---
title: 'VP of Growth at Mars Men'
canonical: 'https://feeny.ai/job/vp-of-growth-mars-men-united-states-hr78jwfb2y27'
type: 'job'
last_seen: '2026-09-13'
---

# VP of Growth at Mars Men

- **Company:** Mars Men
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-18
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/mars-men/c89c5e17-a5ef-4a33-8172-eb0790e8ed46

## Job description

## About the Job

Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business. As our VP of Growth, you will own and scale the company’s growth engine across acquisition, retention, funnel optimization, creative strategy, and performance marketing. You’ll work closely with Leadership, Creative, and Retention teams to drive efficient customer acquisition, improve unit economics, and build scalable systems that support long-term growth. This role is ideal for a highly strategic and analytical growth leader who thrives on ownership, understands performance deeply, and wants the opportunity to help build a best-in-class growth organization inside a rapidly scaling DTC brand.

## What You’ll Do

- Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale
- Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience
- Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels
- Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives
- Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data
- Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making
- Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience
- Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership
- Build scalable systems, processes, and operational foundations that support continued company growth

Must-Have Requirements

- 6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands
- Proven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitability
- Deep expertise across paid media platforms including Meta and Google, with experience managing significant advertising budgets
- Strong understanding of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performance
- Experience partnering closely with Creative teams to drive performance through testing, iteration, and content strategy
- Highly analytical with strong strategic judgment and the ability to turn complex data into clear decisions and actionable insights
- Strong leadership, communication, and cross-functional collaboration skills
- Comfortable operating independently in a fast-paced, high-growth remote environment

Life at Mars Men Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent Remote Work Environment – Our team is remote, offering full flexibility to work from home Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off Parental Leave – Generous paid parental leave for growing families Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) $200 Annual Superpower Membership Growth & Development – We invest in your professional development with ongoing learning opportunities

## About Mars Men

## Company Overview
- **One-liner**: Mars Men is a direct-to-consumer men’s wellness brand that offers science-backed, natural testosterone support supplements.
- **Entity Type**: Private (Series A – $27.5M raised in March 2026)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2024
- **Founders**: Zach Stuck (Co-Founder & CMO), Benjamin Smith (Co-Founder & CEO)

## Core Business
- **Primary Industry**: Men’s health & wellness supplements (Retail Health and Personal Care Products)
- **Target Customers**: B2C (direct-to-consumer, subscription-first model), men aged 25–55 seeking natural testosterone support
- **Mission**: Provide men with science-backed, drug-free natural ingredients to enhance the body’s natural function, helping them regain energy, drive, and vitality.

## Products & Services
- **Mars Men Daily Supplement**: A proprietary combination of eight clinically dosed natural ingredients (no hormones, GMOs, or artificial additives) designed to support testosterone levels, energy, focus, strength, and recovery. Delivered via a subscription model.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: $100M+ annual revenue run rate (achieved within 18 months of launch, while maintaining profitability)
- **Total Funding**: $27.5M (Series A, March 2026)
- **Lead Investor**: L Catterton (largest global consumer-focused investment firm)
- **Growth Signals**: 
  - Served over 400,000 customers in under 18 months
  - Bootstrapped to $100M run rate before raising outside capital
  - Monthly web traffic of ~2.2M visits with 10.8% monthly growth
  - 18 employees (as of Sep 2026) with 5% monthly headcount growth
  - Expanding product line and planning retail distribution

## Competitive Advantages
- **Proprietary natural formula**: Combines ancient herbs and modern supplements; 100% drug-free, hormone-free
- **Subscription-first DTC model**: Enables efficient scaling, strong customer retention, and predictable revenue
- **World-class marketing engine**: Co-founder Zach Stuck leads a high-performance creative and growth team, with deep expertise in performance advertising and retention
- **Rapid profitability**: Achieved $100M run rate profitably without prior outside capital, demonstrating strong unit economics

## Strategic Focus
- Accelerate product innovation and expand portfolio to address broader men’s health needs (energy, recovery, long-term performance)
- Invest in team expansion (currently hiring for roles like Video Editor, Creative Strategist, Partnerships Coordinator, CFO)
- Enter retail distribution channels alongside existing DTC strength
- Build strategic partnerships and further scale the marketing engine

## Why Work Here
- **High-growth environment**: Company scaled from zero to $100M run rate in 18 months; employees at a small, agile team (18 people) have outsized impact
- **Marketing-first culture**: Emphasis on creative strategy, performance ads, and data-driven growth – ideal for marketers, designers, and growth specialists
- **Remote-friendly**: All current job postings (Brand Designer, Creative Strategist, Video Editor, CFO) are listed as “Remote — Full Time” (United States)
- **Tech stack**: Modern e-commerce tools (Shopify, Klaviyo, Google Ads, YouTube, Postscript, ShipHero) – engineers and operators will work with cutting-edge marketing and logistics stacks
- **Founding team track record**: Co-founders with strong backgrounds in DTC and performance marketing (Zach Stuck previously built and scaled multiple brands)
- **Perks**: Not explicitly listed, but the company’s rapid growth and recent funding suggest competitive compensation and equity opportunities

## Sources
1. [CB Insights – Mars Men](https://www.cbinsights.com/company/mars-men)
2. [LinkedIn – Mars Men](https://linkedin.com/company/mengotomars)
3. [intelligence360 – Mars Men Series A Announcement](https://www.intelligence360.news/mars-men-announces-27-5m-series-a-led-by-l-catterton-to-accelerate-growth-of-breakout-mens-wellness-brand/)
4. [FundedIQ – Mars Men](https://fundediq.co/mars-men-mengotomars-com-funding/)
5. [Lever Careers – Mars Men](https://jobs.lever.co/mars-men)

## Other roles at Mars Men

- [Email/SMS Implementer](https://feeny.ai/job/email-sms-implementer-mars-men-latin-america-fy4trkx40jcd) — Latin America
- [Email/SMS Copywriter](https://feeny.ai/job/email-sms-copywriter-mars-men-united-states-bjbvt9sd7b3v) — United States
- [Email/SMS Designer](https://feeny.ai/job/email-sms-designer-mars-men-united-states-wdqwwpxjxv5h) — United States
- [Lead Brand Designer](https://feeny.ai/job/lead-brand-designer-mars-men-united-states-z94cqhfvhsnh) — United States
- [Brand Designer, Social](https://feeny.ai/job/brand-designer-social-mars-men-united-states-w1asnnpj74wf) — United States
- [Senior Ad Designer](https://feeny.ai/job/senior-ad-designer-mars-men-united-states-j116j9hnfh0a) — United States
- [Performance Ad Video Editor](https://feeny.ai/job/performance-ad-video-editor-mars-men-united-states-s202trr63t3p) — United States
- [Creative Strategist](https://feeny.ai/job/creative-strategist-mars-men-united-states-11q51d7vptv9) — United States
- [VP, Analytics & Data](https://feeny.ai/job/vp-analytics-data-mars-men-united-states-9wkghvs9a4zh) — United States
- [Chief Financial Officer](https://feeny.ai/job/chief-financial-officer-mars-men-united-states-mab8hdtxjeqe) — United States