--- title: 'VP Marketing at Obligo' canonical: 'https://feeny.ai/job/vp-marketing-obligo-new-york-jr7ymhpavzex' type: 'job' last_seen: '2026-09-11' --- # VP Marketing at Obligo - **Company:** Obligo - **Location:** New York, NY - **Posted:** 2026-02-04 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/obligo/jobs/5791025004 ## Job description In Person in New York City, NY ## About Obligo Obligo is a fast-growing FinTech / Real Estate Tech startup on a mission to build trust between renters and landlords worldwide. By leveraging open banking, data, and AI, Obligo eliminates traditional security deposits and replaces them with a fair, flexible, and transparent renter experience while streamlining operations and reducing risk for property managers. At Obligo, we believe that clear communication, thoughtful user experience, and trust-building design are just as important as strong risk models and technical execution. We build financial products that people can understand, trust, and feel confident using. ## The Role Obligo is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence. This is a strategic and hands-on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo’s story is told clearly, credibly, and consistently across all audiences. You will own Obligo’s end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement. You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact. Key Responsibilities: - Marketing Strategy & Leadership Define and lead Obligo’s marketing vision and strategy in alignment with company goals - Build, manage, and mentor a high-performing marketing team Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue. - Serve as a core member of the leadership team, contributing to company-wide strategy Growth & Demand Generation - Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM. - Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization. - Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI. - Scale marketing programs across SMB, mid-market, and enterprise segments. Brand, Product & Storytelling - Own Obligo’s brand identity, positioning, and messaging across all touchpoints - Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement. - Translate complex fintech concepts into clear, compelling, and trustworthy value propositions Lifecycle, Trust & User Experience - Oversee renter- and customer-facing marketing communications. - Build lifecycle programs that drive adoption, engagement, retention, and trust - Partner closely with Product and UX to ensure a cohesive and consistent customer experience Partnerships, PR & External Presence - Lead PR, communications, industry events, and thought leadership initiatives - Support strategic partnerships through co-marketing and joint go-to-market efforts What We’re Looking For: ## Experience - 10+ years of marketing experience, including senior leadership roles - Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company - Strong background in demand generation and revenue-driven marketing - Experience partnering closely with Sales, Product, and executive leadership ## Skills & Attributes - Strategic thinker with a hands-on execution mindset - Exceptional communication and storytelling skills - Data-driven and comfortable operating in trust-based or regulated environments ## Nice to Have - Experience in fintech, proptech, real estate, or financial services - Enterprise go-to-market or platform marketing experience ## Benefits and Perks - Competitive base salary and bonus structure - Stock options - Multiple health, dental, and vision plans starting day one - Remote office expense reimbursement - Generous PTO and holiday schedule - Commuter benefits - Life insurance - Quarterly team kickoffs and regular team outings - Amazing offices in NYC and Tel Aviv - A chance to work with incredibly bright, creative, talented, and passionate teammates Compensation Range: $200K - $220K ## About Obligo ## Company Overview - **One-liner**: Obligo uses financial technology and open-banking data to replace traditional security deposits with a credit-backed, flexible payment system for renters and property managers. - **Entity Type**: Private (Series C) - **Headquarters**: New York, New York, United States (with a major office in Tel Aviv, Israel) - **Founded**: 2017 - **Founders**: Roey Dor (CEO) and Omri Dor (COO) ## Core Business - **Primary industry/industries**: Fintech, Real Estate Technology (PropTech), Property Management Software - **Target customers**: B2B; Property owners, operators, and property management companies (Enterprise/SMB), with a B2C component serving renters. - **Mission or purpose statement**: To rid renters and landlords from the burden of security deposits and establish a new standard of trust in renting. ## Products & Services - **Obligo Deposit Solutions**: A platform that offers renters flexible options to satisfy security deposit requirements, including a "No Deposit" option (credit-backed), a reduced deposit, installments, or a full deposit that earns up to 2% APY. For property managers, it streamlines move-ins, automates move-out billing, and provides digital refunds, all integrated with leading Property Management Systems (PMS). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total funding of **$110 million** (as of October 2024). Annual revenue is estimated at **$2.0 million** (per LinkedIn). - **Notable Investors/Partners**: Key investors include **83North** (led Seed and Series B), **Viola Credit** (led Debt Financing), and other participants in the October 2024 growth round. The company integrates with leading Property Management Software providers. - **Growth Signals**: Over **1 million homes** use Obligo. The company is trusted by properties nationwide. A growth round in October 2024 brought total funding to over $90 million (now reported as $110M). The company operates in 6 countries, including Israel, Poland, Singapore, Japan, and Slovenia. ## Competitive Advantages - **First-mover in deposit replacement**: They have established a strong position in a niche market by solving a universal pain point (security deposits) for both renters and property managers. - **Deep integrations**: Their solution is embedded within leading Property Management Software, creating a "sticky" ecosystem that is hard for competitors to displace. - **Dual-sided value proposition**: They create a win-win for both property owners (reduced admin, faster leasing, renter appeal) and renters (flexibility, transparency, lower upfront costs). - **Open-Banking & AI-driven qualification**: Their use of open-banking technology for verification and AI for risk assessment provides a modern, efficient, and scalable underwriting process. ## Strategic Focus - **Growth and Scale**: With a recent $17.5M Series C and additional debt financing, Obligo is focused on expanding its market reach, deepening integrations, and scaling its operations. - **Product Expansion**: Moving beyond just no-deposit solutions to a holistic suite that includes flexible deposit options, automated refunds, and a full deposit product that earns interest. - **Data-Driven Operations**: The company culture emphasizes making decisions "based on evidence & experimentation, not opinions," suggesting a strong focus on using data to optimize their product and go-to-market strategies. ## Why Work Here - **Culture & Values**: The company promotes a culture of "Growth & Learning," "Community & Trust," and "Ownership & Accountability." Core values include driving action with data, celebrating small wins, sharing mistakes proudly, and listening deeply. - **Work-Life Balance & Perks**: Generous PTO, summer hours, and the ability to work up to 3 months fully remote per year. Comprehensive health benefits from day one, including wellness and retirement programs. - **Ownership**: Employees receive stock options alongside a competitive salary, allowing them to share in the company's success. - **Engineering & Innovation**: The company is solving a complex problem in a large, traditional industry (real estate) using modern fintech, AI, and open-banking technology. The engineering team is a significant part of the company (18% of workforce). - **Global & Diverse Team**: With offices in New York and Tel Aviv, and employees across six countries, the team is international and diverse. - **Work Environment**: In-office for both New York and Tel Aviv locations, with a strong emphasis on team activities, dinners, and global virtual events. ## Sources 1. [obligo.com](https://www.obligo.com/) 2. [obligo.com](https://www.obligo.com/about) 3. [obligo.com](https://www.obligo.com/careers) 4. [linkedin.com](https://www.linkedin.com/company/depositfree) 5. [builtin.com](https://builtin.com/company/obligo) ## Other roles at Obligo - [Product Manager](https://feeny.ai/job/product-manager-obligo-tel-aviv-pqh7vvfn5wp2) — Tel Aviv, Israel