---
title: 'VP, Nordics and Baltics at The Orchard'
canonical: 'https://feeny.ai/job/vp-nordics-and-baltics-the-orchard-sweden-gg05v17kheew'
type: 'job'
last_seen: '2026-10-20'
---

# VP, Nordics and Baltics at The Orchard

- **Company:** The Orchard
- **Location:** Sweden
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8810757002

## Job description

The Orchard is seeking a dynamic, entrepreneurial leader to manage and execute its growth strategy, team building and client relationship initiatives in the Nordics & Baltics. Driving efficient communication and best practices, setting and attaining measurable goals, developing and upskilling staff, and articulating, operationalising and evolving the company’s value proposition are critical to the candidate’s success.  The candidate must have relationships across the industry at all levels and the ability to elevate the company’s revenue and profile within the current client and retail base.

The VP is the primary conduit for new revenue and value proposition opportunities. The successful candidate must be able to drive the business at a fast pace in an ever-changing environment.  While not required, experience in the independent sector is preferred.

The Orchard is a leading music distribution company operating in over 50 markets worldwide – distributing and marketing music from independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers around the world. At The Orchard, our focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.

What you’ll do:

- Act as the primary conduit for identifying and securing new business opportunities within the Nordics and Baltics, ensuring a constant pipeline of high-value independent label and artist signings.
- Drive revenue growth by articulating and operationalising the company’s value proposition to the local market.
- Manage relationships with distributed music clients across a variety of genres, including high-touch frontline and high-volume catalogue labels.
- Oversee regional offices, ensuring local compliance and operational efficiency is met while supporting the local leadership team.
- Lead and develop the local regional team, providing mentorship to local leadership.
- Maintain high-level relationships with major retail and industry partners across the territory, elevating the company's profile at events and conferences.
- Collaborate with the MD, UK & Europe, and other global stakeholders to align Nordic strategy with the broader company-wide strategy
- Drive product adoption of The Orchard’s tools and services across the client base.
- Act as local industry representative, attending events and conferences as required.

Who you are:

- Previous experience in a senior management/business leadership role, leading high performing teams, preferably in the independent music sector.
- Strong experience and understanding of the local music industry and digital landscape.
- Experience within a label or distribution company managing catalogues, frontline releases and relationships. Independent sector experience preferred.
- Excellent knowledge of the digital space, including music retail, analytics and social media, with an ability to adapt to a constantly changing landscape.
- Highly advanced organisational skills with the ability to multitask and prioritise to tight deadlines.
- Excellent verbal and written communication skills, with the ability to speak effectively across all levels of business, both internally and externally.
- Passionate about Independent music, with a willingness to attend industry events and shows.
- Flexibility to work evenings and weekends as required and able to travel internationally.
- Fluent in English

What we give you:

- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Privacy Policy

Please click [here](https://sonymusic.se/privacy-cookie-policy/) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

## Other roles at The Orchard

- [Manager, Marketing Strategy, Mexico - The Orchard](https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-the-orchard-mexico-city-wf7t9c2kvz68) — Mexico City, Mexico
- [eCommerce Manager - GSA](https://feeny.ai/job/ecommerce-manager-gsa-the-orchard-berlin-ahedkyjnfqd7) — Berlin, Germany
- [Senior Marketing Manager](https://feeny.ai/job/senior-marketing-manager-the-orchard-lagos-drdv6st7ctq1) — Lagos, Nigeria
- [Manager, Corporate Development - The Orchard](https://feeny.ai/job/manager-corporate-development-the-orchard-the-orchard-new-york-brxg38ak000z) — New York, NY
- [Solution Manager - The Orchard](https://feeny.ai/job/solution-manager-the-orchard-the-orchard-seoul-bkheymvrz03d) — Seoul, South Korea
- [Jr. Manager, Marketing Strategy, Argentina - The Orchard](https://feeny.ai/job/jr-manager-marketing-strategy-argentina-the-orchard-the-orchard-buenos-aires-tnj1qfc7rfca) — Buenos Aires, Argentina
- [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-hamburg-pg8nq3dfqn2m) — Hamburg, Germany
- [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany
- [VP, Commerce, Latin/Iberia - The Orchard](https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh) — Miami, FL
- [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany