---
title: 'VP Marketing | Aligned at Aligned'
canonical: 'https://feeny.ai/job/vp-marketing-aligned-aligned-north-ehatrb53hdfn'
type: 'job'
last_seen: '2026-09-13'
---

# VP Marketing | Aligned at Aligned

- **Company:** Aligned
- **Location:** North, United States
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-13
- **Apply:** https://alignedup.com/careers/?gh_jid=4952217101

## Job description

## About Aligned

[Aligned](https://alignedup.com/) builds the category-defining AI Deal Workspace that transforms how modern revenue organizations execute B2B deals. Founded on the absolute conviction that sales isn’t complex but buying is, Aligned replaces the chaotic mess of fragmented email threads and file links with a single buyer-facing workspace for each deal.

Every month, over 70,000 sellers and 1 million buyers run their transactions through Aligned’s #1 Digital Sales Rooms (DSRs) on G2, delivering 30% faster sales cycles and a 15% increase in win rates for enterprise teams.

Aligned is scaling at a rare market velocity, tripling its ARR year-over-year while maintaining best-in-class gross revenue retention. We are backed by tier-one partners like NFX, Hetz Ventures, and JAL Ventures, and have recently closed a $60M Series B funding round led by PeakSpan Capital to accelerate our expansion into AI-driven buyer enablement. We operate with a lean, exceptionally high-caliber team that values direct communication, high execution standards, and absolute ownership.

## About the Role

Aligned is hiring a Vice President of Marketing to scale marketing from a high-signal foundation into a highly predictable, world-class growth operating system. This is not a channel-management role, but rather a position for a commercial systems architect.

Marketing at Aligned is intentionally structured around three business pillars: Brand & Category, Demand Generation based on a portfolio of growth, and Product Marketing that owns funnel activation and sales enablement, all built upon a foundation of Strategy & Operations.

Aligned is winning this market through an unmatched Brand and Category (Demand Creation) strategy. While you will rapidly lay the long-term infrastructure for this category movement, your immediate "here and now" mandate is pipeline generation.

You will report directly to the CEO, serve as a core member of the executive leadership team, and own the comprehensive architecture of our global marketing engine.

## What You Will Own

1. Brand and Category Leadership

- Social Media Ecosystem: Drive organic reach by establishing a mixture of business handles and employee advocacy programs focused on category education, campaign briefs, and company culture. Deploy targeted short-form edutainment content on LinkedIn, Meta, TikTok, and YouTube
- Internal Creator-Led Distribution: Systematize our CEO and other employee audience – Executive social, monthly webinar, and podcast – into repeatable formats so our highest-ROI engine scales beyond the founder.
- PR Architecture: Design and execute horizontal and vertical PR campaigns covering product innovations, category narratives, and business milestones
- Analyst Relations & Reputation Governance: Direct our presence on customer evaluation networks, prioritizing aggressive investment and leadership positioning to drive maximum visibility for investors, partners, and customers.
- Product Content Engine: Build out a data-driven content operation, leveraging our proprietary dataset of 1M monthly buyer interactions to publish industry-standard reports that generate organic earned media and executive trust.
- High-Positioning Activations: Direct non-traditional brand campaigns, including elite influencer plays, high-production content experiences, and physical VIP world-premiere roadtrips across major ICP hubs to punch above our weight.

1. Demand Generation - Growth Engines Portfolio

- Multi-Platform Paid Growth Engine: Take absolute accountability for the performance and capital efficiency of our paid acquisition budget across Google Ads, LinkedIn, Meta, TikTok, and YouTube
- Organic Growth: Drive our SEO and GEO strategy to sustainably generate qualified pipeline
- Partnerships & Sales Content Houses: Scale and institutionalize our joint marketing engines with industry content creators
- Account-Based Marketing (ABM/ABX): Orchestrate high-touch, multi-channel field marketing campaigns combining custom digital environments with physical activations against prioritized enterprise accounts.
- Conversion Rate Optimization: Drive the strategic roadmap for website structure and user flow to maximize traffic-to-funnel efficiency.

1. Product Marketing & Funnel Activation

- Category Evangelism: Own and defend Aligned's strategic narrative, scaling our positioning from Digital Sales Rooms into the definitive "AI Deal Workspace" across horizontal and vertical media.
- Mid-Funnel Conversion: Define and own the operational line where Demand Gen hands off to PMM; take accountability for turning raw top-of-funnel leads into highly qualified sales pipeline.
- Lifecycle & Nurture Programs: Own the operational architecture for user segmentation, email nurturing workflows, and in-app notifications targeting unconverted demos and lost opportunities.
- Competitive Intelligence: Maintain and weaponize our master messaging house, pricing frameworks, and real-time sales enablement battlecards against competitors
- Website Ownership: Own the corporate website architecture and lead messaging, page structure, and narrative flow.

