--- title: 'VP, Martech Strategy & Solutions at Inizio Evoke' canonical: 'https://feeny.ai/job/vp-martech-strategy-solutions-inizio-evoke-chicago-enfyyn21tfe9' type: 'job' last_seen: '2026-09-10' --- # VP, Martech Strategy & Solutions at Inizio Evoke - **Company:** Inizio Evoke - **Location:** Chicago, IL - **Compensation:** $155k–$175k - **Posted:** 2026-07-16 - **Last confirmed live:** 2026-09-10 - **Apply:** https://www.inizioevoke.com/vacancy/inizioevoke/8068388?gh_jid=8068388 ## Job description In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. We are seeking a strategic, client-focused Vice President, MarTech Strategy and Solutions to serve as a senior technology partner across strategic client accounts. This role shapes MarTech technology strategy, defines scalable solution architecture, and guides technology direction across complex digital transformation engagements. As a trusted advisor, you will partner with clients, Digital Solutions Leads, Account teams, and delivery teams to translate business objectives into actionable technology strategies, enterprise roadmaps, and implementation plans. You thrive in ambiguity, bringing clarity to complex business challenges while helping clients make informed technology investment decisions that deliver measurable business value. This is a build-and-do leadership role for a technology strategist who enjoys exploring emerging technologies, building proofs of concept, validating new capabilities, and partnering closely with development teams to bring ideas from concept to production. Success in this role requires someone who is equally comfortable in facilitating executive strategy sessions, designing MarTech architecture, building technical prototypes, and guiding development teams through implementation. A key focus of this role is identifying and operationalizing AI and emerging technology opportunities, ensuring innovation is not only explored but applied responsibly and effectively to accelerate business outcomes for clients and our organization. This is a fully remote role, reporting to the SVP, Technology. Key Responsibilities: Technology Strategy - Serve as a trusted technology advisor to clients and internal stakeholders. - Lead technology vision and strategy across strategic client engagements. - Develop MarTech technology roadmaps aligned with business goals and digital transformation initiatives. - Assess current state technology landscapes and define future-state architectures, platforms, and capabilities. - Guide clients on MarTech architecture, platform strategy, integration approaches, and technology modernization. - Translate complex business objectives into scalable technology strategies and actionable implementation plans. - Advise executive stakeholders on technology investments, modernization initiatives, AI adoption, and digital transformation priorities. - Establish architectural principles, governance, and technology standards that support scalable, secure, and maintainable solutions. Solution Architecture & Technical Consulting - Lead client discovery sessions, executive workshops, technology assessments, demonstrations, and solution planning engagements. - Translate ambiguous business challenges into structured solution architectures, delivery approaches, and implementation roadmaps. - Evaluate enterprise platforms, cloud technologies, AI capabilities, and integration strategies to recommend best-fit solutions. - Define scalable architectures across cloud, data, AI, integration, and digital experience ecosystems. - Produce executive-level recommendations for balancing business value, technical feasibility, scalability, and operational efficiency. - Create business requirements, solution architecture documents, technical briefs, and implementation strategies. - Partner closely with development and delivery teams to ensure architectural integrity throughout implementation. - Communicate complex technical concepts effectively to both executive stakeholders and technical teams. Innovation & AI - Identify AI, automation, and emerging technology opportunities across client engagements and internal initiatives. - Advise clients on practical AI adoption strategies, governance, security, and responsible implementation. - Design AI-enabled solutions leveraging enterprise AI platforms, large language models (LLMs), AI agents, and Retrieval-Augmented Generation (RAG) architectures where appropriate. - Partner with innovation, engineering, and delivery teams to operationalize AI concepts into production-ready capabilities. - Stay current with evolving technology trends and translate emerging capabilities into measurable business outcomes. Growth & Client Leadership - Support business development by shaping technology strategies for proposals, pitches, and new client opportunities. - Partner with account teams to identify technology-led growth opportunities within existing client relationships. - Guide