---
title: 'VP of Brand at Alphalion'
canonical: 'https://feeny.ai/job/vp-of-brand-alphalion-united-states-tme612pxe14c'
type: 'job'
last_seen: '2026-09-15'
---

# VP of Brand at Alphalion

- **Company:** Alphalion
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/alphalion/jobs/5407798008

## Job description

## About Alpha Lion

Alpha Lion is a nine-figure performance nutrition company with a proven direct-to-consumer engine, national retail presence, and a loyal customer base. We have built the commercial foundation. Our next challenge is to build a brand that is as powerful and enduring as the business behind it.

The Opportunity

We are hiring a VP of Brand to shape what Alpha Lion becomes next and build the team and capability required to bring it to life.

At the heart of this role is exceptional storytelling: the ability to connect consumer insight, product truth, and commercial opportunity into a compelling narrative, and carry that narrative from product positioning through launch, creative execution, and community building.

This is a rare opportunity to take meaningful ownership inside a scaled, founder-led company. Set the direction, raise the creative standard, and turn strategy into bold, entertaining, and memorable work that makes Alpha Lion impossible to ignore. You will have the mandate and direct executive access to build the function.

## What You’ll Own

- Lead the brand work upstream in the GTM process, turning consumer insight, product truth, and competitive context into a clear target customer, differentiated product positioning, compelling value proposition, messaging hierarchy and launch narrative.
- Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story.
- Build Alpha Lion’s community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation.
- Set and evolve Alpha Lion’s overall brand strategy, voice, identity and standards, ensuring the brand remains clear, distinctive and consistent.
- Build and lead a world-class Brand organization across creative, Organic Social, content, community, partnerships and activations, developing the people, partners and ways of working required to consistently produce exceptional, distinctive and memorable work.
- Own the annual brand plan, marketing calendar, awareness budget and campaign priorities.

What Success Looks Like

- Alpha Lion and its products have clear, distinctive positioning and a recognizable expression that shows up consistently across every important customer touchpoint.
- Campaigns, launches and community programs break through, build awareness, preference and participation, and contribute meaningfully to business growth.
- The creative standard rises materially while the organization moves faster, with less rework and fewer executive escalations.
- A high-performing Brand team, agency network and operating model are in place to scale the company’s ambitions.

## Who You Are

You are a commercially minded brand builder with exceptional creative judgment. You can see the big opportunity, turn it into a clear strategy and mobilize teams to execute at a high level. You are equally comfortable shaping the narrative, challenging the work, making investment decisions, and building the organization required to deliver.

## What You Bring

- Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance.
- Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success.
- A track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact.
- Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator.
- Experience building and leading high-performing teams, establishing clear standards and improving both quality and speed.
- Omnichannel experience across DTC, retail, packaging, product launches and consumer experiences.
- The ability to use consumer insight and data without allowing process or analysis to replace judgment and action.
- Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter.

Why Join Alpha Lion?

You will join a company with real scale, momentum and ambition, but with its greatest brand-building opportunity still ahead. Few roles offer this combination of an established commercial platform, direct access to the founders and genuine ownership of the brand, team and work that will shape the next stage of growth.

If you want to build something meaningful rather than inherit something finished, we would love to hear from you.

Application Process

- Apply: Submit your resume and a brief note on why you'd excel in this role
- Screen: TA team reviews for skills and cultural alignment
- Cultural + Behavioral: Personality assessment, reviewed on a call with a cultural specialist
- Interview: Conversations with the hiring manager and team
- Final Round: Payroll processing case study/work simulation
- Decision & Offer: We move fast, typically within 2–4 weeks

## Compensation

This is a remote role open to candidates based in the United States. The expected base salary range for this position is $180,000–$235,000 (USD) annually. Your offer will reflect your experience, skill set, and local market. Beyond base pay, team members may be eligible for performance bonuses and benefits built to support their health, wellness, and professional goals.

## About Alphalion

## Company Overview
- **One-liner**: Alpha Lion is a performance nutrition brand that produces high-performance supplements for men over 30, focused on making fitness fun and accessible through innovative products and a strong community.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Miami, Florida, United States
- **Founded**: 2017
- **Founders**: Troy Adashun and Jordan Fares

## Core Business
- **Primary Industry**: Wellness and Fitness Services (supplements, performance nutrition)
- **Target Customers**: B2C – primarily men over 30, fitness enthusiasts, and anyone seeking high-quality pre-workout and recovery supplements.
- **Mission / Purpose**: “Inject the world with motivated SuperHumans ready to give back” – the company aims to turn boring workouts into daily celebrations and make fitness fun while improving global health. A portion of every purchase goes to The Karma Foundation, a non-profit that supports various causes.

