---
title: 'VP of Go To Market Strategy - at Insider One'
canonical: 'https://feeny.ai/job/vp-of-go-to-market-strategy-insider-one-united-states-1q4cq4e8mm4m'
type: 'job'
last_seen: '2026-10-17'
---

# VP of Go To Market Strategy - at Insider One

- **Company:** Insider One
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/insiderone/429db2de-a907-4010-bafa-716c1d56d804

## Job description

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

## About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices.  With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.

## What You Will Do

- Reporting directly to the CRO, Serhat Soyuerel, this role owns Insider’s global Go-to-Market Strategy
- Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
- Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
- Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
- Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
- Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
- Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
- Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
- Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities
- Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
- Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
- Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations

## What You Will Need

- 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
- 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
- Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
- Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
- Proven track record in initiatives that materially increase win rates and reduce sales cycle times
- Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
- Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
- Experienced  in building enablement playbooks, launch frameworks, and product education loops that stick
- Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
- Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
- Global perspective with experience working across regions and functions

## What We Offer

- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider One on LinkedIn, Instagram, X, Facebook and Medium!

## About Insider One

## Company Overview
- **One-liner**: Insider One provides an AI-native, all-in-one customer engagement platform that unifies data, personalization, and journey orchestration across channels.
- **Entity Type**: Private (over $1B in total funding across 9 rounds)
- **Headquarters**: Singapore, Singapore
- **Founded**: 2012
- **Founders**: Hande Cilingir (Co-Founder & CEO) and five other co-founders (six total)

## Core Business
- **Primary Industry**: Marketing Technology (MarTech) / Customer Engagement Platform
- **Target Customers**: B2B, primarily enterprise and mid-market brands (2,000+ customers including Samsung, L'Oréal, Unilever, Allianz, ING, Toyota, Singapore Airlines, GAP)
- **Mission/Purpose**: "How to make marketing and customer engagement teams unstoppable?" – [insiderone.com/careers](https://insiderone.com/careers/)

## Products & Services
The platform is a unified SaaS suite with the following key components:
- **[Insider One AI™]**: Predictive, generative, and agentic AI powering all products.
- **[Agent One™]**: Purpose-built AI agents for autonomous, emotionally resonant customer conversations.
- **[Customer Data Platform (CDP)]**: 360-degree customer view, data unification, and activation.
- **[Personalization Engine]**: Real-time, cross-channel personalization.
- **[Journey Orchestration]**: End-to-end journey design and automation across all touchpoints.
- **[Reporting & Insights]**: Real-time dashboards and campaign performance analytics.
- **Channel Suite**: Native support for WhatsApp, SMS, Email, Web, App, Site Search, and more. – [insiderone.com](https://insiderone.com/)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of $120M (LinkedIn estimate) – [linkedin.com/company/insiderone](https://www.linkedin.com/company/insiderone)
- **Total Funding**: $1B (9 rounds) – same source
- **Notable Investors/Partners**: Not disclosed in available sources
- **Growth Signals**:
  - Headcount: 1,500+ team members (1,222 on LinkedIn with +8.3% YoY growth)
  - 2,000+ customers, including global brands
  - Recognized as a Leader in Gartner Magic Quadrant for Personalization Engines 2026, Forrester Wave for Experience Optimization Platforms 2024, IDC MarketScape for AI-Enabled Marketing Platforms 2025, and #1 on G2 in 11 categories with 100/100 user satisfaction. – [insiderone.com/about-us](https://insiderone.com/about-us/) and [insiderone.com](https://insiderone.com/)

## Competitive Advantages
- **AI-Native & Unified Platform**: Combines CDP, personalization, and journey orchestration on a single AI core – no patchwork of tools.
- **Broadest Native Channel Support**: Only vendor ranked #1 in CDP, personalization, journey orchestration, mobile marketing, and more.
- **Analyst & Customer Recognition**: Consistently top-rated by Gartner, Forrester, IDC, and G2; "Customers' Choice" for Multichannel Marketing Hubs and Personalization Engines.
- **Proven Enterprise Scale**: Trusted by 2,000+ large brands across 15+ industries and 30+ countries.

## Strategic Focus
- Expanding agentic AI capabilities (Agent One) for autonomous customer engagement.
- Deepening integrations with 100+ partners and data sources.
- Global growth: already in 30+ cities, with continued hiring across sales, engineering, and customer success.

## Why Work Here
- **Culture**: Described as "the most progressive community in technology"; values-driven with a focus on change-makers. – [insiderone.com/careers](https://insiderone.com/careers/)
- **Diversity**: 50+ nationalities across 30+ offices worldwide.
- **Work Environment**: Offices in major cities (Singapore, Istanbul, US, UK, Brazil, Vietnam, etc.); exact remote/hybrid policy not specified but roles listed globally.
- **Engineering Culture**: Software Development team described as "where ideas transform into powerful technology"; innovation encouraged.
- **Employee Satisfaction**: LinkedIn rating 4.3/5 (1,745 reviews) with high marks for Culture (4.3) and Career (4.4). – [linkedin.com/company/insiderone](https://www.linkedin.com/company/insiderone)
- **Growth Opportunities**: Rapidly scaling company (8.3% headcount growth YoY) with roles in product, engineering, QA, sales, marketing, and customer success.

## Sources
1. [insiderone.com](https://insiderone.com/)
2. [insiderone.com/careers](https://insiderone.com/careers/)
3. [insiderone.com/about-us](https://insiderone.com/about-us/)
4. [linkedin.com/company/insiderone](https://www.linkedin.com/company/insiderone)
5. [jobs.lever.co/insiderone](https://jobs.lever.co/insiderone)

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