--- title: 'VP, Head of Paid Media at LendingTree' canonical: 'https://feeny.ai/job/vp-head-of-paid-media-lendingtree-charlotte-92ggcxkr9sbh' type: 'job' last_seen: '2026-11-04' --- # VP, Head of Paid Media at LendingTree - **Company:** LendingTree - **Location:** Charlotte, NC / Denver, CO / Seattle, WA - **Posted:** 2026-04-21 - **Last confirmed live:** 2026-11-04 - **Apply:** https://job-boards.greenhouse.io/lendingtree/jobs/7838801 ## Job description *This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.* ## Overview LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem. We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value. We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments. ## What You’ll Own - Own end-to-end paid acquisition strategy and execution across all biddable and partner channels. - Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion - Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome - Drive growth by expanding and optimizing key performance marketing channels, including: - SEM (core growth driver) - Paid Social - Programmatic / Display - Affiliate / Partner / Aggregator channels - Experience driving a high-velocity testing culture - Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team. - Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies. ## What We’re Looking For - 15+ years in performance marketing with a strong lead generation focus - Experience managing large-scale paid media budgets - Deep expertise across multiple channels: - SEM - Paid Social - Programmatic - Affiliate / Partner ecosystems - Proven ability to drive profitable growth at scale - Strong analytical mindset with ability to make rapid, data-driven decisions - Experience operating in: - Marketplace businesses - Financial services / high-consideration categories (strong plus) - Hands-on operator with experience running campaigns, not just managing teams or agencies - Track record of building and developing high-performing teams COMPENSATION: The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience. ## INCENTIVE COMPENSATION Eligible for annual performance bonus ## BENEFITS Medical, dental, and vision insurance and 401(k) matching ## OUR CULTURE We’re a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you’ll meet — and we celebrate innovation, inclusion, and ownership. At LendingTree, you’ll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another — with the flexibility and trust that help you thrive both personally and professionally. We’re proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes — we still have fun doing it (our “GSD – Get Stuff Done” award is a fan favorite!) Come grow with us, make an impact, and be part of a company that truly cares about its people and its community. LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status. [CCPA Disclosure](https://www.lendingtree.com/legal/privacy-notice-for-lendingtree-job-applicants-and-employees-who-are-california-residents/) ## About LendingTree ## Company Overview - **One-liner**: LendingTree operates an online marketplace that connects consumers with a network of lenders and financial service providers to compare offers for mortgages, loans, credit cards, and insurance. - **Entity Type**: Public (NASDAQ: TREE) - **Headquarters**: Charlotte, North Carolina, United States - **Founded**: 1996 - **Founders**: Doug Lebda ## Core Business - **Primary industry/industries**: Financial Services, Online Marketplace, Fintech - **Target customers**: B2C (consumers seeking loans, mortgages, credit cards, and insurance), B2B (Network Partners including lenders and insurance providers) - **Mission or purpose statement**: To connect consumers with the choices they need to be confident in their financial decisions (as stated in their 10-K filing) [investors.lendingtree.com](https://investors.lendingtree.com/static-files/adad2b39-5c81-4b93-8462-144bce99cc86) ## Products & Services - **LendingTree Marketplace**: The core platform where consumers submit a single request to compare offers from up to five Network Partners for mortgage loans, refinancing, home equity loans, auto loans, personal loans, small business loans, credit cards, deposit accounts, and insurance. - **Insurance Services**: A significant and fast-growing segment offering comparison quotes for auto, home, and other insurance products. - **LendingTree Spring**: A brand focused on personal loans and related financial products. - **ValuePenguin**: A subsidiary offering financial research and comparison tools. - **QuoteWizard**: An insurance comparison marketplace (source of many alumni hires) [linkedin.com](https://www.linkedin.com/company/lendingtree). ## Market Standing - **Valuation/Market Cap**: Not publicly available in real-time from the search results. As a publicly traded company on the NASDAQ (TREE), market cap fluctuates. - **Key Metric - Annual Revenue**: **$1.117 billion** for the fiscal year ended December 31, 2025 [investors.lendingtree.com](https://investors.lendingtree.com/static-files/adad2b39-5c81-4b93-8462-144bce99cc86). - **Key Metric - Total Funding**: $655.1M (prior to IPO) [linkedin.com](https://www.linkedin.com/company/lendingtree). - **Notable Investors/Partners**: Not applicable (public