## Products & Services
- **Superhuman Pre-Workout**: A top-selling pre-workout energy formula designed to enhance performance and make workouts enjoyable.
- **Stacks & Bundles**: Curated combinations of supplements for specific goals (e.g., muscle building, fat loss).
- **Recovery Products**: Post-workout supplements, protein powders, and sleep aids.
- **Health & Wellness**: General health supplements, vitamins, and hydration products.
- **Lifestyle Content & Community**: Workout motivation, educational content, and a tightly-knit online community.

All products are available via the company’s ecommerce site (alphalion.com) and through select retail partners.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private company)
- **Key Metric**: Total funding not disclosed – company appears to be bootstrapped.
- **Notable Investors / Partners**: No external investors identified. Notable partner: Vitamin Angels (nutrition charity). The Karma Foundation is the company’s own non-profit.
- **Growth Signals**:
  - Described as “one of the fastest-growing performance nutrition brands in the US.”
  - Employee headcount: conflicting reports – LinkedIn states ~36 employees (11-50 range), while the jobera.com careers page lists 125 employees.
  - Operates in 6 countries (Colombia, Argentina, Philippines, Mexico, Australia, and the US).
  - Open positions include Director of Growth Marketing, Market & Consumer Insights Lead, Accounting Manager, Creative Strategist, and Growth Marketer (as of June 2026).

## Competitive Advantages
- **Strong Brand Identity**: “SuperHuman” ethos and community-driven marketing differentiate from traditional supplement brands.
- **Innovative Formulations**: Focus on clean, fully-dosed ingredients with transparent labeling.
- **Direct-to-Consumer Ecommerce Model**: Allows for rapid iteration and deep customer relationships.
- **Fully Remote Global Team**: Ability to attract top talent without geographic constraints, fostering diverse perspectives.
- **Non-Profit Integration**: The Karma Foundation builds goodwill and aligns with customer values.

## Strategic Focus
- **Scaling Ecommerce & Paid Acquisition**: Active hiring for growth marketing roles (Meta, Google) indicates a push to scale customer acquisition.
- **International Expansion**: Already in multiple countries, likely increasing global footprint.
- **Product Innovation**: Continued launch of new supplement formulations and lifestyle products.
- **Strengthening Brand Community**: Emphasis on content, engagement, and the “SuperHuman” identity.

## Why Work Here
- **Culture**: Emphasizes a “big dreams, small team” mentality where every voice matters. Values include creativity, excellence, bold ideas, and speed. Described as a “fast-growing, high-volume ecommerce environment.”
- **Remote Work**: 100% fully remote company with team members across 12+ countries and 4 continents. No office commute.
- **Perks**:
  - 15 days PTO + birthday off + qualifying life event off
  - 10 paid holidays (dependent on location)
  - Monthly product allowance for free Alpha Lion supplements
  - The company fosters friendly, relaxed collaboration despite physical distance.
- **Hiring Process**: Application → Recruiter screen → Interview(s) → SuperHuman onboarding → Offer (tech assessments for some roles).
- **Example Compensation**: Accounting Manager (LATAM) – $2,000–$2,500/month; Growth Marketer (US) – $120k–$150k/year.

## Sources
1. [Alpha Lion Careers Page](https://www.alphalion.com/pages/careers)
2. [Alpha Lion About Page](https://www.alphalion.com/pages/about-us)
3. [Alpha Lion LinkedIn Profile](https://www.linkedin.com/company/alphalion)
4. [Greenhouse Job Board for Alphalion](https://job-boards.greenhouse.io/alphalion)
5. [Jobera.com – Alphalion Careers Summary](https://jobera.com/employer/alphalion/)

## Other roles at Alphalion

- [Performance Video Editor](https://feeny.ai/job/performance-video-editor-alphalion-medellin-fgnxmaxy5x0p) — Medellin, Colombia
- [Growth Marketer, Paid Media](https://feeny.ai/job/growth-marketer-paid-media-alphalion-latin-america-f1vm0v4dj2d2) — Latin America