1. Strategy, Operations & Leadership

- Operational Rhythm: Establish marketing as a highly forecastable engine, governing OKRs, prioritization frameworks, and weekly signal-capture performance metrics.
- Team Scaling: Directly manage, mentor, and expand our current core internal team and agency ecosystem, designing the multi-year hiring roadmap for senior marketing functions.
- Budget Governance: Manage the global annual marketing budget, driving unit economics modeling, payback period optimization, and absolute forecast accuracy.

What Success Looks Like in 12–24 Months

- First 60-Day Pipeline Wins: Successfully structured the core marketing data infrastructure, deployed initial demand-capture growth engines, and generated measurable, quick-win pipeline metrics entirely hands-on.
- Pipeline Delivery: Marketing predictably delivers its share of total pipeline targets, scaling in Q3 toward continuous quarterly growth milestones.
- Category Dominance: Aligned achieves a definitive leadership position in the AI Deal Workspace category, measured by growing our Brand Equity.
- Funnel Velocity: Conversion rates from lead through demo to qualified opportunity improve, directly accelerating overall sales velocity and win rates.
- Distribution Efficiency: The acquisition of proprietary media assets and the scale of our distribution engines materially decrease blended CAC and optimize payback horizons.
- Forecast Predictability: Marketing data models mature to the point where leadership can accurately forecast pipeline outputs based on capital inputs, removing reliance on opportunistic or founder-led sales.

## Requirements

1. Proven Scale & Experience

- Tenure: 8+ years of professional B2B marketing experience within the high-growth technology sector, with 4+ years serving directly in a VP of Marketing or CMO capacity reporting to the CEO.
- Stage Background: Documented track record of scaling a B2B SaaS business through structured growth phases (e.g., from $10M to $50M+ ARR), successfully operating within hybrid PLG (Product-Led Growth) and SLG (Sales-Led Growth) commercial models.
- Budget Ownership: Direct management and accountability for an annual multi-million dollar marketing budget, with a proven ability to optimize unit economics, CAC, and payback periods.

1. Domain & GTM Expertise

- Pillar Mastery: Proven capacity to manage a multi-pillar marketing organization, with deep strategic literacy across product marketing, demand capture, and brand strategy. You’re a demand-creation believer with an operator's spreadsheet,  someone whose worldview is dark social and brand as the engine, and whose day-to-day craft is the measurement and operating system around it.
- Distribution Ownership: Direct experience or clear operational understanding of owning distribution channels to serve as proprietary top-of-funnel growth engines.
- PLUS — Target Audience Depth: 6+ years of experience marketing directly to enterprise GTM decision-makers, including Chief Revenue Officers (CROs), VPs of Sales, and Revenue Operations leaders.

1. Execution & Leadership Metrics

- Category Architecture: Led at least 2 distinct category-building or comprehensive corporate repositioning initiatives that demonstrably shifted market share of voice or search dominance.
- Demand Execution: Demonstrated ability to build demand engines, structuring data workflows, and delivering at least 2-3 immediate pipeline wins before scaling out the wider team.
- Team Architecture: Built and scaled internal marketing teams from early-stage foundations (~3 direct reports) into structured, multi-functional organizations.
- Execution Depth: A builder mentality with operator depth. Someone who values absolute alignment, binary metrics of accountability, and has a strong bias for converting high-level strategy into clean execution blueprints.
- Communication: Native-level English proficiency with exceptional written and verbal communication skills, tailored for elite executive presence and category evangelism.

## About Aligned

## Company Overview
- **One-liner**: Aligned provides an AI-powered deal workspace that enables B2B sales teams and their buyers to collaborate, execute mutual action plans, and close deals faster.
- **Entity Type**: Private (Series B)
- **Headquarters**: Tel Aviv, Israel (Remote-first HQ; also registered in Wilmington, Delaware, United States)
- **Founded**: 2021
- **Founders**: Gal Aga (CEO), Yotam Sela (CTO), Gal Deitsch (CPO)

## Core Business
- **Primary industry/industries**: Sales Technology (SaaS), Digital Sales Rooms, AI Deal Workspace
- **Target customers**: B2B sales and customer success teams of all sizes, from SMB to enterprise (customers include Deel, SimilarWeb, WordPress)
- **Mission or purpose statement**: "We want to profoundly elevate how sales teams and their customers work together, to make doing business frictionless, more enjoyable, and impactful." [alignedup.com](https://alignedup.com/about-us/)

## Products & Services
- **Aligned AI Deal Workspace**: A shared, buyer-facing digital workspace where sales teams and buyers collaborate on deals. It replaces email threads, attachments, and spreadsheets with a single URL. Buyers do not need to log in. The platform includes:
    - **Mutual Action Plans (MAPs)**: Built-in, living plans that track milestones, commitments, and next steps.
    - **AI Seller Agent**: Surfaces deal risks, maps hidden stakeholders (from email, calendar, CRM, and workspace activity), recommends next best actions, and drafts follow-ups.
    - **AI Buyer Agent**: Provides instant answers to buyer questions using only shared deal content, keeping momentum when sellers are offline.
    - **AI Deal Brain**: A purpose-built AI trained on 100K+ buying journeys that learns from every deal run through Aligned.
    - **Enablement & Playbooks**: Built-in CMS/LMS that surfaces battlecards, ROI docs, and playbooks directly in the deal workflow.
    - **Buyer-Level Analytics**: Tracks engagement, internal sharing, and stakeholder spread to show which assets actually close deals.
    - **Enterprise-Grade Security**: SOC 2 Type II, GDPR compliant, SSO, SCIM, and white-labeling.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metrics**:
    - **Total Funding**: $73.8 million (as of Series B in 2026).
    - **Annual Revenue**: $1.0 million (per LinkedIn estimate, likely outdated given rapid growth). [linkedin.com](https://www.linkedin.com/company/alignedup)
    - **Users**: 70,000 revenue teams and over 1 million buyers engage on the platform monthly.
- **Notable Investors/Partners**: PeakSpan Capital (led Series B), NFX, Hetz Ventures, JAL Ventures. [alignedup.com](https://alignedup.com/blog/why-we-raised-60m-to-build-the-system-of-action-for-b2b-sales/)
- **Growth Signals**:
    - Raised a $60 million Series B in 2026, bringing total funding to $73.8 million.
    - Headcount grew 62.2% YoY (43 employees as of mid-2026).
    - Named a Leader in the 2026 G2 Grid Reports for Digital Sales Room and Client Portals for CSMs.
    - Enterprise customers report 30% faster sales cycles and 15% higher win rates.
    - Operates in 8 countries including Israel, US, Spain, Italy, Netherlands, and Singapore.

## Competitive Advantages
- **Data Moat**: Aligned is the only AI embedded directly in the buyer-facing workflow, capturing 19x more data than call intelligence tools alone. It sees what buyers do *between* meetings (e.g., which documents they view, who they share with, where they stall).
- **No-Login Buyer Experience**: Buyers access the workspace via a simple URL with no login required, resulting in a 3x higher click-through rate compared to traditional email chains.
- **Purpose-Built AI Agents**: Unlike generic DIY AI agents, Aligned’s agents are trained on deal-specific context and are pre-integrated with calls, emails, CRM, and workspace data.
- **Category Definition**: Defined the Digital Sales Room category in 2021 and evolved it into the AI Deal Workspace in 2026, positioning the company as the category leader.

## Strategic Focus
- **Agent-Native Deal Execution**: Deepening the capabilities of its Seller and Buyer Agents to automate more of the deal workflow.
- **Upmarket Expansion**: Pursuing larger enterprise customers by adding deeper compliance certifications, advanced permissions, and integrations.
- **GTM Scale**: Using the Series B capital to scale sales, marketing, customer success, and revenue operations teams to achieve category ownership.
- **Product-Led Growth**: The product is designed for day-1 impact with zero learning curve, driving organic adoption among sales teams.

## Why Work Here
- **Culture**: Described as "sales-obsessed" with a focus on execution, impact, and elevating the buyer-seller relationship. The team is lean and fast-moving (43 people).
- **Remote/Hybrid Policy**: Remote-first company with headquarters in Tel Aviv and a presence in the US (Wilmington, DE).
- **Notable Perks & Engineering Culture**:
    - Work on a product used by 70,000 revenue teams and over 1 million buyers monthly.
    - Opportunity to shape the future of an emerging category (AI Deal Workspace).
    - Strong engineering-led culture with a focus on AI and data.
    - Recent $60M Series B provides financial stability and growth resources.
- **Open Positions (as of mid-2026)**: Senior Product Manager, Product Data Analyst [greenhouse.io](https://job-boards.greenhouse.io/aligned)

## Sources
1. [alignedup.com](https://alignedup.com/)
2. [alignedup.com/about-us/](https://alignedup.com/about-us/)
3. [alignedup.com/blog/why-we-raised-60m-to-build-the-system-of-action-for-b2b-sales/](https://alignedup.com/blog/why-we-raised-60m-to-build-the-system-of-action-for-b2b-sales/)
4. [linkedin.com/company/alignedup](https://www.linkedin.com/company/alignedup)
5. [job-boards.greenhouse.io/aligned](https://job-boards.greenhouse.io/aligned)

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