---
title: 'VP, GTM Operations & Programs at Vibe'
canonical: 'https://feeny.ai/job/vp-gtm-operations-programs-vibe-new-york-5jrnfx93fy26'
type: 'job'
last_seen: '2026-11-07'
---

# VP, GTM Operations & Programs at Vibe

- **Company:** Vibe
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/vibe/191fe79b-55a3-454d-bedd-86d690417340

## Job description

Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. [Vibe.co](http://Vibe.co) is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

[Vibe.co](http://Vibe.co) is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use [Vibe.co](http://Vibe.co) to reach 120 million+ households. And in August 2026, [Vibe.co](http://Vibe.co) became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

## About the Role

Vibe’s go-to-market organization is the engine of the business: Sales, SDRs, Customer Success and Account Management, and behind them the three functions that make every one of those teams faster: GTM Operations, Events and Partnerships. As VP, GTM Operations & Programs, you’ll own those three functions, reporting directly to Quentin Marchese, Vibe’s CRO. You’ll lead GTM Operations directly and build the layer of leads and directors it needs; the leaders of Events and Partnerships will report to you. Your job is to make the whole engine pull in the same direction: one plan, one set of targets, clear accountability, and real leverage for every seller, SDR and account manager on the floor. This is the seat that decides how the engine is planned and measured, and how fast it corrects when something drifts, at a business on the road to $1B, with Walmart’s data and reach now behind it. Three reasons someone great would want this job: you’ll own the engine behind one of the fastest-growing sales organizations in media, you’ll build on Sonar, Vibe’s own GTM app, where operators ship their own tools with AI instead of waiting on a vendor roadmap, and you’ll design the function and its organization yourself, with a direct line to the CRO.

## What You’ll Do

Make the engine pull in one direction

- Own the operating cadence of the GTM organization: planning, targets, pipeline reviews and the rules of engagement every team plays by
- Own the systems and processes Sales, SDRs, CSMs and AMs run on every day: Salesforce as the system of record, Sonar as the operating surface, routing and data quality
- Own the numbers the GTM organization runs on, so every team reads the same pipeline and the same revenue
- Make sure Events and Partnerships are built into the plan and the targets, not bolted on next to them

Turn events into pipeline

- Partner with the Director of Events and Experiences on the annual events roadmap
- Own the pipeline mechanics around every event, from pre-event targeting to on-site capture, follow-up and attribution, so every event shows its revenue
- Connect events with partnerships and marketing, so the calendar drives the partner program and the market plan

Turn partnerships into revenue for sellers

- Partner with the partnerships team on the agency program, technology and measurement partners, and the Walmart Connect partner ecosystem
- Make partner-sourced and partner-influenced revenue visible and attributable
- Make sure every partner launch reaches sellers with the enablement they need, and set the bar for which partnerships get built

Build the function, with AI

- Lead the GTM Operations team and build the layer of leads and directors it needs as it grows
- Set the roadmap for the GTM Operations, Events and Partnerships surfaces in Sonar and ship with your team: at Vibe, operators build their own tools with Claude rather than filing tickets
- Decide what gets built next and what gets killed, based on adoption and revenue outcomes

## What You Need

- 10+ years in go-to-market or revenue operations, including 5+ years leading leaders
- An acute GTM sense: you know how a sales organization works day to day, and you’ve run the operations behind one. You’re an operator with a GTM instinct, not a systems administrator
- You hold your own with sales leaders: you can take their read of the business, test it against the data and come back with a better answer
- You’ve run more than systems: events, partnerships or comparable programs, with pipeline results attached
- You’ve designed an organization from first principles, not just inherited one
- You build with AI yourself and expect your team to, with specific examples of what it changed

Nice to Haves

- Ad tech or CTV experience
- Experience with a consumption or usage-based revenue model, where spend moves daily and there are no fixed contract baselines
- You’ve been through an acquisition

## Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions. You’ll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort. This is a high-performance environment with high-performance rewards: you’ll work alongside people who push you, with real ownership over hard problems in a market that’s moving fast. If that sounds like the best version of your career, we want to meet you.

