senior-product-manager-payments-and-finops-fanatics-collectibles-ciudad-de-e4tx1wp7cszm) — Ciudad de México, Mexico
- [Design Lead, Fanatics Collect Marketplace](https://feeny.ai/job/design-lead-fanatics-collect-marketplace-fanatics-collectibles-los-angeles-6majwsp9wse0) — Los Angeles, CA / New York, NY
- [Manager, Strategic Finance – Growth Marketing](https://feeny.ai/job/manager-strategic-finance-growth-marketing-fanatics-collectibles-new-york-n55bs5c619rz) — New York, NY
- [Autograph Operations - Inventory Associate](https://feeny.ai/job/autograph-operations-inventory-associate-fanatics-collectibles-sunnyvale-m23xh0cth1xg) — Sunnyvale, TX
- [Senior Product Manager, B2B (Buyer and Seller Tech)](https://feeny.ai/job/senior-product-manager-b2b-buyer-and-seller-tech-fanatics-collectibles-los-gz8xkgagtzfh) — Los Angeles, CA
- [BOM Specialist](https://feeny.ai/job/bom-specialist-fanatics-collectibles-coppell-etfphdme7qrk) — Coppell, TX
- [Autograph Operations - Quality Associate](https://feeny.ai/job/autograph-operations-quality-associate-fanatics-collectibles-sunnyvale-8c7zv3envfgm) — Sunnyvale, TX