--- title: 'VP of Marketing at Civitas Learning' canonical: 'https://feeny.ai/job/vp-of-marketing-civitas-learning-united-states-zb798wsw3b1q' type: 'job' last_seen: '2026-09-07' --- # VP of Marketing at Civitas Learning - **Company:** Civitas Learning - **Location:** United States - **Compensation:** $175k–$200k - **Work type:** remote - **Posted:** 2026-08-26 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/civitaslearning/jobs/5222515007 ## Job description VP of Marketing Civitas Learning is looking for a highly professional and confident individual to join our Marketing team. As VP of Marketing, you'll own Civitas Learning's marketing function end-to-end — setting the strategic direction, running the organization, and building the team that carries it out. You'll be the owner of brand, demand generation, and customer engagement strategy, translating company-level growth objectives into a marketing plan that materially moves revenue, pipeline, and market position. You'll operate as a peer to Sales, Product, and Customer Development leadership, and as a key voice in company-wide strategic planning. What you will do as a VP of Marketing: - Own and evolve Civitas Learning's marketing strategy, setting multi-year direction in partnership with the executive team and translating company goals into an actionable marketing roadmap. - Build, resource, and govern the marketing organization — owning budget planning, vendor relationships, and operational infrastructure across the function. - Recruit, develop, and lead a high-performing marketing leadership team, building depth across brand, demand gen, product marketing, and marketing operations. - Set the demand generation and pipeline strategy across channels, holding the function accountable to pipeline, acquisition, and revenue-contribution targets. - Own brand strategy and market positioning for Civitas Learning, elevating the company's presence and thought leadership across the higher education market. - Serve as the point of alignment with Sales, Product, and Customer Development leadership, ensuring marketing strategy is embedded in company-wide go-to-market planning. - Bring a point of view on market trends, competitive dynamics, and customer insight to leadership-level conversations, shaping company strategy beyond marketing alone. - Define the marketing measurement framework — establishing the KPIs, ROI models, and reporting cadence the executive team uses to evaluate marketing performance. What we are looking for: Required Qualifications: - 10+ years of progressive marketing leadership experience, with a substantial track record in SaaS, software, or technology U.S companies - 5+ years leading marketing organizations, including experience building and scaling teams through significant company growth. - Demonstrated experience owning a marketing P&L, including budget planning, resource allocation, and vendor/agency management at scale. - Deep experience with brand management and content management systems, with a track record of elevating brand equity in a competitive market. - Proven partnership with product, sales, and customer success functions, and comfort operating as a cross-functional partner. - A track record of building and executing integrated marketing strategies that produce measurable, board-visible business results. - Direct experience with the U.S. higher education market is strongly preferred. - Advanced proficiency with Marketing Automation Platforms (MAPs) and CRM systems (e.g., Salesforce, HubSpot). - Command of marketing analytics and attribution platforms, with the ability to translate data into strategic decisions for the executive team What you'll get: - Competitive salary - Full benefits (paid medical, dental, vision, 401k match) - 100% remote work environment with the ability to work from anywhere (availability during U.S. business hours required) - Unlimited, flexible PTO - Every other Friday off - Monthly stipend for home office, professional development, or wellness expenses - Generous parental leave policy - Inclusive reimbursement fund for reproductive health, adoption, or gender affirmation treatment Remote - US $175,000—$200,000 USD WHY WE LOVE WHAT WE DO: At Civitas Learning, we seek to help colleges and universities apply their vast student data to maximize institutional impact and improve the student outcomes that matter most. Civitas Learning’s flexible,  all-in-one Student Impact Platform creates actionable insights that surface in a connected workflow, enabling higher education institutions to pinpoint students at risk of missing important milestones, explain why, take action, and evaluate which policies and programs are making a difference. With adaptable analytics based on models built for each institution and higher education expertise, we empower leaders and teams to turn insights into action to support students in reaching their full potential Civitas Learning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable law. #LI-Remote ## About Civitas Learning ## Company Overview - **One-liner**: Civitas Learning provides a data analytics and workflow platform that helps colleges and universities improve student outcomes by unifying institutional data and embedding AI-driven insights into everyday workflows. - **Entity Type**: Private (multiple funding rounds including Series A, B, C, and Private Equity; last round led by Francisco Partners) - **Headquarters**: Austin, Texas, United States - **Founded**: 2011 - **Founders**: Not publicly named on the company website or in available sources ## Core Business - **Primary industry**: Education technology (higher education student success analytics) - **Target customers**: B2B – colleges, universities, and other higher education institutions of all sizes - **Mission**: “We help higher education apply their data to improve the student outcomes that matter most.” ## Products & Services - **Student Impact Platform**: A unified SaaS platform that integrates data from SIS, LMS, CRM, and other campus systems to provide actionable insights, predictive analytics, and coordinated workflows. Key modules include: - **Student Outcome Analytics**: Real-time dashboards and predictive models for retention, completion, and equity. - **Course Demand & Initiative Analytics**: Insights into course demand trends and impact of specific programs. - **CivIQ (AI Engine)**: Institution-specific predictive and generative AI models that power interventions and recommendations. - **Connected Workflows**: Tools for academic alerts, shared notes, SMS/email, appointment calendaring, and collaborative degree planning. - **Civ Data Pipeline**: Data integration layer that unifies siloed student data. ## Market Standing - **Valuation/Market Cap**: Not disclosed – private company. - **Key Metric**: Annual revenue of **$22.2M** (LinkedIn estimate) OR **Total funding**: **$63.9M** (LinkedIn) / **$88.85M** (CB Insights – conflicting reports; both cited). Funding rounds include Series A ($4.1M, 2011), Series B ($8.7M, led by Emergence Capital, 2013), Series C ($16.2M, led by Rethink Education, 2015), and a Private Equity round led by Francisco Partners (2019). - **Notable Investors/Partners**: Emergence Capital, Rethink Education, Francisco Partners. Also made acquisitions: ClearScholar (2018), BlikBook (2015), College Scheduler (2016). - **Growth Signals**: - Clients typically see a 3–11% improvement in retention and a 2–13% increase in completion rates. - Operates in 14 countries including India, Brazil, Argentina, Colombia, UAE. - Headcount of ~101 employees (though -9.2% YoY decrease). - Published 5 patents (CB Insights). - Trusted by colleges and universities of all sizes. ## Competitive Advantages - **Data Unification**: Integrates data from SIS, LMS, CRM, and activity logs to create a single, actionable student profile. - **Institution-Specific AI**: Predictive and generative models tailored to each institution’s unique student data and term structures. - **Workflow Embedded Insights**: Moves beyond dashboards to embed alerts, nudges, and guidance directly into the daily tools used by advisors, faculty, and students. - **Higher Education Focus**: Dedicated exclusively to student success in higher education, with years of domain expertise (100+ years of higher education experience claimed). ## Strategic Focus - Scaling the Student Impact Platform through AI-powered personalization and workflow automation. - Deepening integration with existing campus systems (SIS, LMS, CRM) to reduce data silos. - Expanding globally (already in 14 countries) and continuing to improve retention and equity outcomes for partner institutions. ## Why Work Here - **Fully Remote**: “We’re a fully distributed workforce – we don’t even have an office.” You can work from almost anywhere. - **Work-Life Balance**: Every other Friday off (alternating Fridays), unlimited PTO, company holidays. - **Compensation & Benefits**: - Annual compensation reviews with automatic salary benchmarking every 6 months. - 100% paid medical, dental, and vision insurance for employees. - Up to 12 weeks of fully paid parental leave for birth or adoption. - Up to $10,000/year for reproductive care, adoption, or gender-affirming treatments. - 401(k) match (up to 2%). - Monthly stipend for home office, professional development, wellness, or student loan reimbursement. - **Culture**: Emphasis on diversity, inclusion, and authenticity; monthly team-building events and an annual company retreat. - **Engineering/Technical Team**: 35% of employees are in technical roles; tech stack includes AI/ML, data pipelines, and integration with major campus systems. ## Sources 1. [civitaslearning.com – About](https://www.civitaslearning.com/about/) 2. [civitaslearning.com – Careers](https://www.civitaslearning.com/careers/) 3. [civitaslearning.com – Leadership Team](https://www.civitaslearning.com/our-team/) 4. [linkedin.com – Civitas Learning Company Page](https://www.linkedin.com/company/civitas-learning) 5. 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