---
title: 'VP, Lifecycle Marketing and Loyalty at IPSY'
canonical: 'https://feeny.ai/job/vp-lifecycle-marketing-and-loyalty-ipsy-united-states-qe5ekcg1dpcq'
type: 'job'
last_seen: '2026-10-15'
---

# VP, Lifecycle Marketing and Loyalty at IPSY

- **Company:** IPSY
- **Location:** United States
- **Compensation:** $225k–$275k
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/personalizedbeautydiscoveryincdbaipsy/jobs/5419782008

## Job description

## ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: [IPSY Careers](https://www.ipsycorporate.com/careers).

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. [California Privacy Notice](https://docs.google.com/document/d/1jGS82ftqnPlT-vJg0U-DMDKOTkz0cx2MwJdSKCB-YCU/edit?usp=sharing)

Beware job scams! IPSY recruiters only use @[ipsy.com](http://ipsy.com/) email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com.

About the Role:

IPSY is looking for a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. This role owns the measurement framework, the team, and the operating model that make personalized member engagement work.

You'll define the engagement strategy and the segmentation approach behind it, build the measurement infrastructure to prove CRM's value to the business, and lead a team that includes the loyalty program, email, mobile, site marketing, retention, win-back strategies, and supporting specialists. This is a leadership role. You set the targets, the operating model, and the culture.

The right person is a strategist and a leader who knows MarTech well and can serve as a coach and player. You've built measurement programs that proved CRM's contribution to the business. You've earned credibility for CRM teams in companies where the channel was undervalued. You want to do it again.

IPSY has a great deal of first-party data, a loyal member base, and a real opportunity to build one of the best lifecycle marketing programs in the beauty industry. This role will shape what that looks like.

This position reports to the Chief Marketing Officer and is ideally hybrid from Santa Monica, CA or Pembroke Pines, FL, OR can be fully remote for the right fit.

What You’ll Be Doing:

Strategy and Vision

- Define the member engagement strategy: how member journeys map to channels, what role each channel plays, and how contact strategy evolves as the business grows. Channels include email, push, SMS, site/app, direct mail and more.
- Own the member segmentation framework: who the audiences are, how they're built, what triggers movement between segments. Make sure it's applied consistently across campaigns, product, and CRM programs.
- Set the vision for IPSY's loyalty program, including the ongoing evolution of IPSY Rewards, in partnership with the Senior Director and relevant team leads.

Measurement and Business Ownership

- Own Lifecycle Marketing’s measurement framework: define what the org measures against, guide  holdout and attribution infrastructure, and establish the reporting that proves CRM's contribution to the business.
- Own Lifecycle Marketing’s financial narrative, budget, and performance targets. Represent the function's business case at the leadership level.
- Build a team and grow a culture that tests, measures, and learns from results rather than just reporting them.

## Team and Organization

- Build and lead the lifecycle marketing org. Define the team structure, shape the Director role, and make headcount and capability cases as the program matures.
- Drive the team's operating culture: Put the consumer at the center of everything we do, consistently learn through smart testing strategies, and be data-driven in all recommendations and decisions.

Technology and Architecture

- Own the architecture vision for the MarTech stack: what the technology needs to do, whether current tools (Iterable, Segment) are the right long-term answer, and what scalable infrastructure looks like.

Cross-Functional Leadership

- Represent lifecycle marketing at the leadership table. Negotiate priorities with peer leaders across Growth, Product, Finance, Engineering, Data Analytics, Creative, and Merchandising.
- Own the boundary with Acquisition/Growth: define where acquisition ends and lifecycle begins, and make sure hand-offs between the two are clean.

What We Are Looking For:

- 15+ years in lifecycle, CRM, or engagement marketing, with increasing leadership scope. Experience in subscription, paid membership, or DTC ecommerce strongly preferred.
- Track record of building measurement frameworks that proved CRM's value to the business: revenue attribution, holdout testing, incrementality, or whatever the right model was for that business.
- Experience earning credibility for CRM in companies where the channel was undervalued or under-measured.
- Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools, data pipelines. You've led architecture evaluations and know how to ask the right questions even when you're not the one configuring the tools.
- Experience building and scaling lifecycle marketing teams: org design, hiring, developing senior ICs and people managers.
- Significant loyalty program experience: launching, scaling, or materially improving a loyalty or rewards program.
- Strong cross-functional operator. You've negotiated priorities with peer leaders and represented your function's interests at the leadership level.