## What We Offer

For candidates based in New York, NY, base pay for this role is $275k–$350k, plus a competitive variable component.

At Vibe, we want you to build something, own something, and grow fast. Here’s how we back that up:

- Variable pay — based on objectives you hit. No arbitrary targets.
- Hybrid flexibility — We’re in NYC’s Flatiron District and our team is in 4 days a week.
- Full health coverage — Comprehensive medical, dental, and vision insurance.
- 401(k) with matching — We invest in your future, not just your output.
- Unlimited PTO — Take the time you need. We measure results, not hours.
- Parental leave — Paid leave for all parents.
- Annual offsite — The whole team, once a year, somewhere worth the trip.

Our Interview Process We respect your time. Here’s exactly what to expect — no surprises, no ghosting.

- Recruiter screen — 30 min. We’ll share context; you’ll share yours.
- Manager interview — Meet the person you’d work with directly.
- Take-home assignment + live debrief — A real problem, not a trick. We’ll work through it together.
- Calibration interview — A senior leader joins to ensure we’re holding a consistent, high bar.
- Reference checks — Two calls, handled with discretion.
- Offer — Fast. We don’t let good decisions sit.

## Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.

Referral Instructions Being referred? Ask your contact to submit your application directly on your behalf.

## About Vibe

## Company Overview
- **One-liner**: Vibe.co is a self-serve connected TV (CTV) advertising platform that enables performance marketers to launch, optimize, and measure streaming TV campaigns with the same precision and accountability as digital ads.
- **Entity Type**: Private (Pending acquisition by Walmart; Series B funded)
- **Headquarters**: New York, New York, United States (second office in Paris, France)
- **Founded**: 2022
- **Founders**: Arthur Querou (CEO), Franck Tetzlaff (CTO)

## Core Business
- Primary industry: Advertising Technology (AdTech) – Connected TV (CTV) & Streaming TV Advertising
- Target customers: Performance marketers, ecommerce brands, SMBs, mid-market advertisers – B2B with a self-serve model
- Mission: Make streaming TV advertising as accessible, measurable, and performance-driven as paid social or search

## Products & Services
- **[Vibe Platform](https://www.vibe.co/)**: Self-serve CTV advertising platform – launch campaigns in minutes on 500+ premium channels, starting at $500 budget.
- **[Vibe Studio](https://www.vibe.co/)**: AI-powered creative tool – generate TV-ready, customizable ads in under 10 seconds at no extra cost.
- **AI Optimization**: Automatically optimizes campaign outcomes toward CPA, ROAS, and conversion goals.
- **Audience Targeting**: Uses proprietary transactional data to deliver hyper-targeted TV campaigns (similar to Instagram ad precision).
- **Integrations & API**: Connects with Klaviyo, Shopify, Google Analytics, HubSpot, Segment, Triple Whale, Northbeam, and more.
- **Measurement & Reporting**: Real-time attribution, closed-loop measurement, and cross-screen performance tracking.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private; acquisition terms by Walmart not disclosed)
- **Key Metric**: Annual Revenue estimated between $25M–$50M (LinkedIn) | Total Funding $78.85M across three rounds
- **Notable Investors/Partners**: Hedosophia (Series B lead), Singular (Series A lead), Elaia (seed). Partners include Magnite, Yahoo DSP, Google DV360, and major supply-side platforms.
- **Growth Signals**: 10,000+ performance marketers on the platform; $50M Series B raised in September 2025; 133 employees (+37.6% YoY); 2.5x average ROAS; operating in 10 countries; acquired by Walmart (announced June 23, 2026, expected close by end of 2026).

