---
title: 'VP, Growth Marketing at Pendo'
canonical: 'https://feeny.ai/job/vp-growth-marketing-pendo-san-francisco-70ytxkbanw9n'
type: 'job'
last_seen: '2026-10-18'
---

# VP, Growth Marketing at Pendo

- **Company:** Pendo
- **Location:** / San Francisco, CA / New York, NY / Raleigh, NC
- **Work type:** remote
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/pendo/jobs/8853992002

## Job description

The Team + The Role

Pendo’s Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels. The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey.

As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation. You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team.

Remote in the United States

What this looks like day-to-day

- Demand generation and pipeline: Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. Build programs that generate qualified pipeline and improve the efficiency and predictability of growth.
- Cross-functional partnership: Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation. Bring a clear growth point of view to executive and operator-level decisions.
- Marketing website performance: Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience. Partner with the CMO, VP of Product Marketing, and design team on UX/UI elements and product page content.
- Paid creative strategy: Bring a strong point of view on paid creative and partner with the broader marketing team on evergreen paid assets and integrated campaign assets. Ensure the team tracks creative performance and understands why each asset wins or loses.
- Marketing analytics and attribution: Build and maintain clear attribution models, dashboards, and reporting that give leadership accurate visibility into what drives pipeline and revenue. Use measurement infrastructure to guide prioritization, investment decisions, and budget efficiency.
- Experimentation system: Establish a rigorous testing culture across acquisition, the website, onboarding, and lifecycle. Identify what works, scale successful tests, and create a system for continuous improvement.
- Team leadership: Build, lead, and develop a high-performing growth organization across demand generation, performance marketing, SEO/GEO, website, analytics, and product/lifecycle growth. Create a team culture defined by ownership, pace, measurement, and cross-functional alignment.
- Product-led and lifecycle growth: Drive activation, onboarding, time-to-value, retention, and expansion programs that increase product adoption and net revenue retention. Connect product-led and lifecycle motions to broader pipeline, revenue, and customer growth outcomes.

## Who You Are

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.

You're a builder, not a maintainer.

You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great VPs of Growth Marketing don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely.

You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.

Must-haves

- 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions.
- Proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels, with measurable pipeline and revenue outcomes at scale.
- Direct experience managing marketing analytics, attribution, and website performance or conversion optimization.
- Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions.
- Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success.
- Excellent communication skills, with the ability to set clear priorities for executives and operators.

Nice-to-haves

- Experience in product analytics, digital adoption, or developer/product tools companies.
- Background scaling growth in hybrid self-serve and enterprise environments.
- Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools.

## About Pendo

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.

Compensation: The expected salary range for this role to be performed in the United States is $305,000 - $330,000

Benefits: United States: Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

## About Pendo

## Company Overview
- **One-liner**: Pendo provides a comprehensive product experience platform that uses AI-powered analytics, in-app guidance, and user feedback to help companies improve software adoption and user experience.
- **Entity Type**: Private (Unicorn, Secondary Market)
- **Headquarters**: Raleigh, North Carolina, United States
- **Founded**: October 2013
- **Founders**: Eric Boduch, Erik Troan, Rahul Jain, Todd Olson

## Core Business
- **Primary industry/industries**: Product Experience & Analytics Software, SaaS
- **Target customers**: B2B; serves a wide range from SMB and mid-market to large enterprises (Fortune 500, B2B tech, education, healthcare). Over 14,000 companies use Pendo across 115 different industries.
- **Mission or purpose statement**: "To elevate the world's experiences with software." [pendo.io](https://www.pendo.io/about/)

## Products & Services
- **[Pendo Platform]**: The core all-in-one product experience platform combining powerful software usage analytics, in-app guidance (walkthroughs, tooltips), and user feedback capabilities. It enables both technical and non-technical teams to deliver better product experiences. [pendo.io](https://www.pendo.io/)
- **[Pendo Listen]**: An AI product launched in 2024 to help product teams take action on customer feedback and deliver returns on R&D investments. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Mind the Product & Customer Communities**: Provides education, events, and training to support product and digital leaders globally.

## Market Standing
- **Valuation**: Not publicly disclosed (Private Unicorn status).
- **Key Metric**: Surpassed **$200 Million in Annual Recurring Revenue (ARR)** as of May 2024, with a record number of new products released during that fiscal year. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Total Funding**: $469.5M raised. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Notable Investors/Partners**: Thoma Bravo, Tiger Global Management. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Growth Signals**: 
  - Processes over **20 billion daily events** and serves **1 billion+ monthly users**. [pendo.io](https://www.pendo.io/about/)
  - Has collected **35 trillion events** to power its AI. [pendo.io](https://www.pendo.io/)
  - Customers include major names like Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
  - 850+ employees across 10 global offices. [pendo.io](https://www.pendo.io/about/)

## Competitive Advantages
- **Massive Proprietary Data Set**: The largest product data set in the world (35 trillion events), which powers a uniquely smart, real-time AI for products and agents. [pendo.io](https://www.pendo.io/)
- **Comprehensive Platform**: Combines analytics, in-app guidance, and feedback in one platform, enabling non-technical teams (e.g., product managers, marketers) to act on data without engineering support.
- **Strong Community Moat**: Through "Mind the Product," Pendo has built a large, loyal community of product professionals, creating a powerful network effect and brand loyalty.

