---
title: 'VP, Marketing at Florence Healthcare - US'
canonical: 'https://feeny.ai/job/vp-marketing-florence-healthcare-us-atlanta-y5nx7e5jvwft'
type: 'job'
last_seen: '2026-11-05'
---

# VP, Marketing at Florence Healthcare - US

- **Company:** Florence Healthcare - US
- **Location:** Atlanta, GA
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-11-05
- **Apply:** https://job-boards.greenhouse.io/florencehealthcare/jobs/4744159005

## Job description

What We Do:

Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 65,000 research teams in 90 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.

What You’ll Bring to The Team:

Florence is at a pivotal stage of growth—and we're looking for a modern, revenue-driven marketing leader to match our momentum. As our Head of Marketing, you’ll shape the strategy, team, and programs that amplify our brand, drive measurable pipeline, and elevate our category presence.

This is a rare opportunity to join a fast-growing, Insight Partners-backed SaaS+AI company transforming clinical trial workflows to bring cures to market faster. You’ll be stepping into a leadership team that values marketing as a strategic growth lever, with the autonomy and support to build a best-in-class team.

We’re looking for someone who:

- Knows what excellent looks like in a scale-up SaaS environment
- Can balance near-term demand generation with long-term brand strategy
- Thrives in a metrics-obsessed yet collaborative culture

What You’ll Build:

​​Demand Generation:

- Proven success at creating and managing Account based programs for large enterprise accounts
- Track record of generating ROI-positive demand through a diverse set of offline (partners, events, etc.) and digital channels (email, paid and organic search, display media, social, community, and distributed content marketing)
- Metrics-driven approach to evaluating channel and campaign performance, leveraging persona insights to win

Strategy & Leadership:

- Own Florence’s end-to-end marketing strategy—demand, brand, product, content, digital, and customer marketing
- Define the org design, budget, and roadmap for a modern B2B SaaS marketing team.
- Become a hands-on coach who recognizes their team’s strengths and weaknesses and places members into positions that lead to current and future success
- Values diversity, equity, and inclusion; will embrace and prioritize it and make it part of your culture

Demand Generation & Growth Marketing:

- Create a shared accountability model, SLAs and joint wins between sales and marketing
- Architect full-funnel, multi-channel programs that deliver consistent pipeline and revenue contribution
- Drive scalable inbound and outbound campaigns including ABM, paid media, SEO/AEO, and lifecycle marketing
- Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making

Product & Customer Marketing:

- Own go-to-market planning for new product launches and features in partnership with Product and Sales
- Develop value propositions, persona-based messaging, and competitive positioning for each key segment
- Equip sales with tools, training, and collateral that improve conversion and accelerate deal velocity

Brand & Market Positioning:

- Refine Florence’s brand positioning and category narrative to stand out in a competitive landscape
- Lead messaging and storytelling across all channels—web, content, PR, events, social, and sales enablement
- Build Florence into a recognizable and respected brand within healthcare and life sciences

An Ideal Candidate Has/Is:

- 10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role.
- US based (remote work is fine)
- Experience leading teams in scaling environments (Series B–D+), ideally in PE/VC-backed settings.
- Life-Sciences industry experience is required
- Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys.
- Strong cross-functional leadership with Sales, Product, and Post-Sales.
- Clear, confident communicator and team builder.

What’s in it for you?

- Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
- Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
- Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Florence Healthcare, please go directly to our [Careers Page](https://florencehc.com/careers/). Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.

## About Florence Healthcare - US

## Company Overview
- **One-liner**: Florence Healthcare provides a purpose-built clinical trial operations platform that connects sponsors, CROs, and research sites to digitize workflows, enable remote monitoring, and accelerate study timelines.
- **Entity Type**: Private (Series C)
- **Headquarters**: Atlanta, Georgia, USA (3340 Peachtree Rd NE, Ste 650, Atlanta, GA 30326)
- **Founded**: 2014
- **Founders**: Ryan Jones (CEO) and Andres Garcia (CTO)

## Core Business
- **Primary industry/industries**: Clinical Trial Technology / Healthcare IT / Life Sciences Software
- **Target customers**: B2B — primarily clinical research sites (hospitals, academic medical centers, community sites), sponsors (pharma/biotech), and Contract Research Organizations (CROs)
- **Mission or purpose statement**: To unleash the next era of clinical trials intelligence by powering shared workflows and AI-augmented automation across sites and sponsors, ultimately improving patient outcomes worldwide.