## Competitive Advantages
- **Self-serve, performance-first CTV**: Unlike traditional TV buying, Vibe’s platform is built for digital marketers with full control, instant activation, no agencies or middlemen.
- **Proprietary transactional data**: Enables precise audience targeting and attribution that rivals digital ad channels.
- **Deep integrations**: Seamless connection to leading ecommerce and marketing analytics tools (Klaviyo, Segment, Shopify, etc.) for real-time data and optimization.
- **AI-driven creative and optimization**: Lowers barrier to entry for TV ads (Vibe Studio) and automates performance tuning.
- **Walmart ecosystem access**: Post-acquisition, Vibe will be part of Walmart Connect, leveraging Walmart’s commerce audiences, closed-loop measurement, and VIZIO’s CTV footprint.

## Strategic Focus
- **Integration with Walmart Connect**: Combine Vibe’s self-serve CTV platform with Walmart’s commerce media capabilities to make TV advertising accessible and measurable for SMBs and mid-market advertisers.
- **Full-funnel advertising**: Expand beyond performance marketing to support brand awareness and consideration, while maintaining closed-loop measurement.
- **Open ecosystem**: Continue partnerships with broadcasters, SSPs, and measurement providers, not limit advertiser choice.
- **Scale AI capabilities**: Further develop AI optimization and automated creative tools.

## Why Work Here
- **Hybrid workspace**: Employees work in-office 3 days a week with flexibility; hybrid-by-design culture (NYC and Paris offices).
- **Culture & ratings**: 4.1/5 on Built In (42 reviews) – Work-Life 4.1, Compensation 4.0, Culture 3.9, Career 3.8.
- **Engineering stack**: Modern tech – Rust, Go, Python, Kubernetes, Terraform, PostgreSQL, Amplitude, etc. Strong engineering team (30+ technical staff).
- **Growth stage**: Rapidly scaling company (37.6% headcount growth YoY) with recent $50M Series B and Walmart acquisition providing stability and resources.
- **Diverse team**: Operations in 10 countries, departments spanning Sales, Engineering, Product, Marketing, People Operations.
- **Notable perks**: Competitive compensation, opportunity to shape CTV advertising at a company that’s redefining the channel.

## Sources
1. [vibe.co](https://www.vibe.co/)
2. [linkedin.com/company/vibedotco](https://www.linkedin.com/company/vibedotco)
3. [builtin.com/company/vibeco](https://builtin.com/company/vibeco)
4. [vibe.co/blog/whats-new/walmart-agrees-to-acquire-vibe](https://www.vibe.co/blog/whats-new/walmart-agrees-to-acquire-vibe)

## Other roles at Vibe

- [GTM Recruiter](https://feeny.ai/job/gtm-recruiter-vibe-new-york-ns1942baybfp) — New York, NY
- [Senior Customer Success Manager](https://feeny.ai/job/senior-customer-success-manager-vibe-new-york-p7mynb906prv) — New York, NY
- [Senior Full Stack Engineer - Frontend Architecture - AdManager](https://feeny.ai/job/senior-full-stack-engineer-frontend-architecture-admanager-vibe-paris-6bp2qf34btj8) — Paris, France
- [Staff Product Manager - Measurement & Reporting](https://feeny.ai/job/staff-product-manager-measurement-reporting-vibe-paris-t39zjba88gt6) — Paris, France
- [Salesforce Administrator](https://feeny.ai/job/salesforce-administrator-vibe-new-york-h0125fdgnyes) — New York, NY
- [Staff or Senior Machine Learning Engineer - Identity & Audience](https://feeny.ai/job/staff-or-senior-machine-learning-engineer-identity-audience-vibe-paris-mza4b7rax3z0) — Paris, France
- [Staff or Senior Data Platform Engineer - Data Infrastructure](https://feeny.ai/job/staff-or-senior-data-platform-engineer-data-infrastructure-vibe-paris-v8gf3xj6pa5a) — Paris, France
- [Head of Live Sports](https://feeny.ai/job/head-of-live-sports-vibe-new-york-26vadg07y4d8) — New York, NY
- [Senior Technical Recruiter](https://feeny.ai/job/senior-technical-recruiter-vibe-paris-jnrnbvzcwfcf) — Paris, France
- [Senior Salesforce Administrator](https://feeny.ai/job/senior-salesforce-administrator-vibe-new-york-0qdk7vwv7sb6) — New York, NY