--- title: 'VP, Media - North America at SharkNinja' canonical: 'https://feeny.ai/job/vp-media-north-america-sharkninja-needham-ma-dvrx91ewf7q0' type: 'job' last_seen: '2026-11-03' --- # VP, Media - North America at SharkNinja - **Company:** SharkNinja - **Location:** Needham MA, United States - **Compensation:** $212k–$285k - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-11-03 - **Apply:** https://job-boards.greenhouse.io/sharkninjaoperatingllc/jobs/4719140006 ## Job description ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. Location: Boston Area / NYC Reports to: VP, Global Media (Dave Kersey) Department: Global Media SharkNinja is seeking a visionary and strategically minded Vice President, Media – North America. This is a senior, region‑wide leadership role responsible for defining and driving the media strategy, investment approach, and operational excellence across all North America markets. This leader will serve as the primary partner to the VP, Global Media while working closely with the Sr Directors of Global Media Investment Strategy to translate the global enterprise governance, category strategies, and investment priorities into best‑in‑class, locally relevant execution across the region. You will directly lead the local market media teams across North America (USA & Canada) - ensuring alignment to global media frameworks, delivery against market KPIs, and a consistent, modernized approach to planning, buying, measurement, and innovation. This role is ideal for a highly strategic, globally minded media leader who excels in complexity, influences at all levels, and brings a balanced mindset across brand, performance, and commercial priorities. ## Responsibilities Regional Media Leadership & Strategy - Own the end‑to‑end media strategy for all North America markets, ensuring alignment with global category strategies and commercial priorities. - Partner with Global Media leadership (Global VP + Sr Director Media Investmenr Strategy) to adapt global frameworks for regional and market‑specific needs. - Establish the strategic direction across full‑funnel paid media—Social, TV/Video, Digital, OOH, Retail Media, and emerging channels. - Build multi‑market media investment models that maximize ROI, scale efficiencies, and ensure disciplined budget governance. - Serve as the senior media voice in NA business reviews, quarterly planning, and forecast alignment, as well as NA Media agency leadership. Management of North America Media Teams - Directly manage all local market media teams (USA Shark, USA Ninja, Canada). - Ensure teams deliver against market goals including brand growth, demand creation, revenue targets, and efficiency KPIs. - Elevate market media capabilities through leadership, training, and recruitment of top media talent. - Create a high‑performance regional operating rhythm across planning cycles, measurement reviews, and agency interactions. Leadership & Cross‑Functional Alignment - Manage and mentor the NA Retail Media team; provide dotted‑line leadership to Amazon Media and DTC performance teams. - Serve as a strategic advisor to Marketing, Sales, IMC, and Finance leaders—aligning commerce strategy with broader business goals. - Drive cross-functional operating rhythm: integrated planning, quarterly business reviews (QBRs), and performance readouts. - Build strong partnerships with retailers, Amazon, media agencies, and platform partners. Data, Measurement & Innovation - Champion measurement excellence across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks. - Identify and operationalize new commerce media opportunities, emerging platforms, and retail media innovations. - Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision‑making. - Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity. ## What You’ll Bring ## Qualifications - 15+ years of media strategy, planning, investment, or related leadership experience across North America, ideally in multinational consumer brands or high‑growth categories. - A passion for innovation, a bias for action, and a track record of driving measurable business growth through media, and global transformation - High A.I. competency, from understanding the landscape, to building agentic operating systems that deliver agility and efficiency. - Proven ability to build full‑funnel strategies that connect brand and performance media. - Deep expertise across full‑funnel media, with strong understanding of both brand and performance levers. - Proven experience managing multi‑market media teams and leading complex, matrixed environments. - Strong analytical acumen with experience using analytics platforms, MMM, DSPs, and audience tools. - Demonstrated success managing large regional budgets and driving operational excellence at scale. - Executive‑level communication skills with the ability to influence senior stakeholders and market GMs. ## Preferred Qualifications - Experience in high‑growth consumer brands or multi-category portfolio environments. - Demonstrated success driving SKU‑level performance and retailer‑aligned media activation. - Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks. Success in This Role Looks Like - North America markets deliver stronger, more consistent media performance aligned with global frameworks. - Media investment becomes more efficient, more predictable, and more tightly connected to commercial outcomes. - North America becomes a model region for media excellence, innovation, and cross‑market collaboration. - The Global + Regional media partnership (VP Global + Sr Director Investment) operates as a unified leadership team with clear category/market ownership. - Local teams feel empowered, supported, and elevated through strong leadership and capability building. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $212,206—$285,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. ## What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: https://sharkninja.com/dei[Life At SharkNinja](https://www.instagram.com/sharkninja/) [Outrageously Extraordinary](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in China, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in Vietnam, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com ## About SharkNinja ## Company Overview - **One-liner**: SharkNinja is a global product design and technology company that designs, develops, and markets innovative small household appliances under the Shark and Ninja brands. - **Entity Type**: Public (NYSE: SN) - **Headquarters**: Needham, Massachusetts, USA - **Founded**: 2008 (as a merger of Shark and Ninja brands; founding roots go back decades) - **Founders**: Mark Rosenzweig ## Core Business - **Primary industries**: Small household appliances (floor care, kitchen, food preparation, beauty, home environment) - **Target customers**: B2C consumers across all income brackets; sold through major retailers (online and offline) and distributors globally - **Mission statement**: “To positively impact people’s lives every day in every home in our global markets.” ## Products & Services - **Shark**: Floorcare products (vacuums, mops, steam cleaners) – #1 floorcare brand in the US by dollar sales. - **Ninja**: Small kitchen appliances (blenders, food processors, cookers, beverage systems) – best-selling small kitchen appliance brand in the US. - **Beauty & Home Environment**: Hair care, air purifiers, and other lifestyle appliances (growing category). - **Product type**: Hardware (consumer electronics/appliances) with integrated software and app connectivity in select products. ## Market Standing - **Valuation/Market Cap**: Not publicly stated in provided sources; as of 2025 annual report, net sales were $6.4 billion. - **Key Metric**: Annual Revenue (2025) – $6.4 billion net sales, up ~16% year-over-year. Adjusted EBITDA $1.14 billion (19% growth). Adjusted EPS $5.28 (up 21%). - **Notable Investors/Partners**: Publicly traded; major institutional investors. Key retail partners include Walmart, Target, Amazon, Costco, and international distributors. - **Growth Signals**: 21% headcount growth since 2008 (now 4,000+ associates). Expanded into 38 product subcategories. International net sales grew 20.8% in 2025. Strong market share gains across categories. ## Competitive Advantages - **Continuous disruptive innovation**: Rapid product iteration and refinement based on “always-on” consumer insights and reviews, allowing SharkNinja to solve problems competitors overlook. - **Scaled engineering powerhouse**: Global cross-functional engineering and product development team that can quickly bring new products to market. - **Brand trust and market leadership**: Shark is #1 in US floorcare; Ninja is best-selling small kitchen appliance brand. Products have broad appeal across price points, taking share from both higher- and lower-priced competitors. - **Extensive IP portfolio**: Proprietary technologies and intellectual property that differentiate products and extend product life cycles. ## Strategic Focus - **Category expansion**: Entering new product categories (beauty, home environment) and subcategories within existing lines. - **International growth**: Expanding presence in EMEA, Asia, and other global markets (international sales growing faster than domestic). - **AI and digital transformation**: “Jailbreak” company-wide AI initiative, including AI hackathons and an AI-native early talent program (SharkByte) with a $1M AI Awards prize. - **Sustainability**: Designing energy-efficient products, reducing carbon footprint across the value chain. ## Why Work Here - **Culture**: Described as “outrageously extraordinary” – encourages fearless thinking, cross-functional collaboration, and rapid experimentation. Emphasis on innovation and impact. - **Growth opportunities**: High-impact programs like “Breakthrough Intensive Thinking”, “Built-to-Lead” sessions with executive leadership, and workshops with external voices. - **AI immersion**: Every employee gets hands-on with AI through Jailbreak initiatives; interns/co-ops in SharkByte program work on real projects with a shot at the $1M AI Awards. - **Diversity & inclusion**: 14 Employee Resource Groups (ERGs) with executive sponsors, over 500 members worldwide. - **Community & planet**: Nearly $3.7M donated to nonprofits since 2020; paid volunteer day; matching gifts up to $500/year. Sustainability commitments. - **Work model**: Not explicitly stated as fully remote; likely hybrid/office-based given headquarters and global offices. Roles span product, engineering, marketing, sales, digital technology, customer excellence, and corporate functions. - **Locations**: Needham, MA (HQ); offices across America, Europe, and Asia (including UK, China). ## Sources 1. [sharkninja.com](https://www.sharkninja.com/about-us/our-company.html) 2. [careers.sharkninja.com](https://careers.sharkninja.com/) 3. [sec.gov - 2025 Annual Report](https://www.sec.gov/Archives/edgar/data/1957132/000195713226000025/sn-2025arsfinal.pdf) 4. 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