## Products & Services
- **Florence Trial Operations Platform**: An integrated suite that digitizes, automates, and connects study and site operations. Key modules include:
  - **eBinders™**: Digital investigator site files (eISF) and participant binders with compliant audit trails, role-based access, and e-signatures.
  - **SiteLink®**: Seamless document distribution, monitoring, and exchange between sponsors/CROs and all study sites.
  - **eConsent**: Digital informed consent workflows for in-person or remote consenting.
  - **ParticipantLink™**: A study-ready database to match candidates with future trials and route them directly to sites.
  - **eNcounter™**: Digitizes every document and automates workflows to centralize data and accelerate operations.
  - **StudyOrganizer™**: A free, easy-to-use study organizer for busy research sites (bookmarks, passwords, contacts).
  - **Automated Compliance**: Tools to maintain inspection-readiness and reduce risk.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$115.8M** across multiple rounds.
- **Annual Revenue**: Estimated at **$11.7M** (per LinkedIn).
- **Notable Investors/Partners**: Insight Partners (led Series C), Fulcrum Equity Partners (led Series B), Bee Partners (led Seed Round).
- **Growth Signals**:
  - Connects **65,000+ study sites** and **600+ sponsors** across **90+ countries**.
  - Acquired **VersaTrial** in September 2023.
  - Active job postings: 8 (as of mid-2026), with a quarterly posting increase of +100%.
  - Headcount of **199 employees**, with +0.8% monthly growth.
  - Offices in the USA (HQ) and Belgrade, Serbia.

## Competitive Advantages
- **Direct Site Connectivity**: The only eTMF platform built for direct connectivity to study sites for eISF document exchange, enabling true remote monitoring.
- **#1 Rated Platform**: Consistently rated as the top platform for research sites to digitize and automate research workflows.
- **End-to-End Workflow Automation**: Covers the full trial lifecycle from study start-up and participant enrollment through to close-out, reducing silos and paper-based delays.
- **Global Scale & Compliance**: Operates in 90+ countries with strong compliance and audit-readiness features.
- **Strong Leadership**: Founders and executive team have deep backgrounds at BCG, Microsoft, and leading healthcare institutions (e.g., Vanderbilt-Ingram Cancer Center).

## Strategic Focus
- **AI-Augmented Automation**: Actively hiring for AI Automation Manager, Senior AI Engineer, and AI Product Manager roles, signaling a strong push toward embedding AI into the platform.
- **Global Expansion**: Continued growth in international markets (Serbia, UK, Argentina, Nigeria, Bolivia, and more).
- **Platform Integration**: Deepening the connection between sponsors, CROs, and sites to create a unified, intelligent trial operations ecosystem.
- **Customer Success & Scale**: Investing in customer success, strategic engagement, and professional services to support a growing customer base.

## Why Work Here
- **Culture**: Described as a "friendly environment" where managers are encouraging and provide constant feedback. Employees are passionate and hard-working. The company emphasizes making an impact and having fun.
- **Remote/Hybrid/Office Policy**: Offers remote work opportunities and flexible work hours. Has a physical HQ in Atlanta and an office in Belgrade, Serbia, with remote workers globally.
- **Notable Perks**:
  - Unlimited Vacation
  - Remote Work Opportunities & Flexible Work Hours
  - Exceptional Salary
  - Equity + 401k Programs
  - Excellent Health Benefits
  - Unlimited Snacks + Drinks
  - Commuter Benefits
  - Learning and Development Programs
  - Volunteer Opportunities
  - Dev Mentorship Program
  - Women of Florence Mentorship Group
  - Regular Office Celebrations
- **Hiring Process**: Transparent and human-centric — humans review resumes, followed by team chats, a 10-minute virtual presentation, and then an offer. The company explicitly warns against recruitment fraud and does not ask for money or personal financial information.

## Sources
1. [Florence Healthcare Website](https://www.florencehc.com/)
2. [Florence Healthcare Careers Page](https://www.florencehc.com/careers/)
3. [Florence Healthcare LinkedIn](https://www.linkedin.com/company/florence-healthcare)
4. [Florence Healthcare Leadership Team](https://www.florencehc.com/team/)
5. [Florence Healthcare Jobs on Greenhouse](http://job-boards.greenhouse.io/florencehealthcare)

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