company); partners include a network of 770+ lenders and financial service providers nationwide. - **Growth Signals**: - **Revenue Surge**: Total revenue grew from $900.2M in 2024 to $1.117B in 2025, driven largely by a 29.7% increase in the Insurance segment. - **Employee Growth**: Headcount increased by 3.7% year-over-year, now at 785 employees [linkedin.com](https://www.linkedin.com/company/lendingtree). - **Scale**: Has helped over 149 million people and facilitated over $297 billion in loan funding [lendingtree.com](https://www.lendingtree.com/). ## Competitive Advantages - **The "Shop for Offers" Model**: Unlike a single lender, LendingTree allows consumers to see multiple competing offers side-by-side after a single application, creating a clear value proposition for the consumer. - **Deep Network Effect**: A large network of 770+ partners ensures consumers receive competitive offers, while the large volume of consumer requests is the primary value proposition for partners. - **Brand Recognition**: Having been operating since 1996, LendingTree is one of the most recognized brands in online consumer finance, with a 4.5/5 rating on the site and "Excellent" ratings from 16,287 reviews [lendingtree.com](https://www.lendingtree.com/). - **Diversification**: The business is segmented across Home (mortgage), Consumer (personal loans, credit cards), and Insurance, providing balance against market cycles. In 2025, Insurance overtook Home and Consumer combined in revenue. ## Strategic Focus - **Insurance Expansion**: The largest revenue segment in 2025 ($711.9M), and the company is clearly focused on capitalizing on the strong growth in this area. - **Performance Marketing**: A core competence. The company uses sophisticated digital and traditional media acquisition to drive consumers to its platforms. - **Technology & Platform Investment**: The company is investing in technology talent and platforms (in-market testing, mobile apps) to improve the consumer experience and partner matching process for all financial products (mortgage, auto, insurance, small business, etc.) [investors.lendingtree.com](https://investors.lendingtree.com/static-files/adad2b39-5c81-4b93-8462-144bce99cc86). ## Why Work Here - **Work-Life Balance & Culture**: Rated 4.2/5 for Work-Life and 4.1/5 for Culture on Glassdoor [linkedin.com](https://www.linkedin.com/company/lendingtree). The company explicitly encourages employees to "go home on time" and "take that vacation!" [lendingtree.com](https://www.lendingtree.com/careers/). - **Compensation & Perks**: - Competitive salaries with biannual performance-based bonuses. - Annual grants of company stock that vest in just three years. - 401(k) matching and gym/wellness benefits. - Flexible Paid Time Off (no PTO bank) [lendingtree.com](https://www.lendingtree.com/careers/jobs/benefits). - **Location & Flexibility**: HQ is a new office in Charlotte, NC (1415 Vantage Park Drive) with open spaces, a game/music room, and cold brew taps. Remote and hybrid work are supported for many roles (Seattle and Denver are major remote hubs) [lendingtree.com](https://www.lendingtree.com/careers/). - **Family-Friendly Benefits**: Paid maternity/paternity leave, up to $10,000 reimbursement for adoption expenses, and company-funded IVF/IUI treatments [lendingtree.com](https://www.lendingtree.com/careers/jobs/benefits). - **Team & Growth**: Employees describe their coworkers as "brilliant, talented, kind, goofy, and passionate." The company offers ongoing career development, leadership training, and tuition reimbursement [lendingtree.com](https://www.lendingtree.com/careers/). ## Sources 1. [LendingTree Careers Page](https://www.lendingtree.com/careers/) 2. [LendingTree Benefits Page](https://www.lendingtree.com/careers/jobs/benefits) 3. [LendingTree Homepage](https://www.lendingtree.com/) 4. [LendingTree LinkedIn Profile](https://www.linkedin.com/company/lendingtree) 5. [LendingTree 10-K Filing (FY 2025)](https://investors.lendingtree.com/static-files/adad2b39-5c81-4b93-8462-144bce99cc86) ## Other roles at LendingTree - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-lendingtree-charlotte-83x1xgphs7j0) — Charlotte, NC - [Data Product Analyst](https://feeny.ai/job/data-product-analyst-lendingtree-charlotte-dv4bss8q3f97) — Charlotte, NC - [Optimization Analyst](https://feeny.ai/job/optimization-analyst-lendingtree-charlotte-43xtcsqdnge9) — Charlotte, NC / Denver, CO / Seattle, WA - [Senior Director, Content](https://feeny.ai/job/senior-director-content-lendingtree-charlotte-y2g4ckq9h28d) — Charlotte, NC / Denver, CO / Seattle, WA - [Platform Engineer](https://feeny.ai/job/platform-engineer-lendingtree-seattle-g7dmzx28w1yr) — Seattle, WA - [Product Manager](https://feeny.ai/job/product-manager-lendingtree-charlotte-5cxyv4fbwazj) — Charlotte, NC - [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-lendingtree-charlotte-y4wrctmppp2c) — Charlotte, NC - [Manager, Data Science](https://feeny.ai/job/manager-data-science-lendingtree-charlotte-vdbh2xqhnv0r) — Charlotte, NC - [Senior Test Engineer](https://feeny.ai/job/senior-test-engineer-lendingtree-charlotte-z86hgcje6cfv) — Charlotte, NC - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-lendingtree-remote-w3059s8trsb9)