technology strategy during new client onboarding and solution planning. - Build trusted executive relationships and serve as the primary technology advisor for strategic accounts. Qualifications: - 10+ years of experience leading enterprise technology strategy, digital transformation, or marketing technology initiatives within the Life Sciences industry. - 5+ years in a digital-first delivery agency or consultancy - Deep expertise in MarTech architecture, AWS cloud services, APIs, systems integration, modern application development, and distributed systems. - Experience designing scalable cloud-native architectures using microservices, containers (Docker/Kubernetes), serverless technologies, CI/CD pipelines, Infrastructure as Code, and modern DevSecOps practices. - Experience with enterprise integration patterns, API-first design, event-driven architecture, identity management, and middleware technologies. - Experience with enterprise data platforms, customer data platforms (CDPs), data lakes, data warehouses, analytics platforms, and customer data ecosystems. - Experience implementing AI-enabled solutions including large language models (LLMs), AI agents, Retrieval-Augmented Generation (RAG), vector databases, prompt engineering, orchestration frameworks, and enterprise AI governance. - Expertise evaluating and integrating MarTech platforms including CMS, CRM, DAM, marketing automation, digital experience, and customer engagement platforms. - Experience with enterprise security, privacy, identity management, compliance, and regulated technology environments. - Comfortable building prototypes, evaluating APIs and SDKs, and validating emerging technologies through hands-on technical exploration. - Ability to translate complex technical concepts into executive-level recommendations while guiding development teams toward scalable implementation. - Visionary thinker with hands-on execution capability. - Experience supporting business development and proposal development - Demonstrated ability to bridge business strategy and technology, translating executive vision into practical, scalable technical solutions - Proven experience leading technical strategies and implementations within life sciences. Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. ## Compensation $155,000—$175,000 USD Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others. ## About Inizio Evoke ## Company Overview - **One-liner**: Inizio Evoke is a global health marketing, communications, and transformation platform that helps life sciences organizations unlock growth through data-driven insight and human centricity. - **Entity Type**: Private (subsidiary of Inizio) - **Headquarters**: New York, New York, United States - **Founded**: 2006 - **Founders**: Not publicly available (the agency was built through multiple acquisitions under the Evoke group) ## Core Business - Primary industry/industries: Healthcare marketing, pharmaceutical advertising, health communications, life sciences commercialization - Target customers: B2B, primarily large pharmaceutical and biotechnology companies (Enterprise/Big Pharma) - Mission or purpose statement: "Make health more human™" — using technology, data, and "applied empathy" to better understand behavior and deliver messaging in a more human way ## Products & Services Inizio Evoke operates across five key service areas: - **Brand & Creative**: Full-service creative development for healthcare brands, connecting data and creativity to deliver seamless experiences. - **Comms (Communications)**: Strategic communications and public relations for health and life sciences organizations. - **Transformation**: Consulting and organizational change to help healthcare brands navigate market complexities and build more intuitive, empathetic businesses. - **Access**: Patient support and market access solutions, including patient services programs and reimbursement support. - **Media**: Full-service media capabilities across all audiences, including omnichannel engagement, field force strategy, and automation. - **Cognitev™ (Commercial Intelligence Platform)**: A proprietary platform that translates behavioral data into activation, fueling omnichannel engagement and optimizing field force strategy. Built on over 40 million hours of proprietary behavioral data from physicians and patients. ## Market Standing - **Valuation/Market Cap**: Not disclosed (Private subsidiary of Inizio) - **Key Metric**: Annual Revenue of **$347 million** (2025 North American revenue, per MM+M Agency 100 2026 report). LinkedIn estimates $60 million, but the industry trade publication figure is more authoritative. - **Notable Investors/Partners**: Parent company is **Inizio** (a market-leading commercialization partner for health and life sciences). Key clients include **Gilead Sciences** (Michelle Kelly, Director of Patient and Consumer Marketing, Oncology, is a cited client). - **Growth Signals**: - Revenue rose **4%** in 2025 to $347 million. - Headcount of **1,117** full-time employees in 2025 (per MM+M), though LinkedIn shows 891 (likely due to different counting methods or timing). - Active job postings: **51** (up 75.9% year-over-year). - Operates in 11 offices across 4 countries (US, UK, Ireland, UAE, Singapore). - Has acquired multiple agencies: Giant Creative Strategy ($72.2M, 2018), Navience Healthcare Solutions ($24M, 2018), AboveNationMedia ($1.8M, 2018), KYNE ($19.4M, 2019), Diffusion Group (2022). ## Competitive Advantages - **Proprietary Data Moat**: Cognitev™ platform is built on 40+ million hours of proprietary behavioral data from physicians and patients — a unique asset that competitors cannot easily replicate. - **Digital-First DNA**: Founded during the digital revolution of the early 2000s, the agency was structurally digital from the beginning, avoiding the "bolt-on" digital capabilities that plagued legacy networks. - **AI Integration**: Aggressively embracing AI not as a standalone capability but as a structural transformation of how work is made and managed, reducing administrative friction for creative teams. - **Full-Service Platform**: Offers end-to-end services from brand strategy to media buying to patient access, making it a comprehensive partner for pharma clients. - **Parent Backing**: As part of Inizio, has access to a broader ecosystem of life sciences commercialization services. ## Strategic Focus - **AI-First Transformation**: CEO Reid Connolly is betting heavily on AI to give clients a competitive advantage, focusing on process simplification rather than flashy announcements. The goal is preparing for an "agentic future" where AI systems support work creation and management. - **Data-Driven Personalization**: Using Cognitev™ to personalize strategy and messaging in real-time based on behavioral signals. - **Omnichannel Excellence**: Unifying content, channels, and journeys to optimize engagement across all touchpoints. - **Growth Through Acquisition**: History of strategic acquisitions to expand capabilities (creative, media, patient access). ## Why Work Here - **Culture**: Employee rating of **3.9/5.0** on LinkedIn, with Work-Life Balance scoring highest at **4.3/5.0**. - **Remote/Hybrid Policy**: Not explicitly stated, but the agency has 11 offices globally (including major US hubs: New York, Philadelphia, San Francisco, Los Angeles, Boston, San Diego, Cary, Tempe). - **Notable Perks/Engineering Culture**: - Focus on "applied empathy" and making work "the best possible place." - Strong emphasis on reducing administrative burden for creative teams through AI, allowing more focus on high-concept strategy. - Rapidly growing: job postings up 75.9% year-over-year. - Tech stack includes modern tools: React, Power BI, Salesforce Marketing Cloud, Google Sheets, martech platforms. - **Talent Flows**: Major talent sources include Digitas Health, FCB Health, AbelsonTaylor, Klick, and CDM — indicating a competitive, agency-experienced workforce. - **Career Development**: Open roles span from Associate Director to Senior Director levels, with opportunities in strategy, analytics, creative, project management, and media. ## Sources 1. [inizioevoke.com](https://www.inizioevoke.com/) 2. [inizioevoke.com/careers](https://www.inizioevoke.com/careers) 3. [inizio.com](https://inizio.com/our-businesses/evoke/) 4. [linkedin.com/company/inizioevoke](https://www.linkedin.com/company/inizioevoke) 5. [mmm-online.com (Agency 100 2026)](https://www.mmm-online.com/companydetail/inizio-evoke-agency-100-2026/) ## Other roles at Inizio Evoke - [Junior Account Executive](https://feeny.ai/job/junior-account-executive-inizio-evoke-london-06tbrk19ypeq) — London, United Kingdom - [Social Media Manager](https://feeny.ai/job/social-media-manager-inizio-evoke-london-ghmyrdf0kqce) — London, United Kingdom - [Business Analyst](https://feeny.ai/job/business-analyst-inizio-evoke-boston-vb3f5mfyvmx8) — Boston, MA / Chicago, IL / New York, NY / Philadelphia, PA / Tempe, AZ - [Vice President, Media Relations](https://feeny.ai/job/vice-president-media-relations-inizio-evoke-new-york-w44ya1kez7q6) — New York, NY / Philadelphia, PA - [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-philadelphia-nmn98jt4713c) — Philadelphia, PA - [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-chicago-0ykrf70z2bqm) — Chicago, IL - [Account Supervisor](https://feeny.ai/job/account-supervisor-inizio-evoke-boston-t79cvtzb8jmx) — Boston, MA / New York, NY / Philadelphia, PA - [Senior Account Executive](https://feeny.ai/job/senior-account-executive-inizio-evoke-new-york-2dajh59ww1fr) — New York, NY / Philadelphia, PA - [Senior Financial Analyst (UK) Evoke](https://feeny.ai/job/senior-financial-analyst-uk-evoke-inizio-evoke-london-204hb7zravvx) — London, United Kingdom - [Project Manager](https://feeny.ai/job/project-manager-inizio-evoke-new-york-vnd1htqankka) — New York, NY