---
title: 'VP of Marketing at Ideals'
canonical: 'https://feeny.ai/job/vp-of-marketing-ideals-united-kingdom-0ne6ssxsvp99'
type: 'job'
last_seen: '2026-09-10'
---

# VP of Marketing at Ideals

- **Company:** Ideals
- **Location:** United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/ideals/f649490a-9766-4aa5-a1cc-bf974adb1916

## Job description

Get to know us Ideals is a global B2B SaaS product company recognized as [the most highly rated and customer-centric brand](https://www.g2.com/categories/virtual-data-room?tab=highest_rated) in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours. https://www.idealsvdr.com/: Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions. [Ideals Board](https://idealsboard.com/): Board and leadership collaboration platform for faster, safer, and more compliant decision-making.

## The role

Ideals is uniquely positioned to redefine the VDR industry. Now we aim to own the upmarket M&A segment and establish Ideals as the Tier 1 brand in that space - translating market leadership into stronger brand equity, pipeline, and revenue. We're looking for a VP of Marketing to make this happen. You'll lead a high-performing global team and shape the marketing function end-to-end: positioning and category authority, a scalable demand engine, and the operating system behind it. This is a builder's role for a strategic, data-driven leader who wants their work to show up in commercial results, not just in brand tracking. This is a fully remote role for candidates based in the UK, Ireland, Switzerland, or the Netherlands.

## What you will do

- Define how Ideals wins You'll own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region – the strategic foundation everything else in marketing builds on.
- Build category authority From industry events, reports, and benchmarks to media relations, executive visibility, and speaking programmes - you'll make Ideals the name the upmarket M&A segment thinks of first, and keep every external touchpoint aligned with our brand positioning.
- Turn attention into pipeline You'll drive demand generation across paid and organic channels, ABM, content, and nurture, then guide the team capturing it through search, review platforms, intent data, and conversion optimisation. As the Key Accounts Sales team scales, you'll direct regional programmes into each market's sales plan and own the result end to end against pipeline and revenue targets.
- Run marketing as a system You'll own the martech and analytics stack, attribution, KPI framework, and ROI reporting – plus the marketing budget, agencies, and strategic vendors – so every decision is data-driven, and every dollar is accountable.
- Lead the people who make it happen You'll hire, develop, and lead a global team, and work shoulder to shoulder with Sales, Product, and Customer Success to drive cohesive business growth.

## What you bring

- 10+ years of B2B marketing experience, with a strong SaaS background
- 4+ years in a senior marketing leadership role within a fast-growing company, with responsibility for the broader marketing function
- Proven experience leading and scaling diverse high-performing marketing teams, including hiring, talent development, and performance management
- Brand marketing portfolio with proven activation expertise across diverse channels and markets
- Hands-on experience across content, design, and growth initiatives, with the ability to go deep when needed
- Track record scaling digital and field marketing programs that measurably grew pipeline and revenue
- Solid understanding of demand generation and ABM initiatives
- Successful track record of implementing marketing initiatives based on analytical and data-driven decisions
- Excellent communication and problem-solving skills with a can-do attitude
- Fluency in English (C1+ level)

## Nice to have

- Experience in M&A, Investment Banking, or Financial Services, with a strong understanding of the dealmaking ecosystem

## What we offer

We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

For your best work

- Remote-first flexibility to shape your ideal workday
- Home workplace budget
- Co-working expense coverage
- Individual IT budget for extra equipment
- Top-tier tech and AI-powered tools

For your growth

- Access to Ideals Academy with numerous courses
- Investment in external learning and development activities
- Guidance in Personal Development Plan creation
- Professional literature and subscriptions coverage
- Support of your passion as a speaker or writer
- Internal talent mobility opportunities

For your well-being

- Tailored Wellness Package for your physical and mental health
- Funding for sports competitions
- Paid health-related time-off
- 25 business days of annual leave
- Nest Pensions scheme contribution

Extra perks

- Budget for meetups with your local team
- Generous internal referral program

Our culture Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities. [Discover more](https://ideals.jobs/our-culture/).

Ideals is an equal opportunity employer Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.

## About Ideals

## Company Overview
- **One-liner**: Ideals provides a market-leading virtual data room (VDR) platform that enables secure document sharing and due diligence for M&A, fundraising, IPOs, and other high-stakes financial transactions.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: United States (with 9 global offices and employees in 37 countries)
- **Founded**: 2008
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Virtual Data Room (VDR) software, Secure Document Sharing, M&A Technology, Board Management
- Target customers: Enterprises, investment banks, law firms, private equity and venture capital firms, and corporations involved in M&A, fundraising, and financial transactions (B2B, Enterprise)
- Mission or purpose statement: To accelerate critical business decisions by enabling secure, efficient document sharing during the due diligence phase of transactions.

## Products & Services
- **[Ideals Virtual Data Room (VDR)**]: The core SaaS product – a secure online repository for storing and sharing confidential documents during financial transactions. Features include granular access controls, Fence View (document concealment), dynamic watermarking, automatic indexing, and detailed analytics.
- **[Ideals Board**]: A newer SaaS product for board management and governance, designed to streamline meeting preparation, collaboration, and secure communication for board members.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, bootstrapped)
- **Key Metric**: Annual Revenue of GBP 3,850,807 (approx. $4.9M USD); 2M+ customers trust the platform; 175,000+ organizations served.
- **Notable Investors/Partners**: Bootstrapped – no external investors. Key partners include global data centers for compliance (GDPR, SOC2, HIPAA).
- **Growth Signals**:
    - Headcount grew 20.9% year-over-year (now 423 employees).
    - Rated G2 Market Leader for five consecutive years based on 700+ reviews (4.7 out of 5).
    - Expanding a new Sales hub in Bogotá, Colombia, aiming to grow from 6 to 20+ SDRs by mid-2026.
    - Board management software market projected to hit $6.44B by 2031, signaling a new growth vector.

## Competitive Advantages
- **Bootstrapped Stability**: Profitable and independent, allowing for long-term strategic decisions without investor pressure.
- **Market Leadership**: Consistently ranked as the #1 VDR provider on G2, a key independent review platform.
- **Global Compliance & Security**: Operates 9 data centers worldwide and adheres to stringent standards (GDPR, SOC 2, HIPAA), a critical requirement for enterprise clients.
- **High Customer Trust**: Serves 2M+ professionals across 175,000+ organizations, including Fortune 500 companies.
- **Product Ecosystem**: Expanding from a VDR into board management (Ideals Board), creating a sticky, multi-product offering.

## Strategic Focus
- **Geographic Expansion**: Building out a new Sales hub in Bogotá, Colombia, to tap into Latin American talent and markets.
- **Product Diversification**: Driving adoption of the new Ideals Board product to complement the core VDR business.
- **AI-Powered Efficiency**: Equipping teams with the latest tech and AI-powered tools to automate routine work and focus on high-impact initiatives.
- **Scaling the Sales Team**: Aggressively hiring across sales roles (Account Executives, SDRs, Sales Managers) in the US, Europe, and Latin America.

## Why Work Here
- **Remote-First Culture**: Ideals is a remote-first company with employees in 30+ countries. Some roles may require in-person client interaction or co-working visits, but the default is flexibility.
- **High-Growth Environment**: With 20.9% headcount growth and a new product launch, the company offers significant opportunity for career advancement and impact.
- **Investment in Growth**: Personalized development plans, access to "Ideals Academy," fully-covered courses, books, and subscriptions.
- **Strong Company Culture**: 89% of employees call Ideals a great place to work. Values include Commitment, Care, Trust, Excellence, and Collaboration.
- **Attractive Benefits**: Home office budget, co-working expense coverage, tailored wellness package, global meetups, and a $1,000 employee referral bonus.
- **Startup Vibe, Solid Playbook**: Described as having a startup energy with a mature playbook, meaning less bureaucracy but clear processes.

## Sources
1. [ideals.jobs](https://ideals.jobs/)
2. [LinkedIn Company Profile](https://uk.linkedin.com/company/idealsvdr)
3. [LinkedIn Jobs Page](https://www.linkedin.com/company/idealsvdr/jobs)
4. [Ideals VDR Website](https://www.idealsvdr.com/?page_id=7)
5. [Ideals Bogotá Sales Hub Page](https://ideals.jobs/colombia-sales/)

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