---
title: 'VP, Marketing Communications (Maternity Cover) at Authentic Brands Group'
canonical: 'https://feeny.ai/job/vp-marketing-communications-maternity-cover-authentic-brands-group-london-5maeazpp2m7e'
type: 'job'
last_seen: '2026-09-26'
---

# VP, Marketing Communications (Maternity Cover) at Authentic Brands Group 

- **Company:** Authentic Brands Group 
- **Location:** London, United Kingdom
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-26
- **Apply:** https://job-boards.greenhouse.io/authenticbrandsgroup/jobs/6191334004

## Job description

## Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit[corporate.authentic.com](https://corporate.authentic.com/). Follow Authentic on[LinkedIn](https://www.linkedin.com/company/weareauthentic/),[Instagram](https://www.instagram.com/authentic/) and[WeChat](https://mp.weixin.qq.com/s/6lc-dB-5KdB7izDV2-4HQA).

## Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

## What You’ll Do

We’re looking for an experienced team leader to oversee the Integrated Marketing team that supports commercial and personal activities of the David Beckham brand encompassing comprehensive proactive and reactive communications work, social and digital communication strategies and programmes. Reporting to the Executive Director, David Beckham, this person will have oversight across integrated marketing communications plans for DB’s commercial partnerships, owned business, philanthropic work, global platforms and social media channels.  This role is a fixed term maternity cover.

- Lead an integrated marketing team made up of communications, PR, social and digital
- Liaise closely with internal creative and brand partnership teams
- Create and elevated communications strategies principally for DB and DB’s brand partners whilst also extending to other Authentic Brands Group (Authentic) Entertainment brands in EMEA on an ad hoc basis
- Drive effective communications schedule across the year - creating hero communications moments that deliver communications excellence
- Have strong communications abilities: able to influence at a senior level, internally and externally
- Identify and unlock innovative and strategic communications opportunities across multiple platforms and channels with a crisp and clear news sensibility that delivers cut through and impact
- Act as brand gatekeeper and representative – have excellent judgement and decision making. Support others across the business in this way.
- Support the wider communications needs of the principal’s family where necessary

This role requires self-motivation, an ability to make decisions in a fast-moving environment, experience of being able to drive strategic thinking across teams, whilst simultaneously delivering world class, stand out communications moments and must have experience in the worlds of sports, entertainment or with large-scale global brands.

## What You'll Work On

- An understanding of the global media landscape with excellent media handling skills and relationships
- The ability to ensure reputational protection of the principal’s brand globally
- An understanding of the business’ wider commercial objectives and priorities and how that effects the integrated marketing teams’ roadmap
- Strategic focus to reach new audiences around the world
- Working in tandem with brand partnerships to find innovative ways to elevate brand output and ensure positive business outcomes
- Constant absorption of media, industry, sports, fashion, entertainment and other relevant trade/corporate news developments
- Excellent team management and mentorship skills
- Ability to influence and thrive at a senior level in a corporate environment
- Possible travel at some points in the year although not regular

Must Haves:

- Minimum 15 years’ experience working in a communications or integrated marketing environment with a proven track record of team management and effective cross-functional team liaison in a sports, entertainment or wider brand context in-house or agency
- Experience in world class talent management
- Ability to manage a cross-functional marketing team (social, digital and PR)
- Excellent media handling skills in a global context
- Excellent written and verbal communication skills
- Excellent project management and organisational skills
- Experience in managing multiple communications agencies

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy

## About Authentic Brands Group 

## Company Overview
- **One-liner**: Authentic Brands Group is a digital-first, asset‑light platform that acquires, manages, and licenses some of the world’s most iconic intellectual property across sports, media, entertainment, and lifestyle.
- **Entity Type**: Private (backed by CVC, HPS, General Atlantic, and Leonard Green & Partners; celebrity shareholders include Shaquille O’Neal, David Beckham, and Kevin Hart)
- **Headquarters**: New York City, USA (multiple global offices including London, Shanghai, Tokyo, Mexico City)
- **Founded**: Not publicly available from provided sources
- **Founders**: Jamie Salter (Founder & Executive Chairman)

## Core Business
- **Primary industries**: Brand management, licensing, sports, media, entertainment, fashion, lifestyle, beauty, active/outdoor.
- **Target customers**: B2B (licensing partners, retailers, manufacturers) and B2C through owned brands and partnerships. Serves enterprise-level partners across 150+ countries.
- **Mission or purpose**: To bring brands to life and cultivate fandom through powerful storytelling, premium content, and unforgettable live experiences.

