---
title: 'VP of Marketing at Help Scout'
canonical: 'https://feeny.ai/job/vp-of-marketing-help-scout-remote-4qn2z1rm2yz0'
type: 'job'
last_seen: '2026-09-11'
---

# VP of Marketing at Help Scout

- **Company:** Help Scout
- **Location:** Remote
- **Compensation:** $236k–$284k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/helpscout/1aea7099-b1d1-4408-9fd9-f112de96b28c

## Job description

## Who we are

Help Scout started in 2011 with a simple premise: support software should treat customers like people, not tickets. 3+ billion conversations later, more than 10,000 companies use Help Scout to grow relationships with customers of all types, from clients to patients and beyond.

Now we’re in a new chapter: not only building AI that gives teams more space to focus on the customer experience, but also reimagining how we operate in an AI-native world. That means shipping and learning faster, without compromising on craft. Great work here carries a strong opinion and sweats the details, regardless of the tools we use to drive it.

We’ve been a [fully remote team](https://articles.helpscout.com/blog/remote-culture/) since day one, with 120+ teammates now all over the world. It’s a culture where you’ll be trusted to take ownership, stay curious, and raise the quality of work around you. It comes with clear expectations and a team that will push you to do some of the best work of your career.

If that kind of challenge gives you energy, we’d love to meet you. This role is 100% remote and open to US-based candidates at this time.

## Your Impact

Help Scout is at a pivotal moment. We've laid the foundation of a strong, customer-loved product with a distinct brand and a mission-driven team. Now we're becoming an AI-driven organization with a new strategic narrative, a redefined ICP, and a go-to-market motion built to match. Our 2026 strategy is focused, ambitious, and rooted in clear outcomes, from pipeline and trials to customer expansion. As VP of Marketing, you'll step into a company that's product-led, but ready to scale its reach and influence by delivering innovation to the customer support upmarket. You'll shape not just how we grow, but how we tell our story, differentiate in a competitive space, and bring our values to life at every stage of the customer journey. This is a rare opportunity to lead full-funnel marketing at a company that believes in craft, autonomy, and building things that matter. You won't be fixing something broken; you'll be building what's next. You'll lead three functions: Brand & Content, Performance Marketing, and Product Marketing each with a direct report owning that function, and you'll be supported by an AEO expert and brand/paid marketing agencies. This is a hands-on leadership role in a remote-first company. You should expect high accountability, meaningful autonomy, and the opportunity to build, test, and refine how marketing drives growth at Help Scout.

## About the role

- You'll be accountable to a marketing revenue number and KPIs, owning the engine that drives that number not just the campaigns that feed it.
- You'll lead three teams across Brand & Content, Performance Marketing, and Product Marketing, setting a unified strategy while giving each function room to execute.
- You'll drive Help Scout's new strategic narrative and ICP forward, by both driving us upmarket and translating our AI-native positioning into a story the market believes and a targeting strategy that reflects who we're built for now.
- You'll support the full customer journey, from first touch through expansion. You see marketing as a connected journey, from brand building to customer expansion, and have driven results across that spectrum.
- You'll bring an AI lens to everything which includes how the team uses AI to move faster and sharpen how they work, but using it to get products to market faster and market our product more intelligently.
- You'll use data to guide decisions, challenge assumptions, and adjust strategy when the signal changes.
- You'll establish clear planning, prioritization, and execution rhythms that provide clarity to your teams so they can operate at their best.
- You'll be in lockstep with Product, Sales, and RevOps to shape and execute our go-to-market strategy.
- You'll own our modern marketing systems, automation, and emerging AI tools, and ensure they're used to drive efficiency and scale.

## About You

- You've served as a marketing leader or Head of Growth at a B2B SaaS company in the $30M–$150M ARR range. You've been accountable to outcomes, not just activity, and are comfortable owning metrics that sit close to revenue.
- You've led marketing organizations through a narrative or repositioning shift. You know what it takes to align a team, a brand, and a go-to-market motion around a new story.
- You have a genuine point of view on how AI is changing marketing – not just as a set of tools, but as a shift in how teams operate and how products reach customers – and you're excited to put that into practice.
- You've lived through moments of change that required real judgment, including pricing changes, growth plateaus, or shifts from brand-led growth to more disciplined execution.
- You hold a high bar, elevate those around you, and communicate clearly and empathetically in a remote setting.
- You like to ship, measure, adjust. You aren't afraid of the tension between performance goals and long-term vision.

