--- title: 'VP, Integrated Marketing at Kensington' canonical: 'https://feeny.ai/job/vp-integrated-marketing-kensington-toronto-16jdp90w0hq6' type: 'job' last_seen: '2026-09-09' --- # VP, Integrated Marketing at Kensington - **Company:** Kensington - **Location:** Toronto, Canada - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/kensingtontours/jobs/5204654007 ## Job description Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime! We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air. To learn more about Kensington, visit [kensingtontours.com](http://kensingtontours.com/). The Opportunity Kensington Tours has built one of the most trusted names in luxury travel, and we're ready to take it further. This role sits at the center of that next chapter where we will turn a thriving successful business into an unmistakable luxury brand a growth engine that runs on customer experience and trust rather than paid clicks. You will lead Integrated Marketing: spanning PR, brand, social, always-on content, community growth and lead generation engine that powers Tours, Cruise, Ultraluxe, and future travel products built for our affluent audience across the US, Canada and internationally. Based out of Kensington's HQ, you'll sit at the epicentre of the business: reporting to the SVP Marketing and working alongside the executive team, with direct visibility and impact into every decision that shapes where Kensington grows next. ## What You'll Own Brand & Storytelling - Elevate Kensington's voice and presence in luxury travel across earned and owned channels and lead Kensington Cares philanthropic marketing as an expression of our values. - Lead PR as a growth lever, closing our share-of-voice gap against category leaders and building Kensington's authority as the trusted luxury travel advisor. - Lead Brand team in the evolution of the Kensington brand, ensuring we convey the value of each product in a customer centric way that is cohesive and decidedly Kensington. Integrated Marketing Lead Gen - Drive a customer-centric, agile planning approach across every product and ready to build launch plans for future travel products that are appreciated by our discerning clientele and always with clear KPIs and a test & learn culture. - Build plans across all audiences understanding how we can turn our clientele into brand ambassadors. Content & Community - Build the content engine, spanning social media, video, and webinars, that drives engagement, community growth, and lead contribution across all audiences. People Leadership - Lead and motivate the Integrated Marketing team, spanning brand, content, and integrated planning in a collaborative and results drive manner. - Ensure every team member has a challenging, rewarding role, with clear growth paths within Kensington's flat, audience-led approach, partnering with marketing leaders of Marketing Operations, Agent, Acquisition, and CRM reporting to the SVP Marketing. What Success Looks Like at Kensington Success is ultimately measured by the leads and travel our affluent audience books with Kensington. Following the customer journey, we will be measuring the share of voice growth, estimated PR media value, key digital journey KPIs and the social and webinar community engagement and growth. It also includes driving growth of our impactful Kensington Cares donations. ## What You Bring - 15+ years in integrated marketing, brand, or content leadership, with at least 10 years in leadership roles. - Experience leading cross-product or multi-brand marketing planning at a company with a diverse portfolio and an entrepreneurial culture. - Track record of driving KPIs and budget accountability: you think like a marketer and report like a finance partner. - Direct experience in PR, social media, brand and content development. - Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus. We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team. We thank all candidates for their interest, however, only those selected for an interview will be contacted. ## About Kensington ## Company Overview - **One-liner**: Kensington delivers the world’s most personal, private-guided luxury travel experiences across more than 120 countries, designing tailor-made journeys for discerning clients. - **Entity Type**: Private (Privately Held) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: Year not publicly available - **Founders**: Names not publicly available ## Core Business - **Primary industry**: Luxury Travel Arrangements / Custom Tour Operations - **Target customers**: B2C (high-net-worth individuals and luxury travelers seeking personalized, private-guided experiences) - **Mission or purpose statement**: To bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure they enjoy the authentic best of their destination — creating a unique journey rich in memories that last a lifetime. ## Products & Services - **Private Guided Tours (Kensington Tours)**: Custom, private-guided itineraries in over 100 countries, crafted by destination experts with deep in-country knowledge. - **Kensington Cruises**: Curated cruise experiences with private guides and personalized shore excursions. - **Kensington Yachts**: Luxury yacht charters with bespoke itineraries. - **Kensington Villas**: High-end villa rentals with concierge-level service. - **Kensington Expeditions**: Adventure-focused private expeditions to remote destinations. - **Kensington Corporate**: Tailored corporate travel and incentive programs. - **Kensington Jets**: Private jet travel arrangements. - **Kensington Air**: Air travel booking and logistics services. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual Revenue of **$27.0M** (latest available data) - **Notable Investors/Partners**: Not publicly disclosed. The company operates under the TripArc umbrella (a travel technology and services group). - **Growth Signals**: - Headcount of **541 employees** (+22.3% year-over-year, adding 132 people) - LinkedIn followers: **32,980** (up 27.6% year-over-year) - Operates in **13 countries** (including Canada, US, UK, Ireland, Egypt, Kenya, Saudi Arabia, Mexico, Spain, New Zealand) - Named one of “The Best Adventure Travel Companies on Earth” by National Geographic Adventure Magazine - Received “World’s Best Awards” from Travel + Leisure Magazine (2011, 2015) ## Competitive Advantages - **Deep local expertise**: Employs destination experts with genuine in-country knowledge, not generic travel agents. - **Private-guided model**: Every journey is private and guided by local experts — a premium differentiator vs. group tour operators. - **Global scale with personal touch**: Operates in 120+ countries while maintaining a highly personalized, one-client-at-a-time approach. - **24/7 on-trip support**: Unbeatable around-the-clock support for travelers in any time zone. - **Multi-brand portfolio**: Offers tours, cruises, yachts, villas, expeditions, corporate travel, and private jets — a comprehensive luxury travel ecosystem. ## Strategic Focus - **Technology & data-driven personalization**: Actively hiring for BI Developer, Senior BI Developer (Executive Analytics & Fabric Platform), Manager of Business Insights, and Analyst roles — signaling a push toward data-driven product and customer experience. - **Commercial expansion**: Hiring a VP of Travel Product & Commercial Strategy, Directors of Sales, and Cruise Experts — indicating growth in sales channels and product lines. - **Digital platform investment**: Senior Director of Website & Digital Platforms on the leadership team; hiring a Director of CX Optimization & Experimentation. - **Cybersecurity**: Hiring a Director of Cybersecurity, suggesting scaling of digital infrastructure. ## Why Work Here - **Culture & values**: Emphasizes five core values: *We Earn Trust*, *We Fail/Learn Fast*, *We Deal in Facts*, *We Are a Team*, and *We Take Ownership*. Highly collaborative, data-driven, and accountability-focused environment. - **Diversity & inclusion**: **67% of leadership positions held by women**; **35 nationalities** represented on the team. - **Flexibility**: Offers a **remote work program** and opportunities to work remotely when necessary (though primary HQ is Toronto office-based). - **Travel perks**: Top performers receive **familiarization trips**; shared love of exploration is a core part of the culture. - **Wellness & benefits**: Extended health coverage including employee assistance and wellness offerings; lunch-hour yoga classes; regular learning sessions. - **Compensation**: Industry-leading salaries, **RRSP matching program**, referral bonuses, and recognition rewards. - **Community impact**: Active volunteer program (Kensington Cares) — supports local charities and global causes. - **Growth & training**: Committed to career advancement with ongoing training and development opportunities. - **Team composition**: 1,430 total years of travel industry experience among staff; strong talent pipeline from companies like Travel Edge, Flight Centre, Navigatr, and G Adventures. ## Sources 1. [kensingtontours.com](https://www.kensingtontours.com/careers) 2. [linkedin.com](https://www.linkedin.com/company/kensington-tours) 3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kensingtontours/jobs/5047598007) 4. [cbinsights.com](https://www.cbinsights.com/company/kensington-tours) 5. [builtin.com](https://builtin.com/company/kensington-tours) ## Other roles at Kensington - [Marketing Insights & Reporting Analyst](https://feeny.ai/job/marketing-insights-reporting-analyst-kensington-toronto-9tndw8dybamm) — Toronto, Canada - [Travel Product Merchandising Coordinator](https://feeny.ai/job/travel-product-merchandising-coordinator-kensington-toronto-xwfnmpv9259r) — Toronto, Canada - [Finance Intern](https://feeny.ai/job/finance-intern-kensington-toronto-214w2ma5s93n) — Toronto, Canada - [SME Product Manager (Travel Platforms)](https://feeny.ai/job/sme-product-manager-travel-platforms-kensington-toronto-x0020d9kes2c) — Toronto, Canada - [CRM Email Specialist](https://feeny.ai/job/crm-email-specialist-kensington-toronto-xqtsbehdzb5f) — Toronto, Canada - [Senior QA Analyst](https://feeny.ai/job/senior-qa-analyst-kensington-toronto-g9375x4dnz9k) — Toronto, Canada - [Travel Product Content Specialist](https://feeny.ai/job/travel-product-content-specialist-kensington-toronto-sqknzbfjezyy) — Toronto, Canada - [SME Product Manager (Travel Platforms)](https://feeny.ai/job/sme-product-manager-travel-platforms-kensington-canada-358e471p1cf9) — Canada - [Videographer/Editor](https://feeny.ai/job/videographer-editor-kensington-toronto-hyk6tp6xvrb5) — Toronto, Canada - [Director, Travel Product Merchandising & Portfolio Strategy](https://feeny.ai/job/director-travel-product-merchandising-portfolio-strategy-kensington-toronto-pxps964k08cc) — Toronto, Canada