## Strategic Focus
- **AI-First Innovation**: Heavily investing in AI, with a Chief AI Officer and new AI products like "Pendo Listen" to close the gap between AI spend and AI adoption. [pendo.io](https://www.pendo.io/careers/)
- **Product-Led Growth**: Continuing to put "product at the center of everything," helping companies innovate at the speed of changing user needs.
- **Global Expansion**: Operating in 10 offices worldwide (Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, Sheffield) with a clear focus on scaling international sales and engineering teams.

## Why Work Here
- **Culture**: Described as a blend of "startup thrill with grown-up responsibility." Values include "Maniacal Focus on the Customer," "Bias to Act," and "The TEAM is Pendo." The culture is ambitious, caring, and direct. [pendo.io](https://www.pendo.io/careers/)
- **Remote/Hybrid/Office**: Offers flexible work hours and a flexible time off policy. Many roles are available in specific offices (Raleigh, NYC, San Francisco, London, etc.) with some remote options (especially for EST-based roles). [greenhouse.io](https://job-boards.greenhouse.io/pendo)
- **Notable Perks**: 
  - Up to **16 weeks of paid parental leave** with a flexible return schedule. [pendo.io](https://www.pendo.io/careers/)
  - Generous health and wellness plans (medical, dental, vision, mental health).
  - In-house management development classes, guest speaker lunch & learns, and conference attendance.
  - Fun workplace culture including board game nights, team karaoke, ping pong, weekly catered lunch, and local brews on the rooftop deck. [pendo.io](https://www.pendo.io/careers/)
- **Diversity & Inclusion**: Committed to building teams that represent the communities they operate in, valuing diverse backgrounds and lived experiences. [pendo.io](https://www.pendo.io/careers/)

## Sources
1. [Pendo Careers Page](https://www.pendo.io/careers/)
2. [Pendo About Page](https://www.pendo.io/about/)
3. [Pendo Product Page](https://www.pendo.io/)
4. [Pendo Job Board (Greenhouse)](http://job-boards.greenhouse.io/pendo)
5. [Pendo Crunchbase Profile](https://www.crunchbase.com/organization/pendo-io)

## Other roles at Pendo

- [Software Engineer, Mobile SDK](https://feeny.ai/job/software-engineer-mobile-sdk-pendo-herzliya-1sbzhxa4n6n9) — Herzliya, Israel
- [Sr. Account Executive Enterprise Sales](https://feeny.ai/job/sr-account-executive-enterprise-sales-pendo-munich-ejfwry1fkp3x) — Munich, Germany
- [Account Director Enterprise Sales](https://feeny.ai/job/account-director-enterprise-sales-pendo-munich-edr3yzybjryf) — Munich, Germany
- [Senior Pre- & Post-Sales Customer Engineer](https://feeny.ai/job/senior-pre-post-sales-customer-engineer-pendo-london-2tv67f26mmds) — London, United Kingdom
- [Senior Pre- & Post-Sales Customer Engineer, Enterprise](https://feeny.ai/job/senior-pre-post-sales-customer-engineer-enterprise-pendo-london-6g3mtny3ga9p) — London, United Kingdom
- [Manager, Customer Engineering](https://feeny.ai/job/manager-customer-engineering-pendo-sydney-new-south-wales-rzy7r3vwq8tg) — Sydney New South Wales, Australia
- [Workday Systems Engineer](https://feeny.ai/job/workday-systems-engineer-pendo-raleigh-nc-or-new-york-fw700ze7cr9z) — Raleigh NC OR New York, NY
- [Sr. Product Manager, Mobile SDK - 9-Month Fixed-Term](https://feeny.ai/job/sr-product-manager-mobile-sdk-9-month-fixed-term-pendo-herzliya-tyvga3e0tkb2) — Herzliya, Israel
- [Software Engineer, Full Stack](https://feeny.ai/job/software-engineer-full-stack-pendo-raleigh-a10f0ybv32ea) — Raleigh, NC
- [Sr. GRC Engineer](https://feeny.ai/job/sr-grc-engineer-pendo-raleigh-v908ysbx0k53) — Raleigh, NC