Who you’ll work with

- [Andrea Kayal](https://www.linkedin.com/in/andreakayal/) – you’ll report to Andrea, our CRO
- [Scott Rocher](https://www.linkedin.com/in/scottrocher/) – our Chief Product Officer
- [Toby Gabriner](https://www.linkedin.com/in/tobygabriner/) – our CEO
- Great marketers likehttps://www.linkedin.com/in/thiale/[Hillary](https://www.linkedin.com/in/hillaryjnoble/), [Ty](https://www.linkedin.com/in/tyfromtheinternet/),https://www.linkedin.com/in/hillaryjnoble/andhttps://www.linkedin.com/in/rob-voth-0334b89b/[Abigail](https://www.linkedin.com/in/abigail-bloom/)

Company values Happy to Help Help is in our first name! We show up for each other — not out of obligation, but because we’re invested in the team’s collective success. We share knowledge freely, lead with generosity, and practice empathy with our teammates, customers, and community. Craft over Convention Our success relies on the quality and [craft](https://paulstamatiou.com/craft) of the work we put into the world. The status quo simply won’t work. So we insist on narrow focus, sweating every detail, and relentless pursuit of customer delight. Progress not Perfection Achieving our true potential — collectively and individually — requires constant progress and forward momentum. By creating a culture of curiosity and openness, we aim to create a safe space for mistakes, the ability to identify them quickly, and use them to get better. Own the Outcome Own the outcome means taking full responsibility for the results of your work, decisions, and contributions. It reflects a mindset of accountability, proactiveness, and follow-through. If you “own the outcome,” you don’t just complete tasks, you ensure your work leads to meaningful results, and take initiative to solve problems rather than passing them along. Read more about how we define, share, and live these values [here](https://articles.helpscout.com/blog/aligning-culture-with-values/).

## Benefits And Perks

- Competitive salary and an internal, transparent salary formula based on market data
- Flexible time off – you choose the holidays and vacations that make sense for you
- 12 weeks of fully paid parental leave for all new parents, including adoption and foster care
- A home office stipend to help you get set up and productive
- A co-working stipend up to $300 a month if you choose to work out of your house
- A yearly professional development stipend of $1,800 to help you grow in your craft
- If you’re in the U.S. or Canada, we offer top tier health insurance for you and your dependents.

Hiring Guidelines: All roles at Help Scout are fully remote. Some positions have specific location requirements. For roles outside the U.S. and Canada, we work with teammates as independent contractors under country-specific agreements. We do not sponsor visas. Teammates must already be authorized to work from their home country. We are an equal opportunity employer and are committed to building a company that embraces and celebrates [diversity and inclusion](https://www.helpscout.com/dei/). We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success, and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do. To provide you with the best experience, we can support you with accommodations or adjustments at any stage of the recruitment process. Simply inform our recruitment team during your conversation with them.

A note on the use of AI in our interview process While we understand that AI is an important tool in a modern skillset, we ask that you do not utilize AI assistants live on our interviews. Of course, use any tools you need to prepare! But we'd like for you to have a real human-to-human conversation with our team. On our end, we utilize a platform called Brighthire as a notetaker and review tool to ensure a fair and transparent hiring process.

Beware of scammers! All legitimate communication from Help Scout regarding your application will come directly from an @[helpscout.com](http://helpscout.com) email address and through our applicant tracking system, Ashby. We will never ask for personal financial information or conduct interviews outside of these official channels.

## About Help Scout

## Company Overview
- **One-liner**: Help Scout builds a customer communication platform that helps growing businesses deliver exceptional customer service through shared inboxes, knowledge bases, and AI-powered tools.
- **Entity Type**: Private (Bootstrapped, no external funding raised)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2011
- **Founders**: Nick Francis, Jared McDaniel, Denny Swindle

## Core Business
- **Primary industry**: Customer Service Software / Customer Experience (CX) / SaaS
- **Target customers**: B2B; primarily small to medium-sized businesses (SMBs), high-growth startups, and non-profit organizations. Their tagline focuses on "growing businesses."
- **Mission/Purpose**: "We believe that all customers deserve to be treated like people." The company is committed to building a customer-centric platform that prioritizes long-term relationships over transactional support.

## Products & Services
- **Help Scout Platform**: A customer communication platform that combines a shared inbox, knowledge base, and live chat. It is designed to help teams manage customer conversations without ticket numbers, focusing on context and collaboration.
- **AI Agents**: AI-powered tools that can autonomously resolve customer interactions (the company states an average resolution rate of 73% in the first year).
- **Help Scout API & Integrations**: Allows for deep customization and connection with other business tools.
- **Beacon**: An embeddable widget for websites that provides a unified help experience (knowledge base + contact form).