What We Offer:

- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our [California Privacy Notice.](https://docs.google.com/document/d/1jGS82ftqnPlT-vJg0U-DMDKOTkz0cx2MwJdSKCB-YCU/edit?usp=sharing)

## #LI-SB

#LI-Remote Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $225,000—$275,000 USD

## About IPSY

## Company Overview
- **One-liner**: IPSY is a digitally native, vertically integrated beauty innovation platform that uses machine learning and data from millions of product reviews to deliver personalized beauty subscription boxes and develop data-driven beauty brands.
- **Entity Type**: Private (acquired by The Beautiful Group, formerly backed by TPG Growth, and previously a unicorn)
- **Headquarters**: Santa Monica, California, USA (with hubs in Los Angeles and Florida)
- **Founded**: 2011
- **Founders**: Marcelo Camberos and Jennifer Goldfarb

## Core Business
- **Primary industry**: Beauty & Personal Care / Technology (Beauty Tech)
- **Target customers**: B2C (beauty enthusiasts, subscribers), B2B (brand partners, creators)
- **Mission statement**: "We inspire everyone to express their unique beauty." [ipsycorporate.com](https://www.ipsycorporate.com/)

## Products & Services
- **IPSY Glam Bag**: The flagship monthly beauty subscription box, personalized to each member using proprietary algorithms and data from over 200 million product reviews. [ipsycorporate.com](https://www.ipsycorporate.com/about)
- **IPSY Shop**: A direct-to-consumer e-commerce marketplace where members and non-members can purchase full-size beauty products, often at a discount.
- **In-House Brand Development**: Using proprietary consumer data, IPSY identifies market opportunities and develops new D2C beauty brands.
- **Brand Partnership Platform**: A platform that connects hundreds of beauty brands each month with a highly engaged, targeted consumer base for product discovery and sampling.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (was valued at over $1 billion in 2020 before its acquisition by The Beautiful Group in 2022). [crunchbase.com](https://www.crunchbase.com/organization/ipsy)
- **Key Metric**: Total Funding (historical) — over $200 million raised from investors including TPG Growth, Norwest Venture Partners, and others. [crunchbase.com](https://www.crunchbase.com/organization/ipsy)
- **Notable Investors/Partners**: TPG Growth (lead investor in Series D), Norwest Venture Partners, and others. Partners with hundreds of beauty brands monthly.
- **Growth Signals**: Transitioned to a remote-first company in 2022; committed $50 million to Black- and Latinx-owned brand support (2021-2022); launched "IPSY Impact" sustainability and social impact movement; committed to eliminating 100% of virgin plastic waste by 2030. [ipsycorporate.com](https://www.ipsycorporate.com/careers)

## Competitive Advantages
- **Data Moat**: Proprietary machine learning technology powered by over 200 million product reviews and millions of member data points, enabling hyper-personalization that competitors struggle to match. [ipsycorporate.com](https://www.ipsycorporate.com/about)
- **Vertically Integrated Platform**: Owns the entire value chain from data analytics and product development to subscription, e-commerce, and community — a rare combination in beauty.
- **Community-First Model**: A highly engaged, avid beauty community that provides continuous feedback, creating a self-reinforcing cycle of personalization and brand loyalty.
- **Scale & Reach**: One of the largest beauty subscriptions in the world, providing unmatched data for trend forecasting and product innovation.

## Strategic Focus
- **Sustainability & Impact**: "IPSY Impact" is a company-wide movement focused on self-expression, people, and planet. Key commitments include eliminating virgin plastic by 2030 and supporting under-represented communities. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Technology & Personalization**: Continued investment in machine learning and data analytics to deepen personalization for subscribers and improve product development insights.
- **Brand & Community Expansion**: Growing the platform to attract more brands, creators, and consumers, with a focus on inclusivity and representation.
- **Direct-to-Consumer Growth**: Expanding the IPSY Shop and in-house brand portfolio as new revenue streams beyond the core subscription.

## Why Work Here
- **Remote-First Culture**: IPSY transitioned to a remote-first workplace in 2022, offering flexibility to work from anywhere (with some state limitations). They have physical hubs in Los Angeles and Florida for in-person collaboration, events, and content creation. [ipsy.com/careers](https://www.ipsy.com/careers)
- **Culture & Values**: Cultural behaviors include "Go all out for impact," "Innovate to delight our community," "Have an ownership mentality," and "Respect each other and communicate honestly." Strong emphasis on diversity, equity, and inclusion, with annual representation data transparency. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Benefits & Perks**: Competitive salaries, company stock grants, 401(k) with company match, medical/dental/vision/disability/life insurance, EAP, paid time off, parental leave (5 weeks bonding time for births and adoptions), quarterly bonus program based on company performance, and growth & development programs. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Engineering & Tech Culture**: Strong emphasis on machine learning, data analytics, and engineering talent. The team includes roles from merchandising to machine learning, editorial to engineering. A great fit for those passionate about applying tech to a consumer-facing industry.
- **DEI Commitment**: Authentically mission-driven with a focus on under-represented communities, including $50M+ commitments to Black- and Latinx-owned brands. [ipsycorporate.com](https://www.ipsycorporate.com/careers)

## Sources
1. [ipsycorporate.com - About](https://www.ipsycorporate.com/about)
2. [ipsycorporate.com - Careers](https://www.ipsycorporate.com/careers)
3. [ipsy.com - Careers](https://www.ipsy.com/careers)
4. [LinkedIn - IPSY](https://www.linkedin.com/company/ipsy)
5. [Crunchbase - IPSY](https://www.crunchbase.com/organization/ipsy)

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