---
title: 'VP, Measurement Sales at InMarket'
canonical: 'https://feeny.ai/job/vp-measurement-sales-inmarket-united-states-3svy2f6e0h0s'
type: 'job'
last_seen: '2026-10-15'
---

# VP, Measurement Sales at InMarket

- **Company:** InMarket
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/inmarket/jobs/8256123

## Job description

Job Title: VP, Measurement Sales

Location: Remote (US-Only)LA, SF, Chicago based preferred

## About inMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

## About You

Reporting directly to the SVP of Measurement Sales, inMarket is seeking a dynamic and results-oriented individual to drive revenue growth for our dedicated sales team.The ideal candidate will leverage their existing relationships with digital/mobile advertising agencies and client direct to help their team retain and grow current clients and generate new business specifically for our measurement business line.You will lead a team of 5-8 sales directors, coaching them to meet and exceed their revenue goals. Strong relationships in media and measurement are required.

Your daily impact as a VP, Measurement Sales

- Manage a team of measurement sales directors
- Meet overall team assigned quota
- Be a strong leader that empowers his/her team
- Establish, nurture, and manage relationships with key clients
- Hire, Retain, Coach, and Develop “best in class” team members to meet and exceed sales budgets.
- Direct staffing, training, and performance evaluations to develop a sales organization.
- Collaborate with management to create and implement strategic sales plans to overachieve goals.
- Assist in the creation, adherence, and management of measurement sales and expense budgets.
- Communicate routinely with direct reports using group/ one-on-one meetings to review company initiatives, sales, reports, schedules, and plan of action.
- Attend and provide sales support for events and client sales calls,, as-needed.
- Prepare sales reports & analysis for SVP and CRO

## Experience and Expertise

- 5+ years managing a digital team
- Experience selling measurement solutions to advertisers and agencies
- High level client direct and  agency relationships in assigned region
- Excellent presentation and communication skills
- Proficient with PowerPoint and Excel used to generated strong presentations
- Proven sales track record of reaching and exceeding quota
- Ability to perform in a dynamic, fast-paced environment.
- Must possess a mentor disposition for team members – must be approachable.
- Exceptional communication (verbal and written) and interpersonal skills with an ability to deliver constructive feedback and direction.
- Detail-oriented with excellent analytical and problem-solving skills.
- Results-driven, with a track record of leading a team to overachieve key performance indicators (KPI's).
- Must possess an ability to quickly resolve issues related to customer satisfaction.
- Proficient use of Salesforce

## Benefits Summary

- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave

For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, and Massachusetts, the Targeted Base Salary Range for this role is $190,000 -$225,000

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits.  Ask your recruiter for more information!

At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

## About InMarket

## Company Overview
- **One-liner**: InMarket is the leading real-time marketing and measurement platform that helps brands connect with consumers in the moments that matter most, turning omnichannel engagement into measurable real-world outcomes.
- **Entity Type**: Private (funding stage: Series A + Debt Financing, total $12.5M raised)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2010
- **Founders**: Todd Dipaola (CEO, Co-Founder & Executive Chairman) and Mark Dipaola (Co-Founder)

## Core Business
- Primary industry: Digital advertising, marketing technology (AdTech / MarTech)
- Target customers: B2B – large brands and retailers across CPG, grocery, alcohol, QSR, and other verticals
- Mission: “Help leading brands connect to consumers in the moments that matter most.”

## Products & Services
- **InMarket Platform**: Unified real-time marketing and measurement suite combining Audiences (AI-driven predictive + real-time omnichannel audience targeting), Activation (programmatic media buying across channels, screens, and devices), Measurement (granular, real-time attribution and incremental ROAS analytics), and InSights (custom brand analytics and consumer intelligence).
- **Award-winning Creative Services**: High-impact, innovative brand experiences that outperform industry engagement benchmarks.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ~$130M (2024–2025 estimate) | Total Funding $12.5M (Series A $1M in 2010, Debt Financing $11.5M in 2021)
- **Notable Investors/Partners**: Board members including Dave Zinman, Michelle Millstone-Shroff, Todd Morris; industry affiliations with NAI, IAB, MMA, IAB Tech Lab, TAG Registered.
- **Growth Signals**: 300+ employees (“peeps”), 35+ industry awards, 15+ years in industry, trillions of impressions served. Recent acquisitions include ChannelMix (Aug 2024), Key Ring (Dec 2020), NinthDecimal (Sep 2020), Out of Milk (Jun 2021), Thinknear (Aug 2019). Headcount grew ~0.6% YoY to 265 employees as of mid-2025.

## Competitive Advantages
- **Real-time omnichannel measurement & activation**: Only platform that combines unified measurement with real-time campaign optimizations across all channels, delivering guaranteed, attributable iROAS.
- **Privacy-forward framework**: Consumer-first data practices; board member of Network Advertising Initiative (NAI); sets industry privacy standard.
- **AI-driven predictive targeting**: Uses machine learning to predict next purchase and engage consumers when and where they are most receptive.
- **Deep integrations and scale**: Operates in 12 countries, serves top global brands, and has a track record of high-impact campaign results (e.g., +7x store visits for a national grocer).

## Strategic Focus
- Continuing to unify the digital-physical commerce journey by expanding measurement capabilities and omnichannel activation.
- Strengthening privacy-compliant data infrastructure and AI-driven predictive models.
- Growing through strategic acquisitions (ChannelMix, NinthDecimal) to deepen analytics and audience reach.
- Scaling sales and client success teams, particularly in measurement and insights.

## Why Work Here
- **100% Remote Work Environment** – InMarket is a fully remote company, offering flexibility to work from anywhere.
- **Culture & Values**: Emphasizes “Courageous,” “Kaizen” (continuous improvement), “Smarter Not Harder,” “MVPeeps,” and “Good Peeps.” Described as data-driven, agile, and supportive. Employee rating on LinkedIn: 4.2/5 (54 reviews) with high marks for Culture (4.5), Compensation (4.3), Work-Life (4.1).
- **Benefits**: Not detailed on careers page but likely competitive for a growth-stage tech firm. The company invests in learning, development, and growth.
- **Engineering & Technical Roles**: Strong technical team (52 employees in tech, 11 design, 10 product). Active hiring for roles like AI Builder, Measurement Sales, and GTM Marketing.
- **Career Growth**: Open positions span from Director to SVP levels; the company has a flat-ish structure with many senior and director roles (14% director, 14% specialist, 11% manager). Recent departures indicate some turnover, but headcount is stable.

## Sources
1. [inmarket.com](https://inmarket.com/)
2. [inmarket.com/careers/](https://inmarket.com/careers/)
3. [inmarket.com/about-us/](https://inmarket.com/about-us/)
4. [linkedin.com/company/inmarket_1](https://www.linkedin.com/company/inmarket_1)
5. [inmarket.com/careers/open-positions/](https://inmarket.com/careers/open-positions/)

## Other roles at InMarket

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