---
title: 'VP, Industry Lead, Retail at Fetch'
canonical: 'https://feeny.ai/job/vp-industry-lead-retail-fetch-remote-eywexm2bd41c'
type: 'job'
last_seen: '2026-09-14'
---

# VP, Industry Lead, Retail at Fetch

- **Company:** Fetch
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDomTEWeWFXrniV-jVIIM6fc

## Job description

## About the Role

The VP, Industry Lead, Retail will report directly to the General Manager and will be responsible for supporting a portfolio of key partners within their industry. They will be responsible for managing individual contributors, achieving quota by nurturing existing relationships and initiating new relationships among partners.

This role manages a team of sales and account professionals, helping them execute effectively and develop into top performers. The VP will focus on driving revenue growth, maintaining strong relationships, and building operational consistency across the team.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

## Role Responsibilities

- Manage the team's broader client acquisition, retention, and expansion strategies, resulting in partnerships that generate revenue.
- Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership.
- Independently provide tailored coaching, guidance, and feedback to partner professionals in sales functions and account professionals in account-management functions.
- Direct sales professionals to work efficiently and expand influence across targeted accounts.
- Develop the team’s AI fluency and influence new process adoption.
- In partnership with GTM, Finance, and People Experience teams, lead hiring processes and onboard new employees, maintaining Fetch values and culture.
- Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution.
- Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks.
- Influence and contribute to new GTM strategies that can be scaled across the sales organization.
- Apply your understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs, and scale learnings across your team and others.
- Lead account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions.
- Maintain and coach sellers on Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Identify areas of automation and encourage the use of AI to improve processes.
- Represent Fetch with professionalism and credibility in partner interactions, events, speaking engagements, and conferences.
- Operationalize long-term strategies into clear, actionable goals for the team.

## Minimum Requirements

- 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals.
- 8+ years of new business and account management experience within digital media, advertising, or related industries.
- Proven success meeting or exceeding sales quotas while managing key accounts or portfolios.
- Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions.
- Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills.
- Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes.
- Bachelor’s degree or equivalent combination of education and experience

## Preferred Requirements

- Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results.
- Ability to translate strategic direction from leadership into tactical plans for direct reports.
- Lead by example - you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes.
- You’re an expert within your category, and understand key partners, partner competitors, along with developments/trends in the industry and adjacent industries.

## Compensation

- At Fetch, we offer competitive compensation packages to the exceptional folks we hire. The base salary range for this position is $186,000 - $198,000 and the on-target earnings (OTE) range is $372,000 - $396,000. (This does not include accelerators or sales plan incentive funds, which employees may also be eligible for). We also offer all employees equity in Fetch. Discover our benefits at https://fetch.com/careers.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

## Other roles at Fetch

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