## Products & Services
- **Brand Portfolio Management**: Acquires and invests in iconic brands (e.g., Reebok, Sports Illustrated, Brooks Brothers) and celebrity-backed properties (Shaquille O’Neal, David Beckham). The company does not sell products directly; it licenses the IP to a network of 1,700+ partners who manufacture, distribute, and retail the goods.
- **Licensing & Partnerships**: Operates a global licensing ecosystem covering apparel, footwear, accessories, home goods, and more across 50+ brands.
- **Digital & Content**: Creates digital content and experiences to drive brand awareness and fan engagement. Includes an entertainment division led by Corey Salter.
- **Retail & Shop‑in‑Shops**: Supports branded retail environments and pop-ups through partner networks.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company). Recent funding or valuation rounds have not been publicly reported, but the company is backed by major private equity firms.
- **Key Metric**: $36+ billion in annual global retail sales (systemwide) – reported on corporate site.
- **Notable Investors / Partners**: CVC Capital Partners, HPS Investment Partners, General Atlantic, Leonard Green & Partners; independent shareholders include Shaquille O’Neal, David Beckham, Kevin Hart.
- **Growth Signals**: Portfolio spans 150+ countries with 1,700+ licensed partners; 260 million customer data files; 500,000+ physical points of sale; 31K+ social media followers; continual expansion into new markets (e.g., recent hiring in Japan, South Korea, LATAM).

## Competitive Advantages
- **Asset‑light model**: Owns the IP but does not operate manufacturing or retail, allowing scalability with lower capital intensity.
- **Iconic brand portfolio**: Houses some of the most recognized consumer brands and celebrity names, creating built-in fan bases and cultural relevance.
- **Deep licensing network**: 1,700+ best-in-class partners across geographies and product categories provide strong distribution and market access.
- **Celebrity shareholder alignment**: Key influencers (Shaq, Beckham, Hart) are both brand ambassadors and equity owners, aligning incentives.

## Strategic Focus
- **Global expansion**: Actively building presence in Asia‑Pacific (Japan, South Korea, China) and Latin America (Mexico).
- **Digital transformation**: Enhancing direct-to-consumer digital channels, marketplace strategies, and data-driven marketing.
- **Entertainment & content**: Growing the media and entertainment division to create live experiences, TV, and film properties around its IP.
- **Sustainability and brand longevity**: Investing in brand revitalization and responsible licensing practices.

## Why Work Here
- **Culture**: Described as inclusive, dynamic, and built by “go‑getters” who contribute unique perspectives. Employee Resource Groups (ERGs) are active.
- **Work policy**: Hybrid/office presence – multiple global hubs (NY, London, Shanghai, etc.); specific remote policy not detailed but “Summer Fridays” suggests flexibility.
- **Perks & benefits**:
  - Brand discounts
  - 401(k) employer matching
  - Medical, dental, vision insurance
  - Commuter benefits
  - Fully stocked kitchen and giveaways (“Authentic Drops”)
  - Employee training and development programs
  - Team events and collaboration-focused environment
- **Engineering/tech environment**: Digital and IT teams are growing (e.g., Director of IT, Senior Director of Global Business Systems). The platform is data-driven, offering exposure to large-scale consumer analytics and e‑commerce systems.

## Sources
1. [corporate.authentic.com/about](https://corporate.authentic.com/about)
2. [corporate.authentic.com/](https://corporate.authentic.com/)
3. [corporate.authentic.com/careers](https://corporate.authentic.com/careers)
4. [boards.greenhouse.io/authenticbrandsgroup](https://boards.greenhouse.io/authenticbrandsgroup)
5. [corporate.authentic.com/leadership](https://corporate.authentic.com/leadership)

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