---
title: 'VP, Marketing at Trovy'
canonical: 'https://feeny.ai/job/vp-marketing-trovy-new-york-1mecvjtm68hx'
type: 'job'
last_seen: '2026-10-15'
---

# VP, Marketing at Trovy

- **Company:** Trovy
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/trovy/bb758978-1166-4993-b51b-253771484d86

## Job description

## About Us

Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.

## Role Overview

We're looking for a VP, Marketing to build Trovy into a household name for homeowners. This is a builder's role: you'll set the creative and brand vision, own acquisition across every channel, and turn a fast-growing customer base into a lifecycle of activation, retention, and advocacy. You'll bring the ideas, campaigns, and positioning that make Trovy the brand homeowners already know when they're ready to tap their equity. You'll also build and lead the team and vendor bench that brings those ideas to life, with the analytical rigor to know what's actually working. This is a senior leadership role, reporting to the Co-Founder & COO, with a mandate to build a full in-house marketing organization over time.

## Key Responsibilities

Drive Scalable Growth

- Own top-of-funnel metrics and multi-year marketing plans across Trovy's home equity products
- Determine resourcing and support needs, build internal alignment, and deliver against aggressive volume targets
- Accelerate the development of enhanced targeting models and customer research to sharpen acquisition efficiency
- Build lifecycle programs that drive activation, card usage, draws, retention, and referrals across the customer base

Define the Competitive Edge

- Lead deep market research and competitor analysis to drive recommendations that lean into Trovy's unique advantages in the home equity market
- Lead a proactive PR strategy so Trovy's strengths are clearly communicated and recognized by the market, media, and customers

Influence the Product Roadmap

- Act as a key partner on new product design, bringing market intelligence and customer insight to ensure new offerings are positioned to win from day one
- Partner with product and operations on the borrower lifecycle, from first inquiry through active draw period

Own the Channel Mix

- Own the full acquisition mix, paid, affiliate, direct mail, organic/SEO, and lifecycle, setting strategy, budget allocation, and performance standards, and managing employees and consultants who own individual channels
- Own the marketing budget directly, growing acquisition volume while holding or improving CAC
- Monitor performance across the mix and make rapid calls on where to cut, scale, or iterate
- Stand up new distribution channels and strategies beyond paid media, including additional organic growth and B2B2C partnerships

Own the Brand

- Set Trovy's creative and brand vision across every touchpoint, from paid ads and direct mail to the website and the card itself

Level Up the Team

- Mentor and empower the marketing team to be a data-first execution engine with a mission-driven, high-performance culture
- Own the marketing budget directly, growing acquisition volume while holding or improving CAC
- Work cross functionally with designers, product, data, and compliance to bring campaigns to life, including building a fast, scalable ad review process across legal and regulatory requirements

## What We’re Looking For

- 10+ years of experience and a proven track record driving new user acquisition against set CAC or volume targets, timelines, and budgets at scale
- 5+ years building and leading marketing teams, including managing agencies and consultants
- A track record of managing performance toward measurable goals
- Deep knowledge of some or all of the key marketing channels, such as paid media, measurement, and performance channels: Meta, TikTok, Google, direct mail, affiliate, and organic/SEO
- Mastery of hypothesis-driven A/B and incrementality testing, with the ability to lead a team through analyzing results to inform future testing
- Strategic thinker and leader, able to break down problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources
- Self-starter with a move-fast bias toward action, comfortable managing multiple competing priorities in a fast-paced environment
- Ability to define key marketing KPIs and break them down into underlying drivers to understand and influence performance from first principles
- Strong point of view on what makes effective direct-response creative, with a framework for testing and iterating on it
- Experience marketing high consideration financial products in a regulated environment, and translating complex products into clear, trustworthy value propositions
- Experience in fintech or a DTC/consumer lending business strongly preferred

Why Join Us?

- Compensation: Base Salary: $205,000 to $250,000, commensurate with experience, meaningful equity compensation, and room to grow
- Market Opportunity: Join a team tackling the $30T home equity market.
- Early Impact: Build Trovy's marketing function from the ground up
- Location: On-site in NYC
- Benefits: 401K account, 100% company-paid dental, medical, vision and life insurance, flexible time off, free lunch in-office every Friday, and more.

## About Trovy

## Core Business
- **Primary industry**: Financial Services – Home equity lending and consumer finance
- **Target customers**: B2C – Homeowners seeking low-cost access to their home equity for debt consolidation, home improvements, or everyday expenses
- **Mission/purpose**: “Your home is your greatest asset. Trovy helps you use it that way.”

## Products & Services
- **Trovy HELOC (Home Equity Line of Credit)**: A digital-first HELOC offering up to $250k with variable rates starting at 5.99% APR. Key features include no upfront draw on loans ≤$100k, funding in as few as 4 days, and a linked Trovy Card (Mastercard) for instant access. Borrowers can choose variable or fixed rates (via FixedPay feature) and can draw, repay, and redraw repeatedly. No application, appraisal, or annual fees; 2% cash back on home purchases and 1% on everything else when using the Trovy Card (no interest on purchases if paid monthly in full).

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Headcount of 15 employees (as of mid-2026), with +214.3% year-over-year growth and +22.2% monthly growth. LinkedIn followers: 1,703 (yearly growth +782.4%).
- **Notable Investors/Partners**: Not disclosed on the website or LinkedIn. The company is privately held and does not list investors publicly.
- **Growth Signals**: Expanded to 20 licensed states (including California) within the first year; featured in NerdWallet (May 2026); rapid headcount growth; alumni from companies like Figure, DocGo, Azibo.

## Competitive Advantages
- **Speed & convenience**: 100% online application, remote notary, and funding in as few as 4 days (vs. traditional HELOC timelines of weeks).
- **Flexibility**: No minimum upfront draw for loans ≤$100k; ability to switch between variable and fixed rates on individual balances; card-based access anywhere Mastercard is accepted.
- **Low cost**: Rates comparable to mortgages, significantly lower than credit cards or personal loans; minimal fees (no application, appraisal, or annual fees; no draw fee when using the Trovy Card for purchases).
- **Modern user experience**: Digital-first, with a focus on eliminating friction (no checks, no in-person meetings).

## Strategic Focus
- **Platform expansion**: Trovy aims to become the standard “homeowner platform,” extending beyond HELOCs into a suite of products that help homeowners manage equity, access credit, and optimize their finances over a lifetime.
- **Geographic growth**: Currently licensed in 20 states, with plans to expand nationwide.
- **Product innovation**: Continued development of the Trovy Card, FixedPay feature, and integration of home equity into everyday spending.

## Why Work Here
- **Culture & mission**: Trovy is a mission-driven fintech startup reimagining home equity access. The team is described as “#Teamgold” – collaborative, fast-moving, and focused on solving a real consumer pain point.
- **Work environment**: Primary office in Manhattan (1460 Broadway, overlooking Bryant Park) with an operations center in Salt Lake City, Utah. The company is early-stage (15 employees), offering significant ownership and impact from day one.
- **Growth opportunity**: Rapid headcount growth (+214% YoY) and a young company (founded 2024) mean early employees can shape the product and culture. Technical roles make up 23% of the team.
- **Perks**: White-glove customer service ethos, modern fintech stack, and a focus on building a category-defining product. The careers page (via Ashby) lists open roles; the company values transparency and speed.

## Sources
1. [trovy.com](https://trovy.com/)
2. [trovy.com/company](https://trovy.com/company/)
3. [trovy.com/careers](https://trovy.com/careers/)
4. [LinkedIn – Trovy Technologies](https://www.linkedin.com/company/trovy-technologies-inc)
5. [Ashby Careers Page](https://jobs.ashbyhq.com/trovy)

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