## Market Standing
- **Valuation**: Not disclosed (bootstrapped company).
- **Key Metric (Revenue)**: Not publicly disclosed. The company is profitable and has been since its early days, relying on revenue rather than venture capital.
- **Key Metric (Customers)**: Over 12,000 customer-facing teams use the platform.
- **Key Metric (Scale)**: Over 950 million customer conversations have been handled on the platform.
- **Notable Investors/Partners**: None (bootstrapped). The company is a member of the **Pledge 1%** movement, committing 1% of equity back to the non-profit community.
- **Growth Signals**: The company is hiring for several senior roles (VP of Engineering, VP of Product, Lead Product Manager, etc.), indicating a phase of strategic investment. The company’s team size is 140 people, and it is actively expanding its product with AI capabilities.

## Competitive Advantages
- **Bootstrapped & Profitable**: Unlike many SaaS competitors, Help Scout has never taken venture capital. This allows them to focus on sustainable, long-term growth and customer value rather than hypergrowth metrics.
- **Remote-First Pioneer**: The company has been fully remote since its founding in 2011, giving them over a decade of experience in building a distributed culture and infrastructure.
- **Customer-Centric Culture**: The company is famous for its "Customer-First" philosophy, which is deeply embedded in the product and the internal culture. They do not use ticket numbers, which is a unique differentiator.
- **Strong Brand & Community**: Help Scout has a highly respected brand in the CX space, known for its excellent content marketing (blog, guides) and a loyal customer base.

## Strategic Focus
- **AI-Powered Support**: The current focus is on integrating AI agents into the platform to handle volume while maintaining a human touch. The recent hiring of a "Lead Product Manager, Agents" confirms this priority.
- **Sustainable Growth**: The company explicitly rejects the "hypergrowth playbook." Their strategy is to grow deliberately, prioritizing quality of service and employee well-being.
- **Product Expansion**: Moving beyond the core shared inbox to offer a more comprehensive customer service platform (AI, advanced analytics).

## Why Work Here
- **Culture**: The culture is described as "customer-first," "generous," and "empathetic." Core values include "Happy to Help," "Own the Outcome," "Craft over Convention," and "Progress not Perfection."
- **Remote Work**: The company is **100% remote** (US and Canada for most roles, with a global team of 140 people in over 115 cities). They have a strong remote culture with annual retreats (recent locations: Portugal, Mexico, Ireland, US).
- **Compensation & Benefits**:
    - **Competitive Salary**: Pay is based on a public formula optimized for fairness.
    - **Equity**: Every employee gets stock options; the formula for grants is public.
    - **Flexible Time Off**: Flexible vacation and holidays; 12 weeks of parental leave; a 4-year sabbatical.
    - **Health & Retirement**: Health, vision, dental for family; life/disability insurance; 1% retirement match (US/Canada).
    - **Perks**: Home office budget, co-working space funding, personal development budget, and an employee giving program (company matches up to $10k in charitable donations).
- **Engineering Culture**: Focus on craft, high standards, and taking ownership. The hiring process includes a paid take-home project and emphasizes collaboration over whiteboarding.
- **DE&I**: The company is committed to building a diverse team and has a dedicated DE&I page.

## Sources
1. [helpscout.com/company/careers](https://www.helpscout.com/company/careers/)
2. [helpscout.com/about](https://www.helpscout.com/about/)
3. [helpscout.com](https://www.helpscout.com/)
4. [linkedin.com/company/help-scout](https://www.linkedin.com/company/help-scout)
5. [articles.helpscout.com](https://articles.helpscout.com/blog/remote-culture/)

## Other roles at Help Scout

- [Sr. Software Engineer, Platform](https://feeny.ai/job/sr-software-engineer-platform-help-scout-united-states-43k9gpzj3va6) — United States
- [Sr. Account Manager](https://feeny.ai/job/sr-account-manager-help-scout-united-states-v2evrqnfyak8) — United States
- [Director, Performance Marketing](https://feeny.ai/job/director-performance-marketing-help-scout-united-states-03hzrrccsk65) — United States
- [Director of Product Marketing](https://feeny.ai/job/director-of-product-marketing-help-scout-united-states-v82gjse26xzh) — United States
- [Head of Product, Conversations](https://feeny.ai/job/head-of-product-conversations-help-scout-remote-eh38x8pxpgph)
- [Lead/Principal Product Manager, Growth](https://feeny.ai/job/lead-principal-product-manager-growth-help-scout-united-states-8en8m4xgn71p) — United States
- [Mid/Sr. Product Engineer, Intelligence](https://feeny.ai/job/mid-sr-product-engineer-intelligence-help-scout-united-states-zhf88b7vwr57) — United States
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- [VP of Marketing](https://feeny.ai/job/vp-of-marketing-siro-new-york-3q2t4z6xfx